I enjoyed the conference today and am happy to share with you the presentation.

1. ?
IUT Castres
18 nov 2013
@ alexmccardell
@ws_interactive

2. iCASTRES
IUT Castres
18 nov 2013
@ alexmccardell
@ws_interactive

3. my name is alex mccardell
i was born in the usa
i live and work in toulouse
i speak english
@ alexmccardell
@ws_interactive

4. mais on va parler français
@ alexmccardell
@ws_interactive

5. @alexmccardell
@ws_interactive

6. World
Wide
Web
@ alexmccardell
@ws_interactive

7. < HTML, digital, web, CMS, content strategy, mobile, UX,
web services, SEO, SEM, SES, XML, LAMP, HTML5, CSS3, JS,
Jquery, java, design, apps, PHP, 3D, tablet, IA, flash, after
effects, PS, WP, Drupal, Automne, social media, href, class,
calques, iMac, Android, firefox, safari, chrome, opera, bing,
forum, web participation, apache, linux, windows,
ergonomie, touch, sitemap, surface, iPhone, iTunes,YouTube,
Google, CDN, Sublime Text, twitter, facebook, pinterest,
flickr, linkedin, quora, dribbble, bitly, scoop.it, G+, slideshare,
instagram, ebooks, wireframe, prototype, analytics, div, span,
strong, h1, h2, h3, title, meetup, jslint, lean web, agile,Yahoo,
sprites, jpg, gif, png, cache >
@ alexmccardell
@ws_interactive

8. ?
what’s a web professional to do
@ alexmccardell
@ws_interactive

9. fais moi confiance, on va parler français
@ alexmccardell
@ws_interactive

10. < HTML, digital, web, CMS, content strategy, mobile, UX,
web services, SEO, SEM, SES, XML, LAMP, HTML5, CSS3, JS,
Jquery, java, design, apps, PHP, 3D, tablet, IA, flash, after
effects, PS, WP, Drupal, Automne, social media, href, class,
calques, iMac, Android, firefox, safari, chrome, opera, bing,
forum, web participation, apache, linux, windows,
ergonomie, touch, sitemap, surface, iPhone, iTunes,YouTube,
Google, CDN, Sublime Text, twitter, facebook, pinterest,
flickr, linkedin, quora, dribbble, bitly, scoop.it, G+, slideshare,
instagram, ebooks, wireframe, prototype, analytics, div, span,
strong, h1, h2, h3, title, meetup, jslint, lean web, agile,Yahoo,
sprites, jpg, gif, png, cache >
@ alexmccardell
@ws_interactive

11. < HTML, digital, web, CMS, content strategy, mobile, UX,
web services, SEO, SEM, SES, XML, LAMP, HTML5, CSS3, JS,
Jquery, java, design, apps, PHP, 3D, tablet, IA, flash, after
effects, PS, WP, Drupal, Automne, social media, href, class,
calques, iMac, Androïd, firefox, safari, chrome, opéra, bing,
forum, web participation, apache, linux, windows,
ergonomie, touch, sitemap, surface, iPhone, iTunes,YouTube,
Google, CDN, Sublime Text, twitter, facebook, pinterest,
flickr, linkedin, quora, dribbble, bitly, scoop.it, G+, slideshare,
instagram, ebooks, wireframe, prototype, analytics, div, span,
strong, h1, h2, h3, title, meetup, jslint, lean web, agile,Yahoo,
sprites, jpg, gif, png, cache >
@ alexmccardell
@ws_interactive

12. < UX >
les cinq piliers
@ alexmccardell
@ws_interactive

13. < speed >
chaque milliseconde compte
@ alexmccardell
@ws_interactive

14. @ alexmccardell
@ws_interactive

15. < honesty >
Qui trompe ses utilisateurs ?
@ alexmccardell
@ws_interactive

16. @ alexmccardell
@ws_interactive

17. < empathy >
Comprendre l’utilisateur
@ alexmccardell
@ws_interactive

18. @ alexmccardell
@ws_interactive

19. < unique >
inspirer l’utilisateur
@ alexmccardell
@ws_interactive

20. alex mccardell
@ alexmccardell
@ws_interactive

21. < community >
partager avec et entre les utilisateurs
@ alexmccardell
@ws_interactive

22. @ alexmccardell
@ws_interactive

23. < UX >
speed
honesty
empathy
unique
community
@ alexmccardell
@ws_interactive

24. < Building Trust >
sites, blogs et réseaux sociaux
@ alexmccardell
@ws_interactive

25. < Content Curation >
réseaux sociaux
@ alexmccardell
@ws_interactive

26. La curation de contenu
Objectif
Partage
Sens
Sujet
Sources
merci à Beth Kanter : www.bethkanter.org
@ alexmccardell
@ws_interactive

27. @ alexmccardell
@ws_interactive

28. < Content Creation >
sites et blogs
@ alexmccardell
@ws_interactive

29. @ alexmccardell
@ws_interactive

30. @ alexmccardell
@ws_interactive

31. @ alexmccardell
@ws_interactive

32. Customer journey map
Exprimez votre message central
Ambassadeur
Client
Prospect
Inactif
@ alexmccardell
@ws_interactive

33. Connaître vos visiteurs
Personas : le profil de l’utilisateur
@ alexmccardell
@ws_interactive

34. Construire l’architecture de l’information
Prioriser et structurer le contenu
@ alexmccardell
@ws_interactive

35. Développer un réseau de confiance
Les critères d’évaluation TrustRank (google)
Âge du domaine
Qualité du contenu
Qualité des backlinks
Réseaux sociaux
La confiance de l’utilisateur sur le site
La nouveauté du contenu
Le trafic sur le site
@ alexmccardell
@ws_interactive

36. iThank you
@ alexmccardell
@ws_interactive