WSU - Internet Marketing Spring 2012
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First lecture, by Alex Lawrence, on 1/5/12 - social media.
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WSU - Internet Marketing Spring 2012
- 1. Social Media: Time To Get In The Conversation Alex Lawrence: Vice Provost – Weber State University Twitter: @_AlexLawrence (underscore before my name) LinkedIn: /AlexOnLinkedIn Facebook: /AlexLawrence Blog: StartupFlavor.com Google+: Gplus.am/Alex
- 2. Street Cred – Social Media 47,000+ Twitter Followers (Top 5 in Utah) 4,700+ Facebook Friends (public account) 50,000+ Blog Readers/Subscribers (active in 2011) 2,600+ LinkedIn Connections 1,000+ FourSquare Friends 1,000+ mobile apps downloaded Average 1,300+ clicks per link and 100K+ views per post
- 3. Which Networks and Profiles? LinkedIn, Google+, Facebook, Instagram, Twitter, YouTube & FourSquare
- 4. 50M Users Put In Perspective Radio Internet iPod Years Facebook 0 5 10 15
- 5. Twitter Stats 200M registered users Adding 500,000 per day 200 million unique visitors per month 150 million tweets per day 1 billion tweets per week Largest VC raise in history = $800M
- 6. Facebook Stats 750+ million active users 50% log on once per day 130 friends 250 million active mobile users per month 30 billion pieces of content (links, news, blog posts, photos) 70% of Facebook users are outside of the United States
- 7. Instagram Stats 7 million users & 150 million photos uploaded in 9 months 80% applied filters Took Flickr 2 years to get to 100 million photos Only on iOS! 4 employees
- 8. Mobile Market Stats Average teen sends 1500 texts per month 76% of all phone subscribers use texting 2.3 trillion texts sent in 2010 With only 19% smartphone market penetration Over 500,000 iPhone apps, 37% are free Within 5 years, mobile internet access > desktop access
- 9. 17% of Time Spent Online = Social Twitter and Facebook Users Under Age 35: 27% check status and post updates 10+ times per day 40% post updates while driving 30% use while on dates 64% post updates at work
- 10. Advertising $ Follow Eyeballs 1995 2010 Global Internet Ad $55MM $90B Revenue Ad Revenue Per User $9 $86 Global Internet Users 6MM 2.2B
- 11. Investors, Partners and Mentors AngelList (8,000 introductions, 400 investments) Due diligence on you via social – billboard worthy? Can you connect with customers? Talk to people you wouldn’t normally have access to Mark Suster (iActionable intro) Hank Haney (golf tips from Tiger Woods coach) Robert Scoble (introduction to potential partner) Chad OchoCinco (cell phone number) CBR Venture Capitalist ($20M raise) Scott Anderson (Zion’s Bank CEO)
- 12. How Do I Use Social For Business? Be yourself Don’t do or say something you wouldn’t mind sharing with an investor, employer or partner Customers talk to each other online It’s not a commercial Real photos, custom backgrounds, detailed info Be yourself
- 13. Convinced? Ok, At Least Try… LinkedIn is a MUST 100% profile complete Use current photo Make sure everything is accurate Get recommendations Actively seek out connections in areas related to interests Investors, employers and partners will check you out here Paid account shows you who looks at your profile Keep it up to date IT IS YOUR RESUME
- 14. Activity Equals Influence Either in or out Animals smell fear – customers smell insincerity Listen and Engage Time – no quick fix, no quick results Klout = free stuff SEO value Rankings Clicks Customers Encourage employees to be social, don’t block it!
- 15. Suggestions and Tools Send out using a scheduling tool like Bufferapp.com **Connect other networks (Twitter to LinkedIn, etc.) Be sure to reply to people where they replied to you Use a mobile application to share “live” updates Setup keyword searches and join conversations
- 16. Suggestions and Tools Tweetdeck (demo) Klout (not perfect, but can be helpful) NutshellMail (daily email summary) Bufferapp.com Google+ (many leaving to focus solely on this network) Twentyfeet.com (analytics) Crowdbooster
- 17. Where and What? Let’s discuss which ones for you – Q&A About what? How often? Links to curated content Photos One entry point connected to multiple exit points Consistency Authenticity
- 18. Where and What? Which networks don’t you like, get or understand? FourSquare Facebook Twitter Youtube Instagram Tumblr Google+ Klout Others?
- 19. Takeaways Social media is not a toy for kids It is not a fad If you aren’t actively engaged now, you are behind Employers, partners, investors and customers are there The great equalizer You will need to use it for most businesses
- 20. Remember This… “Realize that the social media success equation isn’t big moves on the chess board, it’s little moves, made every day that eventually add up to a major shift.” -Jay Baer
- 21. Homework Setup a Twitter, Facebook or Google+ account (you choose, but has to be new or less frequent) Customize your profile in every aspect (name, photo, bio, links, background, etc.) Start following, friending, circling people who are interesting but that you do not know. Also be sure to friend/follow/etc. me where you approve. Engage in 5 “conversations” about a professional topic of your choice with an influencer (Klout score over 65) – excluding Alex. Conversation = multiple replies. Copy/paste links to these conversations, email them with 2 paragraphs describing your +/- value of the interaction