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Alex Ham

Negócios Tecnologia

The Team
Alex H.

Product
Management

© 2013 Alex Ham Concepts

Danielle F.

Twitter
Engagement

Chris M.

Data
Analytics

Danika S.

Facebook
Promotion

Daniela T.

Instagram
Outreach

The Game

• For all ages
• Addicting and fun
• Social integration
© 2013 Alex Ham Concepts

• 29,000 Downloads
in one month

The Plan
 **Update coming soon!
 Utilize social media to

promote more downloads.
 Analyze data for better

decision making.
 Paid ads on Facebook
 Create buzz marketing

© 2013 Alex Ham Concepts

Watch the Numbers
 Using Google Analytics
 Other sites:

appfigures.com
sensortower.com
appranking.com

© 2013 Alex Ham Concepts

The Future of Smartphones
• Apple owns 61% of Market Share
• iOS is more than 5 times more
profitable vs. android
• FREE apps are essential to success
• Revenue through ad publishing
sites such as AdMob.
• Most apps fail to return profitable revenue

© 2013 Alex Ham Concepts

The App Store
 900,000+ Apps available
 575M iTunes Users (paid)
 Over $10,000,000,000 paid

to developers via iTunes
purchases
 Value: ~$0.10 per download


© 2013 Alex Ham Concepts

Free apps with ads!

Show me the Money
Free Apps
(Ad Supported)

Paid Apps
(60% Sales Commission)

 We use

 Declining opportunity

 Impressions: Ad “views”

 Select markets

CTR: Click-through rate
(# clicks / imp’s)

 Unique products
 Also offers “in-app”

eCPM = Earnings Per 1000 imp’s
calculated using the CTR.

© 2013 Alex Ham Concepts

purchases at same rate.

Using the Numbers

•
•
•
•
•
•
•

Newly available for Mobile Apps
Custom variables may be used
Automatically generates metrics for novice users
Sends automatic reports
Allows you to export raw data
Provides incredible demographic info
Shows “live” users on app
…and a bit more

© 2013 Alex Ham Concepts

Track the Numbers

3,185 new
Downloads

(paid
campaign)

© 2013 Alex Ham Concepts

Watch the Numbers

© 2013 Alex Ham Concepts

Understand the Numbers

© 2013 Alex Ham Concepts

Future Improvements
• Target geographic locations more
strategically
• Choose alternate platforms such as Android
• Increase social media engagement
• Listen to customer reviews
• Update with new features each quarter
• Track analytic data more specifically
• Maintain a 4.5 star rating or higher
• Strategize to be ranked on overall app store

© 2013 Alex Ham Concepts

Search “Orbs” in the App Store!
• Available for all iOS devices
• FREE!
• Leave a rating if you like it!

Digital Media Marketing Plan
Ham

© 2013 Alex Ham Concepts

Triana

McNally

Filliben

Sanscrainte

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6. The Future of Smartphones • Apple owns 61% of Market Share • iOS is more than 5 times more profitable vs. android • FREE apps are essential to success • Revenue through ad publishing sites such as AdMob. • Most apps fail to return profitable revenue © 2013 Alex Ham Concepts

7. The App Store  900,000+ Apps available  575M iTunes Users (paid)  Over $10,000,000,000 paid to developers via iTunes purchases  Value: ~$0.10 per download  © 2013 Alex Ham Concepts Free apps with ads!

8. Show me the Money Free Apps (Ad Supported) Paid Apps (60% Sales Commission)  We use  Declining opportunity  Impressions: Ad “views”  Select markets CTR: Click-through rate (# clicks / imp’s)  Unique products  Also offers “in-app” eCPM = Earnings Per 1000 imp’s calculated using the CTR. © 2013 Alex Ham Concepts purchases at same rate.

9. Using the Numbers • • • • • • • Newly available for Mobile Apps Custom variables may be used Automatically generates metrics for novice users Sends automatic reports Allows you to export raw data Provides incredible demographic info Shows “live” users on app …and a bit more © 2013 Alex Ham Concepts

13. Future Improvements • Target geographic locations more strategically • Choose alternate platforms such as Android • Increase social media engagement • Listen to customer reviews • Update with new features each quarter • Track analytic data more specifically • Maintain a 4.5 star rating or higher • Strategize to be ranked on overall app store © 2013 Alex Ham Concepts

14. Search “Orbs” in the App Store! • Available for all iOS devices • FREE! • Leave a rating if you like it! Digital Media Marketing Plan Ham © 2013 Alex Ham Concepts Triana McNally Filliben Sanscrainte

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