Analysis on Apple's achievements, innovations and challenges presented by Tagbo Alex and Rohan Raut at the University of applied sciences Berlin in 2010

1. Apple
By
Inc. Alex Tagbo
Rohan B. Raut
Page 1

2. Introduction
The first successful Personal Computer manufacturing
company
Founded by Steven Jobs, Ronald Wayne and Stephen
Wozniak
Industry type : Computer hardware & software, Consumer
electronics
Headquarters : Cupertino, California, USA
Sales : $42.92 billion
Net Income : $11.74 billion
Income growth : 18%
Employees : 34,300
CEO & Chairman : Steve Jobs Page 2

3. History
1976 Apple 1
1977 Apple 2
1980 Launched IPO
1981 Introduced LISA OS
1984 Introduced MACINTOSH OS
1985 Introduced Mac Portable
1991 Introduced PowerBook
1995 Launched the first PDA Newton
1997 Online Apple Store
2001 Mac OS X
2001 Launched iPod
2003 iTunes
2006 Intel based Mac computers
2007 iPhone launch
2010 iPad launch Page 3

4. Products
The iPod Line consists of iPod
classic, iPodNano, iPod Touch and iPod Shuffle
iMac Mac Mini
The Mac Desktop Line includes Mac Mini,
IMac and Mac pro line for personal
desktop computers Page 4

5. Products
The Smart Phone
line consists of
iPhone 3G & 3GS
The Tablet line
consits of
iPad and iPad
3G

6. Products
Mac Accessories
Page 6

7. modernization modification conception inten
mutation newness notion instauration
shift variation vicissitude advance introd
conversion correction development inventio
Difference Innovation
diversification
novelty refinement shift transformation know
variance variety first appearance addition
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leading-edge modernism creation design ini
alteration contraption cutting-edge
Page 7

8. Basic Thinking
“People who are really serious about
software should make their own
hardware.”
Page 8

9. Result of innovative thinking
On January 24, 1984, the Macintosh came into the
world, starting the second major revolution in the personal
computer industry. Steve Jobs and team took some lessons
from Xerox PARC and created THE FIRST USER-
FRIENDLY, mass market computer.
By today's standards, it wasn't that user-friendly but
compared with Microsoft's DOS operating system, it was
a major technical innovation. Page 9

10. Transformation Through Innovation : Incremental
Innovation
First Apple PC, Apple-1 Highly successful
mass
Launched in April 1976
production PC
Hand Made by Steve
Wozniak Launched in 1977
Price $666.66 (liked BASIC OS & DOS
repeating numbers) OS
Fully Assembled Floppy disk drive
Memory 4KB Color Graphics
Page 10

11. Transformation Through Innovation : Incremental
Innovation
1999
1988
Page 11

12. Transformation Through Innovation : Incremental
Innovation
1999 Today
Page 12

13. Ingredients of Apple's success and its
quest to develop
insanely great products
1)Design thinking
2)Product development strategy and
execution
3)CEO as chief innovator
4)Bold business experimentation
5)Extraordinary Marketing
Page 13

14. Design Thinking
Apple has long, had a philosophy of focusing on
the
user experience. Their hardware designs are sleek and
sophisticated,
and are frequently offered in custom colors and designs.
Page 14

15. Product Development Strategy and execution
Someone out in Apple developers
Customer
the world has an have some
Feedback
innovative Idea innovative idea
They send it to
Apple
Apple
decides how
to proceed
Modify the present product Launch a new product/version
Create Initial version
roomers
Announce product at media event
Page 15

16. CEO as
Chief
Innovator
Page 16

17. New Age: Transformational Innovation
New growth platform
Redefined the MP3 Player
Introduced entirely new family of product
Simple working
Extremely creative
Tremendous storage capacity
Easy sorting
Playlist creation
Great music quality
Can hold MP3,M4A,M4P,AAC,AAC+
formats
Legally purchase music through iTunes
Nicely designed menus
Click wheel
Touch screen
Incredible life battery
Light weight and ease to carry Page 17

18. Three Revolutionary User Interfaces by
Apple
Magic Mouse Click Wheel Multi-touch
Page 18

19. Apple: `Worlds most Innovative
company.
(Business Week)
Page 19

20. Apple didn't invent the personal computer,
digital music player, the smart phone, or the
tablet. But they reinvented them and forced
their competitors to rethink their strategies.
Page 20

21. Thank You!
Think Different.
Page 21