Seatwork: Consolidated Questions (CH 1-9)

Seatwork: Consolidated Questions for Chapters1-9 Ma. Alexandria Bulaon December 30,2011

Chapter 1: Defining Marketing for the 21st Century 10 Learning Questions Rex Sandoval

1. What does “wants” and “buying power” results into? ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Wants become _____ When a consumer also has the buying power. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Core Marketing Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Chapter 2: Developing Marketing Strategies and Plans 10 Learning Questions Belinda Anne Tamayo

A holistic marketing orientation can help capture customer value. The holistic framework is designed to address three key management questions. Which concept below addresses the concern on how a company can identify new value opportunities? http://beltamayo.blogspot.com/ QUESTION 1 ,[object Object],[object Object],[object Object],[object Object]

1. A holistic marketing orientation can help capture customer value. The holistic framework is designed to address three key management questions. Which concept below addresses the concern on how a company can identify new value opportunities? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concepts ,[object Object],[object Object],[object Object],http://beltamayo.blogspot.com/

Top 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 http://www.slideshare.net/rochedeluta

1. A _________ relies on internal company records, marketing intelligence activities and marketing research. ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. A_________relies on internal company records,marketing intelligence activities and marketing research. ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is Marketing Information System (MIS)? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The company Management Information System (MIS) should be cross between what managers think they need, what they really need, and what is economically feasible. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011

1. The first step in the marketing research process is _____. ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. The first step in the marketing research process is _____. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Marketing Research Process ,[object Object],[object Object],[object Object],[object Object],[object Object],Make Decision

Steps in the Marketing Research Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Defining the Problem ,[object Object]

TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011

1. ____ is the study of how individuals select, buy, use and dispose of goods and services to satisfy their needs and wants. ,[object Object],[object Object],[object Object],[object Object],[object Object]

What Influences Consumer Behavior? Cultural Factors Social Factors Personal factors

Consumer Behaviourism ,[object Object]

TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Jem Caraig December 16, 2011 For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria http://jemcaraig.blogspot.com

1. In the three factors that influence on consumer behavior, which is the factor that exerts the broadest and deepest influence? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://jemcaraig.blogspot.com

1. In the three factors that influence on consumer behavior, which is the factor that exerts the broadest and deepest influence? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Influences Consumer Behavior? Cultural Factors Culture, subculture, and social class are particularly important influences on Consumer behavior. Social Factors Reference groups, family, and social roles and statuses affect our buying behavior. Personal Factors Buyer's age and stage in the life cycle; occupation and economic circumstances; personality and self-concept; and lifestyle and values influence buyer’s decision. http://jemcaraig.blogspot.com

What Influences Consumer Behavior? Cultural Factors Culture, subculture, and social class are particularly important influences on Consumer behavior. Social Factors Reference groups, family, and social roles and statuses affect our buying behavior. Personal Factors Buyer's age and stage in the life cycle; occupation and economic circumstances; personality and self-concept; and lifestyle and values influence buyer’s decision. Cultural Factors exert the broadest and deepest influence among the three factors http://jemcaraig.blogspot.com

Top 10 Questions for (Chapter #7) Marika Chavez December 15, 2011 Chapter 7 Marketing Management, Kotler 14 th ed

3. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives? ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. The Buying Center Initiators Users Influencers Deciders Approvers Buyers Gatekeepers

3. The Buying Center ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 http://nailah08.blogspot.com Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me

7. __________ determines which demographics, lifestyles, and usage behaviors make the segment distinct. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://nailah08.blogspot.com

7. Which among the steps in Segmentation Process determines the demographics, lifestyle, and usage behaviors? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Steps in Segmentation Process http://nailah08.blogspot.com

Segment Identification ,[object Object],http://nailah08.blogspot.com

Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 9 Marketing Management, Kotler 14 th ed http://www.slideshare.net/rochedeluta

http://www.slideshare.net/rochedeluta 8. How many brand equity drivers do marketers follow when building brand equity? ,[object Object],[object Object],[object Object],[object Object],[object Object]

8. Which of the following is not a brand equity driver in a marketing management perspective? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.slideshare.net/rochedeluta 8. From a marketing management perspective, there are three main sets of brand equity drivers: ,[object Object],[object Object],[object Object]

Seatwork: Consolidated Questions (CH 1-9)

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Seatwork: Consolidated Questions (CH 1-9)