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The Power of
    Procurement
  A global survey of
 Procurement functions


kpmg.com
© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
foreword


Ask any business                                                                          And as the world continues to wade through its financial
                                                                                          morass, the Procurement function will also find itself
leader            what their top challenge is today and
                                                                                          under increasing pressure in areas currently considered
                                                                                          to be low priority. Supply Chain sustainability will
– more than likely – the answer will be cost. Indeed,
                                                                                          once again become a key challenge for business, and
KPMG’s 2011 European Business Leader Survey
                                                                                          more focus will be placed on leveraging systems and
demonstrated that realising cost efficiencies is now
                                                                                          technology to drive greater value, innovation and market
the top priority for business leaders across all industry
                                                                                          differentiation from suppliers.
sectors1. Ever since the first rumblings of the global
financial crisis, businesses have been feverishly                                          We believe that this report provides an unprecedented
stripping out costs; headcount reductions have been                                       insight into the key challenges currently facing
the most typical immediate reaction to cost reductions,                                   Procurement functions. What is more, the research
but organisations have also become acutely aware of                                       represents the state of the function from the
the potential sustainable cost savings to be had across                                   perspective of Chief Procurement Officers and Supply
the supply chain.                                                                         Chain Directors themselves, and should therefore
                                                                                          more accurately reflect the actual challenges and
Clearly, it is time for Procurement functions to shine.
                                                                                          opportunities facing the function today.
However the reality is that most Procurement functions
                                                                                          And while the findings may not paint the most
have not moved as quickly to address supply chain
                                                                                          positive picture of the maturity of Procurement
efficiency as some organisations have demanded.
                                                                                          functions overall, the accompanying analysis and
In fact, according to our research, many Procurement
                                                                                          insight offers a clear roadmap by which Procurement
functions have struggled to raise their game beyond
                                                                                          can raise its game to meet – and even exceed – the
simple tactical activity and (re)negotiating low cost
                                                                                          expectations of the business.
contracts, to a broader and more strategic role within
the wider business.                                                                       This report is the first of an annual series that
                                                                                          will continue to compile data from Procurement
The expectations of Procurement are shifting.
                                                                                          organisations around the world and across sectors
Not so long ago, Procurement was considered to
                                                                                          to provide an ongoing and consistent benchmark for
be an add-on service; it was the business that decided
                                                                                          Procurement functions to measure their progress
which suppliers were core to the organisation and little
                                                                                          against that of their peers.
more was expected of Procurement than to battle some
cost out of the contract and then hand the relationship                                   I encourage you to contact any of the authors of this
back to the business to manage.                                                           report – or your local KPMG member firm – to explore
                                                                                          the implications of these findings for your business or
Today however, many executives are increasingly
                                                                                          to participate in this ongoing research study.
looking to Procurement to engage the business in
strategic conversations about how the supply chain                                        Richard Nixon
can be optimised to deliver the greatest returns.                                         Partner, KPMG in the UK
But, overwhelmingly, Procurement has been
slow to evolve. Our research shows that – across
the board – there is not enough focus on ongoing
supplier relationship management, precious little
involvement in demand management, even less
participation in the ‘make versus buy’ decision process
and an often dangerous lack of preparation, mitigation
and action around supply chain risk.

1
    Business Leaders’ Survey, KPMG, June 2011


© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
contents

                                                          02
 Executive 

                                                              summary





                 Deconstructing the 
                                                                               1. Key functional
01
              survey framework
                                                                04
               findings
                                                                                                           1.1      A place at the table?                             05
                                                                                                           1.2      Stretching beyond savings 11
                                                                                                           1.3      Centring on Value                                 15
                                                                                                           1.4      Running the Risk                                  20
                                                                                                           1.5      Taking Advantage
                                                                                                                    of Technology                                     25




© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
29
 2. Regional
    comparators                                                                               54                 Conclusion

    2.1       The View from Asia Pacific                                 30                                       Our five key recommendations                                    56
   2.2        The View from North America                               34                                       10 Questions to ask yourself to
                                                                                                                 assess your Procurement maturity 57




                                                3. Key findings
                             36
                by sector                                                            58                 Appendices
                                      3.1       Financial Services                         37                                           How to
                                                                                                                                        participate in
                                      3.2       Transportation                                                                          the survey     58
                                                and Logistics                              39
                                                                                                                                        Glossary
                                      3.3       Public Sector, Health                                                                   of Terms                   59
                                                and Not-for-Profit                          41
                                      3.4       Retail                                     44
                                      3.5       Manufacturing and
                                                Consumer Packaged
                                                Goods (CPG)                                46
                                      3.6       Energy & Natural
                                                Resources, Chemicals
                                                & Pharmaceuticals and
                                                Infrastructure        48
                                      3.7       Technology, Media,
                                                Telecommunications
                                                and Business Services 51

 © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
 KPMG network are affiliated. All rights reserved.
1 | The Power of Procurement




deconstructing the

survey framework

                                                                                            In 2011
Key elements of the framework
                                                                                                              KPMG, in association with CPO Agenda,
 VALUE AND                                     STRATEGY                                     conducted an online global survey of 585 Procurement
 PERFORMANCE                                AND BUSINESS                                    leaders from across all industry groups and sectors.
                                               PLANNING
                                                                                            The survey was designed in two parts, each intended to
                                                                                            deliver a dynamic yet realistic view of the level of maturity
                                                                                            and influence of Procurement functions within businesses
                                                                                            around the world. The methodology itself is based on
                                                                                            KPMG member firms’ work with a broad range of leading
                                                                                            organisations over many years, and has been designed to
                                                                                            accurately reflect the Procurement maturity journey.
 OPERATIONAL                                     OPERATING                                  Respondents were initially asked to provide a series
 EXCELLENCE                                         MODEL
                                                                                            of data points related to their direct and indirect spend
                                                                                            across a series of key measures: Value and Performance,
                                                                                            Purchase to Pay, Supply Base Management, Category
                                                                                            Management and Operating Model.
                                                                                            From this data, a robust set of ratios and measures were
                                                                                            calculated to provide an objective comparison between
                                                                                            organisations on core Procurement disciplines.
Four-level maturity model
                                                                                            Participants were then asked to map their behaviours and
                                                                                            attributes in four key elements of Procurement: Strategy
                         EXCELLENCE                 4                                       and Business Planning, Operating Models, Operational
                                                                                            Excellence, and Value and Performance.
                                                                                            To facilitate this, respondents were presented with
                                                                                            a series of attributes from which they selected the
                                                  3 LEADING
                                                                                            statements that best reflected the current state within
                                                                                            their organisation. From these responses, KPMG and
                                                                                            CPO Agenda determined where the function sat on a
                                                                                            four-level maturity model.
                                      2       ESTABLISHED                                   Those reporting low levels of maturity in these elements
                                                                                            were ranked in the ‘foundation’ category, those indicating
                                                                                            strong progress were termed as ‘established’, functions
                                                                                            reporting more mature attributes were ranked as
                                                                                            ‘leading’, and organisations with the highest level of
                                                                                            maturity were designated in the ‘excellence’ category.
            1          FOUNDATION
                                                                                            It should be noted that these levels are cumulative,
                                                                                            meaning that those ranked higher on the maturity
                                                                                            framework were expected to demonstrate all of the
                                                                                            attributes of the lower ranks, while also indicating an
                                                                                            adherence to some of the more mature attributes
                                                                                            and behaviours.

© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
The Power of Procurement | 2




  executive

  summary

Around the world                                                                            • Partnering with the organisation: For Procurement
                                                                                              to achieve a place at the table, more work should be
and across all sectors                               ,
                                                                                              done to align to key stakeholders and understand the
                                                                                              business operations to become a true strategic partner.
organisations are experiencing an unprecedented pace of
                                                                                              This means moving up the value chain to ensure that
change. As a result, businesses are rapidly re-evaluating
                                                                                              the function is involved much earlier in the decision-
their operating models and market strategies not just to
                                                                                              making processes and clearly demonstrating how
withstand these market forces, but capitalise on them.
                                                                                              active involvement adds tangible value to both the
Clearly, Procurement has a significant role to play in                                         bottom and the top lines.
helping their organisations achieve their objectives
                                                                                            • Moving beyond cost savings: Driving costs from
and prepare for the uncertainty ahead. In part, this will
                                                                                              supply contracts will always be a central tenet of
require Procurement to focus on driving costs out of the
                                                                                              Procurement, but many organisations seem to be
business. But the opportunity also exists for the function
                                                                                              struggling to extend their activities proactively into
to add value in a much more strategic way.
                                                                                              core capabilities such as category management,
And as we engage with Procurement functions around                                            and beyond into demand management, Supplier
the world, KPMG firms’ professionals have witnessed a                                          Relationship Management (SRM) and risk
number of highly mature Procurement organisations that                                        management. With relatively low levels of spend
have stepped-up their game, fundamentally changing                                            under contract and under management in many
the way they work with the business and – as a result –                                       sectors, there remains a significant opportunity for
are increasingly taking a leadership role in helping drive                                    Procurement to stretch beyond cost savings to deliver
growth and reduce costs across the organisation.                                              more strategic value to the organisation.
But what exactly does a ‘mature’ Procurement function
                                                                                            • Achieving the optimal operating model: Whilst the
look like? How are they adding value beyond traditional
                                                                                              majority of Procurement organisations have already
cost-cutting measures? And what can less mature
                                                                                              adopted a more centralised operating model, many
organisations learn from their more evolved peers?
                                                                                              still face challenges in translating this into strategic
In order to better quantify the maturity of Procurement                                       value for their businesses. CPOs and Supply Chain
functions around the world KPMG, in association with                                          Directors will increasingly find themselves reassessing
CPO Agenda, surveyed 585 Procurement leaders across                                           their operating models to squeeze greater value from
the world. What we found was that – overall – there is a                                      their activities around the world, while providing a
significant gap between where Procurement is now and                                           robust centralised framework that delivers efficiencies
where they could be.                                                                          across the business at a reduced operating cost for the
                                                                                              function as a whole.
In particular, our research identified five key areas
where Procurement could be elevating its game to add
significant value to its organisation:




© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
3 | The Power of Procurement




                                        An opportunity exists for Procurement
                        professionals to drive real value for their organisations
                            and – as a result – tangible competitive advantage



• Prioritising supply chain risk: Given the events of                                       • The Public Sector and Health sectors also reported
  the past five years – financial crisis, natural disasters                                     a mixed level of maturity, with a small number of
  and massive supplier failures, to name just a few – the                                     exemplars who have achieved ‘excellence’ in category
  research demonstrates a worrying lack of leadership                                         management and strategic sourcing disciplines.
  in the area of supplier risk. Procurement will need                                         This was balanced by the majority who were still
  aggressively to push the inclusion of supply chain risk                                     performing at ‘established’ levels and managing less
  on the broader business agenda in order to protect                                          than 60 percent of spend, showing that the wider
  the business from the uncertainty and turbulence that                                       Public Sector still has considerable opportunity
  almost certainly lies ahead.                                                                to improve.
• Leveraging systems and technology: Whilst supply                                          • The Not-for-Profit sector showed a comparatively low
  chain technology and business systems have evolved                                          level of maturity.
  rapidly, many Procurement functions seem unable –
                                                                                            • Retailers reported some of the highest levels of
  possibly unwilling – to leverage these new capabilities
                                                                                              maturity, particularly in their Goods For Resale (GFR)
  in order to bring greater automation to the business.
                                                                                              spend, but indicated some room for improvement in
  In many cases, the situation is even more alarming:
                                                                                              the Goods Not For Resale (GNFR) arena.
  having made the investments, they have yet to realise
  the value. In particular, the business will increasingly                                  • Manufacturing and Consumer Packaged Goods
  be looking to Procurement to maximise their existing                                        respondents returned impressive results in SRM and
  systems and technology to provide greater clarity                                           Contract Management, but reported weak capabilities
  into the Management Information and Business                                                in Risk Management.
  Intelligence processes.
                                                                                            • Good progress has been made by organisations within
Not surprisingly, our research also uncovered a number                                        the Energy & Natural Resources, Chemicals &
of differences across the various business sectors.                                           Pharmaceuticals and Infrastructure sectors with
Some – such as Manufacturing, Consumer Packaged                                               firmly established maturity in Risk Management and
Goods and Retail – boast fairly mature Procurement                                            the use of Systems and Technology.
capabilities reflecting the importance of suppliers within
                                                                                            • Technology, Media, Telecommunications and
the core business. Others, however, still have some way
                                                                                              Business Services organisations generally performed
to go. In brief:
                                                                                              well in areas such SRM, Contract Management and
• Financial Services organisations performed well in a                                        Risk Management, there are significant opportunities
  number of key capabilities such as risk management,                                         for Procurement to bring more spend under
  bringing spend under contract and formalising                                               management and rationalise the supplier base.
  Procurement policy. However, the sector will likely
                                                                                            Based on these findings, our global team of Procurement
  face significant challenges as a result of new and
                                                                                            professionals has developed five key recommendations
  proposed regulation.
                                                                                            for CPOs and Supply Chain Directors seeking to raise
• Transportation and Logistics organisations reported                                       the maturity of their function and ten questions that
  mixed maturity with some organisations performing                                         should be answered to provide a realistic and practical
  very well, with others noticeably lagging behind their                                    assessment of your Procurement maturity.
  peers, particularly in demand management and use of
                                                                                            One thing is clear, however: An opportunity exists for
  systems and technology.
                                                                                            Procurement professionals to drive real value for their
                                                                                            organisations and – as a result – tangible competitive
                                                                                            advantage. Now it’s up to CPOs and Supply Chain
                                                                                            Directors to make the most of this opportunity.




© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
The Power of Procurement | 4




                       key
                functional
                  findings
                                                                                                                           ONE




© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
5 | The Power of Procurement




1.1 A PLACE AT THE TABLE?

What will it take to elevate Procurement into a strategic role, worthy of a seat at the boardroom table?


For years, Procurement Managers have sought to                                                  Indeed, respondents seem to indicate that Procurement
ascend to the boardroom table to take a place alongside                                         is continuing to struggle to make a strategic impact on
other enterprise services such as Marketing, Operations                                         the organisation. For example, our survey shows that
and Finance.                                                                                    – on average – Procurement influences less than 60
                                                                                                percent of spend across both direct and indirect categories,
But, according to our survey, many Procurement functions
                                                                                                which puts them in the ‘foundation’ segment of maturity
still do not operate at a strategic level within the context
                                                                                                (figure 1). What’s more, as illustrated in figure 2, most
of their wider organisations and – as a result – are neither
                                                                                                companies outside of the Retail sector indicate that less
recognised nor delivering as a true partner to the business.
                                                                                                than three-quarters of their direct spend is currently
                                                                                                under contract.
Figure 1a: Percentage of direct spend under management
                       100

                       90

                       80                                                                                                                Financial Services
                       70                                                                                                                Health
Percentage in sector




                       60                                                                                                                Manufacturing & CPG

                       50                                                                                                                Public Sector Organisations

                       40                                                                                                                Retail

                       30                                                                                                                TMT & Business Services

                       20                                                                                                                Transport & Logistics

                       10                                                                                                                ENR, Chems, Pharma & Infrastructure

                        0                                                                                                                Not-for-Profit

                             Foundation (<60%)   Established (60-89%)        Leading (90-99%)           Excellence (100%)

                                                                 Maturity level

Figure 1b: Percentage of indirect spend under management
                       100

                       90

                       80                                                                                                                Financial Services
                       70                                                                                                                Health
Percentage in sector




                       60                                                                                                                Manufacturing & CPG

                       50                                                                                                                Public Sector Organisations

                       40                                                                                                                Retail

                       30                                                                                                                TMT & Business Services

                       20                                                                                                                Transport & Logistics

                       10                                                                                                                ENR, Chems, Pharma & Infrastructure

                        0                                                                                                                Not-for-Profit
                             Foundation (<60%)   Established (60-75%)        Leading (75-89%)           Excellence (>90%)
                                                                 Maturity level

© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
The Power of Procurement | 6




                       With the exception of Retail, less
                       than 75% of third-party spend is
                       under an active contract




Figure 2a: Percentage of spend under contract (of total direct spend)
                       100

                       90

                       80                                                                                                                Financial Services
                       70                                                                                                                Health
Percentage in sector




                       60                                                                                                                Manufacturing & CPG

                       50                                                                                                                Public Sector Organisations

                       40                                                                                                                Retail

                       30                                                                                                                TMT & Business Services

                       20                                                                                                                Transport & Logistics

                       10                                                                                                                ENR, Chems, Pharma & Infrastructure

                        0                                                                                                                Not-for-Profit
                             Foundation (0-40%)   Established (40-75%)        Leading (75-95%)          Excellence (>95%)
                                                                  Maturity level


Figure 2b: Percentage of spend under contract (of total indirect spend)
                       100

                       90

                       80                                                                                                                Financial Services
                       70                                                                                                                Health
Percentage in sector




                       60                                                                                                                Manufacturing & CPG

                       50                                                                                                                Public Sector Organisations

                       40                                                                                                                Retail

                       30                                                                                                                TMT & Business Services

                       20                                                                                                                Transport & Logistics

                       10                                                                                                                ENR, Chems, Pharma & Infrastructure

                        0                                                                                                                Not-for-Profit
                             Foundation (0-19%)   Established (20-59%)        Leading (60-84%)          Excellence (>85%)
                                                                  Maturity level




By increasing the level of spend under contract,                                                 tends to result in better supplier segmentation allowing
Procurement can achieve significant strategic benefits                                             businesses to identify and track their top suppliers and
for the organisation such as increased leverage of                                               – as a result – better manage risk (an area of particular
spend, improved pricing, higher discounts, reduced                                               importance given the high volatility experienced by most
risk of supply failure or contractual disputes.                                                  businesses in recent years).
Moreover, effective contract management also




© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
7 | The Power of Procurement




                                                                              Procurement generally influences
                                                                           less than 60% of spend across both
                                                                                   direct and indirect categories



Interestingly, as we see in figure 3, only a small number                                       be spread thinly across multiple categories and vendors,
of organisations claim to have 80 percent of their spend                                       thereby missing opportunities for improved SRM and
concentrated within 20 percent of their supplier base,                                         supplier performance management, and driving up the
indicating that many Procurement functions continue to                                         cost of the Procurement function as a whole.



Figure 3a: Percentage of suppliers accounting for 80% of spend (for direct spend)
                       100

                       90

                       80                                                                                                                Financial Services
                       70                                                                                                                Health
Percentage in sector




                       60                                                                                                                Manufacturing & CPG

                       50                                                                                                                Public Sector Organisations

                       40                                                                                                                Retail

                       30                                                                                                                TMT & Business Services

                       20                                                                                                                Transport & Logistics

                       10                                                                                                                ENR, Chems, Pharma & Infrastructure

                        0                                                                                                                Not-for-Profit
                             Foundation (>20%)   Established (10-20%)        Leading (5-10%)            Excellence (<5%)
                                                                 Maturity level


Figure 3b: Percentage of suppliers accounting for 80% of spend (for indirect spend)
                       100

                       90

                       80                                                                                                                Financial Services
                       70                                                                                                                Health
Percentage in sector




                       60                                                                                                                Manufacturing & CPG

                       50                                                                                                                Public Sector Organisations

                       40                                                                                                                Retail

                       30                                                                                                                TMT & Business Services

                       20                                                                                                                Transport & Logistics

                       10                                                                                                                ENR, Chems, Pharma & Infrastructure

                        0                                                                                                                Not-for-Profit
                             Foundation (>20%)   Established (10-20%)        Leading (5-10%)            Excellence (<5%)
                                                                 Maturity level




© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
The Power of Procurement | 8




Figure 4: Level of involvement in ‘Make versus Buy’ decisions
             100
                                                  6%
              90                                                             18%                                      24%
                      24%
                                                               32%                        33%
              80                                                                                                                   41%
                                                                                                        45%
              70                    55%
                                                                             27%
              60
Percentage




                                                  70%
              50
                      61%                                      46%                        45%
              40                                                                                                      64%
                                                                                                                                   53%
              30                                                             55%                        55%
                                    36%                                                                                                             Don't Participate
              20
                                                  24%          23%                        22%                                                       Participate
              10
                      15%                                                                                             12%
                                    9%                                                                                              6%              Lead
               0
                    Financial      Health   Manufacturing Public            Retail       TMT &       Transport ENR, Chems,       Not-for­
                    Services                   & CPG       Sector                       Business    & Logistics Pharma &          Profit
                                                        Organisations                   Services               Infrastructure

                                                                           Sector



Respondents also indicated a rather low level of                                                     on behalf of the business, this is the point at which a large
participation in their organisation’s ‘make versus buy’                                              portion of the cost of the good or service is determined.
decision-making process (figure 4). Only 17 percent said                                              Procurement departments have a critical role to play in
that they currently lead the process and almost a third                                              driving value for money and managing the risk associated
(31 percent) admitted that they do not participate in the                                            with these decisions. Those that take a leading role in this
process at all. While the Procurement function is not                                                process tend to enjoy an enhanced strategic profile within
strictly responsible for taking ‘make versus buy’ decisions                                          the broader company.




             31% admitted they do not participate in
             ‘make versus buy’ decisions




              © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
              KPMG network are affiliated. All rights reserved.
9 | The Power of Procurement




The ability not only to create Procurement policy for the                                           in collaboration with the organisation, they are not fully
wider enterprise, but also to report and manage non-                                                embedded in the Purchase to Pay process nor is non­
compliance is key to achieving a more strategic role for                                            compliance generally reported or managed. As a result,
Procurement. However, as figure 5 clearly demonstrates,                                              many Procurement organisations find themselves tied-
an overwhelming majority of respondents across sectors                                              up managing issues related to too many suppliers, off-
seemed to indicate an ‘established’ level of maturity                                               contract purchases or varying price points, and missing
here, meaning that while policies are evident and created                                           the opportunity to improve their standing with Finance.


Figure 5a: Degree of maturity relating to Procurement Policy (for direct spend)

         Financial Services               17%                                        50%                                                 33%

                     Health         12.5%                                       50%                                                     37.5%

      Manufacturing & CPG           12.5%                                             62.5%                                             12.5%              12.5%

Public Sector Organisations         12%                                             59%                                                       29%

                      Retail                                                                      100%

  TMT & Business Services                   22%                                                55.5%                                               18.5%             4%

      Transport & Logistics                                               67%                                                                33%

      ENR, Chems, Pharma                                                              81%                                                          13%            6%
          & Infrastructure
              Not-for-Profit                                                                      100%
                               0                           20                         40                       60                       80                            100

                                   Level 1 – Foundation 0-30           Level 2 – Established 31-60          Level 3 – Leading 61-80      Level 4 – Excellence 81-100



Figure 5b: Degree of maturity relating to Procurement Policy (for indirect spend)

         Financial Services        8.3%                                     58.3%                                                       33.3%

                     Health         12.5%                                     50%                                                       37.5%

      Manufacturing & CPG                         25%                                           45%                                     20%                     10%

Public Sector Organisations        8%                                                           83%                                                             8%

                      Retail                                                                    100%

  TMT & Business Services                  19%                                                      69%                                                    8%        4%

      Transport & Logistics                                             67%                                                                  33%

      ENR, Chems, Pharma                                                              89%                                                                5.5% 5.5%
          & Infrastructure
              Not-for-Profit                                    50%                                                               50%

                               0                           20                         40                       60                       80                            100

                                   Level 1 – Foundation 0-30           Level 2 – Established 31-60          Level 3 – Leading 61-80      Level 4 – Excellence 81-100




  Level 1 – Foundation 0 -30                    Level 2 – Established 31-60                Level 3 – Leading 61-80              Level 4 – Excellence 81-100
  • Procurement policies exist,                 • Policies are evident across most         • Policies are embedded in           • Policy is used as a mechanism
    but are not consistent, widely                categories of spend, processes,            Purchase to Pay systems              for driving behavioural change
    communicated, or adhered to                   and systems                              • Non-compliance is reported and       throughout the organisation
                                                • Policies are created in                    actively managed                   • Non-compliance is exceptional
                                                  collaboration with the
                                                  organisation and publicised


© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
The Power of Procurement | 10




                                       KPMG VIEWPOINT

                                   The evidence indicates
                                   that the majority of Procurement functions still don’t have a
                                   strategic role and are generally not considered (nor optimally
                                   delivering) as a true business partner to the organisation.
                                   In many cases, this is a direct outcome of ineffective governance,
                                   policies and procedures or a lack of appropriate Procurement
                                   engagement during the early stages of the procurement process.
                                   As a result, those organisations are failing to make effective
                                   purchasing decisions, not fully leveraging their spend and
                                   economies of scale, and leaving themselves open to significant
                                   business and commercial risk.
                                   So whilst early Procurement involvement has been proven to
                                   deliver higher savings, the reality is that Procurement is usually
                                   brought into the process to either close a deal or advise on the
                                   contract terms, when it is often far too late to add significant
                                   value – or often only when the commercial process has already
                                   broken down.
                                   The results also show that Procurement is not placing
                                   sufficient focus on monitoring and tracking compliance across
                                   the organisation and – with no real repercussions for non­
                                   compliance – is facing real challenges in maintaining control
                                   over both direct and indirect spend, and in supporting demand
                                   management activities.
                                   Across the board, CPOs will need to place more focus on
                                   becoming effective change leaders and in engaging internal
                                   customers to better communicate the value of Procurement.
                                   According to one respondent “We use a lot of buzzwords like
                                   SRM and category management, but it doesn’t mean much to
                                   the business. We must start to communicate in a language that
                                   the business understands.”
                                   Of course, this will also require Procurement to refocus their
                                   efforts to include other value-added services to the business
                                   besides simply reducing purchasing costs. However, this usually
                                   requires a culture-shift, taking Procurement away from the
                                   tactical, category-focused culture that seems to dominate most
                                   functions, to one that is fully aligned with the organisational goals
                                   and active in the strategic decision-making processes of the
                                   business. For example, by helping the organisation to develop a
                                   ‘cost conscious culture’, the function can drive greater strategic
                                   value and fill the role of change leader rather than order taker.




© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
11 | The Power of Procurement




1.2 STRETCHING BEYOND SAVINGS

How will Procurement elevate their game beyond savings to deliver real value to the organisation?

Whilst most Procurement functions have made great                                                     Figure 6: Correlation between SRM maturity and
                                                                                                      % cost reduction savings (direct spend)
progress in terms of creating value for their organisations,
our research indicates that momentum has somewhat                                                                                                     100
                                                                                                                                                                 4.2%            5.6%                        11.1%
stagnated recently. In large part, this is because much


                                                                                                      Supplier relationship management maturity (%)
                                                                                                                                                       90        8.3%
of the ‘low hanging fruit’ has already been harvested in
                                                                                                                                                       80
terms of cost savings, leverage and price. As a result,
                                                                                                                                                                                                             33.3%
Procurement functions will need to stretch to identify                                                                                                 70
and capitalise on opportunities to add value, while also                                                                                               60
securing appropriate organisational investment to enable                                                                                                        70.8%            83.3%            90%
                                                                                                                                                       50
Procurement to develop into this more strategic role.
                                                                                                                                                       40
Our research indicates a direct link between an ability to                                                                                                                                                   33.3%
achieve greater cost savings and an overall maturity in                                                                                                30
category management, strategic sourcing and SRM (see                                                                                                   20
figure 6). Indeed, those organisations that reported either                                                                                                                                                   22.2%
                                                                                                                                                       10
‘excellence’ or ‘leading’ maturity in these areas tended to                                                                                                     16.7%            11.1%            10%
deliver a higher percentage of savings than their slightly                                                                                              0
                                                                                                                                                                <1-2%           2-5%            5-8%           >8%
less mature peers.                                                                                                                                          Direct cost reduction savings as a percentage of direct spend

For example, in ‘mature’ Procurement functions, SRM
                                                                                                                                                               Foundation 0-30           Established 31-60
is seen to provide a structured approach to contract
                                                                                                                                                               Leading 61-80             Excellence 81-100
or service performance management that offers
Procurement an opportunity to leverage the relationship
and drive continuous incremental value to both the top
                                                                                                      Figure 7: Correlation between maturity in Category Management
and bottom line. However, outside of the Manufacturing                                                and Strategic Sourcing, and % cost reduction savings (direct spend)
and Consumer Packaged Goods industries, our research                                                                                                  100
indicates that only around half of all Procurement                                                                                                               3.8%            5.3%             10.0%
                                                                                                      Supplier relationship management maturity (%)




                                                                                                                                                       90        11.5%           5.3%
functions currently lead the SRM process within                                                                                                                                                               22.2%
their organisation.                                                                                                                                    80

As illustrated in figure 7, focus must also be placed                                                                                                   70
                                                                                                                                                                                                              22.2%
on category management and strategic sourcing.                                                                                                         60
Only four percent of Procurement functions claim to                                                                                                              61.5%
                                                                                                                                                       50                                         80.0%
have achieved ‘excellence’ for direct spend – defined                                                                                                                             84.2%
as having a strategic place within the organisation as                                                                                                 40
                                                                                                                                                                                                              33.4%
a generator of value beyond merely savings through
                                                                                                                                                       30
competitive negotiations. Rather, the vast majority
(64 percent) fell into the ‘established’ category, where                                                                                               20
category management and strategic sourcing processes                                                                                                   10        23.1%                                        22.2%
have been created, but were not fully recognised within                                                                                                                          5.3%
                                                                                                                                                                                                  10.0%
                                                                                                                                                       0
the organisation as potential sources of value.                                                                                                                  <1-2%           2-5%           5-8%            >8%
                                                                                                                                                            Direct cost reduction savings as a percentage of direct spend

                                                                                                                                                               Foundation 0-30           Established 31-60
                                                                                                                                                               Leading 61-80             Excellence 81-100




© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
The Power of Procurement | 12




             Our research indicates a direct link between
             cost savings and maturity in category
             management, strategic sourcing and SRM




Demand management is another key lever of value                                             imply a larger focus on negotiating commercial terms
creation available to Procurement functions. But, as we                                     rather than achieving specific functional requirements,
see in figure 8, only 17 percent of respondents said that                                    it is likely a result of Procurement either being brought
they lead their organisation’s demand management                                            into the process late in the business cycle, or not
activities and more than a quarter admitted that they do                                    being sufficiently engaged within the business in
not participate in this activity at all. And whilst this may                                the first place.


Figure 8: Level of involvement in Operational Demand Management activities
             100

              90               18%          18%
                                                        23%                     24%                        27%
              80     36%                                             36%                      36%                        41%

              70

              60
Percentage




              50               64%          69%         52%                     54%
              40                                                                                           66%
                     46%                                             46%
                                                                                              64%                        47%
              30
                                                                                                                                          Don't Participate
              20
                                                        25%                                                                               Participate
              10     18%       18%                                   18%        22%
                                            13%                                                                          12%
                                                                                                            7%                            Lead
              0
                   Financial   Health   Manufacturing Public        Retail     TMT &        Transport ENR, Chems,      Not-for-
                   Services                & CPG       Sector                 Business     & Logistics Pharma &         Profit
                                                    Organisations             Services                Infrastructure

                                                                    Sector




                                                                  17% of Procurement functions lead
                                                              demand management activities and 29%
                                                                 do not participate in this activity at all




© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member
firms of the KPMG network are affiliated. All rights reserved.
13 | The Power of Procurement




                                                       Only 4% of respondents claimed to have
                                                  achieved ‘excellence’ in strategic sourcing and
                                                        category management for direct spend



The other discipline critical to helping Procurement                                            three-quarters of respondents suggested that they had
functions add value is supply base management (see                                              achieved a risk-based segmentation of suppliers and
figure 9), where savings can often be achieved through                                           realised a contract management database (or equivalent)
approaches such as supply chain simplification, product                                          that covered at least three-quarters of their direct and
and service consolidation, or joint supplier / customer                                         indirect spend, suggesting strong progress in this area
innovation. On the more positive side, more than                                                for many organisations.


Figure 9: Degree of maturity in Supply Base Management (direct spend)

         Financial Services                                    50%                                                          50%

                     Health                    25%                                                       75%

      Manufacturing & CPG                15%                                                  69%                                             8%       8%

Public Sector Organisations        6%                                                          94%

                      Retail                                             67%                                                            33%

  TMT & Business Services           8%                                                  73%                                                   15%        4%

      Transport & Logistics                                                                   100%
      ENR, Chems, Pharma
          & Infrastructure          12.5%                                                            87.5%

              Not-for-Profit                                                                  100%

                               0                          20                      40                         60                    80                       100

                                   Level 1 – Foundation 0-30          Level 2 – Established 31-60       Level 3 – Leading 61-80      Level 4 – Excellence 81-100



  Level 1 – Foundation 0 - 30                  Level 2 – Established 31- 60            Level 3 – Leading 61- 80             Level 4 – Excellence 81-100
  • Suppliers are qualified using a             • Supplier performance                  • Contractual obligations are        • Significant contracts and/or
    balanced set of criteria                     management is established               tracked throughout the whole         suppliers have active executive
  • Supplier performance                         and includes customer                   contract management life cycle       level involvement
    measurement is limited to                    generated data                        • Supplier development               • Collaboration with suppliers
    supplier generated data                    • Contract and/or supplier                is an integral part of the           occurs regularly and drives
  • Contract and supplier specific                reviews are held periodically           organisation’s supply base           tangible additional value from
    interventions are reactive                   against a defined agenda                 management strategy                  the relationship
  • Supplier management                        • The supply base management
    activities lack formal processes             strategy is defined
    for delivery                               • Supplier performance
  • Significant contracts and/or                  management includes a
    suppliers are identified using a              commercial element and is
    risk-based evaluation                        linked to the award of future
                                                 contracts; poor performance
                                                 is escalated in a controlled
                                                 manner to executive level and
                                                 leads to exit over time




© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
The Power of Procurement | 14





         KPMG VIEWPOINT

     Clearly, Procurement                                                                   recognition and investment in the role of strategic
                                                                                            Procurement is essential in enabling the function to
     functions                will need to place renewed
                                                                                            deliver a greater contribution to the business.
                                                                                            That said, the data also demonstrates that many
     focus on building capacity in a number of key
     disciplines if they hope to deliver greater value to                                   organisations are progressing along a value creation
     their organisations. Across category management,                                       journey. So whilst some organisations that achieved
     strategic sourcing, SRM, demand and supply base                                        ‘excellence’ or ‘leading’ rankings in key areas reported
     management, our research suggests that significant                                      a lower percentage of cost reduction savings, this
     opportunities still remain to drive sustainable bottom                                 is more likely indicative of organisations that are
     line and top line value.                                                               well progressed along this journey rather than an
                                                                                            unsophisticated Procurement function. This is also
     Some of the ‘heavy lifting’ in this regard will fall on the
                                                                                            the case for certain sectors (such as Retail) where the
     shoulders of Procurement, who will need to stretch
                                                                                            supply market is largely inflationary.
     beyond savings to become a centre of value creation
     throughout the organisation. Executives will also need                                 Similarly, a number of respondents to our survey
     to play a part. Poor results in category management,                                   reported achieving relatively high cost savings
     for example, often reflects a lack of understanding on                                  while at a ‘foundation’ or ‘established’ level of maturity
     the part of the executives who – without an immediate                                  in the core processes, indicating the reaping of low
     need to drive out costs – may not see the full value in                                hanging fruit.
     category management. Indeed, a wider organisational




     The Evolution of Supply Chain Finance                                                  access to rebates, but the fees charged by card
                                                                                            providers can make it an expensive option for
     As capital becomes increasingly dear, many                                             the supplier.
     Procurement organisations are starting to explore
     innovative Supply Chain Finance models aimed at                                        In buyer-driven receivables models, a company that
     freeing up working capital and ensuring productive                                     has a good credit standing sets up an arrangement
     relationships with key suppliers.                                                      with a bank to provide funding to the company’s
                                                                                            suppliers. The programme allows suppliers to sell or
     There are various structures of Supply Chain Finance                                   discount their receivables from their sales invoices
     programmes:                                                                            and get immediate cash payments. The discount rate
     • Supplier-driven programmes (or Receivables                                           depends on the credit rating of the buyer rather than
       Financing);                                                                          the supplier. The buyer has the benefit of an enhanced
                                                                                            relationship with its suppliers and, through helping the
     • Inventory Finance;                                                                   supplier gain funding, is reducing risk within its own
     • Purchasing Cards, and                                                                supply chain. Appropriate IT systems and effective
                                                                                            communication between parties is critical to enable
     • Buyer-driven programmes.                                                             this type of programme.
     In supplier-driven programmes, suppliers ‘sell’ their                                  More recently, buyer-driven payables programmes
     receivables to a bank in exchange for a fee (typically                                 have emerged whereby the buyer pays early in return
     in the range of 2-4 percent). In return, the supplier                                  for early payment discounts from suppliers. In some
     is immediately advanced 80 percent of their invoice                                    cases, buyers arrange a preferred rate with a bank
     value, thereby providing instant access to working                                     which is used to settle invoices within a shortened
     capital. However, the model is often considered to be                                  timeframe. However, buyers with strong balance sheets
     expensive for suppliers and costs are generally added                                  may consider funding the mechanism themselves,
     into the price offered to buyers.                                                      essentially allowing the buyer to turn cash into
     With inventory financing, suppliers own stock held                                      additional revenue. The model is considered to be a
     on the buyer organisation’s site until the buyer uses                                  fairly straightforward but innovative option that provides
     it. While this means that less of the buyer’s cash                                     a win-win situation for both buyers and sellers.
     is tied up in stock, it can lead to increased cost of                                  Selecting the appropriate model will depend on the
     goods. Purchasing cards can be an excellent tool for                                   specific drivers and circumstances of an organisation,
     consolidating low spend transactions and can provide                                   as well as the internal capability to deliver.

     KPMG formed part of the Supply Chain Finance working group, chaired by The Association of Corporate Treasurers, which reviewed the supply chain
     finance market in 2010. The report of this working group can be found at www.treasurers.org/scf

© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
15 | The Power of Procurement




1.3 CENTRING ON VALUE
Does a centralised Procurement operating model provide better value and performance to the organisation?

As the global business landscape becomes increasingly                                                Our research demonstrates that the majority of
competitive and complex, many organisations are                                                      organisations around the world now subscribe to a more
adjusting their Procurement operating models to achieve                                              centralised operating model (figure 10), enabling businesses
greater value creation and operational performance.                                                  to leverage their buying power across the globe, gain greater
However, over the long-term, few organisations regularly                                             control of their spend and build core standard business
review their operating models or make the necessary                                                  processes to drive greater consistency and value from
adjustments to continuously ensure that Procurement                                                  Procurement. It is not surprising, therefore, that centralised
is integrated into the business and delivering increasing                                            organisations tended to report the greatest value from a cost
levels of value.                                                                                     savings perspective (as shown in figure 11).

Figure 10a: Percentage of spend managed by various operating models (direct spend)
                        100

                        90

                        80                                                                                                                 Financial Services
                        70                                                                                                                 Health
 Percentage in sector




                        60                                                                                                                 Manufacturing & CPG

                        50                                                                                                                 Public Sector Organisations

                        40                                                                                                                 Retail

                        30                                                                                                                 TMT & Business Services

                        20                                                                                                                 Transport & Logistics

                        10                                                                                                                 ENR, Chems, Pharma & Infrastructure

                         0                                                                                                                 Not-for-Profit
                                 Level 1 – foundation      Level 2 – established       Level 3 – leading     Level 4 – excellence
                              (90%-100% decentralised)   (50%-89% decentralised)    (1%-49% decentralised)      (centralised)

                                                                           Maturity level

Figure 10b: Percentage of spend managed by various operating models (indirect spend)
                        100

                        90

                        80                                                                                                                 Financial Services
                        70                                                                                                                 Health
 Percentage in sector




                        60                                                                                                                 Manufacturing & CPG

                        50                                                                                                                 Public Sector Organisations

                        40                                                                                                                 Retail

                        30                                                                                                                 TMT & Business Services

                        20                                                                                                                 Transport & Logistics

                        10                                                                                                                 ENR, Chems, Pharma & Infrastructure

                         0                                                                                                                 Not-for-Profit
                                 Level 1 – foundation      Level 2 – established       Level 3 – leading     Level 4 – excellence
                              (90%-100% decentralised)   (50%-89% decentralised)    (1%-49% decentralised)      (centralised)

                                                                           Maturity level
© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
The Power of Procurement | 16




                Half of all respondents indicated that
                they had adopted either a centralised
                or centre-led operating model




Figure 11a: Average cost reduction savings for various                                      Figure 11b: Average cost reduction savings for various
operating models (direct spend)                                                             operating models (indirect spend)
                10                                                                                      10

                 9                                                                                           9


                 8                                                                                           8


                 7                                                                                           7


                 6                                                                                           6
% cost saving




                                                                                             % cost saving



                 5                                                                                           5                                    9.5%

                 4                                                                                           4


                 3                                                                                           3     6.3%                                                5.9%

                 2     4.3%                           4.4%                                                   2
                                                                                                                                  3.7%
                                      3.2%                                3.5%
                 1                                                                                           1


                 0                                                                                           0
                      Direct –      Direct –        Direct –            Direct –                                 Indirect –     Indirect –      Indirect –         Indirect –
                     Centre-led   Decentralised    Centralised          Hybrid                                   Centre-led   Decentralised    Centralised           Hybrid




                                                              Centralised and centre-led functions
                                                         report the highest levels of cost reduction
                                                                    and spend under management




© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member
firms of the KPMG network are affiliated. All rights reserved.
17 | The Power of Procurement




The centralisation of Procurement also seems to help                                        Interestingly our research indicates a clear correlation
organisations deliver greater value beyond cost savings.                                    between operating models and the maturity of
For example, as figure 12 illustrates, centralised models                                    Procurement’s indirect category management and
tend to achieve greater strategic focus and demonstrate                                     strategic sourcing capabilities (figure 13). For example,
a higher degree of influence over spend, which not only                                      those with decentralised operating models tended to
cuts costs and results in better category management,                                       report ‘foundation’ maturity in this area, characterised
but also results in a higher profile for Procurement across                                  by poor compliance and a lack of integration within the
the organisation.                                                                           organisation leading to sporadic utilisation.
In comparison, organisations operating under more                                           At the same time, those with more centralised or centre-
decentralised models typically report an impact on                                          led operating models tended to exhibit more ‘excellence’
their ability to maximise value through activities such                                     in category management, largely the result of achieving
as supply base consolidation, increasing spend under                                        a high level of consistency by having all Procurement
management, or capturing efficiencies and savings.                                           operations managed from a single location. In these
So while a decentralised model may be preferable                                            cases, respondents report having processes that are
for organisations facing unique local requirements,                                         mandated and which are widely viewed as a generator of
organisational considerations or close supplier                                             value throughout the organisation.
relationships, this research clearly demonstrates
that it is much less conducive to driving value in the
long-term than more centralised models.


Figure 12a: Average spend under management for various                                      Figure 12b: Average spend under management for various
operating models (direct spend)                                                             operating models (indirect spend)
                           80                                                                                          80


                           70                                                                                          70


                           60                                                                                          60
% spend under management




                                                                                            % spend under management




                           50                                                                                          50


                           40                                                                                          40
                                  74%                           74%                                                           71%                           69%

                           30                                                                                          30
                                                 53%                       51%                                                               50%                       52%
                           20                                                                                          20


                           10                                                                                          10


                           0                                                                                           0
                                Centre-led   Decentralised   Centralised   Hybrid                                           Centre-led   Decentralised   Centralised   Hybrid




© 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the
KPMG network are affiliated. All rights reserved.
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement
Procurement Benchmarking Survey 2012   Main Report   The Power Of Procurement

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Procurement Benchmarking Survey 2012 Main Report The Power Of Procurement

  • 1. The Power of Procurement A global survey of Procurement functions kpmg.com
  • 2. © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 3. foreword Ask any business And as the world continues to wade through its financial morass, the Procurement function will also find itself leader what their top challenge is today and under increasing pressure in areas currently considered to be low priority. Supply Chain sustainability will – more than likely – the answer will be cost. Indeed, once again become a key challenge for business, and KPMG’s 2011 European Business Leader Survey more focus will be placed on leveraging systems and demonstrated that realising cost efficiencies is now technology to drive greater value, innovation and market the top priority for business leaders across all industry differentiation from suppliers. sectors1. Ever since the first rumblings of the global financial crisis, businesses have been feverishly We believe that this report provides an unprecedented stripping out costs; headcount reductions have been insight into the key challenges currently facing the most typical immediate reaction to cost reductions, Procurement functions. What is more, the research but organisations have also become acutely aware of represents the state of the function from the the potential sustainable cost savings to be had across perspective of Chief Procurement Officers and Supply the supply chain. Chain Directors themselves, and should therefore more accurately reflect the actual challenges and Clearly, it is time for Procurement functions to shine. opportunities facing the function today. However the reality is that most Procurement functions And while the findings may not paint the most have not moved as quickly to address supply chain positive picture of the maturity of Procurement efficiency as some organisations have demanded. functions overall, the accompanying analysis and In fact, according to our research, many Procurement insight offers a clear roadmap by which Procurement functions have struggled to raise their game beyond can raise its game to meet – and even exceed – the simple tactical activity and (re)negotiating low cost expectations of the business. contracts, to a broader and more strategic role within the wider business. This report is the first of an annual series that will continue to compile data from Procurement The expectations of Procurement are shifting. organisations around the world and across sectors Not so long ago, Procurement was considered to to provide an ongoing and consistent benchmark for be an add-on service; it was the business that decided Procurement functions to measure their progress which suppliers were core to the organisation and little against that of their peers. more was expected of Procurement than to battle some cost out of the contract and then hand the relationship I encourage you to contact any of the authors of this back to the business to manage. report – or your local KPMG member firm – to explore the implications of these findings for your business or Today however, many executives are increasingly to participate in this ongoing research study. looking to Procurement to engage the business in strategic conversations about how the supply chain Richard Nixon can be optimised to deliver the greatest returns. Partner, KPMG in the UK But, overwhelmingly, Procurement has been slow to evolve. Our research shows that – across the board – there is not enough focus on ongoing supplier relationship management, precious little involvement in demand management, even less participation in the ‘make versus buy’ decision process and an often dangerous lack of preparation, mitigation and action around supply chain risk. 1 Business Leaders’ Survey, KPMG, June 2011 © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 4. contents 02 Executive summary Deconstructing the 1. Key functional 01 survey framework 04 findings 1.1 A place at the table? 05 1.2 Stretching beyond savings 11 1.3 Centring on Value 15 1.4 Running the Risk 20 1.5 Taking Advantage of Technology 25 © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 5. 29 2. Regional comparators 54 Conclusion 2.1 The View from Asia Pacific 30 Our five key recommendations 56 2.2 The View from North America 34 10 Questions to ask yourself to assess your Procurement maturity 57 3. Key findings 36 by sector 58 Appendices 3.1 Financial Services 37 How to participate in 3.2 Transportation the survey 58 and Logistics 39 Glossary 3.3 Public Sector, Health of Terms 59 and Not-for-Profit 41 3.4 Retail 44 3.5 Manufacturing and Consumer Packaged Goods (CPG) 46 3.6 Energy & Natural Resources, Chemicals & Pharmaceuticals and Infrastructure 48 3.7 Technology, Media, Telecommunications and Business Services 51 © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 6. 1 | The Power of Procurement deconstructing the survey framework In 2011 Key elements of the framework KPMG, in association with CPO Agenda, VALUE AND STRATEGY conducted an online global survey of 585 Procurement PERFORMANCE AND BUSINESS leaders from across all industry groups and sectors. PLANNING The survey was designed in two parts, each intended to deliver a dynamic yet realistic view of the level of maturity and influence of Procurement functions within businesses around the world. The methodology itself is based on KPMG member firms’ work with a broad range of leading organisations over many years, and has been designed to accurately reflect the Procurement maturity journey. OPERATIONAL OPERATING Respondents were initially asked to provide a series EXCELLENCE MODEL of data points related to their direct and indirect spend across a series of key measures: Value and Performance, Purchase to Pay, Supply Base Management, Category Management and Operating Model. From this data, a robust set of ratios and measures were calculated to provide an objective comparison between organisations on core Procurement disciplines. Four-level maturity model Participants were then asked to map their behaviours and attributes in four key elements of Procurement: Strategy EXCELLENCE 4 and Business Planning, Operating Models, Operational Excellence, and Value and Performance. To facilitate this, respondents were presented with a series of attributes from which they selected the 3 LEADING statements that best reflected the current state within their organisation. From these responses, KPMG and CPO Agenda determined where the function sat on a four-level maturity model. 2 ESTABLISHED Those reporting low levels of maturity in these elements were ranked in the ‘foundation’ category, those indicating strong progress were termed as ‘established’, functions reporting more mature attributes were ranked as ‘leading’, and organisations with the highest level of maturity were designated in the ‘excellence’ category. 1 FOUNDATION It should be noted that these levels are cumulative, meaning that those ranked higher on the maturity framework were expected to demonstrate all of the attributes of the lower ranks, while also indicating an adherence to some of the more mature attributes and behaviours. © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 7. The Power of Procurement | 2 executive summary Around the world • Partnering with the organisation: For Procurement to achieve a place at the table, more work should be and across all sectors , done to align to key stakeholders and understand the business operations to become a true strategic partner. organisations are experiencing an unprecedented pace of This means moving up the value chain to ensure that change. As a result, businesses are rapidly re-evaluating the function is involved much earlier in the decision- their operating models and market strategies not just to making processes and clearly demonstrating how withstand these market forces, but capitalise on them. active involvement adds tangible value to both the Clearly, Procurement has a significant role to play in bottom and the top lines. helping their organisations achieve their objectives • Moving beyond cost savings: Driving costs from and prepare for the uncertainty ahead. In part, this will supply contracts will always be a central tenet of require Procurement to focus on driving costs out of the Procurement, but many organisations seem to be business. But the opportunity also exists for the function struggling to extend their activities proactively into to add value in a much more strategic way. core capabilities such as category management, And as we engage with Procurement functions around and beyond into demand management, Supplier the world, KPMG firms’ professionals have witnessed a Relationship Management (SRM) and risk number of highly mature Procurement organisations that management. With relatively low levels of spend have stepped-up their game, fundamentally changing under contract and under management in many the way they work with the business and – as a result – sectors, there remains a significant opportunity for are increasingly taking a leadership role in helping drive Procurement to stretch beyond cost savings to deliver growth and reduce costs across the organisation. more strategic value to the organisation. But what exactly does a ‘mature’ Procurement function • Achieving the optimal operating model: Whilst the look like? How are they adding value beyond traditional majority of Procurement organisations have already cost-cutting measures? And what can less mature adopted a more centralised operating model, many organisations learn from their more evolved peers? still face challenges in translating this into strategic In order to better quantify the maturity of Procurement value for their businesses. CPOs and Supply Chain functions around the world KPMG, in association with Directors will increasingly find themselves reassessing CPO Agenda, surveyed 585 Procurement leaders across their operating models to squeeze greater value from the world. What we found was that – overall – there is a their activities around the world, while providing a significant gap between where Procurement is now and robust centralised framework that delivers efficiencies where they could be. across the business at a reduced operating cost for the function as a whole. In particular, our research identified five key areas where Procurement could be elevating its game to add significant value to its organisation: © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 8. 3 | The Power of Procurement An opportunity exists for Procurement professionals to drive real value for their organisations and – as a result – tangible competitive advantage • Prioritising supply chain risk: Given the events of • The Public Sector and Health sectors also reported the past five years – financial crisis, natural disasters a mixed level of maturity, with a small number of and massive supplier failures, to name just a few – the exemplars who have achieved ‘excellence’ in category research demonstrates a worrying lack of leadership management and strategic sourcing disciplines. in the area of supplier risk. Procurement will need This was balanced by the majority who were still aggressively to push the inclusion of supply chain risk performing at ‘established’ levels and managing less on the broader business agenda in order to protect than 60 percent of spend, showing that the wider the business from the uncertainty and turbulence that Public Sector still has considerable opportunity almost certainly lies ahead. to improve. • Leveraging systems and technology: Whilst supply • The Not-for-Profit sector showed a comparatively low chain technology and business systems have evolved level of maturity. rapidly, many Procurement functions seem unable – • Retailers reported some of the highest levels of possibly unwilling – to leverage these new capabilities maturity, particularly in their Goods For Resale (GFR) in order to bring greater automation to the business. spend, but indicated some room for improvement in In many cases, the situation is even more alarming: the Goods Not For Resale (GNFR) arena. having made the investments, they have yet to realise the value. In particular, the business will increasingly • Manufacturing and Consumer Packaged Goods be looking to Procurement to maximise their existing respondents returned impressive results in SRM and systems and technology to provide greater clarity Contract Management, but reported weak capabilities into the Management Information and Business in Risk Management. Intelligence processes. • Good progress has been made by organisations within Not surprisingly, our research also uncovered a number the Energy & Natural Resources, Chemicals & of differences across the various business sectors. Pharmaceuticals and Infrastructure sectors with Some – such as Manufacturing, Consumer Packaged firmly established maturity in Risk Management and Goods and Retail – boast fairly mature Procurement the use of Systems and Technology. capabilities reflecting the importance of suppliers within • Technology, Media, Telecommunications and the core business. Others, however, still have some way Business Services organisations generally performed to go. In brief: well in areas such SRM, Contract Management and • Financial Services organisations performed well in a Risk Management, there are significant opportunities number of key capabilities such as risk management, for Procurement to bring more spend under bringing spend under contract and formalising management and rationalise the supplier base. Procurement policy. However, the sector will likely Based on these findings, our global team of Procurement face significant challenges as a result of new and professionals has developed five key recommendations proposed regulation. for CPOs and Supply Chain Directors seeking to raise • Transportation and Logistics organisations reported the maturity of their function and ten questions that mixed maturity with some organisations performing should be answered to provide a realistic and practical very well, with others noticeably lagging behind their assessment of your Procurement maturity. peers, particularly in demand management and use of One thing is clear, however: An opportunity exists for systems and technology. Procurement professionals to drive real value for their organisations and – as a result – tangible competitive advantage. Now it’s up to CPOs and Supply Chain Directors to make the most of this opportunity. © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 9. The Power of Procurement | 4 key functional findings ONE © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 10. 5 | The Power of Procurement 1.1 A PLACE AT THE TABLE? What will it take to elevate Procurement into a strategic role, worthy of a seat at the boardroom table? For years, Procurement Managers have sought to Indeed, respondents seem to indicate that Procurement ascend to the boardroom table to take a place alongside is continuing to struggle to make a strategic impact on other enterprise services such as Marketing, Operations the organisation. For example, our survey shows that and Finance. – on average – Procurement influences less than 60 percent of spend across both direct and indirect categories, But, according to our survey, many Procurement functions which puts them in the ‘foundation’ segment of maturity still do not operate at a strategic level within the context (figure 1). What’s more, as illustrated in figure 2, most of their wider organisations and – as a result – are neither companies outside of the Retail sector indicate that less recognised nor delivering as a true partner to the business. than three-quarters of their direct spend is currently under contract. Figure 1a: Percentage of direct spend under management 100 90 80 Financial Services 70 Health Percentage in sector 60 Manufacturing & CPG 50 Public Sector Organisations 40 Retail 30 TMT & Business Services 20 Transport & Logistics 10 ENR, Chems, Pharma & Infrastructure 0 Not-for-Profit Foundation (<60%) Established (60-89%) Leading (90-99%) Excellence (100%) Maturity level Figure 1b: Percentage of indirect spend under management 100 90 80 Financial Services 70 Health Percentage in sector 60 Manufacturing & CPG 50 Public Sector Organisations 40 Retail 30 TMT & Business Services 20 Transport & Logistics 10 ENR, Chems, Pharma & Infrastructure 0 Not-for-Profit Foundation (<60%) Established (60-75%) Leading (75-89%) Excellence (>90%) Maturity level © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 11. The Power of Procurement | 6 With the exception of Retail, less than 75% of third-party spend is under an active contract Figure 2a: Percentage of spend under contract (of total direct spend) 100 90 80 Financial Services 70 Health Percentage in sector 60 Manufacturing & CPG 50 Public Sector Organisations 40 Retail 30 TMT & Business Services 20 Transport & Logistics 10 ENR, Chems, Pharma & Infrastructure 0 Not-for-Profit Foundation (0-40%) Established (40-75%) Leading (75-95%) Excellence (>95%) Maturity level Figure 2b: Percentage of spend under contract (of total indirect spend) 100 90 80 Financial Services 70 Health Percentage in sector 60 Manufacturing & CPG 50 Public Sector Organisations 40 Retail 30 TMT & Business Services 20 Transport & Logistics 10 ENR, Chems, Pharma & Infrastructure 0 Not-for-Profit Foundation (0-19%) Established (20-59%) Leading (60-84%) Excellence (>85%) Maturity level By increasing the level of spend under contract, tends to result in better supplier segmentation allowing Procurement can achieve significant strategic benefits businesses to identify and track their top suppliers and for the organisation such as increased leverage of – as a result – better manage risk (an area of particular spend, improved pricing, higher discounts, reduced importance given the high volatility experienced by most risk of supply failure or contractual disputes. businesses in recent years). Moreover, effective contract management also © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 12. 7 | The Power of Procurement Procurement generally influences less than 60% of spend across both direct and indirect categories Interestingly, as we see in figure 3, only a small number be spread thinly across multiple categories and vendors, of organisations claim to have 80 percent of their spend thereby missing opportunities for improved SRM and concentrated within 20 percent of their supplier base, supplier performance management, and driving up the indicating that many Procurement functions continue to cost of the Procurement function as a whole. Figure 3a: Percentage of suppliers accounting for 80% of spend (for direct spend) 100 90 80 Financial Services 70 Health Percentage in sector 60 Manufacturing & CPG 50 Public Sector Organisations 40 Retail 30 TMT & Business Services 20 Transport & Logistics 10 ENR, Chems, Pharma & Infrastructure 0 Not-for-Profit Foundation (>20%) Established (10-20%) Leading (5-10%) Excellence (<5%) Maturity level Figure 3b: Percentage of suppliers accounting for 80% of spend (for indirect spend) 100 90 80 Financial Services 70 Health Percentage in sector 60 Manufacturing & CPG 50 Public Sector Organisations 40 Retail 30 TMT & Business Services 20 Transport & Logistics 10 ENR, Chems, Pharma & Infrastructure 0 Not-for-Profit Foundation (>20%) Established (10-20%) Leading (5-10%) Excellence (<5%) Maturity level © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 13. The Power of Procurement | 8 Figure 4: Level of involvement in ‘Make versus Buy’ decisions 100 6% 90 18% 24% 24% 32% 33% 80 41% 45% 70 55% 27% 60 Percentage 70% 50 61% 46% 45% 40 64% 53% 30 55% 55% 36% Don't Participate 20 24% 23% 22% Participate 10 15% 12% 9% 6% Lead 0 Financial Health Manufacturing Public Retail TMT & Transport ENR, Chems, Not-for­ Services & CPG Sector Business & Logistics Pharma & Profit Organisations Services Infrastructure Sector Respondents also indicated a rather low level of on behalf of the business, this is the point at which a large participation in their organisation’s ‘make versus buy’ portion of the cost of the good or service is determined. decision-making process (figure 4). Only 17 percent said Procurement departments have a critical role to play in that they currently lead the process and almost a third driving value for money and managing the risk associated (31 percent) admitted that they do not participate in the with these decisions. Those that take a leading role in this process at all. While the Procurement function is not process tend to enjoy an enhanced strategic profile within strictly responsible for taking ‘make versus buy’ decisions the broader company. 31% admitted they do not participate in ‘make versus buy’ decisions © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 14. 9 | The Power of Procurement The ability not only to create Procurement policy for the in collaboration with the organisation, they are not fully wider enterprise, but also to report and manage non- embedded in the Purchase to Pay process nor is non­ compliance is key to achieving a more strategic role for compliance generally reported or managed. As a result, Procurement. However, as figure 5 clearly demonstrates, many Procurement organisations find themselves tied- an overwhelming majority of respondents across sectors up managing issues related to too many suppliers, off- seemed to indicate an ‘established’ level of maturity contract purchases or varying price points, and missing here, meaning that while policies are evident and created the opportunity to improve their standing with Finance. Figure 5a: Degree of maturity relating to Procurement Policy (for direct spend) Financial Services 17% 50% 33% Health 12.5% 50% 37.5% Manufacturing & CPG 12.5% 62.5% 12.5% 12.5% Public Sector Organisations 12% 59% 29% Retail 100% TMT & Business Services 22% 55.5% 18.5% 4% Transport & Logistics 67% 33% ENR, Chems, Pharma 81% 13% 6% & Infrastructure Not-for-Profit 100% 0 20 40 60 80 100 Level 1 – Foundation 0-30 Level 2 – Established 31-60 Level 3 – Leading 61-80 Level 4 – Excellence 81-100 Figure 5b: Degree of maturity relating to Procurement Policy (for indirect spend) Financial Services 8.3% 58.3% 33.3% Health 12.5% 50% 37.5% Manufacturing & CPG 25% 45% 20% 10% Public Sector Organisations 8% 83% 8% Retail 100% TMT & Business Services 19% 69% 8% 4% Transport & Logistics 67% 33% ENR, Chems, Pharma 89% 5.5% 5.5% & Infrastructure Not-for-Profit 50% 50% 0 20 40 60 80 100 Level 1 – Foundation 0-30 Level 2 – Established 31-60 Level 3 – Leading 61-80 Level 4 – Excellence 81-100 Level 1 – Foundation 0 -30 Level 2 – Established 31-60 Level 3 – Leading 61-80 Level 4 – Excellence 81-100 • Procurement policies exist, • Policies are evident across most • Policies are embedded in • Policy is used as a mechanism but are not consistent, widely categories of spend, processes, Purchase to Pay systems for driving behavioural change communicated, or adhered to and systems • Non-compliance is reported and throughout the organisation • Policies are created in actively managed • Non-compliance is exceptional collaboration with the organisation and publicised © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 15. The Power of Procurement | 10 KPMG VIEWPOINT The evidence indicates that the majority of Procurement functions still don’t have a strategic role and are generally not considered (nor optimally delivering) as a true business partner to the organisation. In many cases, this is a direct outcome of ineffective governance, policies and procedures or a lack of appropriate Procurement engagement during the early stages of the procurement process. As a result, those organisations are failing to make effective purchasing decisions, not fully leveraging their spend and economies of scale, and leaving themselves open to significant business and commercial risk. So whilst early Procurement involvement has been proven to deliver higher savings, the reality is that Procurement is usually brought into the process to either close a deal or advise on the contract terms, when it is often far too late to add significant value – or often only when the commercial process has already broken down. The results also show that Procurement is not placing sufficient focus on monitoring and tracking compliance across the organisation and – with no real repercussions for non­ compliance – is facing real challenges in maintaining control over both direct and indirect spend, and in supporting demand management activities. Across the board, CPOs will need to place more focus on becoming effective change leaders and in engaging internal customers to better communicate the value of Procurement. According to one respondent “We use a lot of buzzwords like SRM and category management, but it doesn’t mean much to the business. We must start to communicate in a language that the business understands.” Of course, this will also require Procurement to refocus their efforts to include other value-added services to the business besides simply reducing purchasing costs. However, this usually requires a culture-shift, taking Procurement away from the tactical, category-focused culture that seems to dominate most functions, to one that is fully aligned with the organisational goals and active in the strategic decision-making processes of the business. For example, by helping the organisation to develop a ‘cost conscious culture’, the function can drive greater strategic value and fill the role of change leader rather than order taker. © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 16. 11 | The Power of Procurement 1.2 STRETCHING BEYOND SAVINGS How will Procurement elevate their game beyond savings to deliver real value to the organisation? Whilst most Procurement functions have made great Figure 6: Correlation between SRM maturity and % cost reduction savings (direct spend) progress in terms of creating value for their organisations, our research indicates that momentum has somewhat 100 4.2% 5.6% 11.1% stagnated recently. In large part, this is because much Supplier relationship management maturity (%) 90 8.3% of the ‘low hanging fruit’ has already been harvested in 80 terms of cost savings, leverage and price. As a result, 33.3% Procurement functions will need to stretch to identify 70 and capitalise on opportunities to add value, while also 60 securing appropriate organisational investment to enable 70.8% 83.3% 90% 50 Procurement to develop into this more strategic role. 40 Our research indicates a direct link between an ability to 33.3% achieve greater cost savings and an overall maturity in 30 category management, strategic sourcing and SRM (see 20 figure 6). Indeed, those organisations that reported either 22.2% 10 ‘excellence’ or ‘leading’ maturity in these areas tended to 16.7% 11.1% 10% deliver a higher percentage of savings than their slightly 0 <1-2% 2-5% 5-8% >8% less mature peers. Direct cost reduction savings as a percentage of direct spend For example, in ‘mature’ Procurement functions, SRM Foundation 0-30 Established 31-60 is seen to provide a structured approach to contract Leading 61-80 Excellence 81-100 or service performance management that offers Procurement an opportunity to leverage the relationship and drive continuous incremental value to both the top Figure 7: Correlation between maturity in Category Management and bottom line. However, outside of the Manufacturing and Strategic Sourcing, and % cost reduction savings (direct spend) and Consumer Packaged Goods industries, our research 100 indicates that only around half of all Procurement 3.8% 5.3% 10.0% Supplier relationship management maturity (%) 90 11.5% 5.3% functions currently lead the SRM process within 22.2% their organisation. 80 As illustrated in figure 7, focus must also be placed 70 22.2% on category management and strategic sourcing. 60 Only four percent of Procurement functions claim to 61.5% 50 80.0% have achieved ‘excellence’ for direct spend – defined 84.2% as having a strategic place within the organisation as 40 33.4% a generator of value beyond merely savings through 30 competitive negotiations. Rather, the vast majority (64 percent) fell into the ‘established’ category, where 20 category management and strategic sourcing processes 10 23.1% 22.2% have been created, but were not fully recognised within 5.3% 10.0% 0 the organisation as potential sources of value. <1-2% 2-5% 5-8% >8% Direct cost reduction savings as a percentage of direct spend Foundation 0-30 Established 31-60 Leading 61-80 Excellence 81-100 © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 17. The Power of Procurement | 12 Our research indicates a direct link between cost savings and maturity in category management, strategic sourcing and SRM Demand management is another key lever of value imply a larger focus on negotiating commercial terms creation available to Procurement functions. But, as we rather than achieving specific functional requirements, see in figure 8, only 17 percent of respondents said that it is likely a result of Procurement either being brought they lead their organisation’s demand management into the process late in the business cycle, or not activities and more than a quarter admitted that they do being sufficiently engaged within the business in not participate in this activity at all. And whilst this may the first place. Figure 8: Level of involvement in Operational Demand Management activities 100 90 18% 18% 23% 24% 27% 80 36% 36% 36% 41% 70 60 Percentage 50 64% 69% 52% 54% 40 66% 46% 46% 64% 47% 30 Don't Participate 20 25% Participate 10 18% 18% 18% 22% 13% 12% 7% Lead 0 Financial Health Manufacturing Public Retail TMT & Transport ENR, Chems, Not-for- Services & CPG Sector Business & Logistics Pharma & Profit Organisations Services Infrastructure Sector 17% of Procurement functions lead demand management activities and 29% do not participate in this activity at all © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 18. 13 | The Power of Procurement Only 4% of respondents claimed to have achieved ‘excellence’ in strategic sourcing and category management for direct spend The other discipline critical to helping Procurement three-quarters of respondents suggested that they had functions add value is supply base management (see achieved a risk-based segmentation of suppliers and figure 9), where savings can often be achieved through realised a contract management database (or equivalent) approaches such as supply chain simplification, product that covered at least three-quarters of their direct and and service consolidation, or joint supplier / customer indirect spend, suggesting strong progress in this area innovation. On the more positive side, more than for many organisations. Figure 9: Degree of maturity in Supply Base Management (direct spend) Financial Services 50% 50% Health 25% 75% Manufacturing & CPG 15% 69% 8% 8% Public Sector Organisations 6% 94% Retail 67% 33% TMT & Business Services 8% 73% 15% 4% Transport & Logistics 100% ENR, Chems, Pharma & Infrastructure 12.5% 87.5% Not-for-Profit 100% 0 20 40 60 80 100 Level 1 – Foundation 0-30 Level 2 – Established 31-60 Level 3 – Leading 61-80 Level 4 – Excellence 81-100 Level 1 – Foundation 0 - 30 Level 2 – Established 31- 60 Level 3 – Leading 61- 80 Level 4 – Excellence 81-100 • Suppliers are qualified using a • Supplier performance • Contractual obligations are • Significant contracts and/or balanced set of criteria management is established tracked throughout the whole suppliers have active executive • Supplier performance and includes customer contract management life cycle level involvement measurement is limited to generated data • Supplier development • Collaboration with suppliers supplier generated data • Contract and/or supplier is an integral part of the occurs regularly and drives • Contract and supplier specific reviews are held periodically organisation’s supply base tangible additional value from interventions are reactive against a defined agenda management strategy the relationship • Supplier management • The supply base management activities lack formal processes strategy is defined for delivery • Supplier performance • Significant contracts and/or management includes a suppliers are identified using a commercial element and is risk-based evaluation linked to the award of future contracts; poor performance is escalated in a controlled manner to executive level and leads to exit over time © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 19. The Power of Procurement | 14 KPMG VIEWPOINT Clearly, Procurement recognition and investment in the role of strategic Procurement is essential in enabling the function to functions will need to place renewed deliver a greater contribution to the business. That said, the data also demonstrates that many focus on building capacity in a number of key disciplines if they hope to deliver greater value to organisations are progressing along a value creation their organisations. Across category management, journey. So whilst some organisations that achieved strategic sourcing, SRM, demand and supply base ‘excellence’ or ‘leading’ rankings in key areas reported management, our research suggests that significant a lower percentage of cost reduction savings, this opportunities still remain to drive sustainable bottom is more likely indicative of organisations that are line and top line value. well progressed along this journey rather than an unsophisticated Procurement function. This is also Some of the ‘heavy lifting’ in this regard will fall on the the case for certain sectors (such as Retail) where the shoulders of Procurement, who will need to stretch supply market is largely inflationary. beyond savings to become a centre of value creation throughout the organisation. Executives will also need Similarly, a number of respondents to our survey to play a part. Poor results in category management, reported achieving relatively high cost savings for example, often reflects a lack of understanding on while at a ‘foundation’ or ‘established’ level of maturity the part of the executives who – without an immediate in the core processes, indicating the reaping of low need to drive out costs – may not see the full value in hanging fruit. category management. Indeed, a wider organisational The Evolution of Supply Chain Finance access to rebates, but the fees charged by card providers can make it an expensive option for As capital becomes increasingly dear, many the supplier. Procurement organisations are starting to explore innovative Supply Chain Finance models aimed at In buyer-driven receivables models, a company that freeing up working capital and ensuring productive has a good credit standing sets up an arrangement relationships with key suppliers. with a bank to provide funding to the company’s suppliers. The programme allows suppliers to sell or There are various structures of Supply Chain Finance discount their receivables from their sales invoices programmes: and get immediate cash payments. The discount rate • Supplier-driven programmes (or Receivables depends on the credit rating of the buyer rather than Financing); the supplier. The buyer has the benefit of an enhanced relationship with its suppliers and, through helping the • Inventory Finance; supplier gain funding, is reducing risk within its own • Purchasing Cards, and supply chain. Appropriate IT systems and effective communication between parties is critical to enable • Buyer-driven programmes. this type of programme. In supplier-driven programmes, suppliers ‘sell’ their More recently, buyer-driven payables programmes receivables to a bank in exchange for a fee (typically have emerged whereby the buyer pays early in return in the range of 2-4 percent). In return, the supplier for early payment discounts from suppliers. In some is immediately advanced 80 percent of their invoice cases, buyers arrange a preferred rate with a bank value, thereby providing instant access to working which is used to settle invoices within a shortened capital. However, the model is often considered to be timeframe. However, buyers with strong balance sheets expensive for suppliers and costs are generally added may consider funding the mechanism themselves, into the price offered to buyers. essentially allowing the buyer to turn cash into With inventory financing, suppliers own stock held additional revenue. The model is considered to be a on the buyer organisation’s site until the buyer uses fairly straightforward but innovative option that provides it. While this means that less of the buyer’s cash a win-win situation for both buyers and sellers. is tied up in stock, it can lead to increased cost of Selecting the appropriate model will depend on the goods. Purchasing cards can be an excellent tool for specific drivers and circumstances of an organisation, consolidating low spend transactions and can provide as well as the internal capability to deliver. KPMG formed part of the Supply Chain Finance working group, chaired by The Association of Corporate Treasurers, which reviewed the supply chain finance market in 2010. The report of this working group can be found at www.treasurers.org/scf © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 20. 15 | The Power of Procurement 1.3 CENTRING ON VALUE Does a centralised Procurement operating model provide better value and performance to the organisation? As the global business landscape becomes increasingly Our research demonstrates that the majority of competitive and complex, many organisations are organisations around the world now subscribe to a more adjusting their Procurement operating models to achieve centralised operating model (figure 10), enabling businesses greater value creation and operational performance. to leverage their buying power across the globe, gain greater However, over the long-term, few organisations regularly control of their spend and build core standard business review their operating models or make the necessary processes to drive greater consistency and value from adjustments to continuously ensure that Procurement Procurement. It is not surprising, therefore, that centralised is integrated into the business and delivering increasing organisations tended to report the greatest value from a cost levels of value. savings perspective (as shown in figure 11). Figure 10a: Percentage of spend managed by various operating models (direct spend) 100 90 80 Financial Services 70 Health Percentage in sector 60 Manufacturing & CPG 50 Public Sector Organisations 40 Retail 30 TMT & Business Services 20 Transport & Logistics 10 ENR, Chems, Pharma & Infrastructure 0 Not-for-Profit Level 1 – foundation Level 2 – established Level 3 – leading Level 4 – excellence (90%-100% decentralised) (50%-89% decentralised) (1%-49% decentralised) (centralised) Maturity level Figure 10b: Percentage of spend managed by various operating models (indirect spend) 100 90 80 Financial Services 70 Health Percentage in sector 60 Manufacturing & CPG 50 Public Sector Organisations 40 Retail 30 TMT & Business Services 20 Transport & Logistics 10 ENR, Chems, Pharma & Infrastructure 0 Not-for-Profit Level 1 – foundation Level 2 – established Level 3 – leading Level 4 – excellence (90%-100% decentralised) (50%-89% decentralised) (1%-49% decentralised) (centralised) Maturity level © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 21. The Power of Procurement | 16 Half of all respondents indicated that they had adopted either a centralised or centre-led operating model Figure 11a: Average cost reduction savings for various Figure 11b: Average cost reduction savings for various operating models (direct spend) operating models (indirect spend) 10 10 9 9 8 8 7 7 6 6 % cost saving % cost saving 5 5 9.5% 4 4 3 3 6.3% 5.9% 2 4.3% 4.4% 2 3.7% 3.2% 3.5% 1 1 0 0 Direct – Direct – Direct – Direct – Indirect – Indirect – Indirect – Indirect – Centre-led Decentralised Centralised Hybrid Centre-led Decentralised Centralised Hybrid Centralised and centre-led functions report the highest levels of cost reduction and spend under management © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.
  • 22. 17 | The Power of Procurement The centralisation of Procurement also seems to help Interestingly our research indicates a clear correlation organisations deliver greater value beyond cost savings. between operating models and the maturity of For example, as figure 12 illustrates, centralised models Procurement’s indirect category management and tend to achieve greater strategic focus and demonstrate strategic sourcing capabilities (figure 13). For example, a higher degree of influence over spend, which not only those with decentralised operating models tended to cuts costs and results in better category management, report ‘foundation’ maturity in this area, characterised but also results in a higher profile for Procurement across by poor compliance and a lack of integration within the the organisation. organisation leading to sporadic utilisation. In comparison, organisations operating under more At the same time, those with more centralised or centre- decentralised models typically report an impact on led operating models tended to exhibit more ‘excellence’ their ability to maximise value through activities such in category management, largely the result of achieving as supply base consolidation, increasing spend under a high level of consistency by having all Procurement management, or capturing efficiencies and savings. operations managed from a single location. In these So while a decentralised model may be preferable cases, respondents report having processes that are for organisations facing unique local requirements, mandated and which are widely viewed as a generator of organisational considerations or close supplier value throughout the organisation. relationships, this research clearly demonstrates that it is much less conducive to driving value in the long-term than more centralised models. Figure 12a: Average spend under management for various Figure 12b: Average spend under management for various operating models (direct spend) operating models (indirect spend) 80 80 70 70 60 60 % spend under management % spend under management 50 50 40 40 74% 74% 71% 69% 30 30 53% 51% 50% 52% 20 20 10 10 0 0 Centre-led Decentralised Centralised Hybrid Centre-led Decentralised Centralised Hybrid © 2012 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated. All rights reserved.