Post Technology Show Analysis

1. 12 April 2013
Proposal To Canon
ESCO Technology Summit
2013

2. Event: ESCO Technology Summit 2013
Event Style: Conference + Showcase
Venue: Holiday Inn Singapore Atrium
Date: 7 June 2013, Friday
Time: 9am – 5pm
Website: www.esco.com.sg/event/escotechnologysummit2013
Target Number of Attendees: 150 (including speakers and exhibitors – local & overseas)
Objective:
- Strengthen and Firm the Ground of ESCO in Singapore
- Showcase New Technology Integration that ESCO can bring
- Forging Ties with Partners and Showcase Their Products
Target Audience: Partners & Customers from All Industries (Open
Field)
(Initiation will be send out to Media Friends (i.e. Pro Audio,
Lighting Today, etc) and Event Friends (i.e. Unusual, Infomma.)
Vertical List
1. Education
2. Healthcare
3. Government
4. Financial
5. GPA
6. Hospitality
7. Retail
8. Amusement
9. HOW
10. Corporate

3. Target Audience by Vertical
Vertical List
1. Education
2. Healthcare
3. Government
4. Financial
5. GPA
6. Hospitality
7. Retail
8. Amusement
9. HOW
10. Corporate
*Estimation

4. K1 – K 12 Tertiary University
• Singapore Chinese Girls School
• Anglo Chinese Independent
• Raffles Institution
• Hwa Chong Institution
• ITE
• TP
• NYP
• RP
• NTU
• NUS
• SMU
• SIT
Education
Agency
• Singapore Police Force
• National Library Board
• Ministry of Home Affairs
• CNB
• SCDF
Government

5. Agency
• Changi Hospital
• Tan Tock Seng Hospital
• Singapore General Hospital
• NUH
Healthcare
FIS
• Standard Chartered
• Bank of China
• Bank of Tokyo-Mitsubishi
• Norinchukin Bank
• American Express
Financial

6. Company Name
• Chanel
• Capitaland Mall
• Fraser Mall
• Asia Mall
Retail
Organization Name
• Sentosa Leisure
• Resort World Sentosa
Amusement

7. Name
• St. James
HOW
Company Name
• Golden Agri
• Google
• Yahoo
• Richard Chandra Group
• Shell
• Caterpillar
• Semco Maritime
Corporate
Company Name
• Reve Systems
• Chervon Philips Chemical Asia Pte Ltd
• K Data
• Alcon
• Yokogawa
• And other SMEs and MNCs.
Name
• Marina Bay Sands
• Hotel Rendezvous
Hospitality
Name
• Shangri-La
• MGM Resorts

8. Time Topic Speaker
9.05am - 9.15am Greetings (Event Flow + Agenda + Lucky Draw) Emcee
9.15am - 9.25am Greetings & Opening Speech by Mr Eric Lim Mr Eric Lim, Managing Director of ESCO
9.25am - 9.30am Introduction of ESCO Team
Mr Jeffrey Fun, President of Regional Business Development
of ESCO
9.30am - 10am Be Amazed by Quattron LED TV and PCI Technology | By Sharp Mr Clive Chia, General Manager of CED Local
10am - 10.30am
Color Brightness – Know Your Projector Lumens & Evolution of Projector | By
Epson
Mr Daren Low, Product Manager, Business Systems &
Projectors, EPSON
10.30am - 11am
How to drive team collaboration with Visual Communications From Anywhere
And Any Device | By Polycom
Mr Tony Sandberg, Director, Market Development APAC,
Enterprise and Cloud Solutions
11am - 11.30am Morning Break
11.30am - 12nn ATEN 2013 New Product Launches & Case Study Sharing | By ATEN Mr Chris Han, Sales Representative of Aten
12nn - 12.30pm
To Build a Simple yet Highly Effective Video Communication Solution through
Smart Video | By LifeSize
Mr Michael Long, Regional Sales Manager (Singapore &
Vietnam) of LifeSize
12.30pm - 1pm Lutron Lighting Management – Energy Saving Strategies | By Lutron Mr Phang Kee Keong, Specification Sales Manager of Lutron
1pm - 1.30pm Walk Through Simultation Area
1.30pm - 2.30pm Lunch Networking
2.30pm - 3.30pm
Overview on ESCO's Pre-Sales & Engineering Integration Support based on:
- Future Solutions for Smart Learning
- Future Solutions for Retail Enhancement
- Future Solutions for Healthcare Support
- Future Solutions for Corporate Environment
- Future Solutions for Command Centre
Mr James Lim
Vice President, Quality Engineering & Design, ESCO
3.30pm - 3.45pm Global Managed Services
Mr Shamirhan Sulaiman
Vice President, Global Managed Services, ESCO
3.45pm - 4pm How Government Funding Can Benefit YOUR COMPANY By EDC-SCCCI.SG
4pm - 4.20pm Afternoon Break
4.20pm - 4.50pm Enterprise Mobility Solutions
Mr Kaiesh Vohra
Vice President, Technology, Enterprise Mobility, ESCO
4.50pm - 5pm Closing + Lucky Draw Emcee

9. Gold Sponsorship (Limit to 10 Partners only)
Package Features:
- One Table Top Display for products and services demonstration
- Logo on all Promotional Materials (e-advertisment, invitation card, buntings, etc)
- Distribution of Promotional Material in the delegate pack (up to two A4 pages)
- 15 event invitation cards will be provided
Package Value @ S$1,500
Silver Sponsorship (Limit to 10 Partners only)
Package Features:
- Logo on all Promotional Materials (e-advertisment, invitation card, buntings, etc)
- Distribution of Promotional Material in the delegate pack (up to two A4 pages)
- 15 event invitation cards will be provided
Package Value @ S$500 Left 8 Packages
Left 6 Packages

11. Marketing Initiatives:
- Standard E-Mailer & Invitation Cards
- Email Blast to database and invite customers
- Viral Marketing using all Social Media (i.e. Facebook, Twitter, YouTube, Linkedin)
- Website will be created to upload the teaser and presentation synopsis and speakers’ bio
- Recording of Event
 will be posted in YouTube and shared across all Social Media and Participants
via Thank You Mailer
- Lucky Draw at Event
 1st
Prize: iPad Mini
2nd
Prize: Samsung Note II
3rd
Prize: Android TV Box
- Door Gift will be given out at the end of day to participants as an appreciation.

12. Onsite Initiatives:
- Hire Emcee & Event PRs to usher our participants.
- Standard Event Lanyard & Badge
- ESCO / Event Bunting , Event Backdrop
- Set-up of 3 Simulation Areas (Retail Environment, Corporate Boardroom, Classroom) in
the Conference Room.
- Conduct “live” demo during conference
- Opportunity to show and share the latest technology / product with our customers.

13. Media Initiatives:
- Arrange media interviews for our partner’s latest technology and how ESCO can
integrate and provide one-stop solution
- Print Advertisement Exposure (i.e. Straits Times & Business Times)
- Search for Endorsement / Support for new contacts in specific verticals to attend