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Farah's presentation
1.
2. What is GPS
GLOBAL POSITIONING SYSTEM
• A navigational system involving satellites and computers that can determine the
latitude and longitude of a receiver on Earth by computing the time difference for
signals from different.. satellites to reach the receiver
4. How are Location Based Services Used?
• Roadside Assistance:
– Location-enabling the phone call when your car breaks down, reduces call time,
more ef cient for caller
• Financial Fraud Detection:
– Use mobile phone location as a proxy for users location which should match card
transaction location
• Remote Betting:
– Legally place a race/sportsbook wager from your mobile phone, which location
con rms is in the state of NV, more people will place bets
5. More Familiar Uses of LBS
• Any service that uses the physical real-world location of your mobile phone (or other
device).
• Many of the top mobile apps use LBS:
– Maps
– Local search
– Local weather
– Local news
– Local time!
– Local deals
– Check-in
– Social Networking
– Games
29. Social Local Mobile
• SoLoMos are mobile phone applications that combine social networking and location
data.
• SoLoMo is a combination of the words social, location or local, and mobile. These
apps concentrate on local areas making geo-local engagement possible.
30. What is Geo-Fencing
A virtual perimeter around a physical location of interest that automatically triggers an
action
31. How is Geo-Fencing Used
• Cell re – triggers noti cations for available coupons at nearby grocery stores like
Safeway
• CBS Outdoor – display customized Intel SmartTV billboard ads for end users when
they approach Penn Station NYC