@cowanSF: This deck supplements a post on REF.ALEXANDERCOWAN.COM/LEAN-FREELANCE about new products for freelancers. If you consult on marketing, web strategy, product management, product development or management in general, you may find this handy.

1. Copyright 2012 Cowan Publishing
Less
Hostess;
More
Sushi
Future
Freelancing

2. Copyright 2012 Cowan Publishing
This deck supplements a post on:
BIT.LY/FREELANCE
(though you can certainly enjoy it
on a stand-alone basis)
ALEX COWAN
AlexanderCowan.com
@cowanSF

3. Copyright 2012 Cowan Publishing
TOMORROW’S
CONSULTING
PRODUCTS

4. Copyright 2012 Cowan Publishing
Do I need this?
Wondering if your strategy and resources are focused on
the best possible trajectory for profitable growth? Been
wanting to sit down adn sort through it but struggling to find
the time?
The Business Model Canvas provides a simple, transparent,
yet thorough and probing view of your business. A useful
starting point for other possible work, we can compete draft
in as little as half a day.
Deliverables?
You’ll receive a completed Business Model Canvas along
with a set of pivotal questions and, as applicable, ideas for
additional development.
How much? The engagement takes 4-6 hours in a workshop with senior
management. $800.
What else?
You may find you know exactly what you want to do after
the workshop. You may also find you want additional work
dine- person a development and Lean strategy
management are popular. We offer some engagements on a
fixed price basis adn others hourly at $150-$200/hour.
#1: BUSINESS MODEL CANVAS

5. Copyright 2012 Cowan Publishing
#2: PERSONAS & PROBLEM SCENARIOS
Do I need this?
People are buying the product, but do you know as much as
you’d like about who and why? Have you been wanting to
get out in the field and meet them, but are struggling to find
the time?
Deliverables?
You’ll receive and initial research design, including
discussion questions, sample interviews (2), and an initial
review of trending ideas and keywords. Based on the
interviews we conduct at your site, you’ll also receive an
initial set of personas and problem scenarios to use as a
starting point for further work.
How much? The engagement takes 16-20 hours with 8 of those hours in
interviews. $3,200.
What else?
You may find you team has all the tools they need to go out
and build personas. If you’d like us to do field work
(including participation/coaching on your team), we offer
some engagements on a fixed price basis and others at
$150-$200/hour.

6. Copyright 2012 Cowan Publishing
#3: USER STORIES
Do I need this?
Wondering if you’re creating the right features? Crafting the
right communications: Are your discussions about what to
do feeling arbitrary and detached from the user/buyer?
In this engagement, we’ll work with your team to provide an
initial set of User Stories to make your assumptions about
user intent explicit and verifiable. Please Note: This requires
a working set of Personas & Problem Scenarios (see
previous).
Deliverables?
You’ll receive 10 epic stories with 2-190 stories and test
cases each. We’ll start the engagement with a one day
workshop on writing stories in the context of your business
or project.
How much? The engagement takes 16-20 hours with 8 of those hours in
workshop. $3,200.
What else?
10 epic stories may send you on your way. Or you may want
help building more and/or articulating personas.
We offer some engagements on a fixed price basis and
others hourly at $150-$200/hour.
Epic
Stories
Stories
Test
Cases
PERSONAS
IMPLEMENTATION
READY STORIES

7. Copyright 2012 Cowan Publishing
#4: LEAN STRATEGY MANAGEMENT- DESIGN
Do I need this?
Struggling to write a business plan for a new product? The
traditional business plan is increasingly unpopular for
managing in a dynamic environment. The Lean Startup
movement proposes that we articulate assumptions, then
prove or disprove them as quickly and cheaply as possible.
We’ll work with you on a series of assumptions and
‘experiments’ to use as focal points for proving or disproving
assumptions so you can quickly iterate to a winning
approach.
Deliverables?
You’ll receive a prioritized set of assumptions and an
approach (‘experiment’) to prove or disprove each.
How much? The engagement takes 40-50 hours with 8-16 of those in
workshops. $8,000.
What else?
The engagement will put you in a position to use one of
today’s leading techniques to manage your strategy. You
may or may not find you want assistance managing the
strategy- please see the next item.
6.a PIVOT
experiments
disprove
hypothesis
01 IDEA!
02 HYPOTHESIS
03 EXPERIMENTAL DESIGN
04 EXPERIMENTATION
05 PIVOT OR PERSEVERE?
6.b PERSEVERE
experiments prove
hypothesis

8. Copyright 2012 Cowan Publishing
#4: LEAN STRATEGY MGMT.- Maintenance
Do I need this?
You have a Lean strategy management framework in place-
now you need to manage it, driving toward a ‘pivot or
persevere’ moment in your time bracket.
In this engagement, we’ll work with your team on a weekly
or monthly basis as required to keep the program on track
and offer advice on approach.
Deliverables?
You’ll receive a defined strategy management program with
a fixed project plan, including meeting times, agendas and
preparatory material for your team.
How much? Given the variable nature of the engagement, we formulate
pricing on a customer-by-customer basis.
What else?
We offer some engagements on a fixed-price basis and
others hourly at $150-$200/hour.
6.a PIVOT
experiments
disprove
hypothesis
01 IDEA!
02 HYPOTHESIS
03 EXPERIMENTAL DESIGN
04 EXPERIMENTATION
05 PIVOT OR PERSEVERE?
6.b PERSEVERE
experiments prove
hypothesis
6.a PIVOT
experiments
disprove
hypothesis
01 IDEA!
02 HYPOTHESIS
03 EXPERIMENTAL DESIGN
04 EXPERIMENTATION
05 PIVOT OR PERSEVERE?
6.b PERSEVERE
experiments prove
hypothesis
6.a PIVOT
experiments
disprove
hypothesis
01 IDEA!
02 HYPOTHESIS
03 EXPERIMENTAL DESIGN
04 EXPERIMENTATION
05 PIVOT OR PERSEVERE?
6.b PERSEVERE
experiments prove
hypothesis

9. Copyright 2012 Cowan Publishing
#4: LEAN STRATEGY MGMT.- FINANCIAL PLAN
Do I need this?
You have a lean strategy management framework in place.
This isn’t your father’s five year plan. How do you budget
and model in such an environment?
In this engagement, we’ll work with your planning and
finance team using a Lean financial model template that will
give you a maximum of visibility on your economics with a
minimum of grunt work.
Deliverables?
You’ll receive a working version of the financial model with
notes on assumptions and points about maintenance.
How much? The engagement takes 40-50 hours with 8-16 of those in
workshops. $8,000.
What else?
We offer some engagements on a fixed price basis and
others hourly at $150-$200/hour.
$

10. Copyright 2012 Cowan Publishing
BUY THE BOOK
A practical primer for anyone
wanting to actually implement
today’s best practices in product
development (available online or
at any major retailer)
VISIT THE SITE
Free talks, tutorials, and
resources for product
development and new ventures.
MORE?
ALEX COWAN
AlexanderCowan.com
@cowanSF

11. Copyright 2012 Cowan Publishing
www.alexandercowan.com/speaking
(THE REST?)
@cowanSF
alexandercowan.com/blog
acowan@alexandercowan.com
alexandercowan.com/speaking