20 minute presentation for high school students on my experiences building mobile apps. Basic how-to. Presented at The University of Texas for Samsung's mobile challenge.

1. mobile experiences
Alexander Muse
Co-Founder at HAUL
Office: 214.550.2003
Mobile: 214.558.1079
1333 North Stemmons Fwy, Suite 110
Dallas, Texas 75207
Website: http://www.haulstudios.com
Personal Blog: http://startupmuse.com
LinkedIn: http://linkedin.com/in/amuse
Twitter: http://twitter.com/amuse
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2. background setting the scene
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3. the team is everything...
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4. 2008 to presentmobile first
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5. user growth inherent mechanism is required
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6. user retention inherent mechanism is required
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7. measurement required in mvp
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8. more on measurement
• vanity metrics (downloads, sessions, first time users)
• discovery analytics MUST be in mvp
• cohort-based analysis - quantify exactly how specific groups of users
continue to use and engage with your app and which groups generate
revenue over time
• user-centric funnel analysis - understand how distinct user segments
covert on specific goals
• ARPU - calculate the average revenue you are receiving across all, or
segments of your users (Lifetime Value of User)
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9. design three apps
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10. app stores account management
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