July 18th Presentation to Job Club at Grace Covenant Church, Overland Park, KS.

1. The Brand “You” Set yourself apart with a Personal Brand

2. What is a Brand?

3. BRAND A brand is a perception or emotion maintained by a buyer or prospective customer, describing the experience related to doing business with an organization or consuming its products and services

4. Brands are what people say about you when you’re not in the room Company Brand Personal Brand Brand Attribute(s) Brand Promise Brand Identity Change Fast, accurate, search results Charismatic, Great Orator Locate things A Brand is also a promise to an audience

5. Brand Commodity $2.60 $.99 Differentiated brands can charge a premium

6. Personal BRAND A perception or emotion , maintained by somebody other than you describing the total experience of having a relationship with you .

7. Personal BRANDING The process by which individuals and entrepreneurs differentiate themselves by identifying and articulating their unique value proposition and then leveraging it across platforms with a consistent message and image to achieve a specific goal.

8. Carl Oprah Obama Madonna Brad Funk Jack

9. Media made these personal brands household names Media is no longer just for the rich and famous

12. The Keys to Successful Personal Branding: Be Authentic, Be Consistent and Be Seen! Clarity Your Unique Promise of Value Brand Promise Consistency “ Walk Your Talk ” Brand Experience Constancy Constant visibility to your target audience Brand Communication A Successful Brand “ YOU ”

13. Four Step Brand Process Discover Your Brand Develop Your Brand Communicate Your Brand Step 1 Step 2 Step 3 Step 4 Maintain Your Brand Brand Promise Brand Communications Brand Experience

16. What are your brand attributes? Driven Easy Going Persistent Self Starter Energetic Punctual Trustworthy Likeable Diligent Detail Oriented Results Driven Organized Creative Hilarious Facilitator Prolific Adaptable Adaptable Helpful Strategic Thoughtful Motivated Continuous Learner Quick Study Innovative Dynamic Reliable Organized Efficient Methodical Consistent Choose ones that are authentic for you and relevant to your goals Genuine

18. Four Step Branding Process Develop Your Brand Step 2 My Example Brand attributes: Driven, Innovative, Strategic Results-Obsessed, Creative Solutions Provider, Service Orientation My Brand Promise: A driven self-starter , I hold myself accountable to solve marketing challenges with innovative solutions that create tangible, measurable results for the businesses I serve .

20. Personal Brand Tool Box for the Job Search Resume Cover Letter CD Portfolio Business Card Personal Website Networking Visual CV Job Search Tool Box

22. Using Social Media to find a job…or a prospect

24. 101

26. Optimize Your Profile

27. Put your HEADLINE to work

28. Brand Your Profile www.linkedin.com/in/yourname

29. Speak for yourself! About you About what you do for your company Use Adwords to optimize Search

30. Find and Invite People to Join Your Network

31. Stay top of mind

32. Give First! Recommend Others

33. Give First! Make Introductions

34. Question and Answers

35. Ask and Answer Questions

36. Join Groups

37. Groups are also good for Q&A

38. Add Content with Applications

39. Looking for a Pay Check

40. Find Job Openings

41. Research Prospective Companies

42. Connect with Hiring Managers

44. Visual CV