My presentation from Executing Social Media event by Acuity Forums in Calgary, where I talk about internal social media execution, the process and practices.

1. Using social media to foster innovation within your company

4. Examples

5. Uses wikis to brainstorm new ideas, manage projects, swap service tips and contribute to product innovation and marketing.

6. Uses micro-blogs as an effective way to alert team members of successes, challenges, best practices.

7. Uses internal social network to help its retirees stay connected with the company and extend reach for talent.

8. Uses social media tools such as wikis to train new hires about company's culture and job details.

9. Uses social networking tools to generate creative photography ideas, share market information, etc. using the network of colleagues.

10. In 2009 invested $50,000 into a social networking platform. Estimated $2.5 million in savings in less than 5 months.

11. Uses Loop Marketplace, an internal communication platform, where employees post innovation ideas and others comment on them.

12. Process

20. Practices

21. Always start with a business goal in mind

22. Pay attention to training

23. Get early adopters to become champions

24. Communicate to build trust

25. Create small wins and proof points

26. It's important for the system to be web based

27. There's three to tango: IT, human resources, and the C-Suite

28. Two main approaches: top-down and bottom-up

29. Burn the ships if necessary

30. Culture of contribution, engagement and transparency