SlideShare uma empresa Scribd logo

Alissa Green Work A Week In Hong Kong Presentation

•Transferir como PPT, PDF•
•
Alissa Green
Alissa Green

Dear Hong Kong Colleagues, Please enjoy my presentation for the 2010/2011 GolinHarris NY Work a Week in Hong Kong challenge.

CarreirasSaúde e medicinaNegócios
1 de 25
GolinHarris Work A Week In Hong Kong Challenge Meet: Alissa Green
Our Time Together ,[object Object],[object Object],[object Object],[object Object]
Alissa The Digital Native
Alissa The GH Social Media Guru Over 40% of GH NY Staff say Alissa is their “ best source for social media news” Source: GHNY office survey on 1/25/11 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And . . .
The Work A Week Challenge: Further GolinHarris Global Goals ,[object Object],[object Object]
The Setting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Assets Barriers Imperatives Drivers
The Characters GolinHarris Hong Kong, GolinHarris New York & Our Clients
Hong Kong Motivations What the HK Consumer Really Cares About Sources: Nielsen, Tech Crunch, AdAge, 2011 Index of Economic Freedom 77% of HK population uses social media 90% of HK netizens watch online video 93% mobile penetration rate in HK In 2010, Social Media Usage Overtook Google Usage in Asia Hong Kong Economy is Expanding = Greater Marketing Opportunities Consumers increased 2010 discretionary spending by 2-3% Online advertising up 31% in Q2 2010 compared to Q2 2009 Hong Kong deemed #1 most free economy
U.S. Motivations What the US Consumer Really Cares About U.S. Sees Rapid Growth of Smartphone Usage in 2010 28% of U.S. mobile subscribers currently use smartphones 41% of new mobile buyers in last 6 months opted for smartphone By 2011, 50% of US mobile users will be using smartphones : That’s 142.8 million users Source: Nielsen
What Does Social Media Use Look Like In Hong Kong?
What Does Video Use Look Like In Hong Kong? Source: ComScore
Predicted Shift In SM / Mobile Campaigns Mobile Social Media Today Tomorrow Tomorrow Today
Inspiration PLATFORM INSIGHT ,[object Object],[object Object],[object Object],Let’s Get (More) Connected
Speaking of Social Media –HK Insights Lunch & Learn Sessions Direct Experience East Meets West Facebook Group Case Studies The Road To HK/NY Office Collaboration
Plot Let’s Get (More) Connected GH Clients and Staff Will Be Best Served By Inter-Office Collaboration Taking Social Media East ,[object Object],[object Object],[object Object],[object Object],[object Object],Bringing Mobile West Leaving a Lasting Collaborative Mark ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Message Platform Strategies Tactics
Taking Social Media East
Learning What Information The HK Team Would Like To Know More About Taking A Survey . . . Before Work A Week Begins
Sharing A Few Best Practices: For Example. . .Facebook ,[object Object],[object Object],[object Object],[object Object]
Brainstorming Supplemental Social Media Ideas By Client Once we’ve come up with a few winning thoughts . . . Work with the HK team to share social media innovations with clients during Work a Week
Bringing Mobile West
HK Sharings = NY Learnings ,[object Object],[object Object],[object Object],[object Object]
Leaving A Lasting Collaborative Mark
Longstanding Ways To Further GolinHarris Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object]
Create an East Meets West SM/Mobile Facebook Page “ Be patient with clients who are afraid of this space and work with them to reach their consumers. Managing expectations is also key.” ,[object Object],Source: GHNY office survey on 1/25/11 “ Think through your strategy and understand the pitfalls. You don't want to be surprised by results from your own recommendation.” “ Social media isn't just about pushing information out...it's about creating dialogue.”
Questions ？ To learn more about Alissa Green, please visit: Twitter profile: @AlissaGreen LinkedIn Page: www.linkedIn.com/in/AlissaGreen Blog: www.wordpress.com/AlissaGreen 多謝 (Thank You)!

Recomendados

Measuring the Networked Nonprofit
Measuring the Networked NonprofitMeasuring the Networked Nonprofit
Measuring the Networked NonprofitBeth Kanter
 
Campaign pitch The Yap
Campaign pitch The YapCampaign pitch The Yap
Campaign pitch The YapTheYap
 
State of the Influencer Economy - May 2017
State of the Influencer Economy - May 2017State of the Influencer Economy - May 2017
State of the Influencer Economy - May 2017Allison Stern
 
Influencer marketing strategy - module 4 lesson 3
Influencer marketing strategy - module 4 lesson 3Influencer marketing strategy - module 4 lesson 3
Influencer marketing strategy - module 4 lesson 3Greg Jarboe
 
Measuring the Networked Nonprofit
Measuring the Networked NonprofitMeasuring the Networked Nonprofit
Measuring the Networked NonprofitBeth Kanter
 
Social Media: Creating Your Path to Success in 2015
Social Media: Creating Your Path to Success in 2015Social Media: Creating Your Path to Success in 2015
Social Media: Creating Your Path to Success in 2015Homer Nievera, CDE
 
Social media ROI - Quantify and Justify your Social Media campaign
Social media ROI - Quantify and Justify your Social Media campaignSocial media ROI - Quantify and Justify your Social Media campaign
Social media ROI - Quantify and Justify your Social Media campaignArun Nair
 
The Landscape of Influencer Marketing in 2017
The Landscape of Influencer Marketing in 2017The Landscape of Influencer Marketing in 2017
The Landscape of Influencer Marketing in 2017Ogilvy Consulting
 

Recomendados

Measuring the Networked Nonprofit
Measuring the Networked NonprofitMeasuring the Networked Nonprofit
Measuring the Networked NonprofitBeth Kanter
 
Campaign pitch The Yap
Campaign pitch The YapCampaign pitch The Yap
Campaign pitch The YapTheYap
 
State of the Influencer Economy - May 2017
State of the Influencer Economy - May 2017State of the Influencer Economy - May 2017
State of the Influencer Economy - May 2017Allison Stern
 
Influencer marketing strategy - module 4 lesson 3
Influencer marketing strategy - module 4 lesson 3Influencer marketing strategy - module 4 lesson 3
Influencer marketing strategy - module 4 lesson 3Greg Jarboe
 
Measuring the Networked Nonprofit
Measuring the Networked NonprofitMeasuring the Networked Nonprofit
Measuring the Networked NonprofitBeth Kanter
 
Social Media: Creating Your Path to Success in 2015
Social Media: Creating Your Path to Success in 2015Social Media: Creating Your Path to Success in 2015
Social Media: Creating Your Path to Success in 2015Homer Nievera, CDE
 
Social media ROI - Quantify and Justify your Social Media campaign
Social media ROI - Quantify and Justify your Social Media campaignSocial media ROI - Quantify and Justify your Social Media campaign
Social media ROI - Quantify and Justify your Social Media campaignArun Nair
 
The Landscape of Influencer Marketing in 2017
The Landscape of Influencer Marketing in 2017The Landscape of Influencer Marketing in 2017
The Landscape of Influencer Marketing in 2017Ogilvy Consulting
 
How To Be More Effective With Your Social Strategy - 15 Steps
How To Be More Effective With Your Social Strategy - 15 StepsHow To Be More Effective With Your Social Strategy - 15 Steps
How To Be More Effective With Your Social Strategy - 15 StepsBryan K. O'Rourke
 
Influencer marketing strategy - module 2 lesson 1
Influencer marketing strategy - module 2 lesson 1Influencer marketing strategy - module 2 lesson 1
Influencer marketing strategy - module 2 lesson 1Greg Jarboe
 
MindShift Metrics: The New Frooti Logo - Rejected!
MindShift Metrics: The New Frooti Logo - Rejected!MindShift Metrics: The New Frooti Logo - Rejected!
MindShift Metrics: The New Frooti Logo - Rejected!MindShift Metrics
 
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GPaid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GFalcon.io
 
Influencer marketing strategy - module 4 lesson 2
Influencer marketing strategy - module 4 lesson 2Influencer marketing strategy - module 4 lesson 2
Influencer marketing strategy - module 4 lesson 2Greg Jarboe
 
Lead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnLead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
 
Social Media Marketing Usage Statistics
Social Media Marketing Usage StatisticsSocial Media Marketing Usage Statistics
Social Media Marketing Usage Statisticssubmitinme
 
Using Social Media to Further Existing Strategic Goals On Your Campus
Using Social Media to Further Existing Strategic Goals On Your CampusUsing Social Media to Further Existing Strategic Goals On Your Campus
Using Social Media to Further Existing Strategic Goals On Your CampusRachel Reuben
 
Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
 
7 Myths of Social Media Marketing 2010 by Roy Young
7 Myths of Social Media Marketing 2010 by Roy Young7 Myths of Social Media Marketing 2010 by Roy Young
7 Myths of Social Media Marketing 2010 by Roy YoungBeyond B-School
 
Jesse Catlin
Jesse CatlinJesse Catlin
Jesse CatlinSocial Fresh Conference
 
Influencer marketing strategy - module 3 lesson 3
Influencer marketing strategy - module 3 lesson 3Influencer marketing strategy - module 3 lesson 3
Influencer marketing strategy - module 3 lesson 3Greg Jarboe
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingEndeavor Media Solutions
 
Digital digest
Digital digestDigital digest
Digital digestNFPtweetup
 
Translating Social Insights-DAWSG August 2015
Translating Social Insights-DAWSG August 2015Translating Social Insights-DAWSG August 2015
Translating Social Insights-DAWSG August 2015Aman Sandhu
 
Social Fresh EAST 2013: Jim Tobin
Social Fresh EAST 2013: Jim TobinSocial Fresh EAST 2013: Jim Tobin
Social Fresh EAST 2013: Jim TobinSocial Fresh Conference
 
Social media measurement standards: How to demonstrate social media's value t...
Social media measurement standards: How to demonstrate social media's value t...Social media measurement standards: How to demonstrate social media's value t...
Social media measurement standards: How to demonstrate social media's value t...SocialMedia.org
 
How to become a you tube expert in less than 15 years
How to become a you tube expert in less than 15 yearsHow to become a you tube expert in less than 15 years
How to become a you tube expert in less than 15 yearsGreg Jarboe
 
No Brainer Metrics for 7 Communications Challenges
No Brainer Metrics for 7 Communications ChallengesNo Brainer Metrics for 7 Communications Challenges
No Brainer Metrics for 7 Communications ChallengesPaine Publishing
 
How To Plan for, Design, and Implement a Communications Dashboard
How To Plan for, Design, and Implement a Communications DashboardHow To Plan for, Design, and Implement a Communications Dashboard
How To Plan for, Design, and Implement a Communications DashboardPaine Publishing
 
Singapore Tourism Board - MICE Presentation
Singapore Tourism Board - MICE Presentation Singapore Tourism Board - MICE Presentation
Singapore Tourism Board - MICE Presentation MICEboard
 
Singapore
SingaporeSingapore
SingaporeAndriana0206
 

Mais conteúdo relacionado

Mais procurados

How To Be More Effective With Your Social Strategy - 15 Steps
How To Be More Effective With Your Social Strategy - 15 StepsHow To Be More Effective With Your Social Strategy - 15 Steps
How To Be More Effective With Your Social Strategy - 15 StepsBryan K. O'Rourke
 
Influencer marketing strategy - module 2 lesson 1
Influencer marketing strategy - module 2 lesson 1Influencer marketing strategy - module 2 lesson 1
Influencer marketing strategy - module 2 lesson 1Greg Jarboe
 
MindShift Metrics: The New Frooti Logo - Rejected!
MindShift Metrics: The New Frooti Logo - Rejected!MindShift Metrics: The New Frooti Logo - Rejected!
MindShift Metrics: The New Frooti Logo - Rejected!MindShift Metrics
 
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GPaid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GFalcon.io
 
Influencer marketing strategy - module 4 lesson 2
Influencer marketing strategy - module 4 lesson 2Influencer marketing strategy - module 4 lesson 2
Influencer marketing strategy - module 4 lesson 2Greg Jarboe
 
Lead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnLead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
 
Social Media Marketing Usage Statistics
Social Media Marketing Usage StatisticsSocial Media Marketing Usage Statistics
Social Media Marketing Usage Statisticssubmitinme
 
Using Social Media to Further Existing Strategic Goals On Your Campus
Using Social Media to Further Existing Strategic Goals On Your CampusUsing Social Media to Further Existing Strategic Goals On Your Campus
Using Social Media to Further Existing Strategic Goals On Your CampusRachel Reuben
 
Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
 
7 Myths of Social Media Marketing 2010 by Roy Young
7 Myths of Social Media Marketing 2010 by Roy Young7 Myths of Social Media Marketing 2010 by Roy Young
7 Myths of Social Media Marketing 2010 by Roy YoungBeyond B-School
 
Influencer marketing strategy - module 3 lesson 3
Influencer marketing strategy - module 3 lesson 3Influencer marketing strategy - module 3 lesson 3
Influencer marketing strategy - module 3 lesson 3Greg Jarboe
 
Digital digest
Digital digestDigital digest
Digital digestNFPtweetup
 
Translating Social Insights-DAWSG August 2015
Translating Social Insights-DAWSG August 2015Translating Social Insights-DAWSG August 2015
Translating Social Insights-DAWSG August 2015Aman Sandhu
 
Social media measurement standards: How to demonstrate social media's value t...
Social media measurement standards: How to demonstrate social media's value t...Social media measurement standards: How to demonstrate social media's value t...
Social media measurement standards: How to demonstrate social media's value t...SocialMedia.org
 
How to become a you tube expert in less than 15 years
How to become a you tube expert in less than 15 yearsHow to become a you tube expert in less than 15 years
How to become a you tube expert in less than 15 yearsGreg Jarboe
 
No Brainer Metrics for 7 Communications Challenges
No Brainer Metrics for 7 Communications ChallengesNo Brainer Metrics for 7 Communications Challenges
No Brainer Metrics for 7 Communications ChallengesPaine Publishing
 
How To Plan for, Design, and Implement a Communications Dashboard
How To Plan for, Design, and Implement a Communications DashboardHow To Plan for, Design, and Implement a Communications Dashboard
How To Plan for, Design, and Implement a Communications DashboardPaine Publishing
 

Mais procurados (20)

How To Be More Effective With Your Social Strategy - 15 Steps
How To Be More Effective With Your Social Strategy - 15 StepsHow To Be More Effective With Your Social Strategy - 15 Steps
How To Be More Effective With Your Social Strategy - 15 Steps
 
Influencer marketing strategy - module 2 lesson 1
Influencer marketing strategy - module 2 lesson 1Influencer marketing strategy - module 2 lesson 1
Influencer marketing strategy - module 2 lesson 1
 
MindShift Metrics: The New Frooti Logo - Rejected!
MindShift Metrics: The New Frooti Logo - Rejected!MindShift Metrics: The New Frooti Logo - Rejected!
MindShift Metrics: The New Frooti Logo - Rejected!
 
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GPaid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G
 
Influencer marketing strategy - module 4 lesson 2
Influencer marketing strategy - module 4 lesson 2Influencer marketing strategy - module 4 lesson 2
Influencer marketing strategy - module 4 lesson 2
 
Lead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnLead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian Quinn
 
Social Media Marketing Usage Statistics
Social Media Marketing Usage StatisticsSocial Media Marketing Usage Statistics
Social Media Marketing Usage Statistics
 
Using Social Media to Further Existing Strategic Goals On Your Campus
Using Social Media to Further Existing Strategic Goals On Your CampusUsing Social Media to Further Existing Strategic Goals On Your Campus
Using Social Media to Further Existing Strategic Goals On Your Campus
 
Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...
 
7 Myths of Social Media Marketing 2010 by Roy Young
7 Myths of Social Media Marketing 2010 by Roy Young7 Myths of Social Media Marketing 2010 by Roy Young
7 Myths of Social Media Marketing 2010 by Roy Young
 
Jesse Catlin
Jesse CatlinJesse Catlin
Jesse Catlin
 
Influencer marketing strategy - module 3 lesson 3
Influencer marketing strategy - module 3 lesson 3Influencer marketing strategy - module 3 lesson 3
Influencer marketing strategy - module 3 lesson 3
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Digital digest
Digital digestDigital digest
Digital digest
 
Translating Social Insights-DAWSG August 2015
Translating Social Insights-DAWSG August 2015Translating Social Insights-DAWSG August 2015
Translating Social Insights-DAWSG August 2015
 
Social Fresh EAST 2013: Jim Tobin
Social Fresh EAST 2013: Jim TobinSocial Fresh EAST 2013: Jim Tobin
Social Fresh EAST 2013: Jim Tobin
 
Social media measurement standards: How to demonstrate social media's value t...
Social media measurement standards: How to demonstrate social media's value t...Social media measurement standards: How to demonstrate social media's value t...
Social media measurement standards: How to demonstrate social media's value t...
 
How to become a you tube expert in less than 15 years
How to become a you tube expert in less than 15 yearsHow to become a you tube expert in less than 15 years
How to become a you tube expert in less than 15 years
 
No Brainer Metrics for 7 Communications Challenges
No Brainer Metrics for 7 Communications ChallengesNo Brainer Metrics for 7 Communications Challenges
No Brainer Metrics for 7 Communications Challenges
 
How To Plan for, Design, and Implement a Communications Dashboard
How To Plan for, Design, and Implement a Communications DashboardHow To Plan for, Design, and Implement a Communications Dashboard
How To Plan for, Design, and Implement a Communications Dashboard
 

Destaque

Singapore Tourism Board - MICE Presentation
Singapore Tourism Board - MICE Presentation Singapore Tourism Board - MICE Presentation
Singapore Tourism Board - MICE Presentation MICEboard
 
All about singapore
All about singaporeAll about singapore
All about singaporenyeljanda
 
Singapore Powerpoint Country
Singapore Powerpoint CountrySingapore Powerpoint Country
Singapore Powerpoint CountryAndrew Schwartz
 

Destaque (8)

Singapore Tourism Board - MICE Presentation
Singapore Tourism Board - MICE Presentation Singapore Tourism Board - MICE Presentation
Singapore Tourism Board - MICE Presentation
 
Singapore
SingaporeSingapore
Singapore
 
All about singapore
All about singaporeAll about singapore
All about singapore
 
Singapore
Singapore Singapore
Singapore
 
Singapore presentaion
Singapore presentaionSingapore presentaion
Singapore presentaion
 
Singapore Powerpoint Country
Singapore Powerpoint CountrySingapore Powerpoint Country
Singapore Powerpoint Country
 
SINGAPORE.ppt
SINGAPORE.pptSINGAPORE.ppt
SINGAPORE.ppt
 
Turkey presentation
Turkey presentationTurkey presentation
Turkey presentation
 

Semelhante a Alissa Green Work A Week In Hong Kong Presentation

Advanced Integrated New Media Strategies: Building Great Brands in the Age of...
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...Advanced Integrated New Media Strategies: Building Great Brands in the Age of...
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...Erica Campbell Byrum
 
Vanity dies hard: Make your Facebook Strategy Make Sense
Vanity dies hard: Make your Facebook Strategy Make SenseVanity dies hard: Make your Facebook Strategy Make Sense
Vanity dies hard: Make your Facebook Strategy Make SenseThinkDigital
 
Integrating Social Media & PR: From Selection to Monitoring
Integrating Social Media & PR: From Selection to MonitoringIntegrating Social Media & PR: From Selection to Monitoring
Integrating Social Media & PR: From Selection to MonitoringThe Hoffman Agency Asia Pacific
 
110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketingMark Walker
 
Strengthening Corporate Reputation in a Changing Media Landscape
Strengthening Corporate Reputation in a Changing Media LandscapeStrengthening Corporate Reputation in a Changing Media Landscape
Strengthening Corporate Reputation in a Changing Media LandscapeThe Hoffman Agency Asia Pacific
 
Social Media and Volunteers in a Health Context
Social Media and Volunteers in a Health ContextSocial Media and Volunteers in a Health Context
Social Media and Volunteers in a Health ContextVolunteer Toronto
 
Reach Your Market with Social Media
Reach Your Market with Social MediaReach Your Market with Social Media
Reach Your Market with Social MediaArry Rahmawan
 
Social media and recruitment
Social media and recruitmentSocial media and recruitment
Social media and recruitmentTiffany St James
 
Digital marketing
Digital marketingDigital marketing
Digital marketingRajesh sao
 
Social Media Master Class
Social Media Master ClassSocial Media Master Class
Social Media Master ClassBeth Kanter
 
Non Governmental Organisations And Social Media (Final)
Non Governmental Organisations And Social Media (Final)Non Governmental Organisations And Social Media (Final)
Non Governmental Organisations And Social Media (Final)givemeajea
 
SMPS Columbus Online Social Media Panel Presentation
SMPS Columbus Online Social Media Panel PresentationSMPS Columbus Online Social Media Panel Presentation
SMPS Columbus Online Social Media Panel PresentationStephanie Brown
 
Social Media for NGO by Guruonline
Social Media for NGO by Guruonline Social Media for NGO by Guruonline
Social Media for NGO by Guruonline Anson Tung
 
Social Media for the Equipment Finance Company
Social Media for the Equipment Finance CompanySocial Media for the Equipment Finance Company
Social Media for the Equipment Finance CompanySuzanne Henry
 
Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
 
CHPA 2011 Advanced Integrated New Media Strategies
CHPA 2011 Advanced Integrated New Media StrategiesCHPA 2011 Advanced Integrated New Media Strategies
CHPA 2011 Advanced Integrated New Media StrategiesErica Campbell Byrum
 
Effective Social Media
Effective Social MediaEffective Social Media
Effective Social MediaSean Wood
 

Semelhante a Alissa Green Work A Week In Hong Kong Presentation (20)

Socia Media for Small Businesses
Socia Media for Small BusinessesSocia Media for Small Businesses
Socia Media for Small Businesses
 
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...Advanced Integrated New Media Strategies: Building Great Brands in the Age of...
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...
 
Vanity dies hard: Make your Facebook Strategy Make Sense
Vanity dies hard: Make your Facebook Strategy Make SenseVanity dies hard: Make your Facebook Strategy Make Sense
Vanity dies hard: Make your Facebook Strategy Make Sense
 
Integrating Social Media & PR: From Selection to Monitoring
Integrating Social Media & PR: From Selection to MonitoringIntegrating Social Media & PR: From Selection to Monitoring
Integrating Social Media & PR: From Selection to Monitoring
 
110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing
 
Strengthening Corporate Reputation in a Changing Media Landscape
Strengthening Corporate Reputation in a Changing Media LandscapeStrengthening Corporate Reputation in a Changing Media Landscape
Strengthening Corporate Reputation in a Changing Media Landscape
 
Social Media and Volunteers in a Health Context
Social Media and Volunteers in a Health ContextSocial Media and Volunteers in a Health Context
Social Media and Volunteers in a Health Context
 
Reach Your Market with Social Media
Reach Your Market with Social MediaReach Your Market with Social Media
Reach Your Market with Social Media
 
Social media and recruitment
Social media and recruitmentSocial media and recruitment
Social media and recruitment
 
NAASP Project Part I
NAASP Project Part INAASP Project Part I
NAASP Project Part I
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Social Media Master Class
Social Media Master ClassSocial Media Master Class
Social Media Master Class
 
Non Governmental Organisations And Social Media (Final)
Non Governmental Organisations And Social Media (Final)Non Governmental Organisations And Social Media (Final)
Non Governmental Organisations And Social Media (Final)
 
SMPS Columbus Online Social Media Panel Presentation
SMPS Columbus Online Social Media Panel PresentationSMPS Columbus Online Social Media Panel Presentation
SMPS Columbus Online Social Media Panel Presentation
 
Social Media for NGO by Guruonline
Social Media for NGO by Guruonline Social Media for NGO by Guruonline
Social Media for NGO by Guruonline
 
Social Media for the Equipment Finance Company
Social Media for the Equipment Finance CompanySocial Media for the Equipment Finance Company
Social Media for the Equipment Finance Company
 
Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)
 
CHPA 2011 Advanced Integrated New Media Strategies
CHPA 2011 Advanced Integrated New Media StrategiesCHPA 2011 Advanced Integrated New Media Strategies
CHPA 2011 Advanced Integrated New Media Strategies
 
Social Media Planning
Social Media PlanningSocial Media Planning
Social Media Planning
 
Effective Social Media
Effective Social MediaEffective Social Media
Effective Social Media
 

Último

Delhi Call Girls Greater Noida 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Greater Noida 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls Greater Noida 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Greater Noida 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Callshivangimorya083
 
Experience Certificate - Marketing Analyst-Soham Mondal.pdf
Experience Certificate - Marketing Analyst-Soham Mondal.pdfExperience Certificate - Marketing Analyst-Soham Mondal.pdf
Experience Certificate - Marketing Analyst-Soham Mondal.pdfSoham Mondal
 
Delhi Call Girls In Atta Market 9711199012 Book Your One night Stand Call Girls
Delhi Call Girls In Atta Market 9711199012 Book Your One night Stand Call GirlsDelhi Call Girls In Atta Market 9711199012 Book Your One night Stand Call Girls
Delhi Call Girls In Atta Market 9711199012 Book Your One night Stand Call Girlsshivangimorya083
 
VIP Russian Call Girls in Bhilai Deepika 8250192130 Independent Escort Servic...
VIP Russian Call Girls in Bhilai Deepika 8250192130 Independent Escort Servic...VIP Russian Call Girls in Bhilai Deepika 8250192130 Independent Escort Servic...
VIP Russian Call Girls in Bhilai Deepika 8250192130 Independent Escort Servic...Suhani Kapoor
 
Final Completion Certificate of Marketing Management Internship
Final Completion Certificate of Marketing Management InternshipFinal Completion Certificate of Marketing Management Internship
Final Completion Certificate of Marketing Management InternshipSoham Mondal
 
(Call Girls) in Lucknow Real photos of Female Escorts 👩🏼‍❤️‍💋‍👩🏻 8923113531 ➝...
(Call Girls) in Lucknow Real photos of Female Escorts 👩🏼‍❤️‍💋‍👩🏻 8923113531 ➝...(Call Girls) in Lucknow Real photos of Female Escorts 👩🏼‍❤️‍💋‍👩🏻 8923113531 ➝...
(Call Girls) in Lucknow Real photos of Female Escorts 👩🏼‍❤️‍💋‍👩🏻 8923113531 ➝...gurkirankumar98700
 
VIP Call Girl Cuttack Aashi 8250192130 Independent Escort Service Cuttack
VIP Call Girl Cuttack Aashi 8250192130 Independent Escort Service CuttackVIP Call Girl Cuttack Aashi 8250192130 Independent Escort Service Cuttack
VIP Call Girl Cuttack Aashi 8250192130 Independent Escort Service CuttackSuhani Kapoor
 
VIP High Profile Call Girls Jamshedpur Aarushi 8250192130 Independent Escort ...
VIP High Profile Call Girls Jamshedpur Aarushi 8250192130 Independent Escort ...VIP High Profile Call Girls Jamshedpur Aarushi 8250192130 Independent Escort ...
VIP High Profile Call Girls Jamshedpur Aarushi 8250192130 Independent Escort ...Suhani Kapoor
 
Call Girl in Low Price Delhi Punjabi Bagh 9711199012
Call Girl in Low Price Delhi Punjabi Bagh 9711199012Call Girl in Low Price Delhi Punjabi Bagh 9711199012
Call Girl in Low Price Delhi Punjabi Bagh 9711199012sapnasaifi408
 
Employee of the Month - Samsung Semiconductor India Research
Employee of the Month - Samsung Semiconductor India ResearchEmployee of the Month - Samsung Semiconductor India Research
Employee of the Month - Samsung Semiconductor India ResearchSoham Mondal
 
VIP Call Girls Service Saharanpur Aishwarya 8250192130 Independent Escort Ser...
VIP Call Girls Service Saharanpur Aishwarya 8250192130 Independent Escort Ser...VIP Call Girls Service Saharanpur Aishwarya 8250192130 Independent Escort Ser...
VIP Call Girls Service Saharanpur Aishwarya 8250192130 Independent Escort Ser...Suhani Kapoor
 
Dubai Call Girls Naija O525547819 Call Girls In Dubai Home Made
Dubai Call Girls Naija O525547819 Call Girls In Dubai Home MadeDubai Call Girls Naija O525547819 Call Girls In Dubai Home Made
Dubai Call Girls Naija O525547819 Call Girls In Dubai Home Madekojalkojal131
 
OSU毕业证留学文凭，制做办理
OSU毕业证留学文凭，制做办理OSU毕业证留学文凭，制做办理
OSU毕业证留学文凭，制做办理cowagem
 
Vip Modals Call Girls (Delhi) Rohini 9711199171✔️ Full night Service for one...
Vip Modals Call Girls (Delhi) Rohini 9711199171✔️ Full night Service for one...Vip Modals Call Girls (Delhi) Rohini 9711199171✔️ Full night Service for one...
Vip Modals Call Girls (Delhi) Rohini 9711199171✔️ Full night Service for one...shivangimorya083
 
VIP Call Girls Service Cuttack Aishwarya 8250192130 Independent Escort Servic...
VIP Call Girls Service Cuttack Aishwarya 8250192130 Independent Escort Servic...VIP Call Girls Service Cuttack Aishwarya 8250192130 Independent Escort Servic...
VIP Call Girls Service Cuttack Aishwarya 8250192130 Independent Escort Servic...Suhani Kapoor
 
Preventing and ending sexual harassment in the workplace.pptx
Preventing and ending sexual harassment in the workplace.pptxPreventing and ending sexual harassment in the workplace.pptx
Preventing and ending sexual harassment in the workplace.pptxGry Tina Tinde
 
Dubai Call Girls Demons O525547819 Call Girls IN DUbai Natural Big Boody
Dubai Call Girls Demons O525547819 Call Girls IN DUbai Natural Big BoodyDubai Call Girls Demons O525547819 Call Girls IN DUbai Natural Big Boody
Dubai Call Girls Demons O525547819 Call Girls IN DUbai Natural Big Boodykojalkojal131
 
Delhi Call Girls South Ex 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls South Ex 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls South Ex 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls South Ex 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Callshivangimorya083
 
Production Day 1.pptxjvjbvbcbcb bj bvcbj
Production Day 1.pptxjvjbvbcbcb bj bvcbjProduction Day 1.pptxjvjbvbcbcb bj bvcbj
Production Day 1.pptxjvjbvbcbcb bj bvcbjLewisJB
 
Dark Dubai Call Girls O525547819 Skin Call Girls Dubai
Dark Dubai Call Girls O525547819 Skin Call Girls DubaiDark Dubai Call Girls O525547819 Skin Call Girls Dubai
Dark Dubai Call Girls O525547819 Skin Call Girls Dubaikojalkojal131
 

Último (20)

Delhi Call Girls Greater Noida 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Greater Noida 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls Greater Noida 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Greater Noida 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
 
Experience Certificate - Marketing Analyst-Soham Mondal.pdf
Experience Certificate - Marketing Analyst-Soham Mondal.pdfExperience Certificate - Marketing Analyst-Soham Mondal.pdf
Experience Certificate - Marketing Analyst-Soham Mondal.pdf
 
Delhi Call Girls In Atta Market 9711199012 Book Your One night Stand Call Girls
Delhi Call Girls In Atta Market 9711199012 Book Your One night Stand Call GirlsDelhi Call Girls In Atta Market 9711199012 Book Your One night Stand Call Girls
Delhi Call Girls In Atta Market 9711199012 Book Your One night Stand Call Girls
 
VIP Russian Call Girls in Bhilai Deepika 8250192130 Independent Escort Servic...
VIP Russian Call Girls in Bhilai Deepika 8250192130 Independent Escort Servic...VIP Russian Call Girls in Bhilai Deepika 8250192130 Independent Escort Servic...
VIP Russian Call Girls in Bhilai Deepika 8250192130 Independent Escort Servic...
 
Final Completion Certificate of Marketing Management Internship
Final Completion Certificate of Marketing Management InternshipFinal Completion Certificate of Marketing Management Internship
Final Completion Certificate of Marketing Management Internship
 
(Call Girls) in Lucknow Real photos of Female Escorts 👩🏼‍❤️‍💋‍👩🏻 8923113531 ➝...
(Call Girls) in Lucknow Real photos of Female Escorts 👩🏼‍❤️‍💋‍👩🏻 8923113531 ➝...(Call Girls) in Lucknow Real photos of Female Escorts 👩🏼‍❤️‍💋‍👩🏻 8923113531 ➝...
(Call Girls) in Lucknow Real photos of Female Escorts 👩🏼‍❤️‍💋‍👩🏻 8923113531 ➝...
 
VIP Call Girl Cuttack Aashi 8250192130 Independent Escort Service Cuttack
VIP Call Girl Cuttack Aashi 8250192130 Independent Escort Service CuttackVIP Call Girl Cuttack Aashi 8250192130 Independent Escort Service Cuttack
VIP Call Girl Cuttack Aashi 8250192130 Independent Escort Service Cuttack
 
VIP High Profile Call Girls Jamshedpur Aarushi 8250192130 Independent Escort ...
VIP High Profile Call Girls Jamshedpur Aarushi 8250192130 Independent Escort ...VIP High Profile Call Girls Jamshedpur Aarushi 8250192130 Independent Escort ...
VIP High Profile Call Girls Jamshedpur Aarushi 8250192130 Independent Escort ...
 
Call Girl in Low Price Delhi Punjabi Bagh 9711199012
Call Girl in Low Price Delhi Punjabi Bagh 9711199012Call Girl in Low Price Delhi Punjabi Bagh 9711199012
Call Girl in Low Price Delhi Punjabi Bagh 9711199012
 
Employee of the Month - Samsung Semiconductor India Research
Employee of the Month - Samsung Semiconductor India ResearchEmployee of the Month - Samsung Semiconductor India Research
Employee of the Month - Samsung Semiconductor India Research
 
VIP Call Girls Service Saharanpur Aishwarya 8250192130 Independent Escort Ser...
VIP Call Girls Service Saharanpur Aishwarya 8250192130 Independent Escort Ser...VIP Call Girls Service Saharanpur Aishwarya 8250192130 Independent Escort Ser...
VIP Call Girls Service Saharanpur Aishwarya 8250192130 Independent Escort Ser...
 
Dubai Call Girls Naija O525547819 Call Girls In Dubai Home Made
Dubai Call Girls Naija O525547819 Call Girls In Dubai Home MadeDubai Call Girls Naija O525547819 Call Girls In Dubai Home Made
Dubai Call Girls Naija O525547819 Call Girls In Dubai Home Made
 
OSU毕业证留学文凭，制做办理
OSU毕业证留学文凭，制做办理OSU毕业证留学文凭，制做办理
OSU毕业证留学文凭，制做办理
 
Vip Modals Call Girls (Delhi) Rohini 9711199171✔️ Full night Service for one...
Vip Modals Call Girls (Delhi) Rohini 9711199171✔️ Full night Service for one...Vip Modals Call Girls (Delhi) Rohini 9711199171✔️ Full night Service for one...
Vip Modals Call Girls (Delhi) Rohini 9711199171✔️ Full night Service for one...
 
VIP Call Girls Service Cuttack Aishwarya 8250192130 Independent Escort Servic...
VIP Call Girls Service Cuttack Aishwarya 8250192130 Independent Escort Servic...VIP Call Girls Service Cuttack Aishwarya 8250192130 Independent Escort Servic...
VIP Call Girls Service Cuttack Aishwarya 8250192130 Independent Escort Servic...
 
Preventing and ending sexual harassment in the workplace.pptx
Preventing and ending sexual harassment in the workplace.pptxPreventing and ending sexual harassment in the workplace.pptx
Preventing and ending sexual harassment in the workplace.pptx
 
Dubai Call Girls Demons O525547819 Call Girls IN DUbai Natural Big Boody
Dubai Call Girls Demons O525547819 Call Girls IN DUbai Natural Big BoodyDubai Call Girls Demons O525547819 Call Girls IN DUbai Natural Big Boody
Dubai Call Girls Demons O525547819 Call Girls IN DUbai Natural Big Boody
 
Delhi Call Girls South Ex 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls South Ex 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls South Ex 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls South Ex 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
 
Production Day 1.pptxjvjbvbcbcb bj bvcbj
Production Day 1.pptxjvjbvbcbcb bj bvcbjProduction Day 1.pptxjvjbvbcbcb bj bvcbj
Production Day 1.pptxjvjbvbcbcb bj bvcbj
 
Dark Dubai Call Girls O525547819 Skin Call Girls Dubai
Dark Dubai Call Girls O525547819 Skin Call Girls DubaiDark Dubai Call Girls O525547819 Skin Call Girls Dubai
Dark Dubai Call Girls O525547819 Skin Call Girls Dubai
 

Alissa Green Work A Week In Hong Kong Presentation

  • 1. GolinHarris Work A Week In Hong Kong Challenge Meet: Alissa Green
  • 2.
  • 4.
  • 5.
  • 6.
  • 7. The Characters GolinHarris Hong Kong, GolinHarris New York & Our Clients
  • 8. Hong Kong Motivations What the HK Consumer Really Cares About Sources: Nielsen, Tech Crunch, AdAge, 2011 Index of Economic Freedom 77% of HK population uses social media 90% of HK netizens watch online video 93% mobile penetration rate in HK In 2010, Social Media Usage Overtook Google Usage in Asia Hong Kong Economy is Expanding = Greater Marketing Opportunities Consumers increased 2010 discretionary spending by 2-3% Online advertising up 31% in Q2 2010 compared to Q2 2009 Hong Kong deemed #1 most free economy
  • 9. U.S. Motivations What the US Consumer Really Cares About U.S. Sees Rapid Growth of Smartphone Usage in 2010 28% of U.S. mobile subscribers currently use smartphones 41% of new mobile buyers in last 6 months opted for smartphone By 2011, 50% of US mobile users will be using smartphones : That’s 142.8 million users Source: Nielsen
  • 10. What Does Social Media Use Look Like In Hong Kong?
  • 11. What Does Video Use Look Like In Hong Kong? Source: ComScore
  • 12. Predicted Shift In SM / Mobile Campaigns Mobile Social Media Today Tomorrow Tomorrow Today
  • 13.
  • 14. Speaking of Social Media –HK Insights Lunch & Learn Sessions Direct Experience East Meets West Facebook Group Case Studies The Road To HK/NY Office Collaboration
  • 15.
  • 17. Learning What Information The HK Team Would Like To Know More About Taking A Survey . . . Before Work A Week Begins
  • 18.
  • 19. Brainstorming Supplemental Social Media Ideas By Client Once we’ve come up with a few winning thoughts . . . Work with the HK team to share social media innovations with clients during Work a Week
  • 21.
  • 22. Leaving A Lasting Collaborative Mark
  • 23.
  • 24.
  • 25. Questions ？ To learn more about Alissa Green, please visit: Twitter profile: @AlissaGreen LinkedIn Page: www.linkedIn.com/in/AlissaGreen Blog: www.wordpress.com/AlissaGreen 多謝 (Thank You)!

Notas do Editor

  1. East Meets West Image