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African Entrepreneurship in Global Contexts




       FOSTERING ENTREPRENEURSHIP
      EDUCATION IN SOUTH AFRICA: THE
    ROLE OF SECTOR EDUCATION TRAINING
            AUTHORITIES (SETA)

                    Kachesa E Bbenkele1 and Alain A. Ndedi2
                                 University of Johannesburg, South Africa


          Abstract: Programmes which aim at developing entrepreneurship are numerous
          in South Africa but tangible results are difficult to see, if any, as unemployment
          is still high. The reasons are twofold: either there are not many new enterprises
          that are being created or there is insufficient growth that is taking place within
          existing enterprises.
          The present study investigates some of the interventions which have been
          introduced by the South African government through its various agencies to
          support entrepreneurship and points out the challenges they face, namely
          policy development, operational and pedagogic impediments. A simple model
          is suggested for development of entrepreneurship training and suggests roles
          to be played by the Sector Education Training Authorities (SETAs) and other
          development agencies.
          Keywords: Entrepreneurship Education, South Africa, Employment.




                INTRODUCTION                             contribute to economic development has
                                                         been widely recognised.
The interdependence of economic develop-
ment and socio-political change is generally                However, Orford Herrington and Wood
recognized by social scientists (Adelman and             (2004) caution that though this is a widely
Morris, 1965). Entrepreneurship is consid-               held desire, entrepreneurship is poorly un-
ered to be an important mechanism for eco-               derstood. This poor understanding is also
nomic development through employment,                    from the fact that the “animal” usually re-
innovation, and welfare effects (Wennekers               ferred to as the entrepreneur, is more com-
and Thurik, 1999; Baumol, 2002). The im-                 plex that the way described by the classical
portance of developing entrepreneurship to               economists like Schumpeter (1931, 1934)

1
 K. E. Bbenkele is HOD of Entrepreneurship at the University of Johannesburg, ZA, Email: ebbenkele@uj.ac.za
2
 A. A. Ndedi is a lecturer at the Department of Entrepreneurship, University of Johannesburg, ZA,
Email: Ndedi.alain@gmail.com
Copyright © 2010 WASD
                                                     1
2                              Kachesa E Bbenkele and Alain A. Ndedi


    who saw him as a person who does things           in developing entrepreneurship in South
    “that are not generally done in the ordinary      Africa. The policies and strategies used are
    course of business routine. He is an ideas        discussed and an approach suggested. The
    man and a man of action who possesses the         value of the paper is in guiding policy mak-
    ability to inspire others and who does not        ers on how best to build entrepreneurship
    accept the boundaries of structured situa-        in South Africa for the needed contribution
    tions, the creative destructor”. Say (1803;       to economic growth.
    1996) furthered the work of Schumpeter
    and distinguished the entrepreneur and the
    capitalist and further linked the entrepre-
    neurs and saw them as agents of change.               THE THOERETICAL FRAMEWORK

        De Vries (1977) describes the entrepre-       If entrepreneurship is understood to be
    neur as “an individual often inconsistent         based on the needed behavioural patterns
    and confused about his motives, desires and       which are influenced by social, economic
    wishes, a person under a lot of stress who of-    and psychodynamic forces, any attempts
    ten upsets us by his or her seemingly ‘irratio-   aimed at supporting entrepreneurs should
    nal’ impulsive activities”. This positioning      recognize these forces and develop effective
    is behavioural and useful when we consider        interventions to increase the total entrepre-
    efforts aimed at supporting and developing        neurial activity in South Africa. Orford et
    entrepreneurs. This also suggests the diffi-      al (2004) in their Global Monitor Report
    cult of providing assistance or support to        define entrepreneurial activity as the rate
    entrepreneurs. Indeed, many countries have        at which a nation creates new businesses.
    been implementing many programmes and             There are many reasons motivating this pos-
    spending a lot of money is establishing insti-    ture is multiple. Although most individuals
    tutions around this and no tangible benefits      are pulled into entrepreneurial activity be-
    have been realised by many.                       cause of opportunity recognition, others are
                                                      pushed into entrepreneurship because they
        In simple terms, Antonites (2003) de-         have no other means of making a living and
    fines an entrepreneur as an individual with       are unemployed. For those who are pulled
    the potential to create a vision from virtu-      to entrepreneurship, two major drivers of
    ally nothing. Timmons (1994, 7) regards the       opportunity entrepreneurship can be identi-
    process of entrepreneurship as follows:           fied: those who are pulled primarily because
                                                      they desire independence, and those who
       Entrepreneurship is creating and build-        are primarily pulled to entrepreneurship
    ing something of value from practically           because they want to increase their income
    nothing; a human creative act. It involves        as compared to, for instance, being an em-
    finding personal energy by initiating and         ployee. The remaining share includes peo-
    building an enterprise or organisation, rath-     ple who maintain that they have no other
    er than by just watching, analyzing, or de-       way of earning a living (necessity-motivated
    scribing one. It requires vision and passion,     entrepreneurs) and people who became in-
    commitment, and motivation to transmit            volved in entrepreneurial activity primarily
    this vision to other stakeholders.                to maintain their income.

      This chapter investigates the challenges           The Total Entrepreneurial Activity index
    which government and other agencies face          (TEA) for South Africa was 5.4% in 2004
Fostering entrepreneurship education in south africa                        3


and this placed it in the 24th position out of   seize and take advantage of opportunities,
the 34 countries in the GEM studies. This        searching for and managing resources so as
is lower than the ETA of other developing        to transform opportunities into successful
countries. However, the creation of new          business”. This understanding describes
business should not be overemphasised as         the entrepreneurs as a sophisticated per-
not all businesses which are created survive     son and aptly supported by higher levels
and grow for them to contribute to national      of thinking which only education can
economic development through wealth cre-         provide.
ation. What the TEA index reveals is the
low level of creation of new enterprises in          However, the later works of Filion (1991)
South Africa. For more entrepreneurs to be       did not help much as describing the entre-
developed there is a need to deal with the       preneur as a complexity animal. He takes a
three forces mentioned above which influ-        system approach and looks at an entrepre-
ence entrepreneurial behaviour through ef-       neur as, “...someone who imagines, develops
fective training interventions.                  and realizes visions”, a person who defines
                                                 contexts. From this underpinning emerged
    This section explores the theories which     the school of thought which looked at entre-
underpin entrepreneurial education and           preneurial development as a process of pre-
development approaches necessary to deal         paring someone to develop higher cognitive
with the complex personality of the entre-       skills to be able to design contexts. Hence, it
preneur which if effective would lead to         is argued that entrepreneurial education is
increased creation of new enterprises and        important as it equips one with a feeling of
their growth. Education theories are used        autonomy, independence or self confidence
here because there is a need to change the       which are all important aspects in starting
attitude and out look of people in society       a business.
for entrepreneurial activities to take place,
and has the potential to do this education          Apparently, the apartheid educational
if done correctly. This is supported by the      policies did not allow this to take place es-
Shay and Wood (2005) when they assert            pecially amongst Africans. The legacy still
that, “The education system plays an im-         seems to linger on thirteen years after the
portant role in developing entrepreneurial       new political dispensation. The work of
skills and sharing attitudes in several ways”.   Shay and Wood (2004) supports this when
                                                 they report that “The proportion of young
    This is also supported in the work on the    people in South Africa who believe they
concept of entrepreneur by Dolabela (2000)       have the skills to start a new business is sig-
who define it as “ a state of being – a life-    nificantly lower than that in other develop-
style, … a way of thinking, an orientation       ing countries like Argentina etc.”
towards innovation and a capacity to pro-
duce changes in one self, the environment           The various definitions point out the
and the means of seeking self actualization,     complexity of an entrepreneur and the
including reaction patterns to ambiguities       fact that entrepreneurship can be learned
and uncertainties”.                              and its development in a country like
                                                 South Africa can be supported. It is how
  Other authors like Timmons (2004) and          this learning is conducted and the nature
Shane (2005) have described an entrepre-         of the support structures which will de-
neur as some one who is able to identify,        termine impact made in the creation of
4                              Kachesa E Bbenkele and Alain A. Ndedi


    entrepreneurship. The following section de-        concerning what must be done to establish
    velops entrepreneurship education.                 a new enterprise, and how to be successful
                                                       in developing an idea into a practical, goal-
           Entrepreneurial Education                   oriented enterprise.

    Entrepreneurship education seeks to pro-               According to ODEP (2009), in order to
    vide students with the knowledge, skills and       be able to concentrate on the objectives of
    motivation to encourage entrepreneurial            entrepreneurship in the education system,
    success in a variety of settings. A strategy for   there are four factors that apply to all levels
    entrepreneurship in education is a strategy to     of the education system:
    strengthen the individual’s ability to see and
    exploit opportunities in an economic, so-          1. Entrepreneurship as an integrated part
    cial and cultural context. Entrepreneurship           of instruction: Entrepreneurship must be
    in education includes development both                defined as an objective in education, and
    of personal qualities and attitudes and of            be included in the instruction strategy.
    formal knowledge and skills, together these
                                                       2. Collaboration with the local community:
    two main elements will give pupils/students
                                                          Instruction in entrepreneurship requires
    competence in entrepreneurship. Personal
                                                          close collaboration between schools
    qualities and attitudes increase the prob-
                                                          and the local business and social sector.
    ability of a person seeing opportunities and
                                                          There is therefore a need for more arenas
    doing something about them. Work on en-
                                                          for contact between educational institu-
    trepreneurship in education must primarily
                                                          tions and various players in society. In
    place emphasis on development of personal
                                                          such arenas educational institutions and
    qualities and attitudes. In that way a basis is
                                                          the local social and business sectors will
    laid for later utilization of knowledge and
                                                          get to know one another better, and cul-
    skills in active value creation. Knowledge
                                                          tural barriers may be dismantled.
    and skills concerning what must be done to
    establish a new enterprise, and how to be             This will result in mutual benefit inas-
    successful in developing an idea into a prac-         much as it will increase the quality and
    tical, goal-oriented enterprise. (European            relevance of education and strengthen
    Commission, 2006)                                     recruitment to the local business sector
                                                          and development of competence.
        Entrepreneurship in education includes
                                                       3. Teachers’ competence: Teachers are im-
    development both of personal qualities
                                                          portant role models. A positive attitude
    and attitudes and of formal knowledge and
                                                          among young people in schools toward
    skills that will give students competence in
                                                          entrepreneurship, innovation and re-
    entrepreneurship. Personal qualities and at-
                                                          orientation requires that teachers have
    titudes increase the probability of a person
                                                          knowledge of this. It is therefore impor-
    seeing opportunities and doing something
                                                          tant to focus on entrepreneurship in
    to transform them into reality. Work on en-
                                                          teacher training, and also provide courses
    trepreneurship in education must primarily
                                                          in competence development to working
    place emphasis on development of personal
                                                          teachers.
    qualities and attitudes. In that way a basis
    is laid for later utilisation of knowledge         4. The attitudes of school-owners and
    and skills in active value creation. (Ndedi           school managers: School-owners must
    and Ijeoma, 2008) Knowledge and skills                follow up the focus on entrepreneurship
Fostering entrepreneurship education in south africa                      5


   in curricula and management docu-            period of time, many graduates in all fields
   ments, and build competence and in-          of study were not trained in entrepreneur-
   sight among school managers.                 ship. However, many universities are en-
                                                gaged in various programmes dealing to fill
It is important that educational institu-       this gap on training of potential entrepre-
tions are given legitimacy and motivation       neurs. The courses included entrepreneur-
to work on entrepreneurship. School man-        ship and small business management, inno-
agers must be able to follow up, encourage      vation and creativity, opportunity recogni-
and motivate teachers to be good role mod-      tion and business plans. These courses are
els and disseminators of knowledge. Both        aimed in developing and unleashing gradu-
school-owners and school managers must          ates’ expertise about entrepreneurship. As
take the initiative in collaborating with the   it has always emphasized in the case of US,
business sector and other agencies in the       the proliferation of entrepreneurs was as-
municipality. To successfully address un-       sociated with the emergence of centres and
employment across youth people, certain         higher education institutions specialised in
things need to be developed regarding the       entrepreneurship.
training of potential entrepreneurs through
tertiary institutions. Entrepreneurship             Henry, Hill and Leitch (2003: 12) point
education is a common course of study in        out that entrepreneurship training can com-
higher education settings. A wide variety of    plement the early stage awareness-raising
curricular approaches exist, though many        function of entrepreneurship education,
common elements are found across institu-       as it provides the more practical skills that
tions and settings. These texts and programs    entrepreneurs require when they are ready
must be structured to introduce the concept     to set up their business. Ladzani and Van
of entrepreneurship and provide hands-on        Vuuren (2002: 156) state that organisations
experience and working models for students      wishing to develop entrepreneurship educa-
to develop skills as entrepreneurs. The prin-   tion presuppose that the lack of training of
ciples of entrepreneurship must be consid-      entrepreneurs is the main reason for venture
ered valuable for students at all levels.       failure. In the same line, Pretorius, Nieman
                                                and Van Vuuren (2005: 424) add that the
   In response to the rapidly changing na-      transfer of the requisite knowledge and
tional landscape, not only of high unem-        skills is the easiest part of training and is
ployment but more generally of economic         incorporated in most training programmes
growth and job creation, entrepreneurship       on entrepreneurship. However, the behav-
is being increasingly emphasized as a criti-    iour to engage in the start-up process is what
cal resource. Timmons and Spinelli (2007)       really matters and is what is lacking in most
recognise that there is no substitute for ac-   entrepreneurship programmes.
tually starting a company, but it is possible
to expose students in all fields to many of        In summary, Entrepreneurship educa-
the vital issues and immerse them in key        tion seeks to prepare people, particularly
learning experiences through cases studies      youth, to be responsible, enterprising indi-
of successful entrepreneurs. Concerning         viduals who become entrepreneurs or en-
this point on students’ capacity building in    trepreneurial thinkers by immersing them
entrepreneurship, a multi-sectoriel policy,     in real life learning experiences where they
going from higher education institutions        can take risks, manage the results, and learn
to centres of training, is needed. For a long   from the outcomes (ODEP, 2009)
6                            Kachesa E Bbenkele and Alain A. Ndedi


           DATA AND METHODOLOGY                     presented and a suggestion made on a pos-
                                                    sible new approach.
    The approach used to collect data for the
    paper was two fold; first desk research was      Crucial activities for entrepreneurial
    conducted on selected work both local and                     development
    international in the area of entrepreneurial
    education. This was done to select a best       Before the various models are presented, a
    practice in education programmes aimed at       useful scenario to use in reviewing entrepre-
    developing entrepreneurs.                       neurial education programmes is suggested
                                                    by Janssen, Eeckhout and Gailly (2007).
       Review of critiques on the current train-    They use the model developed by Fayolle
    ing programmes in entrepreneurial educa-        (1999) model which identifies three critical
    tion was also conducted especially in the new   areas or stages crucial for entrepreneurial
    venture creation programme. Documents           development. These are identified as;
    from the department of labour were also
                                                    a. Mobilization programmes aimed at devel-
    used as a good resource to identify the work
                                                       oping the entrepreneurial spirit among
    being done by the Sector Education Training
                                                       budding entrepreneurs in society.
    Authorities and other government agencies.
    As expected, this source of information was     b. Entrepreneurial training programmes
    not very good in identifying problems faced        which aim at moulding intending en-
    so far as it was not critical.                     trepreneurs for the needed change in
                                                       entrepreneurial attitude and aptitude to
        The second source of information was           establish new ventures or develop new
    information collected from empirical inves-        ways of creating additional wealth in
    tigations on the impact made by the various        existing businesses. This is done mainly
    SETAs in supporting small, medium and              through educational programmes aimed
    micro enterprises (SME) levy payers in skills      at giving students skills and entrepre-
    development. The SETAs are not identified          neurial abilities.
    but whatever is mentioned is common to
                                                    c. Entrepreneurial support programmes
    many of them.
                                                       (ESPs) tend to select students who already
                                                       have a business opportunity to exploit
       In addition to the information from
                                                       and aim at giving personal assistance and
    SETAs, data is also used from impact assess-
                                                       advice to exploit the opportunity.
    ment studies conducted for the Department
    of Trade and Industry and Department of         This scenario is a useful typology for
    Science and Technology.                         developing entrepreneurship educational
                                                    programmes. However, their effectiveness
                                                    in South Africa requires that attention be
                     RESULTS                        emphasised to rekindle the needed entrepre-
                                                    neurial spirit, killed by apartheid policies es-
    This section first presents the interesting     pecially among blacks, which did not allow
    models which have been suggested in de-         blacks to owning and running businesses.
    veloping entrepreneurship and an analy-
    sis is made on how useful these could be           As a result of the historical past, Shay
    to South Africa. The current approaches         and Wood (2005) propose that the low rate
    in entrepreneurial development are then         of entrepreneurial activity in South Africa
Fostering entrepreneurship education in south africa                          7


is due to most South Africans not having a        and implemented in the early stages of the
“…belief in their own ability to start a busi-    entrepreneurial development process. If
ness…”. At this stage, it is suggested that ed-   this is not done a lot of students will be tak-
ucational programmes would need to open           en on board and will be eliminated in the
and change mindsets for students by provid-       later stages. If selection happens in the early
ing an environment where successful entre-        stages, it will save resources as efforts will be
preneurs receive wide recognition as is the       concentrated on people who want to take
present case of Mr. Richard Maphonya2 with        the entrepreneurial route. Further, support
his opening of the largest shopping centre in     would be concentrated on these.
the southern hemisphere based in Soweto.
                                                      The above suggests the need of consider-
   Davies (2004) concludes that “profes-          able efforts aimed at changing the attitude
sional or corporate careers are generally         of society toward entrepreneurship and
held in greater esteem than business own-         this is an aspect that can only be effectively
ership”. This emphasizes the importance of        changed through the proper positioning of
the first stage of mobilizing entrepreneur-       entrepreneurial development modules at
ship in South Africa.                             all educational levels in South Africa. The
                                                  model we propose in sections below will
   The second stage requirement is partly         deal with these aspects
explained from the conclusion made by
Davies (2004) above. This suggests that                  Interesting international
entrepreneurial training programmes es-             entrepreneurial education models
pecially in educational institutions should
be strong enough to make students have            The first model presented in this paper
dreams of owning businesses as opposed to         posits that the most useful way of providing
being employed. Currently there is a ten-         entrepreneurial education is to build indi-
dency for many faculties especially in the        viduals who are able to “dream and organize
sciences at universities to embrace this view     themselves to make their dreams come true”,
and hence not support the introduction            (Filion and Dolabela (2007). The process in-
of entrepreneurship skills training in their      volves fundamental approaches necessary to
programmes.                                       transform societal norms for entrepreneur-
                                                  ial development for members of society to
   Further, where some education institu-         portray autistic behaviours related to having
tions have entrepreneurships departments,         a collective, structuring and activity dreams
these have tended to attract students with        (see Filion and Dolabela (2007)).
low matric scores and these departments are
seen as departments of last resort. There is          In terms of classroom pedagogy students
a need to effectively position entrepreneur-      are asked two questions: What is your dream
ship programmes in a number of universities       in terms of what you want to become? What
in South Africa. This would suggest offering      is your project to make this dream come
unique programmes in building entrepre-           true? The entrepreneurial pedagogy meth-
neurs and not placing so much emphasis on         odology (EPM) is suggested by Filion and
numbers for the programmes to be offered.         Dolabela (2007, 24).

   The third point is that the identification        This model would be useful in the de-
of students should be a deliberate process        velopment of an entrepreneurial mindset
8                             Kachesa E Bbenkele and Alain A. Ndedi


    starting from primary schools to higher            Role of Sector Education Training
    institutions of learning. This approach                       Authorities
    would revolutionalize the way entrepre-
    neurship is taught and would make stu-           Entrepreneurship education in South Africa
    dents choose entrepreneurial careers as at-      has a number of players including all levels
    tractive as opposed to the low risk profes-      of education institutions. In particular the
    sional paths. This would be the beginning        government has attempted to readdress
    of developing an entrepreneurial spirit in       the low levels of entrepreneurship in the
    South Africa.                                    country by introducing entrepreneurship
                                                     to form part of Economic Management
       Another useful way of thinking of edu-        Sciences from grades three up to 9 in pri-
    cational programmes is the need for an           mary schools.
    interdisciplinary approach in the entrepre-
    neurial programmes suggested by Janssen             Shay and Wood (2005) report three
    et al (2007). Many universities education        problems in teaching entrepreneurship
    providers have used the multi disciplinary       programmes in schools. The first prob-
    approach where several disciplines are com-      lem relates to apathy and as a result many
    bined to broaden the scope of learners. On       schools do not include entrepreneurship
    the contrary, the interdisciplinary pedagogy     in their curricula. Secondly, they point out
    involves the opposite; it integrates disci-      that there is a paucity of suitable teachers
    plines. This is supported in the early works     who can teach entrepreneurship. It seems
    of Petrie (1992) and Campbell (1969) when        that entrepreneurship is regarded as an un-
    they argued that “…any interdisciplinary ap-     important teaching subject and not sought
    proach has to rely upon the disciplines in       after by students doing teacher training.
    order to ground its credibility”.                The last problem is that materials are not
                                                     available in many of the primary schools es-
       This model uses the principles of integra-    pecially those in the rural areas.
    tion, collaboration and synthesis which em-
    phasizes teacher, leaner, knowledge and pro-        The importance of the principles of inte-
    cesses pedagogy propounded by Houssaye           gration: teacher, leaner, knowledge and pro-
    (1993) to assist in developing entrepreneur-     cesses are put to test in the South African
    ship. This provides a better approach as it      education system. In particular the pro-
    considers the methodology used more than         cesses in managing the system would need
    the content.                                     serious considerations for education to be
                                                     an effective vehicle for the cultivation of an
       The significance of this approach in          entrepreneurial spirit among the youth in
    South Africa is important as a lot of ef-        South Africa.
    forts have been given to the development
    of entrepreneurial programmes like the new          Other important players in entrepre-
    venture creation programme. However, this        neurship education are universities, South
    has not been very successful as the processes    African Institute for Entrepreneurship and
    have been weak in the areas of the “doing as-    the Foundation for Enterprise and Business
    pect”, the after care aspects during the busi-   Development. In the GEM report of 2005,
    ness management and improvement stages           these business venture programmes are fa-
    and the processes usually poorly managed.        vourably reviewed.
Fostering entrepreneurship education in south africa                       9


    The larger challenge of skills training in      Further, many SETAs have identified the
South Africa rests with the SETAs. The ac-       support of small and medium enterprise
cepted role of SETAs is not usually seen as      levy payers as an important target group to
support developing entrepreneurship but to       assist in skills transfers. Again the common
address the skills problems inherited from       thinking is the technical skills for workers
the apartheid regime. It is only through the     and not entrepreneurial skills.
new venture creation learnerships that en-
trepreneurial training is seen to be sported        Table 1 above shows the typical training
by the SETAs. Further, the SETAs support         programmes in one of the SETAs. What
the SME levy payers to transfer shills but       is prominent to note is the wide range of
little, if any, entrepreneurial development is   programmes offered. This paper argues
seems to be done.                                that entrepreneurial education should be
                                                 underpinned in the learnerships and the
   The National Skills Development               structured learning programmes offered by
Strategy (NSDS) was drafted by the               SETAs. To some extent new venture cre-
Department of Labour to guide the efforts        ation has been used by the SETAs on a pilot
of government in addressing the human            basis with no encouraging results and yet
resource capacity problems inherited from        the Global Enterprise Monitor reports suc-
the apartheid regime. The mission of the         cess in the new venture programmes used at
NSDS is,                                         schools developed by SAIE and FEBDEV.

   “To equip South Africa (ns) with the skills      In terms of challenges faced in implement-
   to succeed in the global market and to of-    ing the skills development programmes, the
   fer opportunities to individuals and com-     results show a number of issues raised as fol-
   munities for self-advancement to enable       lows below.
   them to play a productive role in society”.
   This entails that people in places of work    •	 Forty	 two	 percent	 saw	 no	 challenges	 in	
   contribute to and make their own deci-           implementing skills development pro-
   sions about their place of work. This in         grammes
   essence should be regarded as building in-
                                                 •	 Fifteen	 percent	 mention	 cost	 factors	 as	
   trapreneurship and entrepreneurs within
                                                    an impediment. These costs related to
   South African companies.
                                                    training staff who would then leave the
                                                    firm or become too expensive to retain;
    This paper posits that the SETAs have
                                                    too small to do training (time) and to
tended to regard skills training to mean
                                                    bear the administrative burdens.
technical training for workers. This blurs
their focus as being facilitators to make        •	 With	 industry	 manuals	 not	 available,	
South African enterprises be more pro-              firms are not sure of courses to put staff
ductive and being more competitive in the           on. It was also pointed that some of the
global village. This would not happen if the        unit standards are not applicable to the
entrepreneurs do not receive the appropri-          industry. (11%)
ate receive inappropriate to start, maintain
and grow their enterprises. Entrepreneurial      •	 The	 third	 problem	 was	 mentioned	 by	
education should be encouraged and open-            9% of the firms who felt that the bad
ly supported by SETAs.                              communication with the SETA made it
10                              Kachesa E Bbenkele and Alain A. Ndedi


 Table 1     Common Skills Programmes offered
     Work Skills Programme               Learnerships                    Structured Learning
     General skills                      General skills                  General skills
     Sales training                      TTI programme                   Management & strategic
                                                                         management courses
     Supply chain management             Sales training                  Book keeping and financial
                                                                         management
     Customer service                    General travel and business     HR, LLB, B. Com
                                         travel
     Induction training                  Performance management          Induction courses
     Telephone techniques                Process skills                  In all functional areas, IT,
                                                                         Excel etc
     Security                            Computer training               Presentation skills
     Policies and procedures training    Health and occupation and       Customer care, business
                                         safety                          awareness
     Industrial relations and            HIV/AIDS awareness              ABET
     supervisory skills
     Health and safety and HIV/AIDS                                      Management development
                                                                         courses, industrial relations
     Motivational training                                               Supervisory training
     Specific skills                     Specific skills                 Specific skills
     Accommodation services              Chef and customer care          Waiter programmes
     provision and house keeping
     Food preparation and front office   Waiter training                 Semi skilled kitchen course
     Waiter training                     Technical training in           Hotel management, cooking
                                         cookery, Hospitality, Food,
                                         drink and Beverage services
     Computerised reservation systems    Accommodation services          Tourism courses
     like Galileo, Amadeus
     Specific product training                                           Occupational Health and
                                                                         Safety
     Green keeping, technical                                            Child minding
     Driving



      difficult to know areas to target for skills        Other issues which emerge as challenges in-
      development.                                        clude the following:
 •	 Seven	 percent	 reported	 that	 trainees	 in	         •	 The	level	of	structured	industry	training	
    cases are not interested to be trained                   is low in South Africa as compared to the
                                                             other trading partners
 •	 Six	 percent	 mentioned	 problems	 of	
    company culture, impact of HIV/AIDS,                  •	 Expenditure	 on	 skills	 development	 in	
    lack of management support, organiza-                    the critical sectors, which promise future
    tional demands and cultural issues as                    growth and employment, is low, especial-
    problems.                                                ly among the SMEs.
Fostering entrepreneurship education in south africa                       11


•	 In	most	industries	training	has	remained	     programmes. Without this, phase two be-
   very informal and at a very superficial       comes a problem to implement. All skills
   level, with most lower level workers not      development efforts by levy payers, includ-
   empowered. This trend will need to be         ing government departments, need to im-
   addressed as it perpetuates the apartheid     plement ABET as the first priority. SETAs
   legacy.                                       have a role to play in this regard and their
                                                 efforts should be continued and enhanced.
•	 There	 is	 a	 failure	 by	 many	 companies	
   especially SMEs to recognize the impor-
                                                     Further, the role of mobilization will
   tance of training within the immediate
                                                 have to be performed by the SETAs to en-
   and external environment for training
                                                 sure that the right entrepreneurial mindset
   to be integrated in company strategic
                                                 is created among levy payers. Most impor-
   objectives.
                                                 tant is to re position the support to levy pay-
•	 There	is	a	shortage	of	high	quality	man-      ers to give prominence to entrepreneurial
   agement                                       skills transfer as opposed to technical skills
                                                 training offered to workers only.
•	 Skills	 development	 programmes	 do	 not	
   seem to be demand driven, i.e. taking
                                                    To support the SETAs, the education
   place within a job related framework
                                                 system at all levels needs to be supported so
•	 Some	of	the	training	programmes	are	ill	      that entrepreneurial education receives the
   conceived and too short for the desired       desired status for materials to be supplied
   impact                                        and teachers trained as content and process
                                                 managers. Later, we shall argue for partner-
•	 Entrepreneurial	training	has	always	been	
                                                 ships to be established between SETAs and
   sacrificed for technical training
                                                 educational institutions including public
•	 Women	 and	 the	 physically	 challenged	      and private; a strategy which is long over due.
   continue to be marginalized.                  This will require that the SETAs operate in
                                                 an effective business manner in this part-
  Mobilization: Developing culture of            nership. The current problems identified
dreamers and using entrepreneurship              in terms of capacity and operational prob-
            to meet dreams.                      lems need to be ironed out (Department of
                                                 Labour (2006)).
The first stage involves the creation of the
right mind set for the development of en-          From being dreamers to visioning
trepreneurship in South Africa. We call this                 the dreams
the ontology stage in that it aims at defin-
ing the desired state of being by members        The second phase is more concerned with
of society. This will involve developing the     epistemology, that is, the content of impart-
entrepreneurial dreams and defining how          ing entrepreneurial skills through the use
these will be achieved through well articu-      of appropriate methodologies. Two revolu-
lated entrepreneurial activities.                tionary methodologies are suggested, first
                                                 the integration paradigm and the EPM. If
   This stage will also require the cultiva-     these methodologies are recommended the
tion of fertile ground for the development       educational institutions and SETAs through
of entrepreneurs through conceited Adult         learnerships, skills to support behaviour for
Basic Education and Training (ABET)              dream realization, support knowledge pillars
12                         Kachesa E Bbenkele and Alain A. Ndedi


 erected from various disciplines to mould        interventions, they were left alone and could
 the entrepreneurial students to be able to       not consult any one when problems arose
 know what to do and learn through doing          and in most situations this made them to
 thereby being able to hoard experience.          revert back to the old way of doing things.

    The SETA learnerships are best suited            It is recommended that the SETAs
 for this stage and the suggested role is for     closely work with other government agen-
 them to move closer and partner with levy        cies for an effective roll out of entrepre-
 payers for market driven learnerships to be      neurial support services. These govern-
 implemented. Most importantly, epistemol-        ment agencies would include the Small
 ogy would suggest that attention be paid to      Enterprise Development Agency, Khula
 the trainers, selection of learners, providing   and the South Micro Finance Fund, the
 the right knowledge and being able to man-       Industrial Development Agency, National
 age the process. This is a big challenge for     Empowerment Fund, Umusobomvu Youth
 the SETAs and effective strategies are need-     Fund, the local government economic de-
 ed through joint design processes where a        velopment agencies like Gauteng Enter-
 few selected partners are used for consulta-     prise Propeller, Ethekwini Local Business
 tions to develop process that will work.         Development Service Agency etc.

     Continued effective support services
             for entrepreneurs                         SUMMARY AND CONCLUSIONS

 The above stages point out that entrepre-                   Recommendations
 neurship can be learned and useful meth-
 ods are needed and these are suggested. The      Therefore, the real challenge is to build
 tendency of government departments to            inter-disciplinary approaches, making en-
 stick to old methods of doing things is a far    trepreneurship education accessible to all
 cry for needed social intrapreneurship. This     students, and where appropriate creating
 will entail that government officers be inno-    teams for the development and exploitation
 vate to find new and better ways of meeting      of business ideas, mixing students from eco-
 their noble objectives, in this case develop-    nomic and business studies with students
 ing entrepreneurs in South Africa.               from other faculties and with different
                                                  backgrounds.
    This stage posits that the new entrepre-
 neurial “animal” should not be left alone           Innovation and effectiveness stem pri-
 in a hostile business environment. There         marily from action-oriented and student-
 is a need of support services in access to       inclusive teaching forms, teaching students
 finance for short, medium and long term          “how to” so that they can understand the
 capital gearing, technology transfer to im-      more theoretical aspects more easily, in-
 prove quality of products, market linkages       volving students heavily and actively in the
 and development to tap bigger and better         learning process, and involving “outsiders”
 local and export markets and the continued       in the learning process. The people doing
 coaching and counselling to ensue that the       the teaching should be to some extent en-
 acquired knowledge achieves grounded in-         trepreneurs themselves, building their input
 tegrity. Many times, learners have reported      on real-life experience. Crossing the bound-
 that after effective SETA supported training     ary of the university and the world outside
Fostering entrepreneurship education in south africa                     13


is one of the reasons why such teaching is       to economic development. Most of
often experienced by the students as very        these countries still face unemployment
different from the traditional teaching expe-    problems.
rience in higher education.
                                                    This study has explored the nature of en-
   Professors should have a background in        trepreneurial development by first looking at
academia, and recent experience in busi-         the complexity of the unit of analysis entre-
ness, such as in consulting for, or initiat-     preneurship. This complexity on the nature
ing, entrepreneurial initiatives. Ideally they   of things to be done in entrepreneurships
should maintain strong personal links with       has suggested the need for well designed en-
the business sector. The best professors are     trepreneurial development efforts.
teachers who have the required teaching
competences as well as real professional             An appropriate scheme of what needs
experience in the private sector. For those      to be done has been suggested in terms of
with no experience in the private sector,        cultivating an entrepreneurial spirit pro-
specific teaching modules should be inte-        viding training and concentrating efforts
grated into the curriculum of future profes-     on supporting the growth of the new ven-
sors, such as “How to devise and teach a         tures. Most appropriate institutions and
case study”.                                     what needs to be concentrated on have
                                                 been identified in the suggested model. In
 Supporting students’ business ideas             universities, courses in entrepreneurship
                                                 must be implemented at all levels and in
A distinction needs to be made between           all fields. The course “entrepreneurship”
awareness raising and education, and ac-         focusing on the management of creativ-
tual business support. This Report focuses       ity and innovation develops the nature of
primarily on building awareness and on           creativity and innovation, and how entre-
offering education programmes, courses           preneurship involves the ability to iden-
and activities. The emphasis is on creating      tify market opportunity based on new
the entrepreneurial mindsets and capacity.       ideas. The course may assist the student
Support for university spin-offs is a vast and   to recognise any opportunity around him.
complex issue, for which a specific Expert       However, the course on Entrepreneurship
Group would need to be created. Moreover,        and New Venture Creation are intended
the concept of innovative spin-offs is not       to build personal appreciation for the chal-
particularly relevant for businesses started     lenges and rewards of entrepreneurship;
by students, who do not have formal links        and to foster continued development of
with the university. It seems therefore more     venture ideas, suitable as career entry op-
appropriate to speak of innovative, knowl-       tions or for investments. (Löwegren, 2006)
edge-based businesses launched by students       A social sciences or engineering student
and university graduates. Such students          needs the same entrepreneurial skills that
would benefit from dedicated advisory and        the business student; the same with the
support programmes.                              medical doctor student. A business plan
                                                 is needed to open a clinic or a law firm.
    Efforts of increasing entrepreneurial ac-    An opportunity recognition is not there for
tivity in most African developed countries       only business students, but to all those who
have not used appropriate methods to re-         are willing to embark in any entrepreneur-
alize the contribution of entrepreneurship       ial activities.
14                             Kachesa E Bbenkele and Alain A. Ndedi


    This chapter concludes that South                   Davies, T (2004), Developing a nation of
 Africa has established well intentioned                  entrepreneurs: The Venture Creation
 government departments and agencies.                     Learnership Model, Research Monograph
                                                          Series, Book 1, NASRA and Services SETA.
 However, very little coordination has
 taken place and worse is the fact that en-             De Vries, K (1997): The Entrepreneurial
 trepreneurial development has been over-                 personality: a person at the crossroads,
 shadowed by skills developed. If the skills              Journal of Management Studies,
                                                          Volume/Issue 14; 1 page 36.
 development programmes had succeeded
 in the first phase of the National Skills              European Commission. (2006). Fostering
 Development Plan, South Africa would                     Entrepreneurial Mindsets through Education and
 have a cadre of highly skilled people with               Learning. Oslo, 26 - 27 October 2006 Final
                                                          proceedings.
 few people to drive the enterprises.
                                                        European Commission Enterprise and Industry
    This study concludes that the SETAs                   (ECEI). 2008. Entrepreneurship in higher
 need to re-examine their role to take up                 education, especially within non-business
                                                          studies Final Report of the Expert Group
 the challenge of developing entrepreneurs
                                                          Enterprise and Industry. March 2008.
 and collaborating with other government                  Promotion of SMEs competitiveness
 departments to provide the needed support
 services. The erection of Silos around gov-            Filion, L (1991), Visions and relations:
                                                           elements of an entrepreneurial metamodel,
 ernment departments has done more harm
                                                           International Small Business Journal, 9 (2),
 than good for entrepreneurs.                              26-40.

     A model has been suggested for an inte-            Filion, L and Dolabela, F (2007), the making
                                                           of a revolution in Brazil; the introduction of
 grated approach to be used by government
                                                           entrepreneurial pedagogy in early stages of
 at each of the stages. For this model to work             education,: In Fayolle, A (2007) Ed, Handbook
 a coordinating committee has to be estab-                 of research in entrepreneurship education,
 lished to ensure alignment of programmes                  volume 2, Edward Edgar Publishing, UK
 to reduce duplication.
                                                        Henry, C., Hill, F. and Leitch, C. (2003)
                                                          Entrepreneurship Education and Training.
                                                          Aldershot: Ashgate Publishing

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Entrepreneurship Education in SETA

  • 1. African Entrepreneurship in Global Contexts FOSTERING ENTREPRENEURSHIP EDUCATION IN SOUTH AFRICA: THE ROLE OF SECTOR EDUCATION TRAINING AUTHORITIES (SETA) Kachesa E Bbenkele1 and Alain A. Ndedi2 University of Johannesburg, South Africa Abstract: Programmes which aim at developing entrepreneurship are numerous in South Africa but tangible results are difficult to see, if any, as unemployment is still high. The reasons are twofold: either there are not many new enterprises that are being created or there is insufficient growth that is taking place within existing enterprises. The present study investigates some of the interventions which have been introduced by the South African government through its various agencies to support entrepreneurship and points out the challenges they face, namely policy development, operational and pedagogic impediments. A simple model is suggested for development of entrepreneurship training and suggests roles to be played by the Sector Education Training Authorities (SETAs) and other development agencies. Keywords: Entrepreneurship Education, South Africa, Employment. INTRODUCTION contribute to economic development has been widely recognised. The interdependence of economic develop- ment and socio-political change is generally However, Orford Herrington and Wood recognized by social scientists (Adelman and (2004) caution that though this is a widely Morris, 1965). Entrepreneurship is consid- held desire, entrepreneurship is poorly un- ered to be an important mechanism for eco- derstood. This poor understanding is also nomic development through employment, from the fact that the “animal” usually re- innovation, and welfare effects (Wennekers ferred to as the entrepreneur, is more com- and Thurik, 1999; Baumol, 2002). The im- plex that the way described by the classical portance of developing entrepreneurship to economists like Schumpeter (1931, 1934) 1 K. E. Bbenkele is HOD of Entrepreneurship at the University of Johannesburg, ZA, Email: ebbenkele@uj.ac.za 2 A. A. Ndedi is a lecturer at the Department of Entrepreneurship, University of Johannesburg, ZA, Email: Ndedi.alain@gmail.com Copyright © 2010 WASD 1
  • 2. 2 Kachesa E Bbenkele and Alain A. Ndedi who saw him as a person who does things in developing entrepreneurship in South “that are not generally done in the ordinary Africa. The policies and strategies used are course of business routine. He is an ideas discussed and an approach suggested. The man and a man of action who possesses the value of the paper is in guiding policy mak- ability to inspire others and who does not ers on how best to build entrepreneurship accept the boundaries of structured situa- in South Africa for the needed contribution tions, the creative destructor”. Say (1803; to economic growth. 1996) furthered the work of Schumpeter and distinguished the entrepreneur and the capitalist and further linked the entrepre- neurs and saw them as agents of change. THE THOERETICAL FRAMEWORK De Vries (1977) describes the entrepre- If entrepreneurship is understood to be neur as “an individual often inconsistent based on the needed behavioural patterns and confused about his motives, desires and which are influenced by social, economic wishes, a person under a lot of stress who of- and psychodynamic forces, any attempts ten upsets us by his or her seemingly ‘irratio- aimed at supporting entrepreneurs should nal’ impulsive activities”. This positioning recognize these forces and develop effective is behavioural and useful when we consider interventions to increase the total entrepre- efforts aimed at supporting and developing neurial activity in South Africa. Orford et entrepreneurs. This also suggests the diffi- al (2004) in their Global Monitor Report cult of providing assistance or support to define entrepreneurial activity as the rate entrepreneurs. Indeed, many countries have at which a nation creates new businesses. been implementing many programmes and There are many reasons motivating this pos- spending a lot of money is establishing insti- ture is multiple. Although most individuals tutions around this and no tangible benefits are pulled into entrepreneurial activity be- have been realised by many. cause of opportunity recognition, others are pushed into entrepreneurship because they In simple terms, Antonites (2003) de- have no other means of making a living and fines an entrepreneur as an individual with are unemployed. For those who are pulled the potential to create a vision from virtu- to entrepreneurship, two major drivers of ally nothing. Timmons (1994, 7) regards the opportunity entrepreneurship can be identi- process of entrepreneurship as follows: fied: those who are pulled primarily because they desire independence, and those who Entrepreneurship is creating and build- are primarily pulled to entrepreneurship ing something of value from practically because they want to increase their income nothing; a human creative act. It involves as compared to, for instance, being an em- finding personal energy by initiating and ployee. The remaining share includes peo- building an enterprise or organisation, rath- ple who maintain that they have no other er than by just watching, analyzing, or de- way of earning a living (necessity-motivated scribing one. It requires vision and passion, entrepreneurs) and people who became in- commitment, and motivation to transmit volved in entrepreneurial activity primarily this vision to other stakeholders. to maintain their income. This chapter investigates the challenges The Total Entrepreneurial Activity index which government and other agencies face (TEA) for South Africa was 5.4% in 2004
  • 3. Fostering entrepreneurship education in south africa 3 and this placed it in the 24th position out of seize and take advantage of opportunities, the 34 countries in the GEM studies. This searching for and managing resources so as is lower than the ETA of other developing to transform opportunities into successful countries. However, the creation of new business”. This understanding describes business should not be overemphasised as the entrepreneurs as a sophisticated per- not all businesses which are created survive son and aptly supported by higher levels and grow for them to contribute to national of thinking which only education can economic development through wealth cre- provide. ation. What the TEA index reveals is the low level of creation of new enterprises in However, the later works of Filion (1991) South Africa. For more entrepreneurs to be did not help much as describing the entre- developed there is a need to deal with the preneur as a complexity animal. He takes a three forces mentioned above which influ- system approach and looks at an entrepre- ence entrepreneurial behaviour through ef- neur as, “...someone who imagines, develops fective training interventions. and realizes visions”, a person who defines contexts. From this underpinning emerged This section explores the theories which the school of thought which looked at entre- underpin entrepreneurial education and preneurial development as a process of pre- development approaches necessary to deal paring someone to develop higher cognitive with the complex personality of the entre- skills to be able to design contexts. Hence, it preneur which if effective would lead to is argued that entrepreneurial education is increased creation of new enterprises and important as it equips one with a feeling of their growth. Education theories are used autonomy, independence or self confidence here because there is a need to change the which are all important aspects in starting attitude and out look of people in society a business. for entrepreneurial activities to take place, and has the potential to do this education Apparently, the apartheid educational if done correctly. This is supported by the policies did not allow this to take place es- Shay and Wood (2005) when they assert pecially amongst Africans. The legacy still that, “The education system plays an im- seems to linger on thirteen years after the portant role in developing entrepreneurial new political dispensation. The work of skills and sharing attitudes in several ways”. Shay and Wood (2004) supports this when they report that “The proportion of young This is also supported in the work on the people in South Africa who believe they concept of entrepreneur by Dolabela (2000) have the skills to start a new business is sig- who define it as “ a state of being – a life- nificantly lower than that in other develop- style, … a way of thinking, an orientation ing countries like Argentina etc.” towards innovation and a capacity to pro- duce changes in one self, the environment The various definitions point out the and the means of seeking self actualization, complexity of an entrepreneur and the including reaction patterns to ambiguities fact that entrepreneurship can be learned and uncertainties”. and its development in a country like South Africa can be supported. It is how Other authors like Timmons (2004) and this learning is conducted and the nature Shane (2005) have described an entrepre- of the support structures which will de- neur as some one who is able to identify, termine impact made in the creation of
  • 4. 4 Kachesa E Bbenkele and Alain A. Ndedi entrepreneurship. The following section de- concerning what must be done to establish velops entrepreneurship education. a new enterprise, and how to be successful in developing an idea into a practical, goal- Entrepreneurial Education oriented enterprise. Entrepreneurship education seeks to pro- According to ODEP (2009), in order to vide students with the knowledge, skills and be able to concentrate on the objectives of motivation to encourage entrepreneurial entrepreneurship in the education system, success in a variety of settings. A strategy for there are four factors that apply to all levels entrepreneurship in education is a strategy to of the education system: strengthen the individual’s ability to see and exploit opportunities in an economic, so- 1. Entrepreneurship as an integrated part cial and cultural context. Entrepreneurship of instruction: Entrepreneurship must be in education includes development both defined as an objective in education, and of personal qualities and attitudes and of be included in the instruction strategy. formal knowledge and skills, together these 2. Collaboration with the local community: two main elements will give pupils/students Instruction in entrepreneurship requires competence in entrepreneurship. Personal close collaboration between schools qualities and attitudes increase the prob- and the local business and social sector. ability of a person seeing opportunities and There is therefore a need for more arenas doing something about them. Work on en- for contact between educational institu- trepreneurship in education must primarily tions and various players in society. In place emphasis on development of personal such arenas educational institutions and qualities and attitudes. In that way a basis is the local social and business sectors will laid for later utilization of knowledge and get to know one another better, and cul- skills in active value creation. Knowledge tural barriers may be dismantled. and skills concerning what must be done to establish a new enterprise, and how to be This will result in mutual benefit inas- successful in developing an idea into a prac- much as it will increase the quality and tical, goal-oriented enterprise. (European relevance of education and strengthen Commission, 2006) recruitment to the local business sector and development of competence. Entrepreneurship in education includes 3. Teachers’ competence: Teachers are im- development both of personal qualities portant role models. A positive attitude and attitudes and of formal knowledge and among young people in schools toward skills that will give students competence in entrepreneurship, innovation and re- entrepreneurship. Personal qualities and at- orientation requires that teachers have titudes increase the probability of a person knowledge of this. It is therefore impor- seeing opportunities and doing something tant to focus on entrepreneurship in to transform them into reality. Work on en- teacher training, and also provide courses trepreneurship in education must primarily in competence development to working place emphasis on development of personal teachers. qualities and attitudes. In that way a basis is laid for later utilisation of knowledge 4. The attitudes of school-owners and and skills in active value creation. (Ndedi school managers: School-owners must and Ijeoma, 2008) Knowledge and skills follow up the focus on entrepreneurship
  • 5. Fostering entrepreneurship education in south africa 5 in curricula and management docu- period of time, many graduates in all fields ments, and build competence and in- of study were not trained in entrepreneur- sight among school managers. ship. However, many universities are en- gaged in various programmes dealing to fill It is important that educational institu- this gap on training of potential entrepre- tions are given legitimacy and motivation neurs. The courses included entrepreneur- to work on entrepreneurship. School man- ship and small business management, inno- agers must be able to follow up, encourage vation and creativity, opportunity recogni- and motivate teachers to be good role mod- tion and business plans. These courses are els and disseminators of knowledge. Both aimed in developing and unleashing gradu- school-owners and school managers must ates’ expertise about entrepreneurship. As take the initiative in collaborating with the it has always emphasized in the case of US, business sector and other agencies in the the proliferation of entrepreneurs was as- municipality. To successfully address un- sociated with the emergence of centres and employment across youth people, certain higher education institutions specialised in things need to be developed regarding the entrepreneurship. training of potential entrepreneurs through tertiary institutions. Entrepreneurship Henry, Hill and Leitch (2003: 12) point education is a common course of study in out that entrepreneurship training can com- higher education settings. A wide variety of plement the early stage awareness-raising curricular approaches exist, though many function of entrepreneurship education, common elements are found across institu- as it provides the more practical skills that tions and settings. These texts and programs entrepreneurs require when they are ready must be structured to introduce the concept to set up their business. Ladzani and Van of entrepreneurship and provide hands-on Vuuren (2002: 156) state that organisations experience and working models for students wishing to develop entrepreneurship educa- to develop skills as entrepreneurs. The prin- tion presuppose that the lack of training of ciples of entrepreneurship must be consid- entrepreneurs is the main reason for venture ered valuable for students at all levels. failure. In the same line, Pretorius, Nieman and Van Vuuren (2005: 424) add that the In response to the rapidly changing na- transfer of the requisite knowledge and tional landscape, not only of high unem- skills is the easiest part of training and is ployment but more generally of economic incorporated in most training programmes growth and job creation, entrepreneurship on entrepreneurship. However, the behav- is being increasingly emphasized as a criti- iour to engage in the start-up process is what cal resource. Timmons and Spinelli (2007) really matters and is what is lacking in most recognise that there is no substitute for ac- entrepreneurship programmes. tually starting a company, but it is possible to expose students in all fields to many of In summary, Entrepreneurship educa- the vital issues and immerse them in key tion seeks to prepare people, particularly learning experiences through cases studies youth, to be responsible, enterprising indi- of successful entrepreneurs. Concerning viduals who become entrepreneurs or en- this point on students’ capacity building in trepreneurial thinkers by immersing them entrepreneurship, a multi-sectoriel policy, in real life learning experiences where they going from higher education institutions can take risks, manage the results, and learn to centres of training, is needed. For a long from the outcomes (ODEP, 2009)
  • 6. 6 Kachesa E Bbenkele and Alain A. Ndedi DATA AND METHODOLOGY presented and a suggestion made on a pos- sible new approach. The approach used to collect data for the paper was two fold; first desk research was Crucial activities for entrepreneurial conducted on selected work both local and development international in the area of entrepreneurial education. This was done to select a best Before the various models are presented, a practice in education programmes aimed at useful scenario to use in reviewing entrepre- developing entrepreneurs. neurial education programmes is suggested by Janssen, Eeckhout and Gailly (2007). Review of critiques on the current train- They use the model developed by Fayolle ing programmes in entrepreneurial educa- (1999) model which identifies three critical tion was also conducted especially in the new areas or stages crucial for entrepreneurial venture creation programme. Documents development. These are identified as; from the department of labour were also a. Mobilization programmes aimed at devel- used as a good resource to identify the work oping the entrepreneurial spirit among being done by the Sector Education Training budding entrepreneurs in society. Authorities and other government agencies. As expected, this source of information was b. Entrepreneurial training programmes not very good in identifying problems faced which aim at moulding intending en- so far as it was not critical. trepreneurs for the needed change in entrepreneurial attitude and aptitude to The second source of information was establish new ventures or develop new information collected from empirical inves- ways of creating additional wealth in tigations on the impact made by the various existing businesses. This is done mainly SETAs in supporting small, medium and through educational programmes aimed micro enterprises (SME) levy payers in skills at giving students skills and entrepre- development. The SETAs are not identified neurial abilities. but whatever is mentioned is common to c. Entrepreneurial support programmes many of them. (ESPs) tend to select students who already have a business opportunity to exploit In addition to the information from and aim at giving personal assistance and SETAs, data is also used from impact assess- advice to exploit the opportunity. ment studies conducted for the Department of Trade and Industry and Department of This scenario is a useful typology for Science and Technology. developing entrepreneurship educational programmes. However, their effectiveness in South Africa requires that attention be RESULTS emphasised to rekindle the needed entrepre- neurial spirit, killed by apartheid policies es- This section first presents the interesting pecially among blacks, which did not allow models which have been suggested in de- blacks to owning and running businesses. veloping entrepreneurship and an analy- sis is made on how useful these could be As a result of the historical past, Shay to South Africa. The current approaches and Wood (2005) propose that the low rate in entrepreneurial development are then of entrepreneurial activity in South Africa
  • 7. Fostering entrepreneurship education in south africa 7 is due to most South Africans not having a and implemented in the early stages of the “…belief in their own ability to start a busi- entrepreneurial development process. If ness…”. At this stage, it is suggested that ed- this is not done a lot of students will be tak- ucational programmes would need to open en on board and will be eliminated in the and change mindsets for students by provid- later stages. If selection happens in the early ing an environment where successful entre- stages, it will save resources as efforts will be preneurs receive wide recognition as is the concentrated on people who want to take present case of Mr. Richard Maphonya2 with the entrepreneurial route. Further, support his opening of the largest shopping centre in would be concentrated on these. the southern hemisphere based in Soweto. The above suggests the need of consider- Davies (2004) concludes that “profes- able efforts aimed at changing the attitude sional or corporate careers are generally of society toward entrepreneurship and held in greater esteem than business own- this is an aspect that can only be effectively ership”. This emphasizes the importance of changed through the proper positioning of the first stage of mobilizing entrepreneur- entrepreneurial development modules at ship in South Africa. all educational levels in South Africa. The model we propose in sections below will The second stage requirement is partly deal with these aspects explained from the conclusion made by Davies (2004) above. This suggests that Interesting international entrepreneurial training programmes es- entrepreneurial education models pecially in educational institutions should be strong enough to make students have The first model presented in this paper dreams of owning businesses as opposed to posits that the most useful way of providing being employed. Currently there is a ten- entrepreneurial education is to build indi- dency for many faculties especially in the viduals who are able to “dream and organize sciences at universities to embrace this view themselves to make their dreams come true”, and hence not support the introduction (Filion and Dolabela (2007). The process in- of entrepreneurship skills training in their volves fundamental approaches necessary to programmes. transform societal norms for entrepreneur- ial development for members of society to Further, where some education institu- portray autistic behaviours related to having tions have entrepreneurships departments, a collective, structuring and activity dreams these have tended to attract students with (see Filion and Dolabela (2007)). low matric scores and these departments are seen as departments of last resort. There is In terms of classroom pedagogy students a need to effectively position entrepreneur- are asked two questions: What is your dream ship programmes in a number of universities in terms of what you want to become? What in South Africa. This would suggest offering is your project to make this dream come unique programmes in building entrepre- true? The entrepreneurial pedagogy meth- neurs and not placing so much emphasis on odology (EPM) is suggested by Filion and numbers for the programmes to be offered. Dolabela (2007, 24). The third point is that the identification This model would be useful in the de- of students should be a deliberate process velopment of an entrepreneurial mindset
  • 8. 8 Kachesa E Bbenkele and Alain A. Ndedi starting from primary schools to higher Role of Sector Education Training institutions of learning. This approach Authorities would revolutionalize the way entrepre- neurship is taught and would make stu- Entrepreneurship education in South Africa dents choose entrepreneurial careers as at- has a number of players including all levels tractive as opposed to the low risk profes- of education institutions. In particular the sional paths. This would be the beginning government has attempted to readdress of developing an entrepreneurial spirit in the low levels of entrepreneurship in the South Africa. country by introducing entrepreneurship to form part of Economic Management Another useful way of thinking of edu- Sciences from grades three up to 9 in pri- cational programmes is the need for an mary schools. interdisciplinary approach in the entrepre- neurial programmes suggested by Janssen Shay and Wood (2005) report three et al (2007). Many universities education problems in teaching entrepreneurship providers have used the multi disciplinary programmes in schools. The first prob- approach where several disciplines are com- lem relates to apathy and as a result many bined to broaden the scope of learners. On schools do not include entrepreneurship the contrary, the interdisciplinary pedagogy in their curricula. Secondly, they point out involves the opposite; it integrates disci- that there is a paucity of suitable teachers plines. This is supported in the early works who can teach entrepreneurship. It seems of Petrie (1992) and Campbell (1969) when that entrepreneurship is regarded as an un- they argued that “…any interdisciplinary ap- important teaching subject and not sought proach has to rely upon the disciplines in after by students doing teacher training. order to ground its credibility”. The last problem is that materials are not available in many of the primary schools es- This model uses the principles of integra- pecially those in the rural areas. tion, collaboration and synthesis which em- phasizes teacher, leaner, knowledge and pro- The importance of the principles of inte- cesses pedagogy propounded by Houssaye gration: teacher, leaner, knowledge and pro- (1993) to assist in developing entrepreneur- cesses are put to test in the South African ship. This provides a better approach as it education system. In particular the pro- considers the methodology used more than cesses in managing the system would need the content. serious considerations for education to be an effective vehicle for the cultivation of an The significance of this approach in entrepreneurial spirit among the youth in South Africa is important as a lot of ef- South Africa. forts have been given to the development of entrepreneurial programmes like the new Other important players in entrepre- venture creation programme. However, this neurship education are universities, South has not been very successful as the processes African Institute for Entrepreneurship and have been weak in the areas of the “doing as- the Foundation for Enterprise and Business pect”, the after care aspects during the busi- Development. In the GEM report of 2005, ness management and improvement stages these business venture programmes are fa- and the processes usually poorly managed. vourably reviewed.
  • 9. Fostering entrepreneurship education in south africa 9 The larger challenge of skills training in Further, many SETAs have identified the South Africa rests with the SETAs. The ac- support of small and medium enterprise cepted role of SETAs is not usually seen as levy payers as an important target group to support developing entrepreneurship but to assist in skills transfers. Again the common address the skills problems inherited from thinking is the technical skills for workers the apartheid regime. It is only through the and not entrepreneurial skills. new venture creation learnerships that en- trepreneurial training is seen to be sported Table 1 above shows the typical training by the SETAs. Further, the SETAs support programmes in one of the SETAs. What the SME levy payers to transfer shills but is prominent to note is the wide range of little, if any, entrepreneurial development is programmes offered. This paper argues seems to be done. that entrepreneurial education should be underpinned in the learnerships and the The National Skills Development structured learning programmes offered by Strategy (NSDS) was drafted by the SETAs. To some extent new venture cre- Department of Labour to guide the efforts ation has been used by the SETAs on a pilot of government in addressing the human basis with no encouraging results and yet resource capacity problems inherited from the Global Enterprise Monitor reports suc- the apartheid regime. The mission of the cess in the new venture programmes used at NSDS is, schools developed by SAIE and FEBDEV. “To equip South Africa (ns) with the skills In terms of challenges faced in implement- to succeed in the global market and to of- ing the skills development programmes, the fer opportunities to individuals and com- results show a number of issues raised as fol- munities for self-advancement to enable lows below. them to play a productive role in society”. This entails that people in places of work • Forty two percent saw no challenges in contribute to and make their own deci- implementing skills development pro- sions about their place of work. This in grammes essence should be regarded as building in- • Fifteen percent mention cost factors as trapreneurship and entrepreneurs within an impediment. These costs related to South African companies. training staff who would then leave the firm or become too expensive to retain; This paper posits that the SETAs have too small to do training (time) and to tended to regard skills training to mean bear the administrative burdens. technical training for workers. This blurs their focus as being facilitators to make • With industry manuals not available, South African enterprises be more pro- firms are not sure of courses to put staff ductive and being more competitive in the on. It was also pointed that some of the global village. This would not happen if the unit standards are not applicable to the entrepreneurs do not receive the appropri- industry. (11%) ate receive inappropriate to start, maintain and grow their enterprises. Entrepreneurial • The third problem was mentioned by education should be encouraged and open- 9% of the firms who felt that the bad ly supported by SETAs. communication with the SETA made it
  • 10. 10 Kachesa E Bbenkele and Alain A. Ndedi Table 1 Common Skills Programmes offered Work Skills Programme Learnerships Structured Learning General skills General skills General skills Sales training TTI programme Management & strategic management courses Supply chain management Sales training Book keeping and financial management Customer service General travel and business HR, LLB, B. Com travel Induction training Performance management Induction courses Telephone techniques Process skills In all functional areas, IT, Excel etc Security Computer training Presentation skills Policies and procedures training Health and occupation and Customer care, business safety awareness Industrial relations and HIV/AIDS awareness ABET supervisory skills Health and safety and HIV/AIDS Management development courses, industrial relations Motivational training Supervisory training Specific skills Specific skills Specific skills Accommodation services Chef and customer care Waiter programmes provision and house keeping Food preparation and front office Waiter training Semi skilled kitchen course Waiter training Technical training in Hotel management, cooking cookery, Hospitality, Food, drink and Beverage services Computerised reservation systems Accommodation services Tourism courses like Galileo, Amadeus Specific product training Occupational Health and Safety Green keeping, technical Child minding Driving difficult to know areas to target for skills Other issues which emerge as challenges in- development. clude the following: • Seven percent reported that trainees in • The level of structured industry training cases are not interested to be trained is low in South Africa as compared to the other trading partners • Six percent mentioned problems of company culture, impact of HIV/AIDS, • Expenditure on skills development in lack of management support, organiza- the critical sectors, which promise future tional demands and cultural issues as growth and employment, is low, especial- problems. ly among the SMEs.
  • 11. Fostering entrepreneurship education in south africa 11 • In most industries training has remained programmes. Without this, phase two be- very informal and at a very superficial comes a problem to implement. All skills level, with most lower level workers not development efforts by levy payers, includ- empowered. This trend will need to be ing government departments, need to im- addressed as it perpetuates the apartheid plement ABET as the first priority. SETAs legacy. have a role to play in this regard and their efforts should be continued and enhanced. • There is a failure by many companies especially SMEs to recognize the impor- Further, the role of mobilization will tance of training within the immediate have to be performed by the SETAs to en- and external environment for training sure that the right entrepreneurial mindset to be integrated in company strategic is created among levy payers. Most impor- objectives. tant is to re position the support to levy pay- • There is a shortage of high quality man- ers to give prominence to entrepreneurial agement skills transfer as opposed to technical skills training offered to workers only. • Skills development programmes do not seem to be demand driven, i.e. taking To support the SETAs, the education place within a job related framework system at all levels needs to be supported so • Some of the training programmes are ill that entrepreneurial education receives the conceived and too short for the desired desired status for materials to be supplied impact and teachers trained as content and process managers. Later, we shall argue for partner- • Entrepreneurial training has always been ships to be established between SETAs and sacrificed for technical training educational institutions including public • Women and the physically challenged and private; a strategy which is long over due. continue to be marginalized. This will require that the SETAs operate in an effective business manner in this part- Mobilization: Developing culture of nership. The current problems identified dreamers and using entrepreneurship in terms of capacity and operational prob- to meet dreams. lems need to be ironed out (Department of Labour (2006)). The first stage involves the creation of the right mind set for the development of en- From being dreamers to visioning trepreneurship in South Africa. We call this the dreams the ontology stage in that it aims at defin- ing the desired state of being by members The second phase is more concerned with of society. This will involve developing the epistemology, that is, the content of impart- entrepreneurial dreams and defining how ing entrepreneurial skills through the use these will be achieved through well articu- of appropriate methodologies. Two revolu- lated entrepreneurial activities. tionary methodologies are suggested, first the integration paradigm and the EPM. If This stage will also require the cultiva- these methodologies are recommended the tion of fertile ground for the development educational institutions and SETAs through of entrepreneurs through conceited Adult learnerships, skills to support behaviour for Basic Education and Training (ABET) dream realization, support knowledge pillars
  • 12. 12 Kachesa E Bbenkele and Alain A. Ndedi erected from various disciplines to mould interventions, they were left alone and could the entrepreneurial students to be able to not consult any one when problems arose know what to do and learn through doing and in most situations this made them to thereby being able to hoard experience. revert back to the old way of doing things. The SETA learnerships are best suited It is recommended that the SETAs for this stage and the suggested role is for closely work with other government agen- them to move closer and partner with levy cies for an effective roll out of entrepre- payers for market driven learnerships to be neurial support services. These govern- implemented. Most importantly, epistemol- ment agencies would include the Small ogy would suggest that attention be paid to Enterprise Development Agency, Khula the trainers, selection of learners, providing and the South Micro Finance Fund, the the right knowledge and being able to man- Industrial Development Agency, National age the process. This is a big challenge for Empowerment Fund, Umusobomvu Youth the SETAs and effective strategies are need- Fund, the local government economic de- ed through joint design processes where a velopment agencies like Gauteng Enter- few selected partners are used for consulta- prise Propeller, Ethekwini Local Business tions to develop process that will work. Development Service Agency etc. Continued effective support services for entrepreneurs SUMMARY AND CONCLUSIONS The above stages point out that entrepre- Recommendations neurship can be learned and useful meth- ods are needed and these are suggested. The Therefore, the real challenge is to build tendency of government departments to inter-disciplinary approaches, making en- stick to old methods of doing things is a far trepreneurship education accessible to all cry for needed social intrapreneurship. This students, and where appropriate creating will entail that government officers be inno- teams for the development and exploitation vate to find new and better ways of meeting of business ideas, mixing students from eco- their noble objectives, in this case develop- nomic and business studies with students ing entrepreneurs in South Africa. from other faculties and with different backgrounds. This stage posits that the new entrepre- neurial “animal” should not be left alone Innovation and effectiveness stem pri- in a hostile business environment. There marily from action-oriented and student- is a need of support services in access to inclusive teaching forms, teaching students finance for short, medium and long term “how to” so that they can understand the capital gearing, technology transfer to im- more theoretical aspects more easily, in- prove quality of products, market linkages volving students heavily and actively in the and development to tap bigger and better learning process, and involving “outsiders” local and export markets and the continued in the learning process. The people doing coaching and counselling to ensue that the the teaching should be to some extent en- acquired knowledge achieves grounded in- trepreneurs themselves, building their input tegrity. Many times, learners have reported on real-life experience. Crossing the bound- that after effective SETA supported training ary of the university and the world outside
  • 13. Fostering entrepreneurship education in south africa 13 is one of the reasons why such teaching is to economic development. Most of often experienced by the students as very these countries still face unemployment different from the traditional teaching expe- problems. rience in higher education. This study has explored the nature of en- Professors should have a background in trepreneurial development by first looking at academia, and recent experience in busi- the complexity of the unit of analysis entre- ness, such as in consulting for, or initiat- preneurship. This complexity on the nature ing, entrepreneurial initiatives. Ideally they of things to be done in entrepreneurships should maintain strong personal links with has suggested the need for well designed en- the business sector. The best professors are trepreneurial development efforts. teachers who have the required teaching competences as well as real professional An appropriate scheme of what needs experience in the private sector. For those to be done has been suggested in terms of with no experience in the private sector, cultivating an entrepreneurial spirit pro- specific teaching modules should be inte- viding training and concentrating efforts grated into the curriculum of future profes- on supporting the growth of the new ven- sors, such as “How to devise and teach a tures. Most appropriate institutions and case study”. what needs to be concentrated on have been identified in the suggested model. In Supporting students’ business ideas universities, courses in entrepreneurship must be implemented at all levels and in A distinction needs to be made between all fields. The course “entrepreneurship” awareness raising and education, and ac- focusing on the management of creativ- tual business support. This Report focuses ity and innovation develops the nature of primarily on building awareness and on creativity and innovation, and how entre- offering education programmes, courses preneurship involves the ability to iden- and activities. The emphasis is on creating tify market opportunity based on new the entrepreneurial mindsets and capacity. ideas. The course may assist the student Support for university spin-offs is a vast and to recognise any opportunity around him. complex issue, for which a specific Expert However, the course on Entrepreneurship Group would need to be created. Moreover, and New Venture Creation are intended the concept of innovative spin-offs is not to build personal appreciation for the chal- particularly relevant for businesses started lenges and rewards of entrepreneurship; by students, who do not have formal links and to foster continued development of with the university. It seems therefore more venture ideas, suitable as career entry op- appropriate to speak of innovative, knowl- tions or for investments. (Löwegren, 2006) edge-based businesses launched by students A social sciences or engineering student and university graduates. Such students needs the same entrepreneurial skills that would benefit from dedicated advisory and the business student; the same with the support programmes. medical doctor student. A business plan is needed to open a clinic or a law firm. Efforts of increasing entrepreneurial ac- An opportunity recognition is not there for tivity in most African developed countries only business students, but to all those who have not used appropriate methods to re- are willing to embark in any entrepreneur- alize the contribution of entrepreneurship ial activities.
  • 14. 14 Kachesa E Bbenkele and Alain A. Ndedi This chapter concludes that South Davies, T (2004), Developing a nation of Africa has established well intentioned entrepreneurs: The Venture Creation government departments and agencies. Learnership Model, Research Monograph Series, Book 1, NASRA and Services SETA. However, very little coordination has taken place and worse is the fact that en- De Vries, K (1997): The Entrepreneurial trepreneurial development has been over- personality: a person at the crossroads, shadowed by skills developed. If the skills Journal of Management Studies, Volume/Issue 14; 1 page 36. development programmes had succeeded in the first phase of the National Skills European Commission. (2006). Fostering Development Plan, South Africa would Entrepreneurial Mindsets through Education and have a cadre of highly skilled people with Learning. Oslo, 26 - 27 October 2006 Final proceedings. few people to drive the enterprises. European Commission Enterprise and Industry This study concludes that the SETAs (ECEI). 2008. Entrepreneurship in higher need to re-examine their role to take up education, especially within non-business studies Final Report of the Expert Group the challenge of developing entrepreneurs Enterprise and Industry. March 2008. and collaborating with other government Promotion of SMEs competitiveness departments to provide the needed support services. The erection of Silos around gov- Filion, L (1991), Visions and relations: elements of an entrepreneurial metamodel, ernment departments has done more harm International Small Business Journal, 9 (2), than good for entrepreneurs. 26-40. A model has been suggested for an inte- Filion, L and Dolabela, F (2007), the making of a revolution in Brazil; the introduction of grated approach to be used by government entrepreneurial pedagogy in early stages of at each of the stages. For this model to work education,: In Fayolle, A (2007) Ed, Handbook a coordinating committee has to be estab- of research in entrepreneurship education, lished to ensure alignment of programmes volume 2, Edward Edgar Publishing, UK to reduce duplication. Henry, C., Hill, F. and Leitch, C. (2003) Entrepreneurship Education and Training. Aldershot: Ashgate Publishing REFERENCES Houssaye, J (1993), ‘Le triangle pedagogique, our comment la situation pedagogique. In Adelman, I. and C. T. Morris (1965). “Factor Jassen et al (2007). Analysis of the Interrelationships between Ladzani, W.M. and Van Vuuren, J, J. (2002). Social and Political Variables and Per Capita Entrepreneurship training for emerging GNP,” Quarterly Journal of Economics 79, 555-78. SMEs in South Africa. Journal of Small Antonites, A.J. (2003) An action learning Business Management, 40(2):154-161. approach to entrepreneurial creativity, innovation Löwegren, M. (2006).Entrepreneurship Education: and opportunity finding. Unpublished DCom Developing Project-based Learning. National Business Management thesis. Pretoria: Council for Graduate Entrepreneurship, University of Pretoria. Working Paper 051/2006. December 2006. Baumol, W. J. (2002). The Free-market Innovation Minister of Labour: National Skills Machine: Analyzing the Growth Miracle of Development Strategy April 2001-March Capitalism. Princeton: Princeton University 2005: Skills for Productive Citizens for All, Press. Government of South Africa.
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