The document discusses various ideas proposed by a group to address privacy issues with Facebook. The three solutions proposed are: 1) Facebook should establish a philanthropic foundation to fund social good causes and improve its reputation. 2) Facebook should expand its VoIP calling functionality worldwide to help users stay connected and save on international calling costs. 3) Facebook should develop a new web browser that integrates Facebook and email functionality to create a more personalized browsing experience. Photos and features of "Facebook Home" browser concept are shared.

1. Branding
Prof. Rui Vinhas da Silva
André Campino | Antonia Radić | Cleide Azevedo
Miguel Saúde | Soraia Vale

2. Antonia Radic shared a video
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Check out it all started! Mark was still in college…
Privacy Issues
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3. Antonia Radic shared a photo
The Story
21 November
Facts & Numbers
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This is the evolution of Facebook’s stock prices since their entry in the stock market.
(Source: Yahoo Finance)
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Solution 1
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4. Antonia Radic updated a new status
The Story
21 November
Facts & Numbers
SWOT
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Worldwide, there are over 1.19 billion Facebook users.
So if it was a country it would be 3rd largest in the world!
(Source: Facebook)
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5. Antonia Radic updated a new status
The Story
21 November
Facts & Numbers
SWOT
Even in China, where it is forbidden, there are over 87 million Facebook users.
(Source: Facebook)
Life Cycle
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6. Antonia Radic updated a new status
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
874 million already log in Facebook through mobile.
That represents an increase of 45 % year-over-year.
(Source: Facebook)
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7. Antonia Radic updated a new status
The Story
21 November
Facts & Numbers
SWOT
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728 million people log onto Facebook daily.
An increase of 25 % year-over-year
(Source: Facebook)
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8. Antonia Radic updated a new status
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Age 25 to 34, at 29.7% of users, is the most common age demographic.
But when talking about gender, Facebook users are 53% female and 47% male.
(Source: Emarketer 2012)
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25 to 34
years old
47%
53%
Men
Like
Women
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9. Antonia Radic updated a new status
The Story
21 November
Facts & Numbers
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Highest traffic occurs mid-week between 1p.m. to 3 p.m.
(Source: Bit.ly blog)
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10. The Story
Facts & Numbers
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300 million photo
uploads per day.
(Source: Gizmodo)
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11. Antonia Radic updated a new status
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
5 new profiles are created every second.
(Source: ALLFacebook 2012)
Privacy Issues
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12. Antonia Radic updated a new status
The Story
21 November
Facts & Numbers
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Life Cycle
Every 60 seconds on Facebook:
- 510 comments are posted
- 293,000 statuses are updated
- 136,000 photos are uploaded
(Source: The Social Skinny)
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13. Antonia Radic updated a new status
The Story
21 November
Facts & Numbers
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Average time spent per Facebook visit is 20 minutes.
(Source: Infodocket)
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14. Antonia Radic updated a new status
The Story
21 November
Facts & Numbers
SWOT
Q3 of 2013 revenue was $2.02 billion, an increase of 60% from the Q3 2012.
(Source: Facebook)
Life Cycle
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Solution 1
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15. Antonia Radic updated a new status
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Mobile advertising revenue represented approximately 49% of its overall
advertising revenue for the third quarter of 2013.
This represents a huge growth comparing the third quarter of 2012.
(Source: Facebook)
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Privacy Issues
Solution 1
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16. Cleide Azevedo shared Facebook’s post.
The Story
21 November
Facts & Numbers
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Well known brand
Integration with websites and
applications
Excellent user experience
Understanding of users’ needs and
behaviors
Valuable Assets
One product portfolio
Monetization of mobile platform
Lack of website customization
Attitude towards users’ privacy
Out of the blue innovation
Weak protection of users’ information
and spam attacks
Strengths
Like
Weaknesses
Comment
Share

17. Cleide Azevedo shared Facebook’s post.
The Story
21 November
Facts & Numbers
SWOT
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Increasing number of users through
mobile devices
Expanding Global Social Media
Community
The new consumers' generation wants
to know and share more
Substitution of PC for mobile devices
Rapid Technological changes
Improvement from competitors and
new entrants
Slow growth rate of online advertising
and the trend for Ad-Block extensions
Opportunities
Like
Threats
Comment
Share

18. Cleide Azevedo updated a new status.
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Lifecycle of a Social Network is quiet similar from a regular product.
Privacy Issues
Solution 1
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Niche Focus
Inovate, Addapt
or Die
Buzz
Mass Migration
Growth
Widening
Appeal
Searching for
alternatives
Quicker
growth
Concerns
Saturation
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19. Cleide Azevedo posted a photo on Mark Zuckerberg’s timeline.
The Story
21 November
Facts & Numbers
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Life Cycle
Mark, I have to warn you, Facebook is getting old.
You need to start worrying about this!
Privacy Issues
Solution 1
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Solution 3
?
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20. Miguel Saúde shared a Facebook’s story.
The Story
21 November
Facts & Numbers
SWOT
Facebook has dealt with a lot of user disagreement due to privacy issues since its
beginning. #privacyissues
Life Cycle
Privacy Issues
Solution 1
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2005
Dec 2009
Set 2006
2011
2009
Like
Facebook opensdownnewTimeline Minilawsuit
presents News Feedofgeneral public
introduces Beacon settle Feed
launches a the set toprivacy standards
shuts registration toand
Comment
Share
Solution 3

21. Miguel Saúde shared a Facebook’s story.
The Story
21 November
Facts & Numbers
Facebook current strategy is trying to encourage people to control their privacy on
an item-by-item basis. #privacyissues
.
- Timeline Approval: review posts and photo tags
- Possibility to create lists of friends
- Option to exclude friends in a post or photo
- Allows the removal of your Facebook profile from search engines
- Possibility to block specific users from seeing their Facebook page or from contacting them
- Option to limit the audience for posts and information that are already on your profile
Like
Comment
Share
SWOT
Life Cycle
Privacy Issues
Solution 1
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22. Miguel Saúde shared a Facebook’s story.
The Story
21 November
Facts & Numbers
Facebook is facing some users’ concern regarding their latest announcements,
mainly the Graph Search. #privacyissues
.
SWOT
Life Cycle
Privacy Issues
Solution 1
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23. Miguel Saúde shared a Facebook’s photo.
The Story
21 November
Facts & Numbers
SWOT
.
Life Cycle
Privacy Issues
Solution 1
Solution 2
Solution 3
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24. Miguel Saúde shared a Facebook’s photo.
The Story
21 November
Facts & Numbers
.
Facebook allows teenagers to post publicly and be followed by strangers.
#privacyissues
.
SWOT
Life Cycle
Privacy Issues
Solution 1
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25. Miguel Saúde shared a Facebook’s photo.
The Story
21 November
Facts & Numbers
SWOT
.
In last October, Facebook removed the option to be unsearchable by name.
#privacyissues
.
Life Cycle
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26. What should
Facebook be doing to
improve these
problems?

27. it is almost impossible
to find a good
resolution for this
users’ concern…

28. BUT it is possible to
improve Facebook
image and
reputation!

29. HOW?
By starting making
good things with the
money earned!

30. Soraia Vale shared Mark Zuckerberg’s story.
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
I am so generous! Here are the philanthropic causes that I support:
- Donation to Diaspora
- Foundation of the Startup: Education
- Donation of $100 million to Newark Public Schools
- Signature of the “Giving Pledge”
- Donation of $18 million Facebook shares to the Silicon Valley Community Foundation
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Privacy Issues
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Solution 3

31. Soraia Vale shared Facebook’s link.
The Story
21 November
Facts & Numbers
SWOT
Today, we're announcing Internet.org, a global partnership between technology
leaders, nonprofits, local communities and experts who are working together to
bring the internet to the two thirds of the world's population that doesn't have it.
#ConnectTheWorld
Accessability
Efficiency
Business Models
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32. Soraia Vale shared Critics’s link.
The Story
21 November
Facts & Numbers
SWOT
The internet.org is just a self-interested mean for Facebook to build an even bigger
user database! #MarkZuckerbergSucks
Life Cycle
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33. solution 1 !

34. Facebook
Foundation
Facebook Unity | Green on Facebook | Facebook Innovation | Facebook in Health | Facebook in Education
We believe every child
deserves the chance
to live happy.
Facebook Unity
Green on Facebook
Facebook Innovation
Facebook in Health
Facebook in Education
Educating and
empowering
girls in Africa
Solar energy
investment in
Espinhaço, Brazil
Now it is easier to
map crime
and corruption
Discovered a
protein capable of
neutralizing HIV
One more school
with computers in
Mumbai, India
Read more >
Read more >
Read more >
Read more >
Read more >

35. Facebook
Foundation
Facebook Unity | Green on Facebook | Facebook Innovation | Facebook in Health | Facebook in Education
A better
environment.
A better world.
PROJECTS
Preservation and breeding
center for Siberian tigers
Solar energy investment in
Espinhaço, Brazil
Production of seeds resistant to
drought and flooding

36. Facebook Foundation
100.153.062 likes 500.674 talks about it
Product/Service
Facebook Foundation’s mission is to make the
World a better, developed and more connected
place.
About – Suggest an Edit
Unity
Green
Innovation
Health
Education

37. Soraia Vale shared the group’s idea.
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Privacy Issues
Solution 1
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38. Soraia Vale shared the group’s idea.
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Privacy Issues
Solution 1
Solution 2
Solution 3
Like
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Share

39. Soraia Vale shared the group’s idea.
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Green on Facebook
Promote causes that allow the usage of resources efficiently,
support renewable energy and protect wildlife.
Facebook in Education
Supports projects that want to improve education conditions
and promote open technology to a better learning experience.
Facebook Unity
Invests in innovative projects teams that have the goal to aid
society to fight some of the 21th century biggest challenges.
Facebook Innovation
A think-and-do platform that connects users, experts and
engineers and fosters research and technology projects.
Facebook in Health
Invests in advanced laboratories and teams in the discovering of
medical treatments to treat deadly illnesses.
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Privacy Issues
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40. solution 2 !

41. Miguel Saúde shared the group’s idea.
The Story
21 November
Facts & Numbers
SWOT
Help people stay in contact and save on monthly (international) calling charges.
#FacebookVoIP
Life Cycle
Privacy Issues
Solution 1
Solution 2
Solution 3
Spread
Facebook VoIP
functionality
worldwide
Like
Comment
Share

42. Miguel Saúde shared the group’s photo.
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Privacy Issues
Solution 1
Solution 2
Solution 3
Like
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43. Miguel Saúde shared the group’s photo.
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Privacy Issues
Solution 1
Solution 2
Solution 3
Like
Comment
Share

44. Miguel Saúde shared the Facebook’s link:
The Story
21 November
Facts & Numbers
SWOT
CEO Mark Zuckerberg noted during the company’s earnings call that 48 percent of
users on a given day are only accessing it from mobile., performing a total of 350
million users.
Life Cycle
Privacy Issues
Solution 1
Solution 2
Solution 3
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45. Miguel Saúde shared the group’s photo:
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Privacy Issues
Solution 1
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200M Active Users
Like
200M Registered
Comment Users Share

46. solution 3 !

47. André Campino asked a question:
21 November
What are the websites that you
always open when you browse in the
internet?
Facebook
E-mail
André Campino shared an idea:
21 November
What if we created a browser that
would feature your email and
facebook while you surf the web?
The Story
Facts & Numbers
SWOT
Life Cycle
Privacy Issues
Solution 1
Solution 2
Solution 3

48. André Campino shared the group’s idea:
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Privacy Issues
Solution 1
Solution 2
Solution 3
Like
Comment
Share

49. André Campino shared the Facebook Home’s photo:
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Privacy Issues
Solution 1
Solution 2
Solution 3
Like
Comment
Share

50. André Campino shared the Facebook Home’s photo:
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Privacy Issues
Solution 1
Solution 2
Solution 3
Like
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Share

51. André Campino shared Facebook Home’s features:
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Privacy Issues
A whole new web browsing experience
Fully connected to your facebook
Re-imagine browsing
Built from scratch, Home focuses on
intuitive and clean web design. This allows
you to focus on the web, not how you
navigate it.
Personalize your web experience
Organize the feeds as you wish.
Create your own space and enjoy quick
access to your most-loved content.
Enjoy powerful & visual tools
Surf the web always keeping an eye on your
E-mail, News feed and Messenger. It will
make you become more productive.
Get the newest content, automatically
All your feeds will update through RSS
technology. You don’t even have to think
about it.
Like
Comment
Share
Solution 1
Solution 2
Solution 3

52. Introducing Facebook Home
Because there’s no place like it.

57. That is some good stuff,
guys!
My team is going to
start developing this…

58. OK…

59. facebook lacks the
web browser
expertise in its
brilliant team…

60. … so, we need to
make a new
acquisition!

62. André Campino posted a picture to Mark Zuckerberg’s timeline:
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Privacy Issues
Solution 1
Solution 2
Solution 3
Like
Comment
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63. André Campino posted a photo on Mark Zuckerberg’s timeline:
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Check this out man!
Privacy Issues
Solution 1
Solution 2
Solution 3
Like
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64. André Campino posted a picture to Mark Zuckerberg’s timeline:
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Here are the future expectations for the Smartphones market.
Pretty good, don’t you agree?
Privacy Issues
Solution 1
Solution 2
Solution 3
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Share

65. André Campino posted a picture to Mark Zuckerberg’s timeline:
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
And mobile ad revenue will follow the growth on mobile users…
Privacy Issues
Solution 1
Solution 2
Solution 3
Like
Comment
Share

66. André Campino posted a picture to Mark Zuckerberg’s timeline:
The Story
21 November
Facts & Numbers
blishers & Advertisers (Opera Publisher Partner Members)
SWOT
Life Cycle
Did you know that Opera has a mobile advertising platform?
dvertising Platform that covers the full value chain
Privacy Issues
Solution 1
Retail
Consumer
Packaged Goods
Finance
Lifestyle
v
v
v
v
Solution 2
B2B
v
Solution 3
Advertisers
Publishers
31
Like
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Share

67. André Campino posted a picture to Mark Zuckerberg’s timeline:
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Here are the Opera Media Works results.
I know that you were looking forward to check this!
Privacy Issues
Solution 1
Solution 2
Solution 3
Like
Comment
Share

68. André Campino posted a picture to Mark Zuckerberg’s timeline:
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
Privacy Issues
Solution 1
Solution 2
Solution 3
Like
Comment
Share

69. Mark Zuckerberg made a proposal to Opera’s CEO:
The Story
21 November
Facts & Numbers
SWOT
Life Cycle
I offer you $2 billion in cash and stock to buy Opera’s!
Privacy Issues
Solution 1
Solution 2
Solution 3
Like
Comment
Share