1. Aliyah Ryan
Understanding the design of idents:
This is aneon-animatedidentfrom the BBC, in the ident there is as
aneon-animated girl who jumps off the top of a pet shop building
onto a Ferris wheel, the Ferris wheel then symbolizes BBC Ones
iconic logo. The cinerary of the ident is a fun fair on surreal planet,
there are images of flying parrots and spaceships also snakes and
a skull animated man who is hanging of the Ferris wheel, which
gives it a surreal affect.
The music that is playing in the background goes really well with
the ident and its neon-animated theme, the music goes really
well with the tempo of the ident, which is at a slow speed. The
main part of the ident is quite fast and last 4 seconds; the rest of
the ident has a voice narrator informing the audience what will
be on and that BBC is now in HD. This particular ident appeals to
BBC Ones target audience as it is a family orientated channel
and a family orientated ident that appeals to both adults and
children. This is an information-led ident, as it informs the viewers
about program that are coming on the channel and that the
channel is developing with its technology (HD channel).
The impression you get from this ident about the channel is that it
is family orientated as you can tell form the shows that would eb
coming up next, this ident also shows that this channel is fun as
you can see from the animation.
You can watch this ident on:
http://www.theidentgallery.com/player.php?id=BBC1HD-2010-IDNEON-1

2. Aliyah Ryan
ITV have a very memorable logo, they also blend in with the
cinerary or background in the ident, as you ca see from the visual
the logo is blending in with the boys back.
This is a summer ident for ITV about sun cream, the images use live
action, as there are real people throughout the ident; in the ident
is a mother rubbing sun cream on her sons back to protect him
from getting burnt. This shows who ITV’s target audience is as this
ident is appealing to families and shows that ITV is a caring,
neutering, family orientated channel. the music being played in
the background is very up beat and goes very well with this ident
as it has a summer feel to it although the motion of the women
creaming her suns back is slower then the music being played.
The identlasts 24 seconds and the voiceover comes in at 00.09
seconds, the narrator then informs the audience what is coming
on next and what will be coming on later in the day. The tone of
the narrator’s voice is very soft, soothing and enthusiastic;
appealing more to ITV’s family audience
This ident is information-led as it informs the viewers of what will be
coming on next. The impression this ident gives is that it is caring
and a family based channel as the ident shows a mother caring
for her child by protecting him from the sun.
You can watch this ident on:
http://www.theidentgallery.com/player.php?id=ITV-2013-IDSUNCREAM-1

3. Aliyah Ryan
This is a urban ident produced by channel4, in this identChannel 4
use their memorable 4 logo though formations of buildings. This
ident is based in a council estate with inner-city theme to it, the
ident starts with walking through the estate, turning the corner
then stops when its sees the 4 logo. In the background of the
ident there are pigeons flying about, rubbish on the floor and
peoples washing being hanged out from building to building. The
music and the tempo of the music being played is calm at the
beginning, the beat sound like a heart beating; the more the
ident goes into the estate the faster the beat of the music goes is
as if the ident is scared to being this environment. The design
indicates that Channel 4 is a multicultural channel that has a
wide target audience, and by making it in this area it appeals to
people who are in similar conditions like ‘workingclass’ people
who like to watch certain programmes; this ident maybe shown
before programs such as shameless and skins. This ident last 00:25
seconds and the voice over/narrator comes in at 00:13 seconds
to tell he viewers of what show will be on later in the day, this
causes the ident to be information led as he is informing the
viewers about that channel and what’s to be expected to be on
throughout the day. The impression this ident gives is that Channel
four is multicultural and appeal to all types of people in different
social grades and classes in society.
You can watch this ident on:
http://www.theidentgallery.com/player.php?id=C4-2007-IDFLATS-HD-1

4. Aliyah Ryan
This aident produced by channel Five which uses the use of
motion graphics. The ident uses a fast tempo up beat song, the
equalizer moves with the beat of songs as the song goes on it the
equalizer transforms into a number five and burst into graphic
boxed with a number five on. The information included in the
design shows the viewers that the Channel is the latest
technology as they are being more creative with their ident
design and have stuck with their iconic use of motion graphic
themes throughout their idents. The ident last 18 seconds which is
a decent amount of times as there is information being given to
the viewers in the ident cause the t hi dent to be information-led.
The narrator informs the viewers that CSI will be coming on next
and that there will be flashing lights making the audience aware
in case they suffer from epilepsy they can change the channel.
This ident appeals to the viewers through their design and the
music; this is because channel fives is diverse and appealing to
theri targetaudience, which is older people. The impression this
ident gives is that it is fun but mature at the same times; you can
tell this by the design of the ident and what channels are to be
coming up next.
You can watch this ident on:
http://www.theidentgallery.com/player.php?id=FIVE-2011-IDEQUALIZER-1

5. Aliyah Ryan
This ident is from the TV channel Watch, and the ident consists of
coloured smoke. This ident focuses on the channel rather than
having other thing in the background allowing the audience to
focuses directly on the Watch logo. This ident continues the use of
their memorable theme which they use with their logo; this is
when there is half a circle on the left hand side and on the right
hand side there is something coming out of it. The music in the
background is very suttle and goes well with the smoke allowing
the audience to focus on the visuals and not anything else. There
is not a lot of information include in the ident, the narrator just
informs the viewers that they would have a great day watching
the channel and says good morning to them. The ident last 23
second, within the first 15 second there is just visuals shown of
bright vibrant coloured smoke dancing around the screen; the
narrator then comes in at 16 seconds; although the narrator does
not give a lot of detailed
Information he still inform the viewers that by watching this
channel they would have a great day. The on screen tempo is
quite slow and simple as it is to be shown it in morning which goes
great with the transition of the smoke, the tone of the narrator’s
voice is also soft and soothing. This ident appeals to the viewers
because it shows what the channels about; they do this through
the choice of colours. By using this these colours it shows that the
shows is upbeat and fun.The impression it gives is that this channel
is caring as it says good morning to the viewers and its is also a fun
channel as the narrator implied that by watching this channel for
the whole day you would have a great day.
You can watch this ident on:
http://www.theidentgallery.com/player.php?id=WATCH-2012-ID1-1

6. Aliyah Ryan
Summary:
After investigating these idents I realised they had some certain
sects that were in common. Each of these five different channels
all had a theme when it came to their idents, which their
audiences would be able to recognise the channel because of it.
I have noticed while looking at these idents is that they have
stuck to their themes no matter what the ident is about. They
have also used narrators in each on of these ident to inform their
viewers about what programs would be coming on next. From
these idents I have seen key elements, which I would need to
include when It comes to making my own ident; I would have to
include a theme as well as have my logo in the ident. I could also
use a narrator to make the audience aware of what is to come
on next or I could show a menu/schedule of what programs
would be coming on next and later on in the day with a narrator
reading them out to the viewers/ audience.
Suite of idents:

7. Aliyah Ryan
As you can see from the image above it shows a screen shot of
my previous work in task three where I spoke about suites of idents
using the television channel BBC One.