Alex talks to a group of leaders of non-profit organizations at Old Y Centre in Calgary. The presentation builds the general ground to social media discussion. In conclusion Alex presents several examples of free social tools that organizations can use.

1. www.zagoumenov.com
Social media for leader of non-
profit organizations.
by Alexander Zagoumenov

2. ABOUT YOU
1. Leaders of non-profit organizations in Calgary
2. Want to learn how to promote organization on budget
3. Want to know how “social media” can help
www.zagoumenov.com

3. ABOUT ME
1. A tech communications guy helping organizations to
communicate better using new media technologies.
2. Currently an independent consultant working with ad
agencies in Calgary and select list of organizations.
3. Recently a director of digital communications with Barb
Higgins for Mayor Campaign.
www.zagoumenov.com

4. AGENDA
1. Get on the same page on definitions
2. Emphasize the importance of listening
3. Identify tools to help you be successful
4. Questions and answers, discussion
www.zagoumenov.com

5. definition
www.zagoumenov.com

6. SOCIAL MEDIA IS…
• NOT about Facebook, Twitter, YouTube, etc. These are just
tools that help communicate online.
• Traditional or broadcast media vs. social media
www.zagoumenov.com

7. listening
www.zagoumenov.com

8. source: ps1.org

10. TO GET US ALL
ON THE SAME PAGE
www.zagoumenov.com

11. VERY IMPORTANT POINTS.
• Many make a mistake starting with selecting tools. Social
media is not about Facebook or Twitter.
• Social media is about two-way communication with real
people online. And communications practices have remained
unchanged.
• I recommend you start with defining your goals, audiences
and the message prior to choosing the new media tools you
want to use.
www.zagoumenov.com

12. TOOLS TO HELP YOU
1. Need a website: Tumblr, Posterous, Wordpress, Facebook
2. Events: Meetup.com, EventBrite.com, Facebook
3. Donations: Paypal.com, Facebook Causes
4. Cause awareness: Twibbon, Causes on Facebook
5. Video storage: YouTube Non-Profits, Vimeo, Facebook
6. Member communications: MailChimp, Campaign Monitor, Facebook
www.zagoumenov.com

13. www.zagoumenov.com
Something to remember (1)
+ Listen first. Make it a habit, listen regularly.
Filter the buzz, identify triggers
+ Engage by listening, solving problems and
adding value.
+ Understand your goals, message, audience
first. Then think about tools that will help you.

14. Something to remember (2)
+ Look at similar organizations:
http://www.ignitesocialmedia.com/non-profit-social-m
+ Communities exist, you just need to find them
+ Make your message easy to share
+ Grow from inside, get champions
www.zagoumenov.com

15. www.zagoumenov.com
Thank you!
Lists of relevant links:
• http://www.ignitesocialmedia.com/non-profit-social-media-marketing-examples/
• http://mashable.com/2009/05/22/non-profit-social-media/
• http://mashable.com/2010/01/11/social-media-integration/
• http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/
• http://www.slideshare.net/PrimalMedia/social-media-non-profits
• http://www.slideshare.net/CogoMojo/dc-summit-presentation
• http://www.slideshare.net/ShaunaCausey/social-media-nonprofit-resources-2010
• http://www.slideshare.net/wildapricot/social-media-for-nonprofits-workshop
• http://www.slideshare.net/kanter/compasspoint-workshop-slides-beta
This presentation is available at:
http://www.zagoumenov.com/presentations/