A presentation I held for the first years of my course Creative Advertising Strategy at London College of Communication.

1. An introduction Welcome to advertising

2. It will never be boring Welcome.

3. Diverse industry Business problems solved creatively.

4. It’s a tough industry Genius, creativity, o riginality.

5. It’s a fun industry You’ll never q uit a t 6 o’clock

6. What do you want to be? Account Manager Creative Planner

7. What do they do? Attack Midfield Defenders

8. Get rich or die trying Placements and Graduate Schemes.

9. Creatives Portfolio Placements Awards

10. Planners / Accounts Graduate Scheme 1 st and 2 nd interview Trainee

11. Good news Teachers Each other Reputation