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White opens up
new opportunities
for milk in PET

Alies Gonlag
Global Industry Manager Packaging
Holland Colours

Novapack 2009, 19-Feb-2009, Florida
Topics
                Holland Colours
                Market opportunity Milk in PET
                Milk needs protection
                Distribution, Filling and Packaging
                Milk : Short life, Flavoured, ESL, UHT
                Summary




         ©2009 Holland Colours – this presentation is for informational purposes only
Holland Colours




                  ©2009 Holland Colours – this presentation is for informational purposes only
Market opportunity
PET from conversion

• This presentation focuses on milk
• UHT milk is dominated by carton
• Fresh milk is served by plastic for
  many years already
• High growth emerging market
  segment in dairy drinks with added
  value additives creating new
  functional drinks
      •Needs protection of vitamins

                                                                                               USA Europe    ASPAC
                                                          Segment
                                                          Fresh liquid milk (unflavored)        16      34       39
                                                          Long-life liquid milk (unflavored)     1      22        2
                                                          Fresh liquid milk (flavored)           1       5        5
                                                          Concentrated milk                              3        2
                                                          Long-life liquid milk (flavored)               3        1
                                                          Powdered milk                                           3
                                                                                                19      66       51




                                        ©2009 Holland Colours – this presentation is for informational purposes only
Milk needs protection


 Extended exposure to visible
 light will initiate photoxidation of
 riboflavins
 Secondary degradation due to
 auto oxidation of lipids (milk fats)
 results in off-flavors and nutrient
 losses, especially of vitamins
 All this results in a specific ‘light
 taste’

                                                              Most damage by visible light 320-520 nm. For
                                                              maximum protection it is also important to hold
                                                              light penetration between 500 and 700 nm to
                                                              less than 2%




                                         ©2009 Holland Colours – this presentation is for informational purposes only
Distribution, filling &
packaging

  Filling method provides a good
  microbiological quality of the
  milk

  Packaging technology provides
  increased protection of vitamins
  and flavor




                                     ©2009 Holland Colours – this presentation is for informational purposes only
100
Cold Chain - lower
                                                                                                                          0% TiO2
demands protection                                                                 75




                                                                transmission (%)
                                                                                                                          0,1%

• Products can be packed in                                                                                               0,25%
                                                                                   50
  transparent PET                                                                                                         0,6 %
                                                                                                                          1,2%
                                                                                   25
  If little light protection is needed
• bottles can be a sleeved                                                                                                2%
• a white TiO2 based colourant in                                                   0
  various percentages can be                                                         300   400     500              600        700
  added directly in the PET resin                                                                w avelength (nm)




                                         ©2009 Holland Colours – this presentation is for informational purposes only
Attention to measurement
transmission

Ordinary linear transmission setup




Setup with integrating sphere:
realistics and accurate transmission




                                       ©2009 Holland Colours – this presentation is for informational purposes only
ESL - Flavoured milk

                                                                                                                         Holcoprill
                                                                     100
 With a combination of TiO2 and
                                                                             Vanilla Yellow
 additional colorants, it is possible to
 produce dairy packaging with extra                                          Pistachio Green
 protection and eye-catching colour.                                         Cappucino Light Brow n
                                                                     75
 These products can be packaged using
                                                                             Straw berry Red




                                                  transmission (%)
 less light barrier protection as changes
                                                                             Chocolate Brow n
 in flavored milk are masked by the
 flavors/aromas added
                                                                     50
 Increased shelf life can be obtained
 when increasing the requirements by
 using opaque colours for selective
 protection or increasing the loading of
                                                                     25
 TiO2



                                                                      0
                                                                       300       400              500              600            700
                                                                                                w avelength (nm)




                                            ©2009 Holland Colours – this presentation is for informational purposes only
Increased loading of TiO2


 Standard white concentrates require
 dosing levels up to 30%
 At those dosing levels, packaging costs
 are prohibitly expensive and the high
 pigment concentrations negatively affect
 the production process, appearance and
 mechanical strength of the containe
 Holcomer UHT is a more effective white
 than simple TiO2




                                            ©2009 Holland Colours – this presentation is for informational purposes only
Holcomer, a special white
for high protection

8-14% Holcomer*
                 Holcomer    60%TiO2
 Transmission
                  UHT (%)      (%)
    550nm
      2%             8         22
      1%             9         27

 Transmission
                 Holcomer    60%TiO2
    700nm
                  UHT (%)      (%)
      2%            11         30
      1%            13         38

* FDA pending final approval Q1-2009




                                       ©2009 Holland Colours – this presentation is for informational purposes only
UHT White milk


Sachsen Milch
Muller Milch, Germany
UHT milk 750 ml
Full fat (3,5%)and low fat (1,5%)




                                    ©2009 Holland Colours – this presentation is for informational purposes only
UHT Flavoured Milk


Campina, Germany
Flavoured milk 330ml
Ambient distribution
Vending machines




                       ©2009 Holland Colours – this presentation is for informational purposes only
ESL White Milk


Fage in Greece
ESL milk 500 ml
Full fat (3,5%), Low fat (1%)




                                ©2009 Holland Colours – this presentation is for informational purposes only
A proven solution: Benefits


                                                                                 Moulding & Blowing
                                     Marketplace
                                                                                 Injection Moulding performance
                                     Product Quality
                                                                                 Blowing performance
                                     Premium appearance
                                                                                 Bottle integrity
                                     Established technology



                                                                                  Cost effectiveness
                                     Flexibility
                                                                                  Higher opacity than resin based
                                     Bottle Design
                                                                                  concepts
                                     Sourcing resin
                                                                                  Adjustable dosing levels
                                     Molded & blown on standard
                                     monolayer equipment




                              ©2009 Holland Colours – this presentation is for informational purposes only
Summary


• Milk needs protecion
• Packaging technology provides
  increased protection of vitamins
  and flavor
• Holcoprill and Holcomer are
  proven solutions for milk in
  monolayer PET




                                     ©2009 Holland Colours – this presentation is for informational purposes only
Disclaimer



                  This presentation is being provided for informational purposes
                  only and, as such, nothing in this presentation should be
                  deemed to be, or construed as, any representation, guarantee
                  or warranty regarding such product or its characteristics, uses,
                  suitability, safety, efficacy, hazards, health effects or
                  availability.




             ©2009 Holland Colours – this presentation is for informational purposes only

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Dairy White opens up opportunities for PET Packaging

  • 1. White opens up new opportunities for milk in PET Alies Gonlag Global Industry Manager Packaging Holland Colours Novapack 2009, 19-Feb-2009, Florida
  • 2. Topics Holland Colours Market opportunity Milk in PET Milk needs protection Distribution, Filling and Packaging Milk : Short life, Flavoured, ESL, UHT Summary ©2009 Holland Colours – this presentation is for informational purposes only
  • 3. Holland Colours ©2009 Holland Colours – this presentation is for informational purposes only
  • 4. Market opportunity PET from conversion • This presentation focuses on milk • UHT milk is dominated by carton • Fresh milk is served by plastic for many years already • High growth emerging market segment in dairy drinks with added value additives creating new functional drinks •Needs protection of vitamins USA Europe ASPAC Segment Fresh liquid milk (unflavored) 16 34 39 Long-life liquid milk (unflavored) 1 22 2 Fresh liquid milk (flavored) 1 5 5 Concentrated milk 3 2 Long-life liquid milk (flavored) 3 1 Powdered milk 3 19 66 51 ©2009 Holland Colours – this presentation is for informational purposes only
  • 5. Milk needs protection Extended exposure to visible light will initiate photoxidation of riboflavins Secondary degradation due to auto oxidation of lipids (milk fats) results in off-flavors and nutrient losses, especially of vitamins All this results in a specific ‘light taste’ Most damage by visible light 320-520 nm. For maximum protection it is also important to hold light penetration between 500 and 700 nm to less than 2% ©2009 Holland Colours – this presentation is for informational purposes only
  • 6. Distribution, filling & packaging Filling method provides a good microbiological quality of the milk Packaging technology provides increased protection of vitamins and flavor ©2009 Holland Colours – this presentation is for informational purposes only
  • 7. 100 Cold Chain - lower 0% TiO2 demands protection 75 transmission (%) 0,1% • Products can be packed in 0,25% 50 transparent PET 0,6 % 1,2% 25 If little light protection is needed • bottles can be a sleeved 2% • a white TiO2 based colourant in 0 various percentages can be 300 400 500 600 700 added directly in the PET resin w avelength (nm) ©2009 Holland Colours – this presentation is for informational purposes only
  • 8. Attention to measurement transmission Ordinary linear transmission setup Setup with integrating sphere: realistics and accurate transmission ©2009 Holland Colours – this presentation is for informational purposes only
  • 9. ESL - Flavoured milk Holcoprill 100 With a combination of TiO2 and Vanilla Yellow additional colorants, it is possible to produce dairy packaging with extra Pistachio Green protection and eye-catching colour. Cappucino Light Brow n 75 These products can be packaged using Straw berry Red transmission (%) less light barrier protection as changes Chocolate Brow n in flavored milk are masked by the flavors/aromas added 50 Increased shelf life can be obtained when increasing the requirements by using opaque colours for selective protection or increasing the loading of 25 TiO2 0 300 400 500 600 700 w avelength (nm) ©2009 Holland Colours – this presentation is for informational purposes only
  • 10. Increased loading of TiO2 Standard white concentrates require dosing levels up to 30% At those dosing levels, packaging costs are prohibitly expensive and the high pigment concentrations negatively affect the production process, appearance and mechanical strength of the containe Holcomer UHT is a more effective white than simple TiO2 ©2009 Holland Colours – this presentation is for informational purposes only
  • 11. Holcomer, a special white for high protection 8-14% Holcomer* Holcomer 60%TiO2 Transmission UHT (%) (%) 550nm 2% 8 22 1% 9 27 Transmission Holcomer 60%TiO2 700nm UHT (%) (%) 2% 11 30 1% 13 38 * FDA pending final approval Q1-2009 ©2009 Holland Colours – this presentation is for informational purposes only
  • 12. UHT White milk Sachsen Milch Muller Milch, Germany UHT milk 750 ml Full fat (3,5%)and low fat (1,5%) ©2009 Holland Colours – this presentation is for informational purposes only
  • 13. UHT Flavoured Milk Campina, Germany Flavoured milk 330ml Ambient distribution Vending machines ©2009 Holland Colours – this presentation is for informational purposes only
  • 14. ESL White Milk Fage in Greece ESL milk 500 ml Full fat (3,5%), Low fat (1%) ©2009 Holland Colours – this presentation is for informational purposes only
  • 15. A proven solution: Benefits Moulding & Blowing Marketplace Injection Moulding performance Product Quality Blowing performance Premium appearance Bottle integrity Established technology Cost effectiveness Flexibility Higher opacity than resin based Bottle Design concepts Sourcing resin Adjustable dosing levels Molded & blown on standard monolayer equipment ©2009 Holland Colours – this presentation is for informational purposes only
  • 16. Summary • Milk needs protecion • Packaging technology provides increased protection of vitamins and flavor • Holcoprill and Holcomer are proven solutions for milk in monolayer PET ©2009 Holland Colours – this presentation is for informational purposes only
  • 17. Disclaimer This presentation is being provided for informational purposes only and, as such, nothing in this presentation should be deemed to be, or construed as, any representation, guarantee or warranty regarding such product or its characteristics, uses, suitability, safety, efficacy, hazards, health effects or availability. ©2009 Holland Colours – this presentation is for informational purposes only