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Listen first: monitoring social media for opportunities and threats

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Alex Zagoumenov
Alex Zagoumenov

A short talk about monitoring social media at one of the classes by Doug Lacombe in Calgary.

BusinessTechnology
1 of 22
Listen first. Monitoring the web for opportunities and threats.
source: ps1.org
 
Step 1: Types of information
Image source: whiteduck.com.au
 
 
Step 2: Selecting sources
Sources: Blogs A collection of your industry blogs / bloggers AND
Sources: Micro-blogs
Sources: Forums
Sources: Traditional Media
Step 3: Selecting the tool
Tools options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Step 4: Working on the process
Best practices (1) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Best practices (2) ,[object Object],[object Object],[object Object]
Steps in review ,[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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