Simply.com how to get superior advertising perfomance

1. How to get superior
advertising performance
Putting you first for online advertising www.simply.com

2. Presentations
New Developments in targeting technology
The advertising market explained
How to get superior advertising performance
Benefits of self provisioning services
How to grow your publisher revenue
Putting you first for online advertising www.simply.com

3. Essential ingredients
What is needed
Ad server technology
Real time for optimisation, reporting, and reaction to control settings
Targeting technology
embracing geo, yield and contextual but also behavioural
Network reach
quantity, coverage by country, quality, sectors
Self provisioning
controls where needed, quality of system controls where not,
real time reactions
Support
easy to manage control panel and customer services support
Proven results
measureable benefits on advertising
and publishing
Putting you first for online advertising www.simply.com

4. What we offer
Simply gives you…
Simply PACE™
Performance
Accessibility
Control
Ease of use
Putting you first for online advertising www.simply.com

5. PACE ™ - Performance
Ad Server technology
From our renowned Simply
AdMax™ adserver
Operates in Real Time for
optimisation, reporting and user
reaction
Real Time bidding Average conversions p/d per advertiser
Uses all types of targeting; Geo, Yield,
Contextual and Behavioural
Launch of the recent and highly
successful Simply Cluster™ technology
Putting you first for online advertising www.simply.com

6. PACE ™ - Accessibility
Network coverage
European network of over 9000 domains
and growing at +4% per month
Coverage of over 30 sectors from Agriculture
to Internet to Tourism
Accessibility to multiple revenue sources
including optimised interfaces with ad
networks and exchanges
Horizontal network manually selected
and verified, publishers selected with strict
brand safe criteria
‘Select’ option 300 Tier 1 domains
Strong localisation across EU market
Putting you first for online advertising www.simply.com

7. PACE ™ - Control
Self provisioning
One of few full self provisioning
platforms on the market
And a coverage across all key
components of the market – DSP,
AdServer, Targeting, Networks
(Horizontal, Vertical, Targeted),
SSP)
With real time performance
reporting and user control
Putting you first for online advertising www.simply.com

8. PACE ™ - Control
Putting you first for online advertising www.simply.com

9. PACE ™ - Control
Simply Pub+™
Simply
Simply PACE™
Network
Simply Cluster™
Simply AdMax™
Putting you first for online advertising www.simply.com

10. PACE ™ - Control
Simply is „simplicity personified‟
Putting you first for online advertising www.simply.com

11. PACE ™ - Control
Horizontal integration
With the buzz on DSPs, Networks have started to offer DSP
services (Yahoo’s Right Media, Google’s Invite Media)
Google has recently expanded horizontally to simplify the
advertising process (offering a Self Provisioning platform, a DSP
service with InviteMedia, and the ad exchange DoubleClick)
Simply already offers this with an „all market‟
service, but with a strong European coverage,
sister domain and hosting services, and award
winning customer support
Putting you first for online advertising www.simply.com

12. PACE ™ - Ease
Ease of use, and support
Easy to use control panel
Award winning customer support – dedicated manager, dedicated
staff in local markets
“The Simply platform has been built with care ....each enhancement
outdoes the previous. You can expect ease of mind while running your
campaigns on this platform”
Yehuda Goldberg, XtendMedia.com
Putting you first for online advertising www.simply.com

13. What Simply delivers
Results that count
Advertisers
3.8% average conversion rate
and growing
Cost per acquisition £53
9000 pre-approved domains, Average conversions p/d per advertiser
growing by 4% a month
API integrations with all major networks
and exchanges
Loyalty rate of 74% with 64% recommending
to other businesses (recent survey)
Putting you first for online advertising www.simply.com

14. What Simply delivers
Results that count
Publishers
Average eCPM +107% higher than market, Cluster giving +35% more!
13,000 advertisers and growing at +36% per month
Brand safe
100% fill rate
High customer support service
IAB AdNetwork Guideline and TrustE approved
Putting you first for online advertising www.simply.com

15. What Simply delivers
Results that count
Compound monthly eCPM growth of +4%
Putting you first for online advertising www.simply.com

16. Some of our larger clients…
Putting you first for online advertising www.simply.com

17. Some of our smaller clients…
Putting you first for online advertising www.simply.com

18. Adtech only offers
Contact us today
Sign up as an Advertiser today and get £50 free
advertising
Sign up as a Publisher and for the first £50
revenue earned we’ll give £50 extra free
Putting you first for online advertising www.simply.com

19. More information
Contact us today
For more information please contact us on:
0845 363 6172
Or visit our websites www.simply.com and http://dada.dada.net/en
Also take a look at:
Blog http://www.simply.com/blogen/
Twitter http://twitter.com/simply_com
Linked In http://www.linkedin.com/companies/163324
Putting you first for online advertising www.simply.com

20. Putting you first for online advertising www.simply.com