1. Integration of Alfresco ECM &
Liferay to build an Enterprise
Portal for Groupo Posadas
May 29, 2012
Presented By
Navneet Hundal – Marketing Manager, Alfresco
Jayesh Prajapati– Sr. Consultant, Alfresco, CIGNEX Datamatics
Hetal Prajapati – Sr. Consultant, Liferay, CIGNEX Datamatics
Nirav Shah – Sr. Director – Marketing & Corporate Communication, CIGNEX Datamatics

2. Agenda
• Introductions
– Alfresco, Open Source ECM
– CIGNEX Datamatics, Alfresco Global Platinum Partner
• About Alfresco
• Alfresco as IBE Platform
• Alfresco for Travel & Hospitality
• Case Study: Posadas
• About CIGNEX Datamatics
CIGNEX Datamatics Confidential 2

3. CIGNEX Datamatics Confidential 3

4. CIGNEX Datamatics Confidential 4

5. CIGNEX Datamatics Confidential 5

6. Accessible Anywhere
CIGNEX Datamatics Confidential 6

7. CIGNEX Datamatics Confidential 7

8. Designed for People
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9. Alfresco
as
IBE (Integrated Business Ecosystem) Platform
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10. IBE - Integrated Business Ecosystem
Stake Holders
BI
• Employees
CRM E-commerce
• Clients
Business
Portals • Partners
Learning Legacy
• Suppliers
Management Applications
ERP
Portals • Government
• Bank
Building a Technology Platform to Compete in the Connected Economy
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11. Alfresco Implementations by CIGNEX Datamatics
Industry
Healthcare High Tech Telecom, Media, BFSI Education Government Travel &
Entertainment Hospitality
Solutions
Portals & Social Collaboration, Research & Collaboration Portal,
Learning Management Portal, Hospitality/Media/Entertainment Portals
Integrations
Applications
Document Record Web Content Enterprise Content Integration
Management Management Management Collaboration And Services
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12. Alfresco Integrations by CIGNEX Datamatics
RESTful Web Services/ Web Scripts/ CMIS
Versioning Workflow Security Modeling
Search Scripting Alfresco DM/WCM Templates X-forms
Transformations Rules Engine
External Feeds External Apps
(News XML, ZIP, Email, (Digital Assets, Meta- DAM System,
Administrators Scanners, Fax, Others) Data) Asset Storage
CIGNEX Datamatics Confidential 12

13. Alfresco in Travel & Hospitality
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14. Enterprise Content Management in Travel & Hospitality
Collaboration Rich User Social Search Version Mobile Scanning &
Experience Features Control Imaging
Stakeholders in Travel & Hospitality
Guests/
Passengers
Staff
Management
Suppliers/
Partners
Associated
Brands
Accounts
External
Portals* Apache Ephesoft*
Applications
* Solr*
* External applications
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15. Alfresco Components in Hospitality
Infrastructure Travel & Hospitality
Flexibility &
Scalability Content Publishing
Compliance to Promotional Campaigns
Standards (ex: Discount Club)
Security Document Management
Alfresco ECM
Administration Advanced Search
Integration
Support Applications/ Widgets
Multi-tenancy Communication
CIGNEX Datamatics Confidential 15

16. Posadas
Success Story: Hospitality Portal for Multiple Brands
IBE - UXP using Liferay + Alfresco
CIGNEX Datamatics Confidential 16

17. Posadas Overview
POSADAS is a leading Latin American hotel operator in Mexico and
South America.

POSADAS operates around 19,000 rooms in more than 100 hotels
across seven brands in the most frequently visited beach and city
destinations. In Mexico, it manages 20% of the rooms of the tourist

category hotel chains.
 POSADAS is the largest Latin American hotel company in the region.
Hotels
Services Vacation Club Contact
Center Loyalty OTA BPO
CIGNEX Datamatics Confidential 17

18. Challenges
Poor response time
Burning Needs
– Page load time was greater than 4
seconds
•
Lack of content publishing workflow
and staging
•
Information sprawl and duplication of
content
•
Legacy technology Missing
– Lack of Web2.0 features & advanced Elements
search functionalities
•
– Cost of maintenance, support and Guest Experience
enhancements
through personalized
•
Existing System info
J2EE based Portal Channel Partner
Collaboration
•
Documentum ECM
•
Real-time promotion
–
Disparate systems
Social Media
–
Lack of centralized database &
•
collaboration
–
– •
CIGNEX Datamatics Confidential 18

19. UXP Solution Architecture
Alfresco ECM Liferay Portal
System & Network
Users
Administrators
Static Contents
Portal
Web Server
FSR/Web Application
Alfresco Web Client Application Portal/Web Apps
IBE Widget Image Carousel Video Blog
Staging Server
Firewall
FB
WTHR
Twtr
Search – Hotel, Destination, Special Map & Local
Attraction Flickr Be Dyn
Content Repository, Business Rules,
Offers
Security, Workflow, Transformations, Liferay Framework
Document Lifecycle, Search, Reports
RESTful Web Services
Social
ECM IBE N/W Page Authentication
Blog
Service Service Client Mgmt & Authorization
Run-Time
API
The Mini Site
UI
me Management
Hard disk Alfresco Run-time
Oracle 10g Instances
Media
XML files CMS Oracle 10g
Images Metadata
etc. Folders
Rules etc.
CIGNEX Datamatics Confidential 19

20. Solution (cont.)
Fiesta
Caesar Caesar One
Fiesta Americana
Fiesta Inn Park Business Hotels Live Aqua
Americana Grand
Web Portals
Liferay
Presentation
Framework
Alfresco Posadas Internet
Content Manager Booking Engine
Search & Availability
Content Rates and
Engine Inventory
CIGNEX Datamatics Confidential 20

21. Solution Features
Alfresco Liferay
Document Management & Integrations
Portal
• Specialized content • Role based security • Internet Booking
Web Content Management
Workflow framework Engine
• Content & page • 3rd party content
• Folder based rules and
management integration with
actions
• Live page editing & Google Maps &
• Automatic version scheduling weather services
control • SEO • Social Media
• Standards Driven • Multi-tier search
• One-click page
• Inline preview creation
• Multi-lingual • Multi-language &
Multicurrency
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22. Solution Highlights
Integrated Solution enabling Flexible Architecture
collaboration and effectiveness – Support 750+ concurrent and 2,000+
• •
– Real time sales promotions on content contributors
websites as well across partners
– Easy integration with 3rd party
Security
systems/applications using web
services & shopping functionalities. – Data encryption, secure audit trail,
•
– Social Media support. Includes blogs, compliance reports, etc.
Facebook, Twitter, Linked-in, etc – Advanced access controls & secure
access to information from legacy
systems
Content Repository, Search & Access
– Content as a Service (CaaS) –
Multi-lingual & multi-currency
•
accessible anywhere, anytime through
single point of access & control support
•
– Flexibility in content editing – offline,
online and update modes
– Common, advanced workflow across
all brands
– Support for standard protocols - CIFS,
WebDav, FTP and Web Services
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23. Benefits achieved using IBE - UXP
• Increased RevPAR
• Improved Guest experience
– Personalized & focused guest
experience
– Ease of rolling out additional
portals, based on business
needs
• Reduction in the TCO of the web
sites and ECM
– Over 50% reduction in AMC
costs using Alfresco & Liferay
Open Source solutions
– Reduced storage cost due to
centralized repository
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24. About CIGNEX Datamatics
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25. What Does CIGNEX Datamatics Do?
In the last 11 years, CIGNEX Datamatics
helped its clients save in excess of US$500
Million by leveraging Commercial Open
Source Software across 200+
implementations
Time
Saving
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26. Where We Can Help You
web content management portals
document management intranets
records management e-commerce
DAM
digital asset management social collaboration
big data/analytics integration & ESB
business intelligence mobile apps
business process SAP/ ERP apps
enterprise search ...more
Open Source Center of Excellence (CoE)
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27. Alfresco Practice @ CIGNEX Datamatics
Since 2005
– Global Platinum Partner
•
– Over 50 Implementations
– Team of 70 Alfresco consultants
– Created IP and Use Accelerators
• Toolkit: Migration from
Documentum 2010 Alfresco APAC 2010 Alfresco North America
• Contract Lifecycle Management Partner of the Year Partner of the Year
Achievements
Alfresco “Recognized Developer”
•
Authored 4 Alfresco Books
–
2010 Alfresco Partner of the Year
–
2008 Best North American
implementation of the Year
–
– 2007 WCM Implementation of the
–
Year CIGNEX Datamatics Confidential 27

28. Free Assessment Offer
This assessment enables companies to maximize existing IT assets and
build a roadmap of the VETTED Open Source technology options that
• Reduce software costs up-to 70%
• Help generate opportunities for growth and service
The FREE Assessment Offer Includes:
Situation Analysis
Gap Analysis
•
Recommendations/Roadmap
For more:
•
•
www.cignex.com/alfresco-freeassessment
CIGNEX Datamatics Confidential 28

29. Questions From the Audience?
Making Open Source work
for the Enterprise
Presented By
Jayesh Prajapati
jayesh.prajapati@cignex.com
Hetal Prajapati
hetal.prajapati@cignex.com
Nirav Shah
nirav.shah@cignex.com
CIGNEX Datamatics Confidential 29