This is a revised and updated version of an overview based on the book No Straight Lines: making sense of our non-linear world. Our industrial society, is being overwhelmed by complexity, typified by the troubles of running of large organizations such as the NHS, or large companies such as Nokia or Kodak who have failed to adapt to a world in transition, or the likes of media companies that in their pursuit of growth undertake activities that are so morally repugnant their actions horrify the world. Exemplified by the failure of global financial systems, resulting in unmanageable sovereign debt and the increasing black hole in our pensions. The psychological strain being placed on working-man and woman, that is creating serious health issues, the increasingly dangerous gap between rich and poor, and the increasing strain placed on society that exists in a more uncertain world where many people struggle to find any sort of meaning in their lives, resulting in more fundamental views of the world, with deadly consequences. We cannot afford business as usual and it all adds up to a trilemma of unsustainable economic, social and organizational problems. In other words, the rules around which we previously organized our lives no longer applies, we face an uncertain future, without a roadmap. However, No Straight Lines argues we have the means to transform our world by seeing these problems as a design challenge, whereby we embrace this complexity and build entirely new organizational capability that is more sustainable, more agile, organizations and businesses that are designed around the needs of all humanity, that offers more meaning in the work we do, that are more inclusive, more relevant, and that can deliver an economic vibrancy for which the industrial revolution was celebrated for.

1. This presentation is based upon the book
No Straight Lines: making sense of our
non-linear world
Amazon UK: Paperback and Kindle
http://ht.ly/9YVC6
Amazon US: Paperback: http://ht.ly/9YVRT
Amazon US: Kindle: http://ht.ly/9YW0i
Open Access:
http://read.publification.com/b/no-straight-lines

2. This presentation for Hyper Island
Masterclass is based upon the book
No Straight Lines: making sense
of our non-linear world
Amazon UK: Paperback and Kindle
http://ht.ly/9YVC6
Amazon US: Paperback: http://ht.ly/9YVRT
Amazon US: Kindle: http://ht.ly/9YW0i
Open Access book:
http://read.publification.com/b/no-straight-lines
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

3. “
The mind is like a parachute it only works when it is open
“
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

4. My story,
my narrative,
my song-cycle, my fable
my folk culture,
my truth
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

5. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
The challenge:
Be realistic imagine the
impossible
paris 1968

6. Transition
Transition
[is weird]
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

7. From a mass media society to
a networked society
Mass media society: People atomized and only
connected up to each other via mass media
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

8. the death and life of eco-systems
the emergence of a new system
trailblazers
collapse of system
hospicing
of old system
alan moore | www.smlxtralarge.com | no straight lines introduction 2012

9. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Overwhelmed by complexity

10. #nhs
#sovereign debt
#phonehacking
#pensions
#nokia #kodak
#identity
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

11. complexity
Organisation Social
Organisational, social,
economic change
complexity
complexity
Economic
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

12. An ambiguous world
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

13. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

14. System Upgrade
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

15. the Human- OS
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16. What does
technology
want
?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

17. OPPORTUNITY
FREEDOM
EMPOWERMENT
MUTUALISM
DIVERSITY
EFFICIENCY
INDEPENDENCE
BEAUTY
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

18. A connective
communications
membrane wrapping
itself around
the earth
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

19. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Me, We. Jung re-wired
for the 21st Century

20. Ali’s shortest poem
“Me We”
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

21. “Cooperation is the
foundation of human
development, in that we learn
how to be together before we
learn how to stand apart”
erik erikson
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

22. knowable communities
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

23. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Existential cowboys & the fetish of choice

24. no choice
but to
improvise

25. alexey-titarenko_city-of-shadows-03
Noisy ghosts in
the machine
called life
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26. Fearfulness leads to fundamentalism…
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

27. Identity is deeply networked
& interwoven
| www.no-straight-lines.com | making no straight lines introduction|2011 |
alan moore | www.smlxtralarge.com | sense of our non-linear world 2012

28. Me
Self
?
Single Many
Family
Community
We
I + We = why?
alan moore | www.smlxtralarge.com | no straight lines introduction 2012

29. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Communication ?

30. Communion
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

31. [Communion]
Co-created culture
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

32. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Participatory cultures

33. POWER
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

34. Access to, and, the (RE)distribution of knowledge allows
us to renegotiate the relationships of power; church,
state, government, society, commerce
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

35. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

36. When you get
institutional failure, people
learn to get what they need
from each other
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

37. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
A technological revolution…

38. …or, a social one?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

39. In the classrooms of our schools,
In the waiting rooms of our hospitals,
On the floors of our factories, and, in our
villages, towns and cities we are no longer
content with the current status quo and we
How can we?
are asking not what if – but…
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

40. The ‘WHAT’S NEXT’…
How do we design better for
societies, organisations, and
commerce – all at the same time?
Social Organisation
NEW
Economic
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41. O S
E
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42. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
principles
6
To a best possible future
challenges

43. [1]
Ambiguity
Learning
to deal with
an uncertain
world
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

44. The ‘WHAT’S NEXT’ for FARMING
How do we remove the acute
volatility and therefore risk of
running large scale farms?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

45. Systems thinking
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

46. The ‘WHAT’S NEXT’ for BUSINESS
How do we discover a new
sustaining business model?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

47. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

48. Co-evolved customers,
Co-evolved business model
Co-evolved organisational model
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

49. Why is LEGO relevant to you?
1. Having the wisdom to recognize old model of commerce was broken
2. Having the courage to explore new and emergent means by which to create a new
sustainable business
3. Deep listening – ability to critically appraise
4. Recognising the important patterns in co-creation and how they could have real
benefits for R&D, organizational capability, commercial models and marketing
5. Evolution to a new economic / social / organizational model
6. Marketing meets R&D
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

50. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
[2]
Adaptiveness Creating,
Collaborating,
Critiquing,
Communicating

51. Language to describe our world
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52. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

53. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
“the limits of our language is the limit to our world
“

54. We need a new literacy
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

55. Craigslist
and the
“paid for”
classified ad
http://www.flickr.com/photos/49014237@N00/1910384749
market
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

56. Newspapers
did not
understand
the language
of a non-
linear world
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

57. “The production of shared software
is communism”
steve ballmer
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

58. Learn from the music industry,
adapt or die
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

59. “
Mutuality is our
business strategy”
Evolution engineers mutualism into biology because the
benefits are win-win. Individuals work benefits the
group – building upon the work of others.
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

60. Open
The default setting is
[3]
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61. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

62. The ‘WHAT’S NEXT’ for CRISIS MANAGEMENT
How do we rapidly build a platform that can
take eye witness accounts of atrocities and
crimes against humanity and deliver this
information as text, pictures, eyewitness
accounts, with geo-location and time tagged
data to help build a comprehensive story of
an unfolding crisis – with no money, no time
and no infrastructure?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

80. Why is USHAHIDI relevant
to you?
1. Literacy of Open Innovation – enabled by Open Source and Open API’s of different
platforms – ability to build on the work of others – modify and create
2. Human-OS – motivation of human beings to respond and engage with a cause
3. Rough consensus running code – constant iterative improvement
4. Blended reality
5. Read / write platform
6. New organisational capability
7. Constraint of design fuels innovation
8. Data
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

81. [4]
Participatory cultures
& tools
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

82. The ‘WHAT’S NEXT’ for HEALTHCARE
How do we as practioners and
users discover our best
possible future for our
healthcare system?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

83. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

84. Why is the process of the Nova
Scotia story relevant to you?
1. Use of participatory leadership
2. Harnessing of collective intelligence
3. Human technologies that unlock individual knowledge into deep collective insight
that translates into collective action
4. Process of connecting to an emergent best possible future by connecting into deep
human wisdom
5. People embrace what they create
6. Innovation + social cohesiveness
7. A lot less expensive than McKinsey
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

85. The ‘WHAT’S NEXT’ for FASHION
How do we create a global
fashion business with no
money?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

86. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

87. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

88. Why is THREADLESS relevant
to you?
1. Running *Lean* to be adaptive
2. The company as a community
3. Designing for the HumanOS – identity / trust / belonging
4. Co-creation + experience
5. 4C’s: commerce, culture, community, connectivity
6. Market as a global marketplace (economy of scope)
7. Revenue sharing as a business model
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

89. The ‘WHAT’S NEXT’ for PUBLISHING AND AUTHORSHIP
How do we make books
reading participatory?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

90. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

91. participatory reading
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

92. Communities of interest & the
economics of sharing
Producer,
co-creator
consumer
evangelist
org+
values
passions
needs
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

93. Business foundations
commerce
connectivity culture
community
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

94. Why are are, NSL book,
THREADLESS, NOVA SCOTIA
relevant to you?
1. The crafting of cooperation for different reasons and different needs
2. It is the gift of cultural exchange that is the glue that properly binds society
3. Cooperation / co-creation offer new organisational capability – commons based
production
4. Cooperation is built upon TRUST & TRANSPARENCY
5. TRANSPARENCY IS THE OPEN WINDOW THAT ALLOWS THE SUNSHINE OF
TRUST TO SHINE ON AN ORGANISATION
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

95. [5]
Craftmanship
The maker of civilisation
the development of new
insight, technique and
creativity
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

96. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

97. The ‘WHAT’S NEXT’ for VENTURE FUNDING
How do we create a venture fund
for the 99% who can start
funding the future – the future of
companies, future wealth, and
also be part of sharing in the
wealth that is created
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

98. The NEXT Silicon Valley
is not a place it’s a platform Surface signals
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

99. Why is GROW VENETURE
COMMUNITY relevant to you?
1. Designed as a platform
2. Designed for community
3. Micro-funding from $20 USD
4. Everyone funding startups
5. Democratisation of financial capital – helping everyday people become part of
wealth generation – inclusive
6. Offering new employment opportunities through a super connected and
networked platform
7. Open platform / open society
8. Open Networks – building upon an open system – Network partner programme.
Read/write
9. How you deal with complexity
10. 15,000 members, 200 countries, deals of up to $3m
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

100. [6] Epic:
seek epic wins
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

101. Embracing ambiguity
NSL MODEL
FOR
TRANSFORATION
Designing for the ‘Human OS’
Learning to be adaptive
The almost
forgotten art
of
Craftsmanship
dynamic
resonant
system
Participatory cultures and tools Openness is resilience
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

102. The story of Local Motors reinventing the automotive industry
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

103. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

104. http://www.flickr.com/photos/naum/1639496461/
sxsw | 2010 | alan moore
Requiem for Detroit
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105. http://www.flickr.com/photos/10359714@N03/3056979962
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106. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

107. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

108. what if…
we build the car of your
dreams?
it was green?
we made it in your town?
we listened
we did it?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

109. Threadless Local Motors
Competition &
Community
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

110. A community of practice

111. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

112. Markets are conversations

113. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

114. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

115. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

117. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

119. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

120. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |

121. Lessons
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122. whole systems
Fundamentally changes
the relationship to supply
and demand by rethinking
and redesigning the
process from conception
to final production
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

123. knowledge
Fundamentally changes the relationship to supply and demand
Distributed knowledge
network both
Hyperlocal & Superglobal
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

124. legal, innovation, community
Open Source &
Creative Commons
In one year 44,000 designs were submitted to Local Motors, and 3600
innovators have shared their knowledge and insights.
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

125. accelerated innovation with community
In one year 44,000
designs were submitted
to Local Motors, and
3600 innovators have
shared their knowledge
and insights.
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

126. velocity and cost
5X faster than traditional
methodologies, and with
more than 100X less
capital
From $200m development
costs to $1.5
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

127. economics, people, regions
Micro-Factories Locally
which provide an engaged
experience for customers,
money flows into local
communities, local jobs
for local people.
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

128. learning
C
Constant Feedback loop
aka:
the learning organization
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

129. summary
The company: as a
community, as a media
platform. Competitions as
risk mitigation & innovation
accelerator, markets are
conversations, mutuality a
business strategy.

130. The ‘WHAT’S NEXT’ for YOU
How do you design for
success in a shape
shifting world?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

131. What is your epic win
?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |

132. www.no-straight-lines.com
Making sense of our
non-linear world
@alansmlxl