Website Project

1. Project Requirement Guideline
Outline:
This is the project requirement guideline for current developing Magento website from
Tradeasy Enterprise, Western Australia. This project is required someone who master the
skill in Magento design and development. Developer will need to develop the magento store
as required and go through the check list before it go live. All requirements will be written
below.
Project Goal:
• Design and develop the remaining part of the current developing website.
• Go thought the entire checklist and inform us if there is a problem.
• Ready the store to go live.
• This project needed to be complete in 14 days.

2. Web Development Outline:
Part 1: Front Main Banner
In our current website, the front main banner is not a ‘moving’ banner. You need to change it
into a Moving Banner (slider) actual same as our reference website.
Reference Website- http://www.papyrusonline.com . It need to have the above feature such
as smooth user control, automatic switching to next banner every 10 second and the ability to
change the banner in a easiest way.

3. Example for Step 1 final:
The final appearance should be something similar as above. But the
temporary banners need to change to banner1.jpg, banner2.jpg and
banner3.jpg. In the future, it must allow us to change the banners at
the back-end of Magento.

4. Part 2: Front Three Block
In our current website below the front main banner is our 6 Rectangle block. But now you
need to add a 3 block direct below the front main banner. Below reference will let you get
some of the idea.
Reference Website - www.toolking.com . The three blocks that specific in this website is
actually what we want in our website.

5. The idea is similar to the above example picture. You will need to add a similar three blocks
into our website but it’s design must fit our website template and style.
Example:
OR
?
The second block and third block content is same as the reference website (International
shipping and commercial Buyer). For the first block, you will need to add “Sign up member
to get Special Discount”. All graphic must be creative, fun and original which fit our website
template and style. Besides that, each block must be able to link to a related FAQ and also
able for us to redirect it in the future.

6. Part 3: Live Chatting system
We are using Zopim Chatting system. It is easy web applications that can be integrate into
Magento System.
There is a Magento Extension that available in the Magento connect marketplace. It is free
and makes everything become so simple. This is the url address:
http://www.magentocommerce.com/magento-connect/isidore/extension/3246/zopim-live-chat .
You just need to integrate it into our website by plug in the extension and set it up.
Part 4: Support Ticket
The Support Ticket system that we are using is Zendesk. It is also another web application
that easy to get integrates into magento.
There is a Magento Extension that available in the Magento connect marketplace which
published by a developer call turbobird. It can integrate zendesk into magento within few
clicks. This is the url address：
http://www.magentocommerce.com/extension/packages/module/3174/magento-zendesk-
integration . Developer website is http://turbobird.net/ .

7. Your job is to integrate the extension into our magento store and personalised it become our
support ticket system such as customize the look and feel to our support portal. Most of them can
complete thought the Cascading Style Sheets (CSS).
Besides that, Zendesk nearly released a new feature (dropbox support) (Reference Website:
http://mollom.com/ ). This could easily integrate into the magento store, and more information can
reference to the zendesk website (http://www.zendesk.com/blog/the-zendesk-dropbox-gets-a-
makeover-adds-customer-self-service-options). After integrate it, you need to personalised it too.
Example:
Don’t forgot, we would like to put the clicking tag on the left hand side.

8. Part5: Header
In this part, you are required to put our logo (will provided) into the header like in the picture and
exchange the language button into Australia flag and China flag. The above picture is just an idea,
you need reorganise the item to fit our template and style.
1.
2.

9. Next, you need to add a series of contact button in the header. We have shown an example (1.) and
that is the look that we prefer. Example 2. (from http://www.magento-templates.in/ ) show the
function that we wish to include in the series of contact button such as 1. Show contact number. 2.
MSN/e-mail address.(+ function to add MSN contact) 3. Skype name (+ function to add Skype
contact) 4.Gtalk name (+ function to add gmail contact) 4. Twitter name (+ function to follow our
twitter accout) 5. Facebook name (+ function to add Facebook contact) 6. Mail Name (+ function to
e-mail us). All we have mentioned is our idea only, and you should design something suitable for our
website.
In addition, we will like to add some animation to the button. We got few options for you, so it is
depend on your design of the buttons. One is something like www.zendesk.com or
http://yoast.com/ .
Zendesk.com
yoast.com
yoast.com/wordpress/

10. Part 6: Welcome Bar
These words need to be
BOLD and slightly bigger.
Part 7: MailChimp
We have selected MailChimp as our e-mail/ newspaper marketing web application. You will need to
integrate it into our homepage newspaper system.
There is a Free Magento Extension that available in the Magento connect marketplace. You
just have to plug it into magento and everything will become so simple.

11. Part 8: Newpaper
You need to change the newpaper block by adding a “subscribe to win” message. The picture above
is just an idea and you should design something suitable for our website.
After that, integrate it into Mail Chimp so when user type their e-mail address into the block and
click subscribe. The e-mail will directly save into our mailchimp account and reply a confirmation e-
mail. For more information, please go to http://www.mailchimp.com .

12. Part 9: Middle 6 Block
Category:
1. Free – 5dollar
2. 5 – 10 dollar
3. 10 dollar - ∞
4. Kid
5. Boys and Girls
6. Family
1. 2. 3.
4. 5. 6.
In this part, you need to add contents into the 6 block and each of the blocks is displaying a category.
Your responsible is to design each of the blocks according to our specific catalogue content. Here is
the reference picture (below) and website (www.koochycoo.com).

13. Part 10: Random Display Block
There is a Random Product block below the middle six blocks. Currently, it will display 9 products
each time. You will need to increase it from 9 to 12 products and re-confirm its function which could
choose random product from our full product list and display them.

14. Besides that, we will like to refine the Price colour and position. At present, it is grey in colour and
less eye catching. We still didn’t have exact idea on the issue but we know you will able to solve it.
Next, we will like to add some “Side tag” for the product display in this random block such as “New”,
“Hot” etc. We have the reference picture on the top and we found similar feature extensives for
reference (http://www.magentocommerce.com/magento-connect/paytype/extension/1505/sale--
new-stickers-for-product-images) / (http://ecommerce.aheadworks.com/magento-extensions/on-
sale.html ). Please give us some idea or suggestion on the essentialness of this feature.
Last, we will like to change the “add to cart” button. The current “add to cart” is less of symbolic. We
have found a better one from www.binglee.com.au and it is not essential for you to use their “add to
cart” button but you must find something suitable for our website.
Part 11: Footer
Footer is the last part of our homepage. You need to change it into a more content foot.
We have ready a reference picture and you can either follow it or using the same content but
different design.

15. Example:
Part 12: Background
Background. The present Background is a
pale grey colour background. It is quite fit
to the old template but when all our
feature change and our new logo plug-in,
it feel a bit weird. We wish to have a more
suitable background to fix our new look.
Here is a reference website:
http://www.lego.com/en-us/default.aspx
They have a marvellous background and
great integrate function with the banner
slider. Anyway, we didn’t expect you will
able to done this things but just find some
suitable background for us.

16. Part 13: Product Page
This is our current Product Page. We will like to make some changes to it. Some of them have ready-
made free extension to help you.

17. 1.
2.
1.
First, we will like to pull the related products block down below the description and cancel out the
“lowest…” block from the product page. The price colour needs to change.

18. Second, we will like to add two extensive. One is the Magento Social bookmarking
(http://www.magentocommerce.com/magento-connect/_Fluxe/extension/2333/magento-social-
bookmarking ).
One is the “Facebook like” extension. (http://www.magentocommerce.com/magento-
connect/TemplatesMaster/extension/3816/facebooklb). You need confirm it is working and set it up.
Next, We will like to make the “email to friend” , “ be the first to review this product” , “Add to
wishlist” and “Add to Compare” to become clear. You can either bold them, increase their font size
or change them into icon.

19. Besides that, we will like to change our “add to cart” button.
Part 14: Review/Question Page
In our website product page, there is just “Product description”, “recommended” and “product tag”.
Now we will like to add a “Review” and “Question” block.

20. So Customer can click on the Review Button, Read and write their review. We found similar function
extension for reference. (URL : http://www.magentocommerce.com/magento-
connect/aheadworks/extension/1892/advanced-reviews# ). You can look into their extension and
build something similar for our website.
For the Questions block, We also found similar extension
(http://ecommerce.aheadworks.com/magento-extensions/product-questions.html) for your
reference. Besides that, we hope it can integrate with the Zendesk and when user ask their question,
it will automatic create a ticket in Zendesk but also show in the product page. Then, when we reply
them, it will show our answer in the product page too. We need you advise to ask for the possibility
to create this function.

21. Last, we will to remove the “We recommended” and add “Shipping and Refund”. This idea is come
from ebay.com. We are using same feature as them to make customer feel familiar. We have same
shipping rate for Perth CBM and Within Australia so it should be no problem. Our Refund policy also
stay the same for all product.
Part 15: Shopping Cart
1. 2. 2.
1.
For the shopping cart page, we will have some adjustment. Block 2 and 1 will need to change their
horizontal and the “Estimate shipping and tax” title need to change to “Estimate shipping” only.

22. In here, the prices colours are still an issue. You will require changing their colour like in the
homepage and product page. The “PROCEED TO CHECKOUT” needs to change an eye-catching and
style fit button.
Part 16: Checkout

23. Now, our checkout page is a one page few step checkout. We want it to change to a one page one
step express checkout to simplify the checkout process. At the present, there are few different
extension in the market place. For example, “One Step Checkout”
(http://www.magentocommerce.com/magento-connect/One+Step+Checkout/extension/2809/one-
step-checkout-version-2-2- ) , “ Firecheckout” (http://www.magentocommerce.com/magento-
connect/TemplatesMaster/extension/4444/fire_checkout ) , “ Quick One Page Checkout ”
(http://www.magentocommerce.com/magento-connect/KAM+Technology/extension/2097/quick-
one-page-checkout ) and etc.
Anyway, we want something similar to these extensions but you must pay attention to our available
payment method so it would integrate properly with them such as Moneybookers extension, Paypal
and Cash Pickup. Some confidence Logo icons need to place in the checkout page too.
For our payment method, we are using Moneybookers for credit card/Local Bank transfer and Paypal
for Paypal user. To integrate Moneybookers, there is a ready-made free extension
(http://www.magentocommerce.com/magento-connect/Phoenix/extension/775/moneybookers )
and you should have no problem in this part. Don’t worry about the SSL because we will take care of
it.
Last, after you integrate the Moneybookers extension and perform a checkout. When you click the
place order button, it will go to the pay mode. The pay mode is clarified by Moneybookers and we
can’t change anything. But after the pay successful performed, we go to the notification page.

24. In default, it will display the above picture. But you need to re-design a new graphic picture to
present our thankful to our customer who purchases products from us.
Part 17: Loyalty programme and Referral Program
For this section, we found a lot of loyalty programme extension in the Magento marketplace. For
example: “Sweet tooth” (http://www.sweettoothrewards.com/), “J2T Reward Point + Referral
program” (http://www.magentocommerce.com/magento-connect/j2t-design/extension/1243/j2t-
points--rewards) ,and “Point and Reward” ( http://www.magentocommerce.com/magento-
connect/aheadworks/extension/6407/points_and_rewards). What we want is something like J2T
Reward Point + Referral program, Sweeth tooth is a quite professional extension but it is too
expensive for us. So you can either advise us to buy the J2T Reward Point and you plug it into our
website or you can create one for us.
- Product pricing is the number of point that can earn.
- Earned point can use as store credit (100point = AUD1)
- Referral Programme : one friend sign up our website will get earn 5 Point. If they buy their
first item from our store, referral will earn 20 point.
- When sign up to become our member, you will get 25point.
- Member program is divided into 4 level.
- @0 order -> Bronze Grade (10% discount)
- @1st order -> Sliver Grade (15% discount)
rd
- @3 order -> Gold Grade (20% discount)
- @5rd order -> Diamond Grade (25% discount) (Total purchase amount over AUD100 dollar)
Part 18: Shipping
Edit our shipping module. We just got 5 selections. 1. Free Shipping 2. Australia post 3. FastWay
Express Post 4.Weekend Meet 5. Pick up
1. Free Shipping – Total amount over AUD50 or Postcode is 6107 (Free)
2. Australia Post – Any postcode within Australia + weight within 250g (Flat Rate - 1 dollar) or
Postcode 6000 – 6160 + weight over 500g (Flat rate - 2 dollar)
3. FastWay Express Post – For other postcode within Australia + weight 500g-1kg (3 dollar)
1kg-2kg (4dollar) 2kg+ (5dollar)
4. Weekend Big Meet ( Free) (Need to bring e-mail receipt)
5. Pick Up (Free)

25. Current Project
We have divided the project into 18 parts. Developer must understand the entire
requirement and able to complete all the part rather than few of them to join the
project. We will pay each of the part when it was completed. For those part with
graphic required, unlimited review must be provided until satisfied.
Please feel free to tell us, when you can provide something better, we are
happy to pay more to get better an outcome.
Work with our New Website:
There are two strong reasons why you benefit on working with us.
• Long term Business Relationship
Successful Western Australia Online distribution. Our aim is to build up
an online shopping pathway to let all the residents in Western Australia
to get the best deal and best online service without stepping out of their
door. Therefore, we have high demand of developing new websites and
freelance developer was work with us before will become be prioritised.
A number of Magento store are going to be developed soon.
• Maintenance and Growing
We would like to commit long term cooperation with our developer
because the website is initially developed by the developer would be
highly effective and efficient. It is a good idea for us to contact the
original developer of our website when we need maintenance.
We share our Growth. Every long term executive website developer
will enjoy a 3% annual profit that is yielded from the website. We
pledge that the profit is going to be promising and the target profit
would be hit in time no more than five years. (This will perform only if
you are an executive website developer for one of our website.)

26. We hope that this project outline provide you with a clear concept about
our commitment in the project. Despite the fact that we have provided and
discussed several examples and features of our project, any unique idea and/or
custom components are most welcomed. We would like to work with our
developer in a harmonious way to ensure the best and highest quality outcome.
Therefore, we hope that our developer would also be highly passionate and be
ready to devote high commitment to any future project.
If anyone is interested in our project and think that they can fulfil the
requirements, please do not hesitate to contact us. The contact detail is as the
following:
Email: adrianchan@trade-asy.com / adrianchan@only5.com.au
Toll-Free: 1300 664 558 (within Australia)
Office Tel: +61861020309
Mobile: +61433802878
Thanks for your time and forward to hearing from you.