I used the 8 rules of Fight Club as a structure to hang Indy Hall's approach to turning ideas into reality for Digitas Health's DesignPhiladelphia '10 event.

1. Welcome

2. The Rules

3. 1st RULE - You do not
talk about your idea

4. Enrich your Idea

5. 2nd RULE
- You do
not TALK
about your
idea

6. Execute
SOMETHING

7. 3rd RULE -
If someone
says “stop”,
pause
instead.

8. Naysayers are
everywhere

9. 4th RULE - Only 2 guys
to an idea

10. Everyone will have
their own version
of your vision

11. 5th RULE -
Only One
Idea at a
Time

12. Do one thing right

13. 6th RULE -
No Shirts,
no shoes

14. You don’t need to
dress it up

15. 7th RULE - Ideas go on
as long as they have to

16. Plan for today.
Iterate immediately.

17. 8th RULE -
If it’s your
first night,
you have to
fight

18. Don’t wait for an
invitation

20. Go do it.