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Digi to associations feb 2011 v3
1. Digital
Loving digital*
Brussels, February 25th
* making it work for you in Public Affairs
2. Today Digital
1.EP Digital Trends
2.Doubts & stumbling blocks
3.Real world stuff
3. Digital
2 nd
European Parliament
Digital Trends Survey
4. How frequently do you use the following online Digital
tools/resources for research or other daily legislative work?
Search engines 99%
Online versions of traditional newspapers 99%
EU focused online media 97%
Blogs 75%
Wikipedia 91%
Websites of interest groups 95%
5. When conducting research online, Digital
what are you looking for?
Stakeholder content: summary of position 80%
Stakeholder content: detailed information 73%
(e.g. position papers)
General content (stakeholder or other): 91%
summary of all positions
Media coverage of the issue 85%
6. How useful can the following methods of stakeholder
communication be in informing your thinking on policy Digital
issues?
Blog 80%
Twitter feed 47%
Organisation website 95%
Specific issue website 96%
Events 73%
Position Papers 91%
Personal contact 99%
31. PA in context Digital
Communications
Affecting change
Public affairs
Audience
Government
relations
Tactic
Public affairs = communications that seek to influence
the opinion and/or actions of policymakers
32. Future? Digital
Government relations Public affairs centric
centric model model
• Reactive • Proactive
• Short term • Long term
• Problems • Solutions
• Business costs • Business growth
• Tactic dependent • Tactic agnostic
• Issue management • Campaigns
• Trade associations • Coalitions
• Knowledge holders • Advocates
• Implementation • Strategy
• Local/regional • Global
33. Think like a campaigner Digital
Think public opinion /
big perception shifts
36. Digital checklist Digital
Where do you appear in Google (you and your issue(s))
Your competitors?
Is your company/issue(s) Wikipedia page appropriate?
How many people are visiting your issue Wikipedia page
(www.stats.grok.se)
Do you appear elsewhere i.e. 3rd party content?
Are people tweeting about you? (www.backtype.com)
For your issue, do you know the top 5 best blogs & Twitter feeds
(www.twazzup.com)
Email: steffen.thejllmoller@fleishman.com Blog: steffenmoller.wordpress.com