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Social Software Needs Purpose to Succeed
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Social Software Needs Purpose to Succeed
1.
Social Software Needs
A Purpose To Succeed Motivating employees to move beyond simple sharing to Getting Work Done ! Alan Lepofsky, VP and Principal Analyst! @alanlepo! December 2012! © 2012 Constella.on Research, Inc. All rights reserved.
2.
Why Use Social
Software? 1. Share Informa7on 2. Connect With People Informa.on is shared openly, Discover the colleagues and so everyone can find, communi.es that can help contribute, and benefit from it. people get their jobs done. © 2012 Constella.on Research, Inc. All rights reserved.
3.
The First Stage
Of Social Software { Collabora7on Business Applica7ons Blogs cloud Wikis Sharing Profiles Social SoGware Communi.es Ac.vity Streams Dashboards Email Office © 2012 Constella.on Research, Inc. All rights reserved.
4.
Example Use-cases For
Social Software B Internal o u n External d a Informa.on Q&A r Increasing Brand Corp i Sharing e Awareness Comms s Project Customer Management a Support Onboarding r Community e Feedback Documenta.on Employee b Recogni.on l Collabora.on Finding u r With Partners People r Genera.ng i Ideas n g © 2012 Constella.on Research, Inc. All rights reserved.
5.
So where is
everybody? © 2012 Constella.on Research, Inc. All rights reserved.
6.
People don’t like
change © 2012 Constella.on Research, Inc. All rights reserved.
7.
Where I do
my work Vs. “Yet another tool” Choices can cause confusion © 2012 Constella.on Research, Inc. All rights reserved.
8.
Where was that
content? © 2012 Constella.on Research, Inc. All rights reserved.
9.
People are self-‐centered
© 2012 Constella.on Research, Inc. All rights reserved.
10.
So What Is
The Solu7on? © 2012 Constella.on Research, Inc. All rights reserved.
11.
Social Software Needs
A Purpose { And Structure Structured Business Applica7ons Collabora7on Where Collabora.ve Micro-‐Apps Task Management work Sharing gets Core Business Applica.ons done Social SoGware Email Office © 2012 Constella.on Research, Inc. All rights reserved.
12.
Motivation
People s7ll need mo7va7on © 2012 Constella.on Research, Inc. All rights reserved.
13.
The Five R’s
Of Gamification Role/Responsibility Define who people are and what they do. Reward/ Rank Establish skills and experience Recogni.on 5 R’s Mo>vate accomplishments Route Reputa.on Set out the path and Connect the right people milestones to the goal © 2012 Constella.on Research, Inc. All rights reserved.
14.
Behaviour Management Can
Help Improve Usage Structured Behaviour Business Applica7ons Collabora7on Management Collabora.ve Micro-‐Apps Task Management Mo.va.on Sharing Reward Feedback Business Applica.ons Social SoGware Email Office © 2012 Constella.on Research, Inc. All rights reserved.
15.
Conclusion
• Social Software can improve the way people share information and connect with colleagues! • There are challenges in getting people to work in new ways! • Defining a clear purpose and structure can help improve usage! • Providing motivation, feedback and reward can help encourage participation! © 2012 Constella.on Research, Inc. All rights reserved.
16.
San Francisco |
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