Struggling to have the impact you want? Don’t worry! We have just the recipe that will make your team fall in love with UX. We’ll share how we inspired our team to work with us as strategic partners to deliver the 5-star Intuit Snap Payroll iPhone app. Along the way, we’ll share stories and techniques to help YOU brew your own UX Love Potion for your team! Shared at UXPA Boston 2013 (http://uxpabostonconference2013.sched.org/) ---- Alissa Briggs is a Principal Interaction Designer and Innovation Catalyst at Intuit, using creativity and collaboration to make the world a better place. She leads the user experience for top-rated mobile and web apps, including Intuit Snap Payroll. As a UX thought leader, she speaks and writes about design, research, and collaboration. Find her at www.alissadesigns.com and tweet @alissadesigns. Raman Hansi is a Principal User Researcher and Innovation Catalyst at Intuit. She's a design thinker, thought provoker, and customer advocate by heart and trade, and her passion is for bridging technology with deep customer empathy and insights. For the past 15 years she has led experience design research efforts for high tech firms, state and federal agencies, and non-profit organizations. As the Lead User Researcher for Snap Payroll and Intuit Payroll for Mobile, she inspires strong customer focus across the team.

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How to brew a
UX Love Potion

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Alissa Briggs
Interaction Design
@alissadesigns
Raman Hansi
User Research
@rums813

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Meet 5th grade Alissa

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How to brew a
Love Potion
to make your team fall in love with
user experience

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What’s the
secret
ingredient
?

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COLLABORATION

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"Unity is strength... when there is
teamwork and collaboration,
wonderful things can be achieved."
- Mattie J.T. Stepanek

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Relay Race
Rugby Game
versus

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Relay Race
Get baton Run really hard Hand off baton

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Rugby Game
Work together Win

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UX Love Potion Recipe
Find the spark
Open up
Dream together
#uxlovepotion

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SPARK
Find the
#uxlovepotion

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These are my coworkers

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This is me

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These are our meetings

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Purpose of this Meeting:
To get to know a little more about you
and share a little about myself so that
we can have a healthy working
relationship!
Step 1:
Set context

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Interview Questions:
• How long have you been at Intuit?
• Early bird or night owl?
• What’s the best way to run a team?
• What do you love doing?
• What pisses you off?
Step 2:
Prep questions

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Step 3:
Look for
surprises
Surprises:
• Agile coach
• Numbers guy
• Builds boats for fun

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Step 3:
Look for
surprises
UX + Agile Evangelist
Data analytics and visualization
Neutral subject to keep the peace
Surprises:
• Agile coach
• Numbers guy
• Builds boats for fun

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Teammate Interview
TIPS
• Set context
• Prep questions
• Look for surprises

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SPARKto find the
Use your research skills
and build a
collaboration
strong foundation for

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OPEN UP
#uxlovepotion

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The lonely researcher…

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…dreams of
building passion
for customers.

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Step 1:
Plan research
together
Ask their help in deciding how to reach
out to customers.

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Step 2:
Prep for a
great session
Address their concerns by giving the
training and resources they need to
feel empowered.

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Step 3:
Go for it!
Give them a clear mission and throw
them in head-first.
Photo credit

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Opening up research
TIPS
• Plan research together
• Prep for a great session
• Go for it!

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The lonely designer…

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…dreams of
creativity and
quality.

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Taking the leap with LeanUX

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Step 1:
Share the
messy stuff
What’s the lowest fidelity design you
can share to communicate your idea
and get valuable feedback?

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Step 2:
Get creative
Embrace the strengths each teammate
brings to the creative process.
• Sketching
• Whiteboarding

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Step 3:
Bridge the
gap
Learn more about your teammates’
worlds to better bridge the gaps.

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Opening up design
TIPS
• Share the messy stuff
• Get creative
• Bridge the gap

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OPEN UP
to create a culture of
everyday
collaboration

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TOGETHER
Dream
#uxlovepotion

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We dream alone.

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Another
lesson from
Alissa's
childhood...

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A dream you dream alone is only a
- John Lennon
DREAM
A dream you dream together is
REALITY

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Step 1:
Define “vision”
VISION paints the picture for how
we impact the lives of those we serve.

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To provide a free
world-class education
to anyone anywhere.
- Khan Academy

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Making the best
possible ice cream,
in the nicest
possible way.
- Ben & Jerry’s

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Step 2:
Craft it
viscerally
What does it look like? What does it feel like? What does it sound like?

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Step 3:
Give it life
Inspire your team by putting it up in
shared spaces and slide decks.
Make it tactical by using it in day-to-
day decision making.
Help new
employers
pay their
employees
with
confidence.

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Vision creation
TIPS
• Define “vision”
• Craft it viscerally
• Give it life

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DREAM
together
Craft a vision that
helps you
and pull together as one team.

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UX Love Potion Recipe
Find the spark
Open up
Dream together
#uxlovepotion

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Launch it
NEXT
MONTH

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Launch it
with lots of
UI Bugs
Nigel
Engineering Manager

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We must fix
these UI
Bugs
Nigel
Engineering Manager

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Cut
critical UX
features
Colin
Product Manager

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We must
keep these
UX features
Colin
Product Manager

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We must
include top
UX features
Alissa
Interaction Designer

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Let's try
this
alternative
Alissa
Interaction Designer

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Launch it
NEXT
MONTH

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2 months to
deliver your vision?
GO FOR IT.

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UX Love Potion Recipe
Find the spark
Open up
Dream together
#uxlovepotion

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Curious?
alissa_briggs@intuit.com
raman_hansi@intuit.com
#uxlovepotion

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• Macbeth
play,
3:
www.judgemeadow.leicester.sch.uk
• Relay
race,
10:
http://www.slideshare.net/andersr/learning-­‐to-­‐play-­‐ux-­‐rugby-­‐extended
• Rugby,
11:
http://www.bbc.co.uk/blogs/bendirs/2011/09/dunedin_at_the_end_of.html
• Cat
in
a
tie,
14:
http://i.imgur.com/boqdAcy.jpg
• Lovely
cat,
15:
http://www.designswan.com/archives/oh-­‐cat-­‐lovely-­‐cat.html
• Cats
in
a
tree,
16:
http://media-­‐cache-­‐is0.pinimg.com/originals/5f/e7/aa/5fe7aad28430f338a6b2c3b690ac1f27.jpg
• Cat
notepad,
21,
30,
37:
http://www.ecojot.com/index.php?dispatch=products.view&product_id=29787
• Cat
in
a
fishbowl,
24:
http://www.funnycatsite.com/pictures/Large_Bowl_Of_Cat_Please.htm
• Cat
sleeping,
25,
32,
40:
http://media-­‐cache-­‐ec3.pinimg.com/originals/c6/ae/e8/c6aee8ae0ac4db25eb4bbd049e46298f.jpg
• Cat
collage,
26:
https://encrypted-­‐tbn2.gstatic.com/images?q=tbn:ANd9GcQt8CkmcBoeo6SX7Tkbxexu5V-­‐
GU5yY709OyZBJXwzsh85obZlcGg
• Cat
drawing,
31:
http://1funny.com/cat-­‐drawing-­‐on-­‐window/
• LeanUX,
33:
http://www.leanuxbook.com/
• Khan
Academy,
44:
https://www.khanacademy.org/
• Ben
&
Jerry’s,
45:
http://www.benjerry.com/
• Black
cat,
61:
http://theberry.com/2011/08/01/daily-­‐awww-­‐kitty-­‐cat-­‐cuteness-­‐34-­‐photos/kitty-­‐cat-­‐8/
• Photos
on
27,
41:
Alissa
Briggs
• Photos
on
17-­‐20,
29,
52,
53,
54,
55:
Raman
Hansi
• Agile
UX,
Anders
Ramsey:
http://www.slideshare.net/andersr/learning-­‐to-­‐play-­‐ux-­‐rugby-­‐extended
• Lean
UX,
Jeff
Gothelf
• Vision,
Innovation
Catalyst,
Intuit,
Inc.
• Song
-­‐
Can
you
feel
the
love
tonight,
Lion
King,
Elton
John
Photos
Sources
Credits