How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
The Good The Bad & The Ugly of Social Media
1. Using Social Media to Grow
your Business
The Good, The Bad & The Ugly!
Alan McGee: Say Consultancy Ltd
2. Social Media Landscape: The Good
LinkedIn:
• 2 new members join every second
• 4.2 billion professional searches done in 2011
Facebook:
• 850 million monthly active users
• 20% of all page views on the web are on Facebook
Twitter:
• 500 million accounts
• 1.1 million new accounts every day
You Tube:
• 2 billion views every day
• 3rd most visited site in the world
www.sayconsultancy.com
3. 6 Social Media Pitfalls: The Bad
• Rush To Action without a Plan
• Lack of Objectives &
Measurement
• No Content Guidelines
• Failing To Engage Audiences
• Limited Social Reach
• Choosing the wrong Tools &
Tactics
www.sayconsultancy.com
4. What not to Say on FB & Twitter: The Ugly
•That are you are •You cheated in your
planning to take a sickie exams
•Slagging off the Boss •Photos from the
•Bad Mouthing Quayside
Customers! •Your bodily functions
•You are leaving on a •Other peoples bodily
Holiday & When functions
5. 3 Common Mistakes made on LinkedIn:
• Profile: incomplete
• Connect unprofessionally: poor etiquette
• Don’t ask for recommendations: why?
www.sayconsultancy.com
6. 1: Profile
• Photo:
Chinese proverb: “One picture is worth ten thousand
words."
People want to network with people they can see, so
smile, make an impression
• Keywords:
Maximise Keywords words think like your customer
www.sayconsultancy.com
7. 2: How to Connect Unprofessionally:
Sending an invite to Rachel
Only if it is true!
Please don’t send the default invite
www.sayconsultancy.com
8. 3: Ask for recommendations:
• If you can justify asking someone to recommend you
based on the work you HAVE done for them in the past
• And if they ask for the compliment to be returned, you can
also vouch for their work, and you are prepared to give it
Remember
• Recommendations on your profile = credibility
www.sayconsultancy.com
9. You Need A Social Media Strategy:
www.sayconsultancy.com
10. Advanced Social Media Marketing
Fully integrated Social Media Business Strategy/Policy
• Appropriate Tools & Tactics related to your business sector
• Regional, National & Global Strategy
Fully Utilise Social Media Resources
www.sayconsultancy.com
11. Need To Know More: ?
If you want to find out more about what we
can do for you?
Why not get in Touch
e-mail: alan.mcgee@sayconsultancy.com
Or Join us on:
FACEBOOK:
TWITTER:
www.sayconsultancy.com