Social media and inbound marketing can help make business goals reality. Look at some of the basics of why social and inbound work. Prepared for the Hampstead , NC Chamber of Commerce.

1. Scalable Social Media
Alisa Meredith
800.305.9420 x1
ScalableSocialMedia.com

2. How many have a website that looks like this? What you can't appreciate on this
slide is... the music and animation!
Guess what this business is? No, it's not a vintage video game. It's a water
treatment and industrial chemicals company. Would you trust them with the safety
of you water?
Just for fun, check them out: Arvanitakis.com/en/ You cannot make this stuff up!

3. By way of contrast, is there any doubt what this company does?

4. Companies that blog 16 to 20 time per month get over 2 times more traffic than
those who blog less than 4 times per month. Also, they got 3 times more leads
than those that don't blog.
Maybe not these guys, though.

6. The more content you create, the more traffic and leads your business will
see.
Business websites with 401 to 1000 pages have 9 times more traffic than
those with 51-100.

7. 90% of Small Businesses are on Facebook. Are you?
Profile or Page? Do you know the difference? Businesses with 501 to 1,000
Facebook fans had 3.5 times more traffic than those with 1 to 25 fans.

8. Having a business Page, versus a personal profile not only follows the rules (and
reduces the risk of you losing your account), but allows you to analyze your
performance, install apps and more.

9. Businesses with 301 to 1,000 Twitter followers had over 5 times more traffic to their
websites than those with 1 to 25 followers. But probably not this guy.

10. Maintaining an active Twitter account allows for meaningful interaction with
followers.

11. How much time
do YOU spend on
social media for
your business?
One hour?
Six hours?
More than 10?
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VerticalResponse

12. Nearly seventy percent of business owners
use Twitter.
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VerticalResponse
Facebook brings the most visits, but for B2B websites, Twitter brings in the
most leads. For us, Pinterest comes right after Facebook in lead generation!
LinkedIn members are 50% more likely to to business with a company they
interact with on LinkedIn. *LinkedIn US survey based Follower report, Jan 2012 and LinkedIn member surveys, Jan/Feb 2012

13. Why Use Social Media for Business?
● Gain Trust & Build Relationships - Being willing to risk the transparency of
social media shows people you have nothing to hide.
● Get Websites Visits + Leads = Sales
● Your competition is there - providing reminders of their business, as well
as helpful content that builds trust, and improved customer service. For
instance, a Google search for "plumber" + "facebook" shows over 22M
plumbers are on Facebook! Sixty-three million accountants.
● Your consumers are there. Facebook had 618 million daily active users on
average in December 2012. When people comment, like, share +1 and
ReTweet, their connections see that and it acts as a virtual
recommendation.
● Get a Search Engine Boost!

15. Do I Need to Be on Every Social
Network? Wikipedia lists over 300!

16. Which is most important? Blogging! While it is not a social network per se, it is social
and all businesses need to do it in order to bring in the leads, whether you are on
social networks or not. After that, it depends on where your audience is. Then,
prioritize and decide where you are most comfortable.

17. Get a Free Inbound Marketing Assessment,
scalablesocialmedia.com/hampstead-chamber