2. Copyright 2012 Cowan Publishing
It’s a structured
program for you to
arrive at a product/
market fit.
WHAT IS IT?
3. Copyright 2012 Cowan Publishing
For most people
that means:
1: defining
the business
3: getting
intimate
with the
customer
2: articulating
a business
model
4: identify-
ing pivotal
assumptions
5: iterating
until
you’re
wildly
successful
ALEX COWAN
AlexanderCowan.com
@cowanSF
6. Copyright 2012 Cowan Publishing
WHY DO I CARE?
Entrepreneur
Mentor
Program Lead
You’re bombarded with
too much direction from
too many places and
too many things to do.
You’re not sure how to
keep the team moving
forward.
You need a strong, best
practices platform and
technique to mentor
mentors.
7. Copyright 2012 Cowan Publishing
WHERE DO I START?
http://bit.ly/startupsprints
(redirects to:
http://www.alexandercowan.com/getting-started)
8. Copyright 2012 Cowan Publishing
WHAT IF I DON’T HAVE A MENTOR?
It’s OK.
Self-implement.
But you may want to look.
There are a lot of good
sources.
9. Copyright 2012 Cowan Publishing
WHAT IF I WANT THE MATERIALS BUT NOT
THE STRUCTURE?
try
http://www.alexandercowan.com/resources
11. Copyright 2012 Cowan Publishing
BUY THE BOOK
(http://bit.ly/acbuybook)
A practical primer for anyone
wanting to actually implement
today’s best practices in product
development (available online or
at any major retailer)
VISIT THE SITE
(http://bit.ly/alexcowan)
Free talks, tutorials, and
resources for product
development and new ventures.
MORE?
ALEX COWAN
AlexanderCowan.com
@cowanSF