SlideShare uma empresa Scribd logo

Seminar & Economic Conference, Economic & Business Faculty ,Universitas Padjadjaran

•
•
Khaira Al Hafi
Khaira Al Hafi
Negócios
1 de 19
Identifikasi Profil dan Perilaku Green Consumer dalam Rangka Peningkatan Green Market Share di Indonesia – Seminar & Economic Conference Fakultas Ekonomi dan Bisnis Universitas Padjadjaran Khaira Al Hafi - Teknik Industri, Universitas Indonesia LOGO
LOGO LATAR BELAKANG Ancaman Proliferasi produk pada eksistensi lingkungan (Grewal-Levi : 2003) 1 Kebijakan 3R (Reduce, Reuse, Recycle) di Indonesia ( nationalgeographic.co.id). 2 Market share dan profitabilitas (Agarwal et al : 2003)
LOGO Identification of segmentation and green consumer behavior
LOGO
L LOGO Inisiate and Campaign GREEN GOVERNMENT For Sustain Indonesia
LOGO Metodologi Non Probability Sampling self-administered questionnaire Calculate validity : Multivariat Analysis Segmentation & Behavior Analysis
LOGO Validitas Data Analysis case Processing Summary Average & Standard Deviation
LOGO
LOGO Moderat Green ConsumerHigh Green Consumer Gender LEBIH MUDA LEBIH TUA Usia PENDIDIKAN TINGGI PENDIDIKAN MENENGAH Pendidikan terakhir
LOGO green People ?????
LOGO Moderate Green High green Consumer Consumer Status Jumlah Anak
LOGO Alasan Pembelian Green Product Moderate Green Consumer High Green Consumer PEDULI PEDULI
LOGO SITUASI YANG MENDUKUNG KEPUTUSAN PEMBELIAN Moderat Green Consumer High Green Consumer
LOGO Kendala dalam Membeli Green Product
LOGO Tingkat Kepentingan & Asosiasi Atribut Green Company
Kepedulian pada Inisiatif Perusahaan dalam Melakukan Kebijakan LOGO Green Economy
Rekomendasi LOGO 1. Korporasi Marketing Mix : placing & promoting in younger, more educated & more affluent, expanding green branding product, oriented consumer value in pricing Watch out spesific constraint in each businees field Develop further green Campaign 2. Pemerintah (Kementrian Lingkungan, Kementrian Perindustrian & Perdagangan,dan Dinas Struktural ) Stimulate potential green Company Organize root event in potential segment
LOGO
www.themegallery.com LOGO

Recomendados

Green Marketing Presentation to Tufts University
Green Marketing Presentation to Tufts UniversityGreen Marketing Presentation to Tufts University
Green Marketing Presentation to Tufts UniversityGrossman Marketing Group
 
presentation on Green marketing
presentation on Green marketing presentation on Green marketing
presentation on Green marketing ashapriyagoud
 
Slideshare consumer attitude towards environment friendly products
Slideshare consumer attitude towards environment friendly productsSlideshare consumer attitude towards environment friendly products
Slideshare consumer attitude towards environment friendly productsGokul Umaraniya
 
Green Branding
Green BrandingGreen Branding
Green BrandingEvan Pathiratne
 
Green marketing
Green marketing Green marketing
Green marketing Yohann HELSON
 
Greenmarketing
Greenmarketing Greenmarketing
Greenmarketing Muhammad Hamza
 
Green marketing
Green marketingGreen marketing
Green marketingDhiraj Srivastava
 
How can companies successfully build a green brand image
How can companies successfully build a green brand imageHow can companies successfully build a green brand image
How can companies successfully build a green brand imageMaillard Stéphanie
 

Recomendados

Green Marketing Presentation to Tufts University
Green Marketing Presentation to Tufts UniversityGreen Marketing Presentation to Tufts University
Green Marketing Presentation to Tufts UniversityGrossman Marketing Group
 
presentation on Green marketing
presentation on Green marketing presentation on Green marketing
presentation on Green marketing ashapriyagoud
 
Slideshare consumer attitude towards environment friendly products
Slideshare consumer attitude towards environment friendly productsSlideshare consumer attitude towards environment friendly products
Slideshare consumer attitude towards environment friendly productsGokul Umaraniya
 
Green Branding
Green BrandingGreen Branding
Green BrandingEvan Pathiratne
 
Green marketing
Green marketing Green marketing
Green marketing Yohann HELSON
 
Greenmarketing
Greenmarketing Greenmarketing
Greenmarketing Muhammad Hamza
 
Green marketing
Green marketingGreen marketing
Green marketingDhiraj Srivastava
 
How can companies successfully build a green brand image
How can companies successfully build a green brand imageHow can companies successfully build a green brand image
How can companies successfully build a green brand imageMaillard Stéphanie
 
Customer perception on green marketing
Customer perception on green marketingCustomer perception on green marketing
Customer perception on green marketingDMANIMALA
 
green marketing - raj edicos
green marketing - raj edicosgreen marketing - raj edicos
green marketing - raj edicosRajat Sharma
 
Green Marketing By Monika
Green Marketing By MonikaGreen Marketing By Monika
Green Marketing By MonikaFortune Institute of International Business
 
Green marketing and it’s impact on india
Green marketing and it’s impact on indiaGreen marketing and it’s impact on india
Green marketing and it’s impact on indiasuresh kumar
 
Green Marketing
Green MarketingGreen Marketing
Green MarketingAnil Dhankhar
 
Green marketing
Green marketing Green marketing
Green marketing Komal Goyal
 
Green marketing and its implementation india
Green marketing and its implementation indiaGreen marketing and its implementation india
Green marketing and its implementation indiaRubeena Shaik
 
Green marketing- Marketing Management- MBA
Green marketing- Marketing Management- MBAGreen marketing- Marketing Management- MBA
Green marketing- Marketing Management- MBAVineethJose5
 
Presentation on Green Marketing and eco-friendly products|Can marketing reall...
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Presentation on Green Marketing and eco-friendly products|Can marketing reall...
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
 
Green Marketing
Green MarketingGreen Marketing
Green MarketingPranav Khullar
 
Emerging trends in green marketing ppt
Emerging trends in green marketing pptEmerging trends in green marketing ppt
Emerging trends in green marketing pptshrinivas kulkarni
 
Marketing strategies to reach the green consumer
Marketing strategies to reach the green consumerMarketing strategies to reach the green consumer
Marketing strategies to reach the green consumervinyas87
 
Green marketing
Green marketingGreen marketing
Green marketingMaheswari Bojanapu
 
Consumer perception of green products in Japan
Consumer perception of green products in JapanConsumer perception of green products in Japan
Consumer perception of green products in JapanEkonnect Knowledge Foundation
 
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTS
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSGREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTS
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
 
Green marketing ppt-pvb
Green marketing ppt-pvbGreen marketing ppt-pvb
Green marketing ppt-pvbPrabhakar Bokad
 
49659549 green-marketing
49659549 green-marketing49659549 green-marketing
49659549 green-marketingjupinder_kaur
 
Green Marketing by Anvesh Sharma
Green Marketing by Anvesh SharmaGreen Marketing by Anvesh Sharma
Green Marketing by Anvesh SharmaAnvesh Sharma
 
Green Marketing
Green MarketingGreen Marketing
Green MarketingSudip Mahapatra
 
Challenges and trends in green marketing
Challenges and trends in green marketingChallenges and trends in green marketing
Challenges and trends in green marketingmohammed badruddeen
 
Brainbook
BrainbookBrainbook
BrainbookKhaira Al Hafi
 
Design Thinking Workshop : Campus Garage Universitas Indonesia
Design Thinking Workshop : Campus Garage Universitas IndonesiaDesign Thinking Workshop : Campus Garage Universitas Indonesia
Design Thinking Workshop : Campus Garage Universitas IndonesiaKhaira Al Hafi
 

Mais conteúdo relacionado

Mais procurados

Customer perception on green marketing
Customer perception on green marketingCustomer perception on green marketing
Customer perception on green marketingDMANIMALA
 
green marketing - raj edicos
green marketing - raj edicosgreen marketing - raj edicos
green marketing - raj edicosRajat Sharma
 
Green marketing and it’s impact on india
Green marketing and it’s impact on indiaGreen marketing and it’s impact on india
Green marketing and it’s impact on indiasuresh kumar
 
Green marketing
Green marketing Green marketing
Green marketing Komal Goyal
 
Green marketing and its implementation india
Green marketing and its implementation indiaGreen marketing and its implementation india
Green marketing and its implementation indiaRubeena Shaik
 
Green marketing- Marketing Management- MBA
Green marketing- Marketing Management- MBAGreen marketing- Marketing Management- MBA
Green marketing- Marketing Management- MBAVineethJose5
 
Presentation on Green Marketing and eco-friendly products|Can marketing reall...
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Presentation on Green Marketing and eco-friendly products|Can marketing reall...
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
 
Emerging trends in green marketing ppt
Emerging trends in green marketing pptEmerging trends in green marketing ppt
Emerging trends in green marketing pptshrinivas kulkarni
 
Marketing strategies to reach the green consumer
Marketing strategies to reach the green consumerMarketing strategies to reach the green consumer
Marketing strategies to reach the green consumervinyas87
 
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTS
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSGREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTS
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
 
49659549 green-marketing
49659549 green-marketing49659549 green-marketing
49659549 green-marketingjupinder_kaur
 
Green Marketing by Anvesh Sharma
Green Marketing by Anvesh SharmaGreen Marketing by Anvesh Sharma
Green Marketing by Anvesh SharmaAnvesh Sharma
 
Challenges and trends in green marketing
Challenges and trends in green marketingChallenges and trends in green marketing
Challenges and trends in green marketingmohammed badruddeen
 

Mais procurados (20)

Customer perception on green marketing
Customer perception on green marketingCustomer perception on green marketing
Customer perception on green marketing
 
green marketing - raj edicos
green marketing - raj edicosgreen marketing - raj edicos
green marketing - raj edicos
 
Green Marketing By Monika
Green Marketing By MonikaGreen Marketing By Monika
Green Marketing By Monika
 
Green marketing and it’s impact on india
Green marketing and it’s impact on indiaGreen marketing and it’s impact on india
Green marketing and it’s impact on india
 
Green Marketing
Green MarketingGreen Marketing
Green Marketing
 
Green marketing
Green marketing Green marketing
Green marketing
 
Green marketing and its implementation india
Green marketing and its implementation indiaGreen marketing and its implementation india
Green marketing and its implementation india
 
Green marketing- Marketing Management- MBA
Green marketing- Marketing Management- MBAGreen marketing- Marketing Management- MBA
Green marketing- Marketing Management- MBA
 
Presentation on Green Marketing and eco-friendly products|Can marketing reall...
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Presentation on Green Marketing and eco-friendly products|Can marketing reall...
Presentation on Green Marketing and eco-friendly products|Can marketing reall...
 
Green Marketing
Green MarketingGreen Marketing
Green Marketing
 
Emerging trends in green marketing ppt
Emerging trends in green marketing pptEmerging trends in green marketing ppt
Emerging trends in green marketing ppt
 
Marketing strategies to reach the green consumer
Marketing strategies to reach the green consumerMarketing strategies to reach the green consumer
Marketing strategies to reach the green consumer
 
Green marketing
Green marketingGreen marketing
Green marketing
 
Consumer perception of green products in Japan
Consumer perception of green products in JapanConsumer perception of green products in Japan
Consumer perception of green products in Japan
 
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTS
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSGREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTS
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTS
 
Green marketing ppt-pvb
Green marketing ppt-pvbGreen marketing ppt-pvb
Green marketing ppt-pvb
 
49659549 green-marketing
49659549 green-marketing49659549 green-marketing
49659549 green-marketing
 
Green Marketing by Anvesh Sharma
Green Marketing by Anvesh SharmaGreen Marketing by Anvesh Sharma
Green Marketing by Anvesh Sharma
 
Green Marketing
Green MarketingGreen Marketing
Green Marketing
 
Challenges and trends in green marketing
Challenges and trends in green marketingChallenges and trends in green marketing
Challenges and trends in green marketing
 

Destaque

Design Thinking Workshop : Campus Garage Universitas Indonesia
Design Thinking Workshop : Campus Garage Universitas IndonesiaDesign Thinking Workshop : Campus Garage Universitas Indonesia
Design Thinking Workshop : Campus Garage Universitas IndonesiaKhaira Al Hafi
 
UI to PIMNAS Vision & Ideas
UI to PIMNAS Vision & IdeasUI to PIMNAS Vision & Ideas
UI to PIMNAS Vision & IdeasKhaira Al Hafi
 
PIMNAS Yogyakarta : Sistem Terintegrasi Kewirausahaan Nasional
PIMNAS Yogyakarta : Sistem Terintegrasi Kewirausahaan NasionalPIMNAS Yogyakarta : Sistem Terintegrasi Kewirausahaan Nasional
PIMNAS Yogyakarta : Sistem Terintegrasi Kewirausahaan NasionalKhaira Al Hafi
 
Revitalisasi gerakan mahasiswa
Revitalisasi gerakan mahasiswa Revitalisasi gerakan mahasiswa
Revitalisasi gerakan mahasiswa Khaira Al Hafi
 
Developing Yourself to be a World Class Indonesian Leader
Developing Yourself to be a World Class Indonesian LeaderDeveloping Yourself to be a World Class Indonesian Leader
Developing Yourself to be a World Class Indonesian LeaderKhaira Al Hafi
 

Destaque (7)

Brainbook
BrainbookBrainbook
Brainbook
 
Design Thinking Workshop : Campus Garage Universitas Indonesia
Design Thinking Workshop : Campus Garage Universitas IndonesiaDesign Thinking Workshop : Campus Garage Universitas Indonesia
Design Thinking Workshop : Campus Garage Universitas Indonesia
 
UI to PIMNAS Vision & Ideas
UI to PIMNAS Vision & IdeasUI to PIMNAS Vision & Ideas
UI to PIMNAS Vision & Ideas
 
PIMNAS Yogyakarta : Sistem Terintegrasi Kewirausahaan Nasional
PIMNAS Yogyakarta : Sistem Terintegrasi Kewirausahaan NasionalPIMNAS Yogyakarta : Sistem Terintegrasi Kewirausahaan Nasional
PIMNAS Yogyakarta : Sistem Terintegrasi Kewirausahaan Nasional
 
Revitalisasi gerakan mahasiswa
Revitalisasi gerakan mahasiswa Revitalisasi gerakan mahasiswa
Revitalisasi gerakan mahasiswa
 
Developing Yourself to be a World Class Indonesian Leader
Developing Yourself to be a World Class Indonesian LeaderDeveloping Yourself to be a World Class Indonesian Leader
Developing Yourself to be a World Class Indonesian Leader
 
NationalMasterPlan
NationalMasterPlanNationalMasterPlan
NationalMasterPlan
 

Semelhante a Seminar & Economic Conference, Economic & Business Faculty ,Universitas Padjadjaran

2012 leading edge greener products webinar
2012 leading edge greener products webinar2012 leading edge greener products webinar
2012 leading edge greener products webinarpefivewindsna
 
Research Panel: Untangling the Consumer Attitude/Behavior Gap
Research Panel: Untangling the Consumer Attitude/Behavior GapResearch Panel: Untangling the Consumer Attitude/Behavior Gap
Research Panel: Untangling the Consumer Attitude/Behavior GapSustainable Brands
 
Green Marketing- New hope and Challenges
Green Marketing- New hope and ChallengesGreen Marketing- New hope and Challenges
Green Marketing- New hope and ChallengesAgnitro Ghosh
 
David Steuer "Sustainability: Why Bother?"
David Steuer "Sustainability: Why Bother?"David Steuer "Sustainability: Why Bother?"
David Steuer "Sustainability: Why Bother?"Jeffrey Lamb
 
Consumer Behaviour for Green Products.pptx
Consumer Behaviour for Green Products.pptxConsumer Behaviour for Green Products.pptx
Consumer Behaviour for Green Products.pptxRuchitaChhajed1
 
Kinjal green marketing ppt
Kinjal green marketing pptKinjal green marketing ppt
Kinjal green marketing ppt2001209
 
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...ijtsrd
 
A study on Green marketing
A study on Green marketing A study on Green marketing
A study on Green marketing Arya Rajan
 
“A STUDY OF CONSUMER AWARENESS TOWARDS GREEN FOOD PRODUCTS IN PUNE CITY”
“A STUDY OF CONSUMER AWARENESS TOWARDS GREEN FOOD PRODUCTS IN PUNE CITY”“A STUDY OF CONSUMER AWARENESS TOWARDS GREEN FOOD PRODUCTS IN PUNE CITY”
“A STUDY OF CONSUMER AWARENESS TOWARDS GREEN FOOD PRODUCTS IN PUNE CITY”Ritesh Gholap (Digital Ritesh)
 
Emerging Trends Of Green Marketing In India
Emerging Trends Of Green Marketing In IndiaEmerging Trends Of Green Marketing In India
Emerging Trends Of Green Marketing In IndiaLatha setna
 
Green marketing conference paper
Green marketing conference paperGreen marketing conference paper
Green marketing conference paperRAMEEZ SHAHZADA
 
Research Panel: Untangling the Consumer Attitude/Behavior Gap - Joseph Staton
Research Panel: Untangling the Consumer Attitude/Behavior Gap - Joseph StatonResearch Panel: Untangling the Consumer Attitude/Behavior Gap - Joseph Staton
Research Panel: Untangling the Consumer Attitude/Behavior Gap - Joseph StatonSustainable Brands
 
A STUDY ON CONSUMER BEHAVIOUR ON GREEN MARKETING WITH REFERENCE TO ORGANIC FO...
A STUDY ON CONSUMER BEHAVIOUR ON GREEN MARKETING WITH REFERENCE TO ORGANIC FO...A STUDY ON CONSUMER BEHAVIOUR ON GREEN MARKETING WITH REFERENCE TO ORGANIC FO...
A STUDY ON CONSUMER BEHAVIOUR ON GREEN MARKETING WITH REFERENCE TO ORGANIC FO...IAEME Publication
 

Semelhante a Seminar & Economic Conference, Economic & Business Faculty ,Universitas Padjadjaran (20)

2012 leading edge greener products webinar
2012 leading edge greener products webinar2012 leading edge greener products webinar
2012 leading edge greener products webinar
 
Research Panel: Untangling the Consumer Attitude/Behavior Gap
Research Panel: Untangling the Consumer Attitude/Behavior GapResearch Panel: Untangling the Consumer Attitude/Behavior Gap
Research Panel: Untangling the Consumer Attitude/Behavior Gap
 
Green Marketing- New hope and Challenges
Green Marketing- New hope and ChallengesGreen Marketing- New hope and Challenges
Green Marketing- New hope and Challenges
 
David Steuer "Sustainability: Why Bother?"
David Steuer "Sustainability: Why Bother?"David Steuer "Sustainability: Why Bother?"
David Steuer "Sustainability: Why Bother?"
 
Consumer Behaviour for Green Products.pptx
Consumer Behaviour for Green Products.pptxConsumer Behaviour for Green Products.pptx
Consumer Behaviour for Green Products.pptx
 
Green marketing model
Green marketing modelGreen marketing model
Green marketing model
 
Greenmarketing
Greenmarketing Greenmarketing
Greenmarketing
 
Kinjal green marketing ppt
Kinjal green marketing pptKinjal green marketing ppt
Kinjal green marketing ppt
 
G0332058062
G0332058062G0332058062
G0332058062
 
Green Marketing
Green MarketingGreen Marketing
Green Marketing
 
8 gm mix2segment_green marketing guide by selvarasu a mutharasu
8 gm mix2segment_green marketing guide by selvarasu a mutharasu8 gm mix2segment_green marketing guide by selvarasu a mutharasu
8 gm mix2segment_green marketing guide by selvarasu a mutharasu
 
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...
 
A study on Green marketing
A study on Green marketing A study on Green marketing
A study on Green marketing
 
Green marketing
Green marketingGreen marketing
Green marketing
 
“A STUDY OF CONSUMER AWARENESS TOWARDS GREEN FOOD PRODUCTS IN PUNE CITY”
“A STUDY OF CONSUMER AWARENESS TOWARDS GREEN FOOD PRODUCTS IN PUNE CITY”“A STUDY OF CONSUMER AWARENESS TOWARDS GREEN FOOD PRODUCTS IN PUNE CITY”
“A STUDY OF CONSUMER AWARENESS TOWARDS GREEN FOOD PRODUCTS IN PUNE CITY”
 
Emerging Trends Of Green Marketing In India
Emerging Trends Of Green Marketing In IndiaEmerging Trends Of Green Marketing In India
Emerging Trends Of Green Marketing In India
 
Green marketing conference paper
Green marketing conference paperGreen marketing conference paper
Green marketing conference paper
 
Green Business Best Practices for Enterprises Sustainability in South-South, ...
Green Business Best Practices for Enterprises Sustainability in South-South, ...Green Business Best Practices for Enterprises Sustainability in South-South, ...
Green Business Best Practices for Enterprises Sustainability in South-South, ...
 
Research Panel: Untangling the Consumer Attitude/Behavior Gap - Joseph Staton
Research Panel: Untangling the Consumer Attitude/Behavior Gap - Joseph StatonResearch Panel: Untangling the Consumer Attitude/Behavior Gap - Joseph Staton
Research Panel: Untangling the Consumer Attitude/Behavior Gap - Joseph Staton
 
A STUDY ON CONSUMER BEHAVIOUR ON GREEN MARKETING WITH REFERENCE TO ORGANIC FO...
A STUDY ON CONSUMER BEHAVIOUR ON GREEN MARKETING WITH REFERENCE TO ORGANIC FO...A STUDY ON CONSUMER BEHAVIOUR ON GREEN MARKETING WITH REFERENCE TO ORGANIC FO...
A STUDY ON CONSUMER BEHAVIOUR ON GREEN MARKETING WITH REFERENCE TO ORGANIC FO...
 

Mais de Khaira Al Hafi

Hasil Changemakers Innovation Lab ICS 2015
Hasil Changemakers Innovation Lab ICS 2015Hasil Changemakers Innovation Lab ICS 2015
Hasil Changemakers Innovation Lab ICS 2015Khaira Al Hafi
 
Lapor! untuk Mahasiswa
Lapor! untuk MahasiswaLapor! untuk Mahasiswa
Lapor! untuk MahasiswaKhaira Al Hafi
 
Networking kreanovator indonesia
Networking kreanovator indonesiaNetworking kreanovator indonesia
Networking kreanovator indonesiaKhaira Al Hafi
 
Measuring innovation performance ; badr interactive
Measuring innovation performance ; badr interactiveMeasuring innovation performance ; badr interactive
Measuring innovation performance ; badr interactiveKhaira Al Hafi
 
Product life cycle management case study of nissan
Product life cycle management case study of nissanProduct life cycle management case study of nissan
Product life cycle management case study of nissanKhaira Al Hafi
 
Presentasi Paper Mapres FTUI 2013 - Khaira Al Hafi
Presentasi Paper Mapres FTUI 2013 - Khaira Al HafiPresentasi Paper Mapres FTUI 2013 - Khaira Al Hafi
Presentasi Paper Mapres FTUI 2013 - Khaira Al HafiKhaira Al Hafi
 
IDENTIFICATION OF GREEN CONSUMER PROFILE AND BEHAVIOR IN ORDER TO INCREASE GR...
IDENTIFICATION OF GREEN CONSUMER PROFILE AND BEHAVIOR IN ORDER TO INCREASE GR...IDENTIFICATION OF GREEN CONSUMER PROFILE AND BEHAVIOR IN ORDER TO INCREASE GR...
IDENTIFICATION OF GREEN CONSUMER PROFILE AND BEHAVIOR IN ORDER TO INCREASE GR...Khaira Al Hafi
 
G20 Youth Forum Results 2013
G20 Youth Forum Results 2013G20 Youth Forum Results 2013
G20 Youth Forum Results 2013Khaira Al Hafi
 
Proposal Sponsorship International Interdisciplinary Conference, Venice, Italy
Proposal Sponsorship International Interdisciplinary Conference, Venice, ItalyProposal Sponsorship International Interdisciplinary Conference, Venice, Italy
Proposal Sponsorship International Interdisciplinary Conference, Venice, ItalyKhaira Al Hafi
 

Mais de Khaira Al Hafi (11)

Hasil Changemakers Innovation Lab ICS 2015
Hasil Changemakers Innovation Lab ICS 2015Hasil Changemakers Innovation Lab ICS 2015
Hasil Changemakers Innovation Lab ICS 2015
 
Lapor! untuk Mahasiswa
Lapor! untuk MahasiswaLapor! untuk Mahasiswa
Lapor! untuk Mahasiswa
 
Networking kreanovator indonesia
Networking kreanovator indonesiaNetworking kreanovator indonesia
Networking kreanovator indonesia
 
Presentasi mapres
Presentasi mapresPresentasi mapres
Presentasi mapres
 
Bab 1 pendahuluan
Bab 1 pendahuluanBab 1 pendahuluan
Bab 1 pendahuluan
 
Measuring innovation performance ; badr interactive
Measuring innovation performance ; badr interactiveMeasuring innovation performance ; badr interactive
Measuring innovation performance ; badr interactive
 
Product life cycle management case study of nissan
Product life cycle management case study of nissanProduct life cycle management case study of nissan
Product life cycle management case study of nissan
 
Presentasi Paper Mapres FTUI 2013 - Khaira Al Hafi
Presentasi Paper Mapres FTUI 2013 - Khaira Al HafiPresentasi Paper Mapres FTUI 2013 - Khaira Al Hafi
Presentasi Paper Mapres FTUI 2013 - Khaira Al Hafi
 
IDENTIFICATION OF GREEN CONSUMER PROFILE AND BEHAVIOR IN ORDER TO INCREASE GR...
IDENTIFICATION OF GREEN CONSUMER PROFILE AND BEHAVIOR IN ORDER TO INCREASE GR...IDENTIFICATION OF GREEN CONSUMER PROFILE AND BEHAVIOR IN ORDER TO INCREASE GR...
IDENTIFICATION OF GREEN CONSUMER PROFILE AND BEHAVIOR IN ORDER TO INCREASE GR...
 
G20 Youth Forum Results 2013
G20 Youth Forum Results 2013G20 Youth Forum Results 2013
G20 Youth Forum Results 2013
 
Proposal Sponsorship International Interdisciplinary Conference, Venice, Italy
Proposal Sponsorship International Interdisciplinary Conference, Venice, ItalyProposal Sponsorship International Interdisciplinary Conference, Venice, Italy
Proposal Sponsorship International Interdisciplinary Conference, Venice, Italy
 

Último

Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...lizamodels9
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 

Último (20)

Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 

Seminar & Economic Conference, Economic & Business Faculty ,Universitas Padjadjaran

  • 1. Identifikasi Profil dan Perilaku Green Consumer dalam Rangka Peningkatan Green Market Share di Indonesia – Seminar & Economic Conference Fakultas Ekonomi dan Bisnis Universitas Padjadjaran Khaira Al Hafi - Teknik Industri, Universitas Indonesia LOGO
  • 2. LOGO LATAR BELAKANG Ancaman Proliferasi produk pada eksistensi lingkungan (Grewal-Levi : 2003) 1 Kebijakan 3R (Reduce, Reuse, Recycle) di Indonesia ( nationalgeographic.co.id). 2 Market share dan profitabilitas (Agarwal et al : 2003)
  • 3. LOGO Identification of segmentation and green consumer behavior
  • 5. L LOGO Inisiate and Campaign GREEN GOVERNMENT For Sustain Indonesia
  • 6. LOGO Metodologi Non Probability Sampling self-administered questionnaire Calculate validity : Multivariat Analysis Segmentation & Behavior Analysis
  • 7. LOGO Validitas Data Analysis case Processing Summary Average & Standard Deviation
  • 9. LOGO Moderat Green ConsumerHigh Green Consumer Gender LEBIH MUDA LEBIH TUA Usia PENDIDIKAN TINGGI PENDIDIKAN MENENGAH Pendidikan terakhir
  • 11. LOGO Moderate Green High green Consumer Consumer Status Jumlah Anak
  • 12. LOGO Alasan Pembelian Green Product Moderate Green Consumer High Green Consumer PEDULI PEDULI
  • 13. LOGO SITUASI YANG MENDUKUNG KEPUTUSAN PEMBELIAN Moderat Green Consumer High Green Consumer
  • 14. LOGO Kendala dalam Membeli Green Product
  • 15. LOGO Tingkat Kepentingan & Asosiasi Atribut Green Company
  • 16. Kepedulian pada Inisiatif Perusahaan dalam Melakukan Kebijakan LOGO Green Economy
  • 17. Rekomendasi LOGO 1. Korporasi Marketing Mix : placing & promoting in younger, more educated & more affluent, expanding green branding product, oriented consumer value in pricing Watch out spesific constraint in each businees field Develop further green Campaign 2. Pemerintah (Kementrian Lingkungan, Kementrian Perindustrian & Perdagangan,dan Dinas Struktural ) Stimulate potential green Company Organize root event in potential segment
  • 18. LOGO