This document discusses how non-profits can use QR codes. It provides examples of putting QR codes on materials like business cards, brochures, and event materials to link to websites, social media, or calls to action. The document explains that QR codes can be used for advocacy campaigns, educational games, awareness campaigns, petition drives, and more. It encourages organizations to be creative with QR code uses to engage donors, increase cause awareness, and save on printing costs.

1. Put a QR code on it!
How Non Profits Can
Use QR Codes
Twitter @NolandHoshino

2. Interactive presentation
• Participate scan
• Ask questions
• Scan QR codes on slides
• If you want a specific
slide, scan upper QR
code

3. What are QR Codes ?
Quick Response (QR) codes are two-
dimensional barcodes that hold small
bits of data
Transporting users from printed
materials to mobile sites or a specific
call to action, involving information
capture, promotional opt-in, etc.

4. Where did it come from?
QR code was originally
used to track vehicle
parts in vehicle
manufacturing by the
Japanese in 1994

5. Surprise inside
Event Vcalendar
Website URL
Links to Social
Phone #
Contact Vcard
Email Message
Text
Email Address
SMS Message

6. Put a QR code on it
Business cards
Brochures and other marketing materials
Contact website page
Product tags and packaging
Convention and event nametags
Press releases
Event ticket stubs
Point-of-sale receipts

7. Let’s get started
iPhone Kaywa
Tag Reader QR Code and 2D
NeoReader
Code Generator
Maestro
Android
QR Stuff
QuickMark
Barcode Scanner
Delivr
SnapMaze
Blackberry Raco
QR Code Scanner Pro
QReate & Track
ScanLife
Smartphone Free Barcode Reader QR Code Generator

8. Point and scan
www.beqrious.com

9. Heifer International Portland
Challenge: Portland is a very eco-friendly city –
not many people like taking print
Goal: Get Heifer International mission into
people’s hands
Idea: QR Codes with information linking to org
website and donation page

10. Heifer International Portland
QR code Donation Page
Scan to

11. Heifer International Portland
QR code Facebook Page
www.socialqrcode.com
www.likify.net

12. Heifer International Portland
Show your support
Send a Tweet
Tweet
http://zeek.com/create-a-status-update-url-for-twitter/

13. Heifer International Portland
SMS text Friends and Family
Help end
hunger and
poverty – “Pass
On the Gift” to
Heifer
International
www.heifer.org
Scan to send
text

14. Heifer International Portland
Use QR code for directions to the
organization or meetings
Find us
http://myqr.co

15. Awareness campaign
Poster

16. Petition campaign

17. Educational games
www.scaquarium.org

18. Advocacy campaign

19. Email list campaign
Scan QR code and exchange your contact information for free ice cream

20. Giving tree
Link QR code to a personal video or story of the
person receiving
the gift

21. Library books
QR codes on library books
with brief description
Photo by Chris Martin Studios Photo by Chris Martin Studios

22. Summary
QR codes are …
• Free, easy to create and measurable
• Bridges the gap between offline and online
• Increases cause and donor engagement
• Targets younger demographics (under 35)
• Flexible to changes
• Saves on printing costs
• Unlimited – Be creative!
Photo by Chris Martin Studios Photo by Chris Martin Studios

23. Contact me
Noland Hoshino
Twitter @NolandHoshino
Email Noland@bcausemedia.com