Content That Connects

Print • Digital • EVEntS • mobilE • ooh • raDio • tElEViSion • licEnSED ProDuctS

Over 100 Brands •
•
84 MilliOn readers, 64 MilliOn Men &
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aDS.SimautomotiVE.com

markEting oPPortunitiES

The AdvAnTAge of An InTegrATed MedIA Buy
• No single medium can do the entire job, so advertisers strive for the optimum media mix.
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optimizes each medium to work together with the others.
• Source Interlink Media has both the brands with the breadth to move mass and niche brands
which provide pinpoint marketing.
• For OEMs and the auto aftermarket, no other media company has the brands and capabilities of
Source Interlink Media.

Why PrInT Why Tv And rAdIo
• The cost-efficient way to reach niche audiences. • No medium can match the sight, sound and motion of television.
• Its environment of compatible editorial captures the reader’s full • It can provide the immediacy a marketer needs to promote a
attention and is the #1 medium of engagement*. limited time offer.
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niche audience.
• The preferred medium for reaching influentials.
• Spot TV and Radio can target a geographic area.
• Magazine ads generate web traffic at each stage of the purchase
funnel, especially purchase intent**.
Why MoBIle
Why dIgITAl • Cutting edge products can be showcased in cutting edge media.
• Provides immediacy and accountability, making overall online ad • Enthusiasts and consumers can access the world’s most credible
performance easier to track than traditional forms of media. and authoritative voices right from their mobile device
• Both media and production costs are less than most other media, • Automotive news, blogs, vehicle reviews, videos, photos, and much
and ads can be interactive and geo-targeted. more direct from their favorite automotive brands
• Reinforces print and other media advertising with campaigns that
can be optimized quickly and efficiently to drive performance.
Why ouT of hoMe MoBIle BIllBoArds
• Allows advertisers to have a presence where consumers are going • Give you the ability to pinpoint your geography down to the
to research and purchase products online. neighborhood level.
• Brings advertisers the power of Search advertising. We bring you • Available in most major markets including Burbank, Baltimore,
exposure to an audience in search for your product. Chicago, Detroit, Los Angeles, Philadelphia, Phoenix, Ontario, and
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Why evenTs • Ideal for product introductions, local events, and seasonal campaigns.
• They put your products in the hands of our readers – your buyers.
• Allow you to get up close and personal with your prospects.
• You can sample, do product demos, get opinions, and more.
• Sponsorship opportunities provide additional coverage in our
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*Simmons Multi-Media Engagement Study, 2008. **The Center for Media Research article, “URLs Boost Magazine Ad Response,” July 2009.

Motor trend autoMotive GrouP
CIRCULATION: 1.76MM AUDIENCE: 13.2MM MEDIAN AGE: 42 MEDIAN HHI: $65,867 UNIqUEs: 11.1MM* pAGE vIEws: 56.8MM*
Delivering over 25MM in-market consumers and enthusiast-influencers, and appealing to the widest spectrum of readers, the
Motor Trend Automotive Group provides unparalleled editorial coverage of the new vehicle landscape that is articulated through
the most credible and authoritative voices in the industry. *SIM In-Market Websites.

PerForMance autoMotive & Street rod GrouP
CIRCULATION: 2.18MM AUDIENCE: 25.1MM MEDIAN AGE: 45 MEDIAN HHI: $69,211 UNIqUEs: 2.2MM pAGE vIEws: 10MM
From Do-It-Yourself customization to the latest consumer buying guides, the Performance Automotive Group covers it all. In
addition to its leading domestic, street rod, GM, Mopar, and Mustang & Ford Performance magazines, the PAG also publishes
dozens of Special Issue Publications, and produces weekly TV broadcasts and events. The PAG’s unique websites encompass the
domestic auto performance experience and collectively are the authority for the most popular American auto brands.

international/tuner GrouP
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From European luxury cars and Japanese street racers, to stereos and electronics, the International Automotive Group (IAG) attracts
the next generation of car consumers, and reaches the coveted 16–24 male demo. Besides a strong emphasis on performance, speed,
and style, these brands spotlight the “pop culture” of fashion, music, and technology. Additionally, the IAG produces the culturally
diversified Lowrider franchise, an institution unto itself which attracts over two million enthusiasts via cars, bikes, art, and events.

truck & oFF-road GrouP
Covering off-road, diesel and custom models, the Truck Group delivers enthusiasts who share a passion for power, style, and
modification. These brands target the niches of the truck market and provide vital “How-to”, and “What-with” features that
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Motorcycle GrouP
Sportbikes, Harleys, dirt bikes, choppers, touring bikes, and even all-terrain vehicles, the Motorcycle Group covers virtually
everything that runs on two wheels. Each brand focuses on a specific niche of the motorcycle market, attracting some of Source
Interlink Media’s most loyal and affluent readers. In addition to its monthly magazines, this Group also produces popular websites,
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[SoURCES – Print: June 2010 ABC, December 2009 Publisher’s Sworn Statements, 2010 Spring GfK MRI Prototype Estimates, Reader Surveys, SIM Research Estimates, 2010 Spring Gfk MRI. Digital: Nielsen online SiteCensus, YTD Monthly Average, September 2010.]


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[SoURCES – Print: June 2010 ABC, December 2009 Publisher’s Sworn Statements, 2010 Spring Gfk MRI Prototype Estimate, Reader Surveys, SIM Research Estimates, 2010 Spring Gfk MRI. Digital: Nielsen online SiteCensus, September 2010]

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EvENTs EvENTs EvENTs


trUck & OFF-rOad grOUp
OFF rOad

jpMagaZine.cOM MinitrUckinWeB.cOM OFF-rOadWeB.cOM trUckinWeB.cOM rvMagOnline.cOM

The world’s largest Caters to hardcore Off-Road has emerged Truckin’ has been the RV magazine offers
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ReadeRs: 928,000 ReadeRs: 302,000 ReadeRs: 522,000 ReadeRs: 1,230,000 newssTand
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Men: 81% Men: 86% Men: 86% Men: 99%
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wEBsITE pROFILE wEBsITE pROFILE wEBsITE pROFILE wEBsITE pROFILE: wEBsITE DEMOs
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MOtOrcycle grOUp

atvriderOnline.cOM dirtrider.cOM hOtBikeWeB.cOM BaggersMag.cOM

ATV Rider is focused Dirt Rider is the world’s Hot Bike’s focus has always Baggers covers the hottest
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[SoURCES – Print: June 2010 ABC, Statement of ownership, Management, and Circulation 10/1/09, Reader Surveys, SIM Research Estimates, 2010 Spring Gfk MRI. Digital: Nielsen online SiteCensus, September 2010]

MOtOrcycle grOUp

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Motorcycle Cruiser is the Motorcyclist, the flagship Sport Rider is the largest Super Streetbike is the
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• Targets the fastest-growing • Motorcycle Buyer’s Guide • Brings the exciting world of • Source for enthusiasts
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audience and specifications streetbikes, racing motorcycles • Coverage of the hottest
• Features modern cruisers with • Covers motorcycle cruisers, and high-performance riding sportbikes & streetbikes
laidback styling and ergonomics sportbikes and touring bikes • Video showcases events and
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enthUsiast WeBsite pOrtFOliO
• An aggregation of niche, content-driven websites
• Editorial authority brought by world-renowned editors
• Features video, blogs, forums, and user-generated content
• Each website provides brand equity, community, deep content, and credibility

pERFORMANCE TUNER TRUCk

sTREET ROD MOTORCyCLE

LOwRIDER

ViSit www.SIMautoMotIve.coM to accESS our Portfolio of wEbSitES.

c
consumer auto/
a t
truck/
in-Market lowrider Motorcycle performance s
street rod Off-road t
tuner
Page Views** Page Views* Page Views* Page Views* Page Views* Page Views* Page Views*
56.8MM 2.3MM 7MM 10MM 2.5MM 11.1MM 6.2MM
UniqUe Visitors** UniqUe Visitors* UniqUe Visitors* UniqUe Visitors* UniqUe Visitors* UniqUe Visitors* UniqUe Visitors*
11.1MM 284,000 1.7MM 2.2MM 480,000 2.3MM 1.3MM

AutoBuyGuide.com LowriderArte.com ATVRiderOnline.com CamaroPerformers.com ClassicTrucks.com 4WDAndSportUtility.com EuropeanCarWeb.com
AutoMallUSA.net LowriderBike.com BaggersMag.com CarCraft.com CustomClassicTrucks.com 4WheelOffRoad.com EuroTuner.com
AutomobileMag.com LowriderEdge.com DirtRider.com ChevyHiPerformance.com CustomRodder.com 8-Lug.com HondaTuningMagazine.com
Automotive.com LowriderMagazine.com HotBikeWeb.com CircleTrack.com KitCarMag.com DieselPowerMag.com ImportTuner.com
IntelliChoice.com MotorcycleCruiser.com CorvetteFever.com RodAndCustomMagazine.com FourWheeler.com Modified.com
InternetAutoGuide.com MotorcyclistOnline.com GMHighTechPerformance.com StreetRodderWeb.com JPMagazine.com SuperStreetOnline.com
MotorTrend.com SportRider.com HighPerformancePontiac.com MiniTruckinWeb.com TurboMagazine.com
NewCar.com StreetChopperWeb.com HotRod.com Off-RoadWeb.com VWTrendsWeb.com
SuperStreetBike.com MoparMuscleMagazine.com SportTruck.com
MuscleMustangFastFords.com TruckinWeb.com
Mustang50Magazine.com TruckTrend.com
MustangAndFords.com
MustangMonthly.com
PopularHotRodding.com
StockCarRacing.com
SuperChevy.com
VetteWeb.com Source: *Nielsen online SiteCensus, YTD Monthly Average, September 2010.

additiOnal Online advertising OppOrtUnities
vEHICLE TARGETING: MICROsITEs:
Reach New and Used vehicle shoppers! Target shoppers via our Semi-Custom Microsites provide
automotive enthusiast sites focused on specific makes and/or turnkey promotional campaigns.
models of vehicles, i.e. JPmagazine.com focuses on all things Jeep; Leverage one of our microsite solutions
VetteWeb.com covers all years of the Chevrolet Corvette; we also to go “beyond the banner” and engage
feature multiple Mustang-related website properties. directly with your core target audience.
Custom solutions are also available.
TOTAL sITE spONsORsHIp: If you are planning a contest or prize
promotion, we offer full-service
management of the promotion.
Please consult your Digital Sales
Representative for more information.
The Total Site Sponsorship gets your brand and product visible
on every page and every section of your chosen Enthusiast site. BUyERs GUIDEs:
Your logo appears in a premium location, clean, uncluttered and Buyer’s Guides with specific
accompanied only by other industry-relevant brands. TSS delivers inventory pages by vehicle
enormous “top of mind” exposure and offers excellent co-branding make and/or model are
with the site itself. available in select Enthusiast
websites. Retention and
BEHA
BEHAvIORAL
BEHAvIORAL TARGETING: Conquest opportunities are
Target ads to users based on their online behavior on our websites available.
through Behavioral Targeting opportunities.
vIDEO spONsORsHIps:
MINI-CATALOG (RICH MEDIA) Place a :15 second
Interactive advertising video commercials
technology that allows before or after all
shopping before a click. Clicking videos played on select
will show more products by websites. Repurpose
expanding the ad to reveal a your TV commercials!
mini-catalog of products.

COOpERATIvE ADvERTIsING: HOMEpAGE spOTLIGHTs/pRODUCT sHOwCAsE:
p
pAGE
Use available co-op advertising funds to promote a product/brand Showcase a product directly on the
with “clicks” routed to authorized resellers. homepage and section Index pages of
our websites. Exclusive placement for an
REGIONAL/LOCAL ADvERTIsING: entire month.
Target your ads regionally or locally, even down to County level.


diverse advertising sOlUtiOns

MoBIle AdverTIsIng ProgrAM
• Over 300 trucks in our fleet
• Expanded reach of urban, suburban, and rural routes
• Over 8 hours per day per truck; 5 days per week; over 160,000 miles per week
• Delivery of products to stores; identify with your top retailers

AdverTIsIng oPPorTunITIes:
• Product Introductions
• Local/Community Events
• Seasonal Campaigns

MeTro AreAs servIced Include:
Chicago, Los Angeles , Baltimore/Washington D.C. , Philadelphia, and more.

Why use The sIM MoBIle AdverTIsIng ProgrAM
• Mobile media is the most cost effective form of advertising compared to radio, magazine, newspaper, and TV
• Bring your company’s message in front of consumer at street level, where they live, work, and do business daily
• Reach into affluent suburban and residential areas that no other out-of-home media reaches
• Extend your brands to larger than life at the point of sale
• We offer customized geographical programs to optimize targeted reach with fixed truck routes
• Our framing system allows quick and easy installations of graphics and the flexibility to change message on different routes
• Increase the opportunity for impulse sales of your products at major supermarkets, mass-merchandisers, drug stores and bookstores

WIreless/MoBIle Phone oPPorTunITIes
• SOURCE INTERLINK MEDIA™ Mobile provides the latest videos and premium
content from the most popular SOURCE INTERLINK MEDIA™ titles, delivered to
the consumer’s phone anytime and anywhere!
• Users have instant access to an amazing collection of interviews, road tests, car
reviews and special events, updated to provide the most current look at the
hottest action on the road and beyond!
• Reach consumers through targeted marketing using the newest in
emerging technologies.
• Current opportunities in static ads, sponsored SMS/MMS alerts, WAP sites, and
video pre-rolls allow communication in various ways with our enthusiast audience.
• iPhone & iPad apps for Motor Trend and Automobile Magazine, plus Android,
Blackberry and Windows 7 editions, and the rollout of additional brands,
including Hot Rod, Super Street, JP and Import Tuner.

dATABAse/eMAIl/dIrecT MArkeTIng
Postal and Email addresses enhanced with demographic and lifestyle data is available! Leverage customer data to gain
efficiencies, better targeting, and identify profit opportunities.

BenefITs:
• Reinforcement of advertising message and delivering the right message to
the right consumer through measurable media.
• Offer true integrated marketing opportunities via multi-media campaigns.
• Set your brand apart from the competition.
• Increase your brand’s value and relevance to recipients.
• Use demographic data to support non-endemic advertising.
• Target subscribers within specific retail areas.

WhAT’s In The sIM dATABAse:
• Publications Data – Magazine Subscribers
• Newsletter Data – Email addresses
• Ancillary Data – Opt-ins from Contests, Shows, Product Buyers

sOUrce interlink BUsiness develOpMent

consuMer ProducTs

• Automotive accessories (jumpstarts, spotlights, inverters, air compressors,
emergency crank lights, jumper cables, work lights, LED lights, electrical power, multi-tools,
and roadside emergency kits)
• Automotive parts (oil filters, air filters, cabin air filters, and wiper blades)
• Cellular, iPod, and GPS accessories
• Sunglasses
• Books

• Men’s apparel • Sunglasses
• Accessories (jewelry, wallets, lighters)
• Head phones and ear buds • Collectible figurines
• Collectible metal signs • Automotive accessories

• Men’s apparel • Model kits, die cast cars, and pedal cars
• Collectible resin cars • Limited edition guitars
• Retro metal signs, thermometers, and clocks
• Books

InTernATIonAl
International licensed magazine editions and internationally-syndicated content. Titles include
Motor Trend® in Korea, SLAM in China, and Super Streetbike in Australia. Syndicated content
includes Four Wheeler, Import Tuner, and Super Street.

servIce lIcensIng
Your service, backed by the SIM brands! Examples: UTI – Universal Technical Institute, the leading provider
of technical education uses “HoT RoD U” specifically designed curriculum for repairing domestic
performance vehicles. Also, Motor Trend® Certified Advantage powered by EasyCare offers consumers
a Motor Trend® approved extended warranty and benefits for used vehicles that have been thoroughly
inspected, repaired, and guaranteed.

TelevIsIon
• As America’s longest running performance automotive series, Hot Rod® Television is one of the SPEED
Channel’s highest rated series.
• 4 Wheel & Off-Road® Ultimate Adventure® Television and Top Truck Challenge TV on the outdoor Channel
challenges the participants to take their customized 4x4s through some of the country’s harshest terrain to
give viewers an off-roading adventure.
• Endurocross Television brings all of the off-road motorcycle excitement to fans across the country.

rAdIo
The award winning Motor Trend Radio broadcasts nationwide on terrestrial stations and reaches over
19 million subscribers on SIRIUS/XM satellite radio. Hot Rod Magazine LIVE radio show is also
broadcast nationwide.

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