1. By: Alex Bazzell

2. What Is LinkedIn?
 LinkedIn is the world’s largest professional network
with over 80 million users
 LinkedIn connects you to your trusted contacts and
helps you exchange knowledge, ideas, and
opportunities with a broader network of professionals
 YouTube Video: What is LinkedIn?

3. Details Are Key
 Put as much detail on your profile as possible,
including work experience, education, relevant
associates, hobbies ect.
 Location is key because recruiters look for candidates
close to their site
 Don’t forget to upload a classy photo, so they can put a
face to your name (Don’t put up a picture of yourself
bonging a beer in your halloween outfit)

4. Connect More
 Constantly ask to connect with people you deal with
on a daily basis
 Try to connect with as many costumers as possible as
well
 Connect with customers so that you can sell yourself,
because it’s easier to do that than a product

5. Get Involved In Groups and
Discussions
 This is key to gain a high profile and get noticed
 Ask questions, answer questions, link up news articles
and other relevant information
 If you add value to others, you will be noticed by
people in your industry
 Don’t go overboard, you want to come across as helpful
not annoying

6. Get Recommendations
 Having professionals vouch for you goes a long way
 People to ask would be colleagues, your manager, and
even friends if relevant
 Some employers will not accept applications from
individuals with anything less than 10
recommendations

7. Check Out A Company’s Stats And
Trends
 You can figure out how many people a company
employs
 You can see if they have hired or fired recently as well
as where these people came from/went to
 If you see a large amount of people leaving, you might
want to reconsider that offer

8. Personalize Your LinkedIn Page
 There is an option of making your public profile have
your name in the URL
 Instead of having a bunch of random letters at the end
of your URL, it can look something like
www.linkedin.com/in/alexbazzell
 This is also open to google and other search engines, as
it becomes your public profile

9. Visibility Settings
 Everytime you look at a profile, this person can see
that you paid a visit
 It is recommended you change this setting to invisible
 If it shows that you have been checking out a potential
interviewer numerous times during a day, it may make
you look a bit desperate/creepy

10. Works CitedGibbons, Kevin. "10 LinkedIn Tips to Optimise Your Profile | SEOptimise." Search Engine Marketing &
UK SEO Agency | SEOptimise. 30 Sept. 2009. Web. 19 Oct.
2010. <http://www.seoptimise.com/blog/2009/09/10-tips-to-optimise-your-linkedin-profile.html>.
Hazelwood, Janel. "Your Virtual Career: 5 Tips to Maximize Your LinkedIn Profile -
BLACK ENTERPRISE." - BLACK ENTERPRISE. 30 Aug. 2010. Web. 19 Oct.
2010. <http://www.blackenterprise.com/careers/2010/08/30/your-virtual-career-5-tips-to-
maximize- your-linkedin-profile/>.
Howland, Bryan. “Leverage LinkedIn to Manage Your Relationships.” Social Media News,
Strategy, Tools, and Techniques. 18 Oct. 2010. Web. 19 Oct.
2010. <http://socialmediatoday.com/bryanhowland1/205768/leverage-linkedin-manage-your-
relationships>.
LinkedIn. "What Is LinkedIn?" LinkedIn Learning Center. 24 Mar. 2010. Web. 19 Oct.
2010. <http://learn.linkedin.com/what-is-linkedin/>.
Sundberg, Jorgen. "9 Ways to Maximize Your LinkedIn Profile | The Undercover Recruiter."
The Undercover Recruiter | Job Search and Career Secrets. 15 Aug. 2009. Web. 19 Oct.
2010. <http://www.theundercoverrecruiter.com/content/9-ways-maximize-your-linkedin-profile>.
Walker, Lyndsey. “What Is LinkedIn?” LinkedIn Learning Center. 29 Apr. 2009. Web. 19 Oct.
2010. <http://learn.linkedin.com/what-is-linkedin/>.
Thesis: Maximizing your LinkedIn profile can be key to getting a good job and even make you stand
out among other applicants.