Web Development 2014 - 12 Tips for Business provides the latest information on the best website features to include in your next web development project. This power point also includes smart website principles to save you money and what to look for when hiring a developer.

1. Mention this
Presentation. If we win
your business, your
mobile site is on us!
Website
Development
2014
Top 12 Tips for Business
And what to look for
when hiring a Developer

2. Top 12 Web Development Tips that
won’t eat you Alive!
Spend your money wisely!

3. Tip #1 For those of you choosing a domain name
Pick a domain name that you can commit to using for
the life of your business. The age of your domain is
an important SEO Factor.
In general, your website will show prominently in the
search results for those keywords occurring in your
domain name. A keyword in the domain name
generally ranks higher.
Does your domain name help brand your business
and give customers an association to who you are?
Is it short, easily spelled and easy to pronounce?
www.optimizedmobile.net 516-263-2565

4. Tip #2 Build your website on a common platform
Web Designers and Developers come and go….
You don’t want to get stuck with a platform few
developers know how to work with.
For Example: Word Press is a more understood platform
and easier for most developers to work with than Drupal!
We are not saying Drupal is a bad platform, we are
saying there are more common platforms that offer
great appeal and versatility. When using a common
platform, more developers and designers can assist you
with changes which in turn, keep your costs down!
www.optimizedmobile.net 516-263-2565

5. Tip #3 Make sure your site is optimized for mobile devices
Responsive Mobile Website vs. Independent Mobile
Website explained. Watch our video (click thru)
https://www.youtube.com/watch?v=zUt8TOaH3y4
Responsive Website: Changes made on your main site
automatically populate on your mobile site.
Independent Mobile Website: Independent sites can
be customized for a better user experience.
www.optimizedmobile.net 516-263-2565

6. Tip #4 Avoid the development of a flash website
Not that flash isn’t able to attract attention, at this point the technology
is so advanced it’s not needed for most web design.
You can expect to lose a lot of traffic because people just don’t
want to sit around waiting for your flash site to load.
Most mobile phones can’t view flash unless a browser such
as chrome is installed. You don’t want to force your customers
to download just to view your site. Most would leave you
instantly. More than 50% of your customers are probably via
mobile so you need to keep that in mind.
Authors Note: Flash is an amazing tool for animators and
for complex games, but for a website, and JQuery-like
movement functionality, HTML5 is viable option instead
Flash. HTML5 can easily be viewed on a iphone, which is
almost ½ the mobile market!
www.optimizedmobile.net 516-263-2565

7. Tip #5
CLIENT MANAGEMENT SYSTEM (CMS)
Make sure your new site has a client
management system that allows you to
make edits and changes as you see fit.
You don’t want to rely on a developer
to “get around” to making changes for
you or to nickel and dime you for
every change you want to make!
CMS gives you total control over your site!
www.optimizedmobile.net 516-263-2565

8. Tip #6
Website Navigation
Everything important about your website is connected to the
navigation, from URLS to content.
Visitors expect to find horizontal navigation across the top or vertical
navigation down the left side. Putting your navigation in standard
places makes your site easier to use. That means a lower bounce
rate, more pages per visit and higher conversions .
Be expected. Marketing is about differentiation, but your navigation
style isn’t the place to do it. Your goal is to help people find your
content, not show them a new way to get around a website.
Navigation should be descriptive. Your audience isn’t
searching for “products” or “services,” navigation with these
labels won’t help you rank. Use labels that include popular
key phrases relative to your business .
www.optimizedmobile.net 516-263-2565

9. Tip #7 Quality “On Page Optimization”
Title Tag, Content and Description – It’s a Start!
Using the primary keyword phrase at least once in the page's
title, and preferably as close to the start of the title tag/element as
possible is highly recommended.
Using your primary keyword phrase in the content of the page is
important. It's not just about raw keyword use or repetition.
It's wise to make your body content
comprehensive, useful, and relevant as possible.
The meta description tag, if it employs the keyword
query, usually shows up in the search results, and is part of what
searchers consider when deciding whether to click.
www.optimizedmobile.net 516-263-2565

10. Tip #8 – Especially if you are a local business
GOOGLE MAPS
A recent Pew Internet study
shows 74% of all smart phone
users are using their phones
for location based services
making the Google Local
Business and Google Maps
submissions a requirement for
any company today.
www.optimizedmobile.net 516-263-2565

11. Tip #9 The benefits of Business Blogging
It helps drive traffic to your website.
You probably don’t have hundreds of pages, and your pages probably
are not updated frequently. Every time you write a blog post, it's one
more indexed page on your website. It's a cue to Google and other
search engines that your website is active.
It helps convert that traffic into leads.
Add a lead-generating call-to-action to every blog post.
Often, these calls-to-action are things like free ebooks, free white
papers, free fact sheets, free webinars, or free trials...
It helps establish authority.
If you're consistently creating content that's helpful for your target
customer, it'll help establish you as an authority in their eyes.
It drives long-term results.
Your blog post can rank in the search engine results. That
means for days, weeks, months, and years to come, you can
continue to get traffic and leads from that blog post.
www.optimizedmobile.net 516-263-2565

12. Tip #10 Use a Contact Us Form or “CAPTCHA”
Bots are software applications that run automated tasks over
the Internet. Typically, bots perform tasks that are both simple
and structurally repetitive at a much higher rate than would be
possible for a human alone.
Never place your email address on your site for Bots to
scrape; Soon you’ll be on some spammers email list.
Consider the use of a Contact Us form or a CAPTCHA
instead. A CAPTCHA can be described as a picture
containing distorted letters to ensure that the user is a
human, not a bot.
www.optimizedmobile.net 516-263-2565

13. Tip # 11 Our Approach Screenshots First!
Our plan is to research your competition and begin
developing screenshots that will set you apart as a market
leader in your business.
Once you receive screenshots of design direction, you will
approve them, or naturally make changes to match your vision.
We do not proceed with web development until
screenshots are approved for production.
In this way, you can get excited about what you’ll be
getting and we as a team understand what we are making!
This approach to web design eliminates any
misunderstandings or surprises and ensures a
smooth and professional experience!
www.optimizedmobile.net 516-263-2565

14. Tip #12 Our Approach Payment Terms
50% of the agreed upon cost for website design and
development is paid upon commencement of production.
This helps to provide the revenue needed to develop
and create the website from inception to completion.
50% is held back by the customer until the site is
completed and fully approved to upload.
These terms are the fairest in the industry and have
afforded us several amazing testimonials
referencing our work over the last few quarters. We
are extremely proud of our ability to over deliver!
Not many design and marketing firms can show this
standard of excellence. Check our references at;
www.facebook.com/optimizedmobile
www.optimizedmobile.net 516-263-2565

15. Website Development 2014
TOP 12 TIPS FOR BUSINESS
1. Domain name
7. On Page Optimization
2. Common Platform
8. Google Maps
3. Mobile Optimized
9. Business Blogging
4. No Flash
10. Contact Form
5. CMS System
11. Screenshots First
6. Website Navigation
12. Payment Terms
www.optimizedmobile.net 516-263-2565