In-House SEO - Data Is Your Ally

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Every in-house persona has a unique agenda. Use data to help shape your message to get buy-in and overcome the various objections different key decision makers come up with when you need to implement SEO strategies for your organization

Tecnologia

In-House SEO Strategies
-Using Data To Gain Allies
Presented By:

Every Persona Has Its Own Agenda
@AlanBleiweiss

Educate Them
static.nrelate.com cdn.thumbscraper.prd.inpwrd.com
apis.google.com cm.g.doubleclick.net
ajax.googleapis.com ap.lijit.com
ad4.netshelter.com adxhm.d.chango.com
platform.twitter.com fw.adsafeprotected.com
static.polldaddy.com b.scorecardresearch.com
pagead2.googlesyndication.com view.atdmt.com
ad.doubleclick.net realtime.services.disqus.com
facebook.com d.agkn.com
fbcdn.net www.lijit.com
adnxs.com track.netshelter.net
api.twitter.com tags.bluekai.com
r.twimg.com apr.lijit.com
cdn.libraries.inpwrd.com p.twitter.com
cdn.ip.inpwrd.com cdn.api.twitter.com
bs.serving-sys.com juggler.services.disqus.com
mediacdn.disqus.com dnetshelter3.d.chango.com
track.prd.inpwrd.com vap6iad2.lijit.com
@AlanBleiweiss
Too Many Ads & Widgets?
Yeah, That Kills Code & Confuses Search Engines

Use Available Data
@AlanBleiweiss
Honest!

Reinforce When Needed
@AlanBleiweiss
No. Really. It Does!

Data Punctuates Reality
@AlanBleiweiss
Double Swear Honest!

Data Is Your Ally
@AlanBleiweiss
Been Ignoring Mobile?
Better Check Those Stats!

Shock Can Help
@AlanBleiweiss
Oh Hey! Forgot
To Inform Us About
That New Design?

Choose Indisputable Data
Pages Indexed: 646,638 Actual Pages: 2,500
@AlanBleiweiss
Exactly Why Did You Insist On Not
Blocking On-Site Search?

Choose Relevant Data
1st
Quarter Year Over Year Organic Visits
@AlanBleiweiss

Ditch The Ranking Fixation
@AlanBleiweiss

Show Progress Visually
GWT 404 Errors
@AlanBleiweiss

Critical Thinking Matters
@AlanBleiweiss

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In-House SEO - Data Is Your Ally

1. In-House SEO Strategies -Using Data To Gain Allies Presented By:

2. Every Persona Has Its Own Agenda @AlanBleiweiss

3. Resistance Everywhere @AlanBleiweiss

4. Educate Them static.nrelate.com cdn.thumbscraper.prd.inpwrd.com apis.google.com cm.g.doubleclick.net ajax.googleapis.com ap.lijit.com ad4.netshelter.com adxhm.d.chango.com platform.twitter.com fw.adsafeprotected.com static.polldaddy.com b.scorecardresearch.com pagead2.googlesyndication.com view.atdmt.com ad.doubleclick.net realtime.services.disqus.com facebook.com d.agkn.com fbcdn.net www.lijit.com adnxs.com track.netshelter.net api.twitter.com tags.bluekai.com r.twimg.com apr.lijit.com cdn.libraries.inpwrd.com p.twitter.com cdn.ip.inpwrd.com cdn.api.twitter.com bs.serving-sys.com juggler.services.disqus.com mediacdn.disqus.com dnetshelter3.d.chango.com track.prd.inpwrd.com vap6iad2.lijit.com @AlanBleiweiss Too Many Ads & Widgets? Yeah, That Kills Code & Confuses Search Engines

5. Use Available Data @AlanBleiweiss Honest!

6. Reinforce When Needed @AlanBleiweiss No. Really. It Does!

7. Data Punctuates Reality @AlanBleiweiss Double Swear Honest!

8. Data Is Your Ally @AlanBleiweiss Been Ignoring Mobile? Better Check Those Stats!

9. Shock Can Help @AlanBleiweiss Oh Hey! Forgot To Inform Us About That New Design?

10. Choose Indisputable Data Pages Indexed: 646,638 Actual Pages: 2,500 @AlanBleiweiss Exactly Why Did You Insist On Not Blocking On-Site Search?

11. Choose Relevant Data 1st Quarter Year Over Year Organic Visits @AlanBleiweiss

12. Drive The Point Home @AlanBleiweiss

13. Manage Expectations @AlanBleiweiss

14. Manage Expectations @AlanBleiweiss

15. Ditch The Ranking Fixation @AlanBleiweiss

16. Focus On What Matters @AlanBleiweiss