2. OVERVIEW
- 2010 Business Environment Market Base
-2010 Business Environment Market Potential
-2010 Business Cycle
-2010 Business Model
-Business Model Graphical
-2010 Website Requirements
-Web Page Graphical
-Affiliates status
-Affiliates Pricefeed / link data
-Savings example.
- Database
- Domain Names
- Misc data
06APR2011
3. 2010 Bussiness Environment
Top 10 as of Fall 2007
Ranking University Location Enrollment
1 The Ohio State University (Columbus campus) Columbus, Ohio 52,586 [1]
2 University of Florida Gainesville, Florida
51,725
[2]
3 Arizona State University (Tempe campus) Tempe, Arizona 51,481 [1]
4 University of Minnesota (Twin Cities campus) Minneapolis/Saint Paul, Minnesota 50,883[3]
5 The University of Texas at Austin a[›] Austin, Texas 50,170[4]
6 University of Central Florida a[›] Orlando, Florida
48,699[
5]
7 Texas A&M University a[›] College Station, Texas 46,542[6]
8 Michigan State University East Lansing, Michigan 46,045[7]
9 The Pennsylvania State University (University Park campus) University Park, Pennsylvania 43,252[8]
10 University of Wisconsin–Madison Madison, Wisconsin 42,041[9]
Students: 51,551Valencia Community College
Total Students in immediate Area 80,000 - 90,000
Total Students in greater Orlando area Area 150,000 - 165,000
Market Base
06OCT2010
4. 2010 Business Environment
Total Students in immediate Area 80,000 - 90,000
Total Students in greater Orlando area Area 150,000 - 165,000
Market Potential
Total spending on textbooks 2008 $ 59,500,000
Total spending on textbooks 2008 $110,000,000
Average cost of books per year per student $420-$942 last year to $451-$988 this year
- Current:
- If we can get just 3% of students at valencia (east campus) to make their
purchases on our website it will generate at least $21,600 in revenue annually
- If we can get just 3% of students at valencia (east campus) to make their
purchases AND SELL their used books on our website it will generate at least
$43,800 in revenue annually
- Future:
- If we can get just 3% of students at valencia (east campus) AND UCF to make
their purchases on our website it will generate at least $83,500 in revenue annually
- If we can get just 3% of students at valencia (east campus) AND UCF to make
their purchases AND SELL their used books on our website it will generate at least
$147,000 in revenue annually
Goal 2011:
- Our goal for 2011 is to achieve at least 1% market penetration in both
Valencia and UCF markets
- Our goal for 2012 is 2-3% plus expansion into new territories
06OCT2010
5. 2010 Business Cycle
Largest revenue streams occur in September, January
and May – June (fall, spring, summer)
US Online Textbook Sales 2007
Xmas
Fall Sem.
Summer Sem.
Spring Sem.
06OCT2010
6. 2010 Business Model
- The priority goal of this business is to steer students to rent their books
with our referral partners
- Secondary goal is to refine our business model based on our success /
failures
- The ultimate goal is to rapidly expand aka scale the business rapidly to
alternate schools using the refined model
- Planned steps
- Develop website
- Integrate affiliate partners and integrate into website
- Populate website with information
- Get the word out, via web social, guerilla marketing
- Marketing campaign before and during spring semester (Aug -Sep)
- Continue marketing for book buy back affiliates
- Make changes to plan and refine as necessary
- Expand to one or more colleges for spring semesters
26MAR2011
- Goals
7. 2010 Business Model cont.
- Our referral partners will pay us upwards of 8% of the purchase price if we
refer students to their website and they make a purchase / rent a book / sell
a book
- We need to research the vest way to integrate this into our website
- Business Advantage
- To get students to use the website it must be relevant and specialized for
their needs with information on their classes and what books they need, it
will give them a cheaper alternative to the school bookstores and provide
them with reliable information about the websites they’re referred to, this
will make our site a preferable method for buying and selling books
- Business mission
- We have invested 1000s of man-hours into finding the best textbook deals
on virtual markets such as half.com or amazon.com, now we plan to bring
this knowledge and experience directly to students in an easy to use and
highly relevant format to save students tons of cash
06APR2011
- Revenue Stream
8. Our Website
Business Model 26MAR2011
School
bookstores
$$Our Marketing
Online
book
rental
Sell your
book
online
Students
$$$$$$$
$
Marketing
Expenses
New
Advertising
New
Employees
New
Database
For New
Schools
Course / book database
Comparison shopping
Buy a
book
Affiliates
9. 2010 Website Requirements.
- Must integrate affiliate partners with our website
- Draw book info / book picture from affiliate sites
-Ease of Access
- We must be able to easily make changes to the database information preferably excel
or related format
- Affiliate Updates
- Use price data feeds from affiliates to keep price comparison up to date
- Info for students
- FAQ’s for students
- Database includes books required for classes
- Appeal
- interactive format, appealing to use, quick to navigate, intuitive navigation, fast load times
- Advertising
- SEO optimization ? / simple direct non-distracting/cluttering/confusing layout
06OCT2010
- Affiliates
14. $
Web Page 26MAR2011
Textrent.com
Facebook share links ect ??
SEARCH BY ISBN
______________
ISBN SEARCH
Bookrenter.com $26 /link
Campusbookrentals.com $28 /link
Collegebookrenter.com $32 /link
valorebooks.com $37 /link FAQ/INFO
FAQ/INFO
FAQ/INFO
FAQ/INFO
FAQ/INFO
Database info
not required
(but could be
included or use
amazon data)
BUY INSTEAD? price $68 amazon or alibris
16. $
Web Page 26MAR2011
Textrent.com
Facebook share links ect ??
Sell your book now
Bookrenter.com $26 /link
Campusbookrentals.com $28 /link
Collegebookrenter.com $32 /link
valorebooks.com $37 /link FAQ/INFO
FAQ/INFO
FAQ/INFO
FAQ/INFO
FAQ/INFO
Database info
not required
(but could be
included or use
amazon data)
17. Affiliates 06APR2011
Rent
Bookrenter.com (pricefeed and links)
Campusbookrentals.com (pricefeed and links)
Collegebookrenter.com (pricefeed and links)
Valorebooks.com (pricefeed and links)
Textbooks.com (cannot get google adsense)
Chegg.com (pricefeed and links)
BUY
Amazon.com (preferred (pricefeed and links)
Alibris.com (back up)
Sell
Amazon.com* (pricefeed and links) sellbackyourbook.com (info request)
Textbooks.com (waiting on google adsense) Betterworldbooks.com (pricefeed and links)
Textbookrus.com (require completed website) Chegg.com (pricefeed and links)
Firstclassbooks.com (waiting on response)
Bookjingle.com (waiting on response)
Moola4books.com (waiting on response)
Valorebooks.com (pricefeed and links)
KEY
Accepted to affiliate
program
probably not
no response
20. Affiliates Valorebooks (selling back only)
06APR2011
Affiliate Links Landing URLS Homepage http://www.valorebooks.com/affiliate/siteID=yr7VVR
Advanced Search http://www.valorebooks.com/affiliate/buy-textbooks/siteID=yr7VVR
Sellback Page http://www.valorebooks.com/affiliate/sell-textbooks/siteID=yr7VVR
Buy Item Results http://www.valorebooks.com/affiliate/buy/siteID=yr7VVR/ISBN=XXXXXXXXXX Replace "XXXXXXXXXX" with
the ISBN of the book. Seperate multiple ISBN's with a comma.
Sell Item Results http://www.valorebooks.com/affiliate/sell/siteID=yr7VVR/ISBN=XXXXXXXXXX Replace "XXXXXXXXXX" with
the ISBN of the book. Seperate multiple ISBN's with a comma. Price Fetching
PRICE FEED
Buy Books Prices URL: http://www.valorebooks.com/buy-prices/ISBN=XXXXXXXXXX Replace "XXXXXXXXXX" with the ISBN
of the book
Sell Books Prices URL: http://www.valorebooks.com/sell-prices/ISBN=XXXXXXXXXX Replace "XXXXXXXXXX" with the ISBN
of the book
Affiliates can fetch live prices from ValoreBooks Marketplace using the XML feeds listed below: Buy Books Prices: We have
created an XML page that can be used to get pricing information. http://www.valorebooks.com/buy-prices/ISBN=XXXXXXXXXX
Replace "XXXXXXXXXX" with the ISBN of the book. Sell Books Prices: For the sell books search, use the XML page below:
http://www.valorebooks.com/sell-prices/ISBN=XXXXXXXXXX Replace "XXXXXXXXXX" with the ISBN of the book.
21. Affiliates collegebookrenter.com (commision junction)
06APR2011
CollegeBookRenter.com API Documentation
Version 1.0
The CollegeBookRenter API provides pricing and product information to partner sites on a permission basis. The API uses an HTTP GET request and
returns the results in an XML format.
The protocol for requests submitted to the CollegeBookRenter API and the return results are provided in this documentation.
Query
http://www.collegebookrenter.com/inventory.cfm/isbn/”X” http://www.collegebookrenter.com CollegeBookRenter.com
EX. http://www.collegebookrenter.com/inventory.cfm/isbn/0495570133
XML Responses
Successful Response
<root> ---The response element returned.
<isbn> --- The 10-digit ISBN.
<isbn13> --- The 13-digit ISBN.
<author> --- The author of the book.
<title> --- The title of the book.
<price> ---Begins the pricing response block.
<semesterprice> --- This is the price for a 130-day semester course period.
<quarterprice> --- This is the price for a 90-day quarter course period.
<summerprice> --- This is the price for a 60-day summer course period.
<buybackprice> --- This is the CollegeBookRenter credit buyback price offered for this ISBN.
EX. http://www.collegebookrenter.com/inventory.cfm/isbn/0495570133
-<root>
<isbn>0495570133</isbn>
<isbn13>9780495570134</isbn13>
<author>RUDOLPH F. VERDERBER</author>
<title>COMM 2008 EDITION (WITH ACCESS BIND-IN CARD)</title>
- <price>
<semesterprice>20.47</semesterprice>
<quarterprice>18.63</quarterprice>
<summerprice>18.22</summerprice>
<buybackprice>0</buybackprice>
</price>
</root>
Error Responses
EX. http://www.collegebookrenter.com/inventory.cfm/isbn/0867095946
If an ISBN is entered and is not found the response will be: <root>ISBN NOT FOUND</root>
EX. http://www.collegebookrenter.com/inventory.cfm/isbn/00495570133
If an ISBN is entered incorrectly (ex. too many or not enough digits entered), the response will be: ERROR
22. Affiliates campusbookrentals.com (commision junction)
06APR2011
Your API Key is: KSAB65E84F
PRICEFEED link
http://www.campusbookrentals.com/price.i?isbn=0495095567&api_key=KSAB65
E84F
Pricefeed output
isbn=0495095567&price=38.68&shipping=0&quarter_price=36.66&summer_price
=34.64
Link for book
[AFFILIATEID]&b=[BANNERID]&m=[MERCHANTID]&afftrack=&urllink=www%2E
campusbookrentals%2Ecom%2Fproduct%2Ei%3Fasin%3D[ISBN]
23. Affiliates betterworldbooks.com (commision junction)
06APR2011
PRICEFEED
Item Lookup Service
This service allows affiliates to pull our prices and inventory for an item or list of items. Here is an example call to it:
http://www.betterworldbooks.com/service.aspx?ItemId=1577314808
<ItemLookupResponse>
−
<Items>
−
<Item>
<ItemId>9781577314806</ItemId>
−
<DetailURLPage>
http://www.betterworldbooks.com/the-power-of-now-id-1577314808.aspx
</DetailURLPage>
−
<ItemAttributes>
−
<Title>
The Power of Now: A Guide to Spiritual Enlightenment
</Title>
<ISBN10>1577314808</ISBN10>
<ISBN13>9781577314806</ISBN13>
</ItemAttributes>
−
<OfferSummary>
<LowestNewPrice>$13.48</LowestNewPrice>
<LowestUsedPrice>$0.00</LowestUsedPrice>
<BuybackPrice>$0.00</BuybackPrice>
<MarketplacePrice>$5.09</MarketplacePrice>
<TotalNew>1156</TotalNew>
<TotalUsed>0</TotalUsed>
<TotalBuyback>0</TotalBuyback>
<TotalMarketplace>1</TotalMarketplace>
</OfferSummary>
</Item>
</Items>
</ItemLookupResponse>
24. Affiliates chegg.com (commision junction)
06APR2011
PRICEFEED
Item Lookup Service
Key: c01db2b8e7bbd161646a14c3b92b6158
Password: 9058165
Rental product detail
http://www.jdoqocy.com/click-{PID}-{AID}?URL=http://chegg.com/details/{ISBN}/?referrer=CJGATEWAY&AID={AID}&PID={PID}&SID={SID}
URL to Chegg.com’s Buyback shopping cart
http://www.jdoqocy.com/click-{PID}-{AID}?URL=http://www.chegg.com/BuyBack/CartList?buyback_search={ISBN}&pid={Pricing PID From Chegg}
25. Savings example. 06OCT2010
Valencia store $207
Rented $67.78 online
Bsc 1011
Valencia store $178
Rented online $43
Bsc1005c
Valencia store $80 new
Rent online $44
Here are some randomly chosen examples of
how we can save students money over the
school book store, by showing them what
materials are needed for their classes ahead
of time and how much they can save directly
compared to the campus bookstore it should
sway the decision of a lot of ignorant students
26. Database
06APR2011
- Database in excel format preferably
- Separate database for each school
- Separate database for each term (spring, fall, summer)
27. Domain Names
two competing interests
Local / Social Marketing
- Shorter is better
- Easier to remember on the fly
- Fits on small advertising material with ease
- Fits inside a micro-attention span
- Spelling
- Easy spelling is very important
- Directed vs Undirected
- Domain name with no specific school is
preferable for areas off campus
- Domain with school included could be
useful for drawing attention near campus
EXAMPLE: TextRent.com
06APR2011
Online Searches
Keywords
- Include relevant words in links for keyword
searches
EXAMPLE: TextBooksUCF.com
?????????????
Multiple domains
I would prefer to use multiple domains to link
to subpages (individual school pages) of the
website
How could this affect affiliates?
33. Bookrenter.com TOS
• Terms and Conditions
• Last Updated: January 3, 2011
• Welcome to the BookRenter.com Textbook Rental Store Program (the “Program”), which is located at www.BookRenter.com (the "Website"). This Terms of Service
("TOS") contain the terms and conditions between BookRenter.com, Inc. ("BookRenter," “BRC”, "us", "we", and "our") and You. You shall be considered a “Verified
Textbook Rental Store” if you are a retail bookstore who has requested enrollment and been accepted by us into the Verified Textbook Rental Store program.
• BY SELECTING “I AGREE” AND/OR OTHERWISE USING THE SERVICE, YOU AGREE TO BE BOUND BY ALL OF THE TERMS AND CONDITIONS OF THIS TOS.
IF YOU DO NOT AGREE TO THE TERMS OF THIS TOS, CLICK ON THE “CANCEL” BUTTON AND/OR DO NOT CONTINUE THE REGISTRATION PROCESS OR
OTHERWISE USE THE SERVICE.
• BookRenter.com reserves the right to add, delete and/or modify any of the terms and conditions contained in this TOS, at any time and in its sole discretion, by posting a
change notice or a new TOS on the Website. In the event of substantive changes to this TOS, you may be notified by email. If any modification is unacceptable to you,
your only recourse is to not use the Website and/or the Service. Your continued use of the Service following posting of a change notice or new TOS on the Website will
constitute your binding acceptance of the changes.
• Please review our Privacy Policy located at http://www.bookrenter.com/privacy_policy, which is incorporated herein by reference, for information about what information
we collect and how it is used.
• Textbook Rental Store Service. Upon enrollment in the Program, BRC shall maintain and host an online textbook store (the “Site”) for you, which will allow your
customers to select, order, rent and purchase selected textbooks to be fulfilled, billed and shipped by BRC (the “Service”).
– Site. You may customize your Site with your “look and feel.” All branded elements on the Site may contain your branding, including, but not limited to, the logo,
header and content on the home page. You agree that all branding, including trademarks, logos and other intellectual property rights, shall be in compliances
with our Intellectual Property Rights Policy located http://www.bookrenter.com/privacy_policy, which is incorporated herein by reference. Other than your
branded elements, BRC shall have the right in its sole discretion, to determine the layout and functionality of the Site (including the right to re-design, modify,
remove, and alter the appearance, design, functionality, and other aspects of the Site, from time to time, to improve the user experience). The parties further
agree that BRC may place a link substantially similar to “Textbook Rentals powered by BookRenter.com,” on the Site (“BRC Branding”). BRC may modify the
BRC Branding from time to time as long as such modification is not materially different, and you agree not to alter or obfuscate the BRC Branding in any way.
– Email Branding. All emails sent by BRC to your customers in connection with the Service will contain your branding.
– URL. You may choose to use any URL of your choice for the Site, provided, however, that if you do not use the BRC Provided URL (as defined below) you
agree that (i) you will be solely responsible for securing the rights to an alternative URL, including without limitation, maintaining the registration for the URL with
all required domain name registrars, (ii) you will comply with all the requirements regarding the URL and its administration, (iii) the URL used in connection with
the Service will not violate the intellectual property rights of any third party, negatively represent BRC, or include profanity, and (iv) it will be your sole
responsibility to redirect and manage the URL. BRC shall provide you with the following URL for the Site - [YOURNAME].bookrenter.com (“BRC Provided URL”)
and shall manage the BRC Provided URL if you elect to use it.
– Course List Feature (if available). You may provide to BRC an official course list and recommended textbooks when the Course List feature is available. This
feature will allow students to “search by course” via an interface within the Site. You will be able to change the course list and recommended textbooks at any
time. BRC makes no guarantee regarding the availability of all textbooks contained in your official course list or recommended textbooks.
– Customer Account. Your customers must establish an account with BRC to make a purchase through the Site. All of your customers must agree to the terms
and conditions of BRC’s Service Policy located at http://www.bookrenter.com/service_policy prior to making a purchase through the Site. BookRenter reserves
the right to update and change the terms of the Service Policy at any time in its sole discretion. As between the parties, BRC shall own all the customer account
information.
– Publicity. You hereby grant BRC the right to use and publicize your Site, including your Marks and Content (as defined below) and pre-approved press-worthy
quotes on BRC’s marketing and promotional materials (in any and all media, including the Internet and press releases).
• Your Obligations.
34. Bookrenter API info
• Terms and Conditions
• Last Updated: January 3, 2011
• Welcome to the BookRenter.com Textbook Rental Store Program (the “Program”), which is located at
www.BookRenter.com (the "Website"). This Terms of Service ("TOS") contain the terms and conditions between
BookRenter.com, Inc. ("BookRenter," “BRC”, "us", "we", and "our") and You. You shall be considered a “Verified
Textbook Rental Store” if you are a retail bookstore who has requested enrollment and been accepted by us into
the Verified Textbook Rental Store program.
• BY SELECTING “I AGREE” AND/OR OTHERWISE USING THE SERVICE, YOU AGREE TO BE BOUND BY
ALL OF THE TERMS AND CONDITIONS OF THIS TOS. IF YOU DO NOT AGREE TO THE TERMS OF THIS
TOS, CLICK ON THE “CANCEL” BUTTON AND/OR DO NOT CONTINUE THE REGISTRATION PROCESS OR
OTHERWISE USE THE SERVICE.
• BookRenter.com reserves the right to add, delete and/or modify any of the terms and conditions contained in this
TOS, at any time and in its sole discretion, by posting a change notice or a new TOS on the Website. In the event
of substantive changes to this TOS, you may be notified by email. If any modification is unacceptable to you, your
only recourse is to not use the Website and/or the Service. Your continued use of the Service following posting of
a change notice or new TOS on the Website will constitute your binding acceptance of the changes.
• Please review our Privacy Policy located at http://www.bookrenter.com/privacy_policy, which is incorporated
herein by reference, for information about what information we collect and how it is used.
• Textbook Rental Store Service. Upon enrollment in the Program, BRC shall maintain and host an online
textbook store (the “Site”) for you, which will allow your customers to select, order, rent and purchase selected
textbooks to be fulfilled, billed and shipped by BRC (the “Service”).
– Site. You may customize your Site with your “look and feel.” All branded elements on the Site may contain
your branding, including, but not limited to, the logo, header and content on the home page. You agree that
all branding, including trademarks, logos and other intellectual property rights, shall be in compliances with
our Intellectual Property Rights Policy located http://www.bookrenter.com/privacy_policy, which is
incorporated herein by reference. Other than your branded elements, BRC shall have the right in its sole
discretion, to determine the layout and functionality of the Site (including the right to re-design, modify,
