The document discusses the evolution of IT from centralized systems controlled by vendors to more open and social systems. It describes how user needs and expectations changed, driving demand for more consumer-like applications in the enterprise. Systems of engagement emerged to meet this demand. Content became more diverse and social features like collaboration and sharing became important. The boundaries between systems of record and systems of engagement blurred as both were needed. Open source, cloud computing, and social aspects became more prominent. Alfresco is positioned as an open source social content management platform to address these trends.

1. Alfresco
Directions
Click to edit Master subtitle style
@johnnewton

2. Once upon a time, IT was controlled by a highly
intelligent, logical people…
Es muy fácil!
Configura la
caché de JVM a
512M y la query
queue a 64. Eso
incrementará el
rendimiento 1400
transacciones
por segundo!

3. And they controlled and centralized all
applications and data…

4. And technology
would flow from
the Fortune
1000…

5. And these applications knew what they were
good at…
Backup your
Systems of Record system or you are
C in here for another
o
m
T
two weeks!
m
r
a
a
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6. But their user interfaces were very powerful,
but not very user friendly…

7. And some of the vendors had all the control…
Hey Tú!
Si Tú!
Vas a algún sitio?
Es hora de
renovar!

8. That didn’t please the users…
A este chico le
han operado la
conciencia!

9. And there was no incentive to innovate…
Diremos
que
estuvimos
diseñando
la
replicación
de FileNet!
Nadie
notará la
diferencia!

10. Open Source removed the Lock­in and opened the
Architecture…
Closed Source Open Source
Customer Customer
Customer
Media Code
Blog
Sales
Reception Deve ger
loper
Product Cust
Shipping
Mgmt
Developer omer
Internet
Develo Mgm and
pment t Communit
(Bugs) y Supp
Q Support ort
A Mark Engi
Accounts
Marketing eter Partn neer
Teste
er
r
Partner Partner
Partner

11. Built on Open Source…
Intern
et
Downloads
Design and Compose
I fixed a
I want to buy!
bug!
Community
Deployment Contribution

12. But some vendors tried to scare people off
Open Source…
Ooooh! Open
Source! Es
muy
peligrosoooo!!!

13. Virtuous Cycle – A New Value Chain for
Software
PROJECT GOVERNANCE
Developmen Distribution Marketing Sales / Support
t Consulting
Develop from Deliver for Market by Demand is Users
other Open free over Word of generated participate
Source the internet Mouth and inside the in QA and
Components Community company – resolution of
Solves the problems
problem or with the
not code
Product
Mgmt
Community participates in
ideas, priorities, testing and
new components

14. Strong Governance led to Professional Open
Source
Open Source is
like Economy
Class!
You get nice
champagne in
first class, but
you still get
there at the
same time!
Marten Mickos – CEO of Eucalyptus and former CEO of MySQL

15. Our Innovation Engine

16. And where is innovation taking us?…
Social Networks
Cost Mobile
Internet
Moore’s Law

17. Democratizing technology…

18. And the Technology was everywhere…
new generation of new types of devices
workers and content

19. And the technology
touched everyone from
their homes to their
workplaces
And the users would
ask, “Why do I feel so
powerful as a
consumer and so lame
as an employee?”
Photo source:
http://www.flickr.com/photos/notionscapital/

20. The flow of IT
reversed!

21. Then the Revolution happened…
We demand
a
for the
enterprise!
And And
a a

22. Users wanted Consumer­like applications in the
enterprise…
Collaboration Video
Mobile
Social Media Real­Time
Some images from Gartner PCC – Apr 2011

23. And the CIO didn’t know what to do…
• “Nobody has figure this out”
d S y conducte by
urve d
AIIM – Aug 2010
• “The will bea ne d for theconsum r-
re e e
20 C inte we
IOs rvie d
base te
d chnologies.” 9 diffe nt industrie
re s
• “Theworkforcecom in will have
ing
diffe nt e ctations.”
re xpe
• “Thewholeindustry is changing and
changing ve fast.”
ry
• “Whe r theC wantsit or not, it is
the IO
com in”
ing

24. And Systems of Engagement emerged
that worked the way users wanted to work…
Courtesy of John Mancini – AIIM.org

25. Parece que
esos dos nunca
estuvieron de
acuerdo!

26. System of
System of Record!
Engagement!

27. And Social created more Content
and more Content led to more Social…

28. And users with this Content led to…
Engagement Participation
Content is the
Conversation…
Results Explanation
Quality

29. And it wasn’t just your parents’
“documents”…
§ Video, Audio
and
Photographs
§ Real-time
Market Analysis
§ Real-time
Meeting Minutes
§ Whiteboards
§ Customer
Stories

30. How safe is your information?
¿Cómo es
que
alguna vez
conocer
las
cuentas en
Suiza?

31. And you can’t assume anything…
Ahora twitea su
número de
teléfono!

32. Which is why Systems of Record and Systems
of Engagement need each other
Systems of Record Systems of Engagement
C
Open and
o
accessible
m
T
m Interaction-oriented
r
a
a
D
n
n User-centric
o
d
s
c
L
a
a
u Ubiquitous
i
n
c
m deployment
C
m
d
ti
e Self-provisioned
e
it
c
o
n
n
e
o
n
t
Courtesy of John Mancini – AIIM.org
t
d

33. enterprise
content
sharing
management
collaboration
workflow
liking social
compliance
content
recommending
management control
following security
records
commenting
Click to edit Master subtitle style
social
software
Discuss… then capture.

34. social
content management
collaboration
workflow automation
social content types
tasks
browser/portal
version control
transactional online
content management channel optimization
BPM wcm
workflow web authoring
compliance rich­media
RM Analytics
Click to edit Master subtitle style mobile support
archives
content management as
infrastructure
metadata
life cycle control
integration
Interfaces
repository
platform
Source: Gartner ECM Magic Quadrant, November 2010

35. Qué significa eso
en términos
prácticos?!
Como puedes
ver, soy un tío
práctico!

36. Alfresco Directions:
Social Content Management
Productive Consumer-like More Social
Rich Media Connected to Super-scale
favorite apps

37. Share is Social Content Management
Built­in Social Features
Commenting
User Status Updates
Activity Feed for Sites
Cross­site Search
Invite people to sites
Customizable dashlets
Blog
Wiki
Forums
Calendar
Tagging
Workflow & Tasks
Voting API (future)
Sharepoint Protocol
WebDav

38. Keep making it Simple
§ Simple Install
§ Guide the User
§ Drag and Drop
§ Social Activities
§ Likes, Rating,
Popularity
§ Activity Feeds
§ Video
§ Simple Admin

39. First Time Experience
§ Next-Step guide
§ Sample site
§ Help bubbles
§ Default prompt text

40. User Interface
§ Customization
§ Social features
§ Like
§ Favourite
§ Tailor
information
§ Inline editing
§ Cleaner
details page

42. Video Support

43. Ease of Use
§ Drag n’ Drop up load

44. Creating a New Project
§ “Next Step” guide
§ Keep it simple
§ Minimal tabs
§ Minimal dashlets
§ Prompts
§ Dashlet
§ Folder

45. Notifications

46. Simple Admin
§ License warnings
§ Admin console
§ Activity feeds
§ Fileserver
§ License
§ Email (IMAP)
§ Email (Outbound)
§ Transformations

47. Yeah! Pero
además de
Vicodin, soy adicto
nocturno a Twitter
y Facebook!

48. Social Publishing
§ Push Enterprise Content
to Social Networks of
Choice
§ Facebook, LinkedIn,
Twitter, YouTube,…
§ Jive, Yammer, Lotus
Connections,...
§ Customer
communication, external
collaboration
§ Review and approve
external communication
§ Video, multi-media
48

49. Scaling and High Availability
§ Super-scale
Repository
cluster
§ SOLR based
Index Server
§ Clustered file
system
protocols
§ Only
clustered
CIFS support

50. Upward Mobility…
50

51. Mira! Hice una
foto aquí y ya
está ahí!

52. CMIS is central to our strategy…
SharePoint Confluence
& Jira
Jive
Content plus…
JBoss
•
Metadata Portal
Lotus
Connections
•
SQL-like queries
•
Folders
•
Relationships
•
Fulltext
Drupal •
REST or SOAP
Facebo
ok
Web Sites SAP
Dropbox

53. Social Content Management Integration
Doc Mgmt Coming soon!
Low­cost ECM Manage & retain Community
Version control Use Alfresco
Records Mgmt content and Preview
Commenting seamlessly for Check­out docs to
MS Office® handle workflows
Edit metadata document Google Docs for
Integration in Alfresco ­ then,
Workflows management real­time doc
Cloud publish to Drupal
Previews collaboration
JSR­168 CMIS CMIS/APIs CMIS RESTful
API
Alfresco Platform

54. Jive Toolkit

55. Activiti – Best of Breed BPM and Social
Workflow
§ Designed by
Tom Baeyens,
Founder of jBPM
§ BPMN 2.0
§ New user/social-
centric Task
Model
§ Apache-licensed
§ Complete suite -
Engine,
Modeller,

56. Systems of Engagement helped transform the
business…
People
Sales & Strategy
Marketing
Communication Context Content
Processes Enterprise
Products Apps
& Logistics

57. Like this System Integrator in their Client
Engagements
§ Over $15B in
revenue
§ Improve
productivity
§ Accelerate
communications
in and between
projects
§ Integrate into
Software
Development
(Confluence and

58. Why is IT so slow?

59. Creo que no
puedo esperar
más a los de TI
para configurar mi
servidor!!!

60. But there are still major considerations…

61. The Cloud – How its Different

62. Deployment Options
Stand-alone Server Replication
Cluster
Embedded
Multi-Tenant

63. Alfresco Cloud Approach
Direct Sales & Reseller
Marketing Channels
•
Custom models,
•
Federated Services workflows, scripts
•
Activiti
•
Basic customisation options
•
Value-add services
•
Target SMEs/End Users
•
Launch out of Beta Q1
2012
Out of the Customisable
Box (SaaS (SaaS Level 4)
Level 3)

64. The Cloud – Putting it all together
Design & User FANATICAL Customer
Experience Service
Metrics
New Sales & Marketing
Driven
Channels

65. Hybrid­Cloud Model – On­ramp to Cloud
Federated View – Search, Workflow, Activities
Intranet Extranet Cloud
HTML HTML
HTML
MasterLocal Content Copy Local Content Copy Local Content
On Premise Private Cloud Public Cloud
Multi-Tenant
65

66. So the future is Open Source, Social and
Cloud…
Suena a
ganador!!!

67. The open platform for
social content management.

68. Mariano Rajoy and
José Bono are directed
to the latter's office. /
ULY MARTIN
The Congress
president, Jose
Bono, and the
defense minister,
Carme Chacon /
Manuel H. Leon
(EFE)
the PP leader,
Mariano Rajoy,
Cospedal Dolores and
Mariano Rajoy during the
meeting of the national
The vice president, board of PP
Alfredo Perez Bernardino León,
Rubalcaba, the Secretary General of the
session control to the Presidency
government. (EFE)

69. Emilio Botín

75. Cloud / On Premise Hybrids Emerged
Intranet Extranet Cloud
HTML HTML HTML
MasterLocal Content Copy Local Content Copy Local Content
75

76. SambaJAM
§ B2B collaboration platform built
on top of Alfresco
§ Focused on Creative Agencies,
Advertising Agencies and
Consultancies
§ Rich AJAX interface built using
Google Web Toolkit
§ Focus on design and user
experience
§ Freemium pricing model

77. SambaJAM Architecture
Browser (GWT) iPhone MS Cloud SI
Office
REST API / SharePoint Protocol / CMIS
Alfresco – Enterprise
Content
Management
Amazon Web Admin Console / Analytics /
Signup & Billing
Services – Cloud
Infrastructure

78. The Cloud – Customers
§ End users
§ Technophobes
§ SMEs
§ Departments in Enterprises

79. The Cloud – Buying Process
§Usually Self-Service
§Try before you buy – for free!
§Consumer buying behavior

80. The Cloud – Economics
§Low or no upfront costs
§Pay monthly/quarterly/annual subscription on credit
card
§Lower switching costs
§Buying a service – not software

81. The Cloud – Engineering Changes
§Hosting Environments
§Product Blue Sky – Integrate into the cloud
ecosystem, no environment restrictions
§Faster release cycles – 30 day sprints
§Analytics baked into the product feed product roadmap

82. Alfresco Cloud Vision

83. Alfresco Cloud Approach
Direct Sales & Reseller
Marketing Channels
•
Launch Content as a
•
Enhanced Team Offering Service offering to
•
Activiti developers and resellers
•
Basic customisation options •
Allow custom
•
Federated Services across deployment of models,
Tenants workflows, scripts
•
Value-add services for on- •
Develop partner
•
Target SMEs/End Users
premise customers such as channels
•
Based on Swift with cloud
archiving & retrieval for
enhancements
compliance
•
Launch out of Beta Q1 2012
Out of the Customisabl
Box (SaaS e
Level 3) (SaaS Level
4)

84. Next Generation of Cloud Offering
§ Built on a core of Multi-Tenant Team
§ Investigation by David Caruana, Brian
Remmington, Tom Baeyens
§ May be staged over several releases
§ Focused on B2B collaboration and
transition between OnPremise and the
Cloud
§ Federation layer
§ Federating across multiple tenants and
potentially OnPremise
§ Federated Search, Workflow, Activity Streams,
Integration

85. Federation Layer
§ Address sharing and collaborating
between multiple tenants
§ Federate important information across
tenants from the user’s perspective
§ Federated Search based upon Open
Search and/or CMIS
§ Federate Workflow and Inbox across
§ Workflow, Activity Streams, Integration

86. New B2B Application
§ Significant differentiation in the market
§ Provide a B2B Process-centric view
§ Conversation and Social integrated
§ Process engine driving deliveries, approvals,
reminders
§ New Social metaphors in business processes
§ Content provides a support role
§ Professional Services, Outsourcing,
Government initial market
§ Client engagements, specifications, bids,
submissions, contracts, review and approval
§ New Activiti process engine

87. New User Interface –
Mobile and Simplified
§ Designed for consuming and acting on
mobile devices
§ New platform to allow us to build cross
platform applications
§ Will evaluate Sencha Touch and
Strobe/Sprout Core as UI platform
§ Application will have much simpler content
interface – subset of Share
§ Share available as Content Management
§ Simpler overall consistent with best
practice on iPhone / iPad / Android