1. PRESS RELEASE
NOVEMBER 3RD, 2011
WHY STILL BELIEVE IN CUSTOMER LOYALTY?
When it comes to consuming, picky and fickle shoppers are now a reality. They shop in multiple stores via
multiple consumption channels and use a variety of touch points. However, retailers - big or small - are still
faced with the same challenge: how to turn casual shoppers into loyal customers… and how to keep them!
In an effort to answer this long debated question, MAXXING - a French-based software company initially
specialized in document management and printing solutions for over 20 years - has designed a new technological
solution now implemented at leading supermarket and specialty retailers in France and other worldwide
locations.
It all really started in 2006 when MAXXING first set foot in the Retail industry by answering the couponing issues
the Carrefour Group was facing. Soon after winning the POC, the solution was rolled out to all Champion stores in
France (now Carrefour Market).
Innovative and responsive as it was, MAXXING quickly developed other software modules and soon designed a
comprehensive end-to-end loyalty and customer relationship management solution which Carrefour has so far
deployed to all hypermarkets in France, China, and Taiwan.
One of the main strengths of the MAXXING offer is its ability to connect and interact in real time with the point of
sale (cash registers, kiosks, iPOS), the Web (merchant sites, social networks) and mobile applications; and to
empower marketers by providing them with new tools and innovative ways to manage the customer relationship,
and acquire deeper insights into buying habits and behaviors. In consequence, the retailer can better react to
customer expectations by pushing personalized messages to their favourite touch point (e-mail, SMS, coupon,
etc.) … at the moment when the customer is most receptive!
MAXXING's objective was then to adapt this model to retailers of all sizes and sectors (food, perfume, clothing,
hospitality providers, cultural, etc.). This resulted in 2010 in new references such as Father & Sons (men's apparel
- 25 stores in France and Belgium), Milonga (music instruments - e-commerce website and 20 stores), La
Compagnie des Petits (kids apparel - 125 stores in France and 80 abroad), with more scheduled for later
deployment.
In spite of difficult economic conditions, MAXXING managed to innovate and meet the expectations of the market
with a team of 75 dynamic and talented employees headquartered in Marcq-en-Barœul, northern France.
Established over 20 years ago, the company is still growing and is now looking for more talents!
© MAXXING 2011 Press Release 1/2

2. PRESS RELEASE
NOVEMBER 3RD, 2011
CONTACT
MAXXING S.A.S.U. Headquarters Phone: + 33 359 560 114
340/14 Avenue de la Marne Fax: +33 320 146 669
Parc Europe II – BP 56017 E-mail: contact@maxxing.com
59706 MARCQ-EN-BAROEUL CEDEX Website: www.maxxing.com
For any inquiry or to receive the press kit, please contact:
Audrey LEVRAY - Communications Manager
Phone: +33 320 146 661
E-mail: alevray@maxxing.com
MAXXING AT A GLANCE
Founded in 2006, MAXXING is a division of MAPPING Group - the parent company headquartered in the Lille area, France since 1988. All
activities i.e. R&D, sales and support are centralized at the company headquarters. A strong team spirit, common values shared by all 75
employees, and functional and business expertise are the key to our success. In January 2011, the US-based Maxxing Inc. subsidiary was
launched in New-York City with a view to develop our activities on the North-American continent.
MAXXING: THE 360° CAMPAIGN MANAGEMENT SOLUTION
A comprehensive solution for the management of loyalty programmes and customer relationships that interacts in real time with all sales
channels, grows the database and helps refine segments and target groups in order to promote sales and deliver personalized information to
any touch point:
 Point of sale: till, kiosks, self-checkout
 Web: merchant sites, social networks
 Mobile phone and smartphone applications
MAXXING is a unique, modular and high-performance solution which provides the retailer's marketing teams with a range of tools to efficiently
promote sales and manage customer relationships and the loyalty strategy.
A solution organized around 5 areas of expertise
 Sales Promotion & Couponing
 CRM & Loyalty
 Customer Mobility CUSTOMER REFERENCES
 E-commerce & Distance Selling  Food Retailers: Carrefour (France, Taiwan, Turkey, Middle-
 Performance & ROI East, China), Atac/Simply (France), Champion/Carrefour Market
(France), Metro (Canada)
 Clothing & Shoes: Father & Sons, La Compagnie des Petits,
Texto
 Cultural & Music Instruments: Fnac, Milonga
 Catering: Flunch
© MAXXING 2011 Press Release 2/2