13. %56’sı akıllı telefon (TR)
2011 yılında 127 bin, 2012 yılında 505 bini aşkın tablet (TR)
1.8 milyar 3G abonesi , 2016’da 3.4 milyar
Ortalama olarak indirilen 40 uygulamadan sadece 15′i kullanılıyor
2009 yılında %15 Pazar payı, 2014’te %45’lik bir Pazar payı
Türkiye’de 13 milyon kişi mobil kullanıcısı. Sahibinden’in 6,5 mobil
kullanıcısı var.
14. Kişisel masaüstü ve dizüstü bilgisayarlar sevkiyatının 2013′te yüzde 10.6
oranında gerilemesi bekleniyor
Buna karşılık tablet sevkiyatında beklenen artış yüzde 70′e yakın
15. Hybrid Tablets ?
Samsung 2013 Premier ( ATIV Q Tablets )
Intel i5 , 13.3 inch, 3200×1800 , touch screen.
720p HD record video, 1.29 kg.
17. NATIVE Apps vs Hybrid Apps
Write HTML5, javascript
Deploy to multiple platforms
Some Device Specific Operation
Native Code
(Objective c, Android,
j2me)
Development is
costly
Rich design
18. Location-based services strive to deliver features and functionalities in
tune with the user's context, taking into account the user's location,
personal preference, gender, age, profession, intention and so on, thus
offering a more-intelligent user experience than basic location services
can..
19. Increasing lots of data traffic.
Data warehouses and providing user data and access to the more-
consumer-facing brands
20. The ability to add items to a shopping cart simply by taking a photo of an
item or bar code in the physical store.
The ability to "check in" to a store to alert a retailer that you are there
21. Visual search is usually related with product search to enable price
comparisons or to check product information.
To bring mobile search to the next level, the app would allow users to take
actions based on the result, such as making a call or reservation, buying a
ticket, placing an order, and so on.
22. NFC
Make easy use, but not expected more popular before 2015
Because security?
23. Person's interests, intentions, history, environment, activities, schedule,
priorities, connections and preferences to anticipate their needs and
proactively serve up the most appropriate content, product or service
Make easy use, but not expected more popular before 2015
Provide expanded location services to include, among others, directory
assistance, mapping, advertising and privacy controls.
25. Mobile carriers should partner with YouTube and other popular video
providers, so that users can replicate their Internet behavior on their
mobile phones, while mobile device manufacturers should integrate HD and
3D capabilities in their high-end devices.
26. DEVELOPING A MOBILE APPLICATION
Who is the user audience?
What is the challenge we’re trying to overcome? (The Code
Complete reference also mentioned about this behaviour
before all prjects..)
Why a mobile application is the best solution for this?
How do you market/promote your product?
What business and market factors contribute to this
mobile application solution?
What type of mobile application is best fits for this
challange?
27. Let’s talk about some Mobile Applications
BiTaksi (Easy Taxi)
https://bitaksi.com/index.php
Vine & Instagram
28. Let’s talk about some mobile Applications
Mobile Twitter Apps
Spindle is bought by Twitter
http://www.youtube.com/watch?feature=player_embedded&
v=ThonCc7-YRk
Angry Birds (Success Story)
29. Google Glass is really charming..
http://www.google.com/glass/start/how-it-feels/
Apple Watch =) Coming soon huh?...
The future of wearable devices is incredibly bright with analyst research
predicting 41 million 'smart' watches will be sold by 2016 , Stefan K. Persson,
head of Companion Products at Sony Mobile Communications
Who wins, Glass or Watch? =)
