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K:\marketing users\adestra reports\when to send emails
- 1. How Often is Too Often? Paul Crabtree Marketing Director, Adestra [email_address] Not why , not who , nor what but when !
- 3. What the research tells us
- 4. What does the research say? Open Rates The patterns are different for US and UK
- 5. What does the research say? Click Rates The patterns are different for US and UK
- 6. What does the research say? … .And it differs by sector Source: Email Centre UK The research confuses rather than helps… so going to do our own!
- 7. What governs when to send at the moment…. Timing based on marketer convenience, not the audience
- 8. … . It’s what we’ve always done…. Emails every Friday…. Emails on a Thursday…. Timing based on routine
- 9. What we’ve always done…. Emails at the start of the month…. Timing based on when content is available
- 10. This means we have to work it out for ourselves….
- 13. 1. Watch your recipients Is there an opportunity between sends?
- 15. 1. Watch your recipients RECOMMENDATION: Look when people choose to access your website?