Landing Page Design & Optimization

Best Practices For Landing Pages Alex Designs LLC Alexdesigns.com

Last Slide First ,[object Object],[object Object],[object Object],[object Object]

My Background: ,[object Object],[object Object],[object Object]

Make A Quick Impression ,[object Object]

Creating a Scent Trail Banner Landing Page Product Detail Page ,[object Object],[object Object],[object Object],*From Future Now, Inc.

Landing Pages Begin Sales Funnel

Why A Sales Funnel? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Example: Bad Landing Page ,[object Object],[object Object],[object Object]

Example: Good Landing Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Landing Page Examples From Alex Designs LLC

Example #1: Landing Page With Form – Original Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example #1: Landing Page With Form – Wire Frame Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example #1: Landing Page With Form – New Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results: Venture Deal ,[object Object],[object Object],[object Object]

Example #2: Landing Page With Form – Original Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example #2: Landing Page With Form – Wire Frame Layout ,[object Object],[object Object],[object Object],[object Object],[object Object]

Example #2: Landing Page With Form – New Layout ,[object Object],[object Object],[object Object],[object Object],[object Object]

Improving Crown Peak Landing Pages

Example #3: Landing Page With Form – Original Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example #3: Landing Page With Form – Wire Frame Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example #3: Landing Page With Form – New Layout ,[object Object],[object Object],[object Object],[object Object],[object Object]

What are your competitors doing?

What are your partners doing?

A/B Testing: ,[object Object],[object Object],[object Object],[object Object]

Multivariate Testing: Google Web Optimizer http:// services.google.com/websiteoptimizer/overview/index.html

Eye Tracking: Example from Tobii

Eye Tracking: Results of redesign after study completed

Brief Best Practice Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Last Slide ,[object Object],[object Object],[object Object],[object Object]

Thank You ,[object Object],[object Object],[object Object],[object Object]

Landing Page Design & Optimization

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