The document discusses entrepreneurship opportunities for teens in the 21st century. It notes that the internet has leveled the playing field for launching businesses. Traditional marketing through TV, newspapers, magazines is being replaced by social media marketing through platforms like Twitter, Facebook, YouTube. The document encourages teens to find interests and teams to start businesses, get known through websites and social media, and leverage trends in branding and marketing to make money.

1. Entrepreneurship in the 21
st
Century
with Alex Nichols
@alexnichols
© 2010 Alex Nichols

2. Who is Alex Nichols?
✤ Founder of:
✤ I Love Code (iloveco.de) , a tutorial site for people who want to learn
how to code.
✤ Nichols Consulting, an IT Consultation firm to businesses
✤ Take A Tee, a small company that sells tech themed t-shirts.
✤ I am the Director of Marketing for Teens in Tech Networks
✤ Marketing/PR ninja for CloudApp (getcloudapp.com)

3. World is Changing Fast
✤ Marketing today is radically different than it was in
the past.
✤ Great environment for teens who are entrepreneurial
✤ The Internet has leveled the playing field – you no
longer need billions to launch and grow a business

4. This is Then...
✤ 3 TV networks
✤ 5 national magazines
✤ 1 Local Newspaper

5. The “good
ole’ days”
are over.

6. ...And now
✤ 1000’s of TV stations
✤ 10,000+ magazines
✤ Dozens of Local papers
✤ Social Networking
✤ Mobile Devices

7. Now, “Brands” are created
overnight thanks to the Internet…

8. Search Rules – Get What You
Want, When You Want it.

9. Growing Gap between How Money is
Spent by Marketers vs. How Consumers
Are Spending Their Time
Ad Spend vs. Media Time
100%
7% Online
12%
35%
75% 12%
Radio
20%
32% Newspapers
50%
5% Magazines
8%
25%
37% Television
33%
Ad Spend Media Time
0%
2006 2006

10. Traditional Marketing
✤ Newspapers
< Internet Marketing
✤ Twitter
✤ Television ✤ Google
✤ Magazines ✤ Blogger
✤ Yellow Pages ✤ Facebook

11. What is Social Media?
✤ A fresh direction for marketing allowing companies to
talk with consumers instead of talking at them
✤ Platforms for interaction and relationships, not just
content and ads

12. The Reach of Social Media
✤ More than 6 billion minutes are spent on Facebook each
day (worldwide)
✤ Around 1 million tweets are posted every day
✤ 12 hours of video per minute uploaded to YouTube - Over
150,000 videos a day are uploaded to Youtube

13. This phenomenon represents a fundamental
shift in the way we communicate.
This is not a fad, nor is it used just for
personal reasons.

14. 1 billion
There are now over
1 billion content creators,
hundreds
and hundreds of millions
of millions .
of distributors

15. Teens Can Take Advantage of
These Trends: Teen-trepreneurs

16. What Do You Love? What
Interests You?

17. Find a Team

18. Get the Boulder Rolling

19. Make some monies
✤ Get users to participate
✤ Identify the value of this audience and estimate site engagement and
users
✤ Find advertisers interested in this audience
✤ Maintain scarcity – don’t load up the site for ads

20. Marketing

21. Get Known
✤ Create a website
✤ Find similar people on Twitter and
connect
✤ Publish your ideas
✤ Talk about your products and services
and get others to do the same
✤ Build up a reputation of good service
by listening to feedback from your
customers and providing a good
product.

22. Create Effective Branding
Good:
✤ Branding is the DNA of your
company – reflects your
company, value, products
✤ Also helpful is having a good Bad:
logos – they communicate this
brand DNA

23. Design matters
Good
✤ Clean, tasteful design
✤ Easy to use
✤ Straightforward
http://apple.com
✤ Focused on Content

24. Case in point
Bad
✤ Hideous design
✤ Too many bright
colors
✤ Complicated
✤ Attempts to fit
too much
information in a
small space
http://www.fabricland.co.uk/

25. In Conclusion
✤ There has never been a more friendly time for Teens and
entrepreneurship
✤ Massive changes in the media world have leveled the playing field so
anyone with ambition and good ideas can create a business and a
brand for themselves
✤ Leverage social media and search – learn how it works and do it
regularly
✤ Always figure out how the idea can make money – a good idea
without a business plan will often fail

26. Questions?
✤ Feel Free to contact me at
✤ alex@alexnichols.com
✤ Facebook.com/ajnichols
✤ Twitter.com/alexnichols