Making Sense of Non-Linear World

Making sense of our
non-linear world @CIM TMIG
Chartered Institute of Marketing Technology Marketing Interest Group

@alansmlxl

This presentation is based upon the book available at Amazon

Amazon link: http://ht.ly/8CJGm

Travels in Darwins Topbox

alan moore | www.smlxtralarge.com | no straight lines introduction 2011

The challenge:
Be realistic imagine the
impossible
We now have the possibility to truly transform our world,
to be more resilient, to be more relevant to us both personally
and collectively,
socially cohesive, sustainable,
economically vibrant and humane,
through the tools, capabilities, language and processes that are
tantalizingly at our fingertips.


| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

Seeing our best
possible future

Traditional notions of what
constitutes an organisation, how a
company or organisation markets
itself and the business models under
which they operate no longer apply.

We face a more complex world.


#occupy
#sovereign debt
#eurocrisis
#pensions

the death and life of eco-systems

the emergence of a new system
trailblazers
collapse of system

hospicing
of old system


The unsustainable trilemma of a non-linear world

complexity

Organisation Social

Organisational, social,
economic change

complexity
complexity
Economic

A non-linear, ambiguous,
complex world.

System Upgrade


the Human- OS

A connective
communications
membrane wrapping
itself around
the earth


What does
technology
want
?


OPPORTUNITY
FREEDOM
EMPOWERMENT
MUTUALISM
DIVERSITY
EFFICIENCY
INDEPENDENCE
BEAUTY



Me, We. Jung re-wired
for the 21st Century

Ali’s shortest poem

“Me We”

“I”
Needs
“We”
to truly be
“I”
carl jung


Me Identity, community, communication, communion

Self
?
Single Many

Family
Community
We



Communication ?

Communion

[Communion]
Folk culture


I + We = why? What we have worked out is
that a better world is shaped by what we share



Participatory culture


POWER


Access to, and, the (RE)distribution of knowledge allows
us to renegotiate the relationships of power; church,
state, government, society, commerce


Q: did the Catholic
church see
Gutenberg coming?


Gutenbergs little wooden printing press was used as the tool by Martin Luther to
overthrow the hegemony of the church in Europe and change the direction of political
power



A technological revolution…

…or, a social one?

the Human- S

In the classrooms of our schools,
In the waiting rooms of our hospitals,
On the floors of our factories, and, in our
villages, towns and cities we are no longer
content with the current status quo and we

How can we?
are asking not what if – but…



The only way of discovering the limits of
the possible is to venture a little way past
them into the impossible

How do we create a service to
better manage people’s chronic
health care? Reducing; wrong
diagnosis, over prescription of
drugs, clogging up hospitals and
specialist time.


Sharing data increases safety, sharing data saves
clinical time, sharing data is a process


Detailed explanations for patient save
clinician’s time


principles

6 challenges


Literacy


[1]
Ambiguity
Learning
to deal with
an uncertain
world



[2]
Adaptiveness Creating,
Collaborating,
Critiquing,
Communicating

Open
The default setting is

[3]


[4]
Participatory cultures
& tools


[5]
Craftmanship
The maker of civilisation
the development of new
insight, technique and
creativity


[6] Epic:
seek epic wins


‘Anyone worried about where business is going in today’s chaotic world –
and everyone concerned with where it should be going – must engage with
No Straight Lines. Alan Moore has captured what is happening, but more
importantly provides prescriptions for what individuals, companies, and
society should do about it to create a better world’.
– B Joseph Pine II, Co-author, The experience Economy and Infinite Possibility

‘Alan Moore is a visionary, someone who takes concepts from many sources
and detects the previously hidden relationship between them. He has a firm
grasp of the changes which are reshaping our world, always pointing towards
a more participatory, cooperative, reciprocal model of what our society might
look like’.
– Henry Jenkins, Author Convergence Culture: Where Old and New Media Collide.

De Florz Chair of the Comparative Media Studies Program MIT.
Provost Professor of Communication, Journalism, and Cinematic Arts,
USC Annenberg School for Communication


www.no-straight-lines.com

Making sense of our
non-linear world

@alansmlxl

Making Sense of Non-Linear World

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