9. Games. What are they? Goal-oriented Teamwork Play ful How do they engage? A job well done Peer pressure Mutual experience Social networks. What are they? Play grounds Presence tools Self-expression How do they engage? Popularity Presence Identity Virtual worlds. What are they? Community-oriented Collaborative Play ful How do they engage? Peer pressure Mutual experience Skill development Three areas of digital engagement
10. How do they make money? Games. Subscription Advertising In-world exchange Social networks. Advertising Virtual worlds. Subscription Advertising In-world exchange :) = $