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Indian Composite and Reinforced Plastic Products Market
                      Opportunities for US Companies

With a rapid growth in the manufacturing sector and heavy investments in infrastructure, the
$1.2 billion Indian composite industry is expected to grow at a rate of around 25% in the next 4-
5 years. The key drivers of this growth will be transport, infrastructure, wind energy, and oil and
gas industries in India. According to TIFAC, the total production of composites in India was about
75,000 tons in 2004-2005 and has risen to 110,000 tons in 2005-2006.

The Indian composite industry has a strong manufacturing base with automated processes
combined with robust design and development skills. Global companies like Dupont, DSM, Sabic,
Georgia Pacific, Fibergrate, Saertex, Hepworth, Beluga Tanks, and Enercon have entered in the
Indian market and have established a strong base for export as well as local demand. Several US
companies are investing in newer technologies to improve productivity and quality to meet
increasing demands of this growth market.



                   Use of Composites in Industrial Applications in India (tons)
          20,000
          18,000
          16,000
          14,000
          12,000
          10,000
           8,000
           6,000
           4,000
           2,000
               0
                       2006           2007             2008         2009        2010

                                Chemical      Piping      Cooling towers



There are significant opportunities for US Companies in the following industry segments in India:

Wind Energy: India has made significant progress in the wind power sector and the composite
consumption has exceeded that of China and Japan. India is the fourth largest generator of wind
power in the world and Indian company Suzlon Energy Ltd. has emerged as one of the leading
suppliers of wind turbines in the global market. It is estimated that roughly 100,000 MW of
power can be produced in India from only small wind turbines of 10-500 KW capacity.




     501 Fifth Avenue, Suite 302, New York, NY 10017 ● Tel: (646) 807-9290, Fax: (646) 395-1896
     November 2009                        www.virtusglobal.com                       Page 1 of 4
Chemical Equipment: The major use of composites in India began with the chemical industry
because of excellent corrosion resistance of composites. Applications in this sector include
chemical equipment, piping and fire fighting breathing apparatus. Composite pipes find
applications in sea-water intakes and effluent discharge in desalination plants, as ducts in the
chemical industry, as cross-country water transmission pipelines, sewer pipelines etc.
Composites are also being used for fabricating cooling tower units where the composite
materials resist the corrosive effects of moisture.

Railways: Composites were identified as a potential material for application in the Indian
Railways in the early 1980s for many passenger coach components such as louvre and glass
shutters, window sills and frames, trays for battery boxes, ceilings, and flooring. The railways
were working towards the complete elimination of timber and plywood in the coaches. The
present consumption of composite materials by Indian Railways is estimated at about 8000
tons, with an annual growth rate of 20%.


Indian composites market by market sector (in million tones).
Sector                           2006            2007               2008              2009      2010
Wind energy                      15,790          20,270             25,960            33,200    42,460
Industrial                       26,000          29,100             32,590            36,510    40,920
Railways                         8,000           9,600              11,520            13,820    16,590
Automobile                       20,690          22,670             24,900            26,300    28,100
Oil & Gas                        1,500           1,600              1,700             1,800     1,900
Building and Construction        35,000          39,500             44,650            48,9200   55,400
Marine                           1,000           1,400              1,800             2,300     3,000
Total                            107,980         124,140            143,120           162,850   188,370
(Source: TIFAC report ‘Technology-linked Business Opportunities in Composites in India’.)



Automotive: There is a tremendous potential for use of composites in the Indian automobile
industry, especially for catering to the transportation needs of the growing middle-class
population. There would be a good market for hoods, cabs, frames, and cargo containers that
could be used as part of these locally-built vehicles.

Other opportunities for the Indian composites industry include refrigerated freight containers,
pressure vessels, fishing boats, walkways and piles for building foundations, and air intake
manifolds. Composite materials are used in passenger cars, scooters and helmets.

Oil and Gas: Potential applications for composites in the oil and gas sector in India are primarily
in high-pressure pipes and pipe fittings in the next years. Current offshore structural
applications of composites include low-pressure pipe, gratings, handrails, equipment covers or
enclosures and ladders. Because of their low weight, corrosion resistance, improved life-cycle
costs and enhanced safety, it is predicted that composite materials can capture 50% of this
market in the oil and gas sector in the next 5-6 years.



      501 Fifth Avenue, Suite 302, New York, NY 10017 ● Tel: (646) 807-9290, Fax: (646) 395-1896
      November 2009                        www.virtusglobal.com                       Page 2 of 4
About Virtus Global Partners

Virtus Global Partners, Inc. in association with ICRA Management Consulting, India offers
advisory services to North American companies seeking India related growth and sourcing
opportunities. Our mission is to enable our clients to transform their business by adding India as
a key part of their global footprint.

We advise our clients on India growth and sourcing strategy, partner search, strategic alliances,
operational setup, and project and bid advisory. We also undertake strategic assessment studies
to help our clients identify the best opportunities for investments in India.

Our team possesses a deep understanding of the business environment both in the US and India
and is well connected with companies, financial institutions, governmental agencies, and private
equity firms in both markets. We have an established track record providing advisory services to
a diversified client base across energy, manufacturing, and infrastructure. We also work with
government agencies, financial institutions, and regulators.

We are headquartered in New York with eight offices in India, including Mumbai, New Delhi,
Bangalore, and Chennai.




Our Services

 Structural Composite Machinery & Equipment                Plastic Products         Carbon Fiber

  India Strategy &                                     Operation Setup             Sales/ Channel
                            Partner Search
     Roadmap                                             & Support                  Management

 • Market , Demand &       • Partner Identification   • Business and Legal        • Establishing Sales
   Competition Analysis      & Due Diligence            Entity Setup                Processes
 • India Strategy &        • Structuring &            • Manufacturing Setup       • Distribution Footprint
   Investment Roadmap        Negotiating M&A, JV,       and Support                 Analysis
 • Local Regulatory          Sourcing or Licensing    • Business Development      • Sales Force
   Compliance                Agreement                  Roadmap and                 Effectiveness
 • Product Positioning     • Transaction Advisory       Assistance                • Structuring Solutions
 • Location Assessment     • Technology/ IPR          • Sourcing & Distribution     to Address Payment
 • Sourcing Strategy         Protection                 Roadmap and                 and Other Risks
                           • Corporate                  Assistance                • Credit Risk Assessment
 • Operational Setup &
   Support                   Restructuring            • Regulatory Framework      • Pricing/ Costing Model




     501 Fifth Avenue, Suite 302, New York, NY 10017 ● Tel: (646) 807-9290, Fax: (646) 395-1896
     November 2009                        www.virtusglobal.com                       Page 3 of 4
Our Representative Experience
Below is a partial list of our engagements in the composites and manufacturing sector in India
for our global clientele:

      Diversification and growth strategy in India for a leading plastic products manufacturer
      including identification of new business opportunities. As part of the ongoing mandate, we
      scanned over 20 sub-sectors to identify profitable opportunities with long-term growth
      potential based on relative attractiveness of the sector, industry dynamics, strategic fit with
      client’s business model
      Domestic and export market potential assessment of pre-coated sheets for a leading
      coatings company
      Evaluation of a copper cathode manufacturing project for a large manufacturing entity in
      India
      Viability study of a polyester manufacturing unit for a leading national bank in India
      Feasibility of establishing an engineering design centre for a global manufacturing company
      Market assessment for CNG engines for a large engine manufacturer
      Evaluation of options for corporate restructuring for a large engineering conglomerate
      Business planning for and valuation of a fabrication and foundry unit identified for
      acquisitions
      Valuation of an aluminium billet manufacturing unit for a multinational corporation
      Assessment of rehabilitation package for an engineering company
      Study of cash management system and investment policy for an aeronautical company
      Market feasibility for medical diagnostic centers in Eastern India
      Techno-economic feasibility study for a processed can manufacturer
      Study of automotive markets in the ASEAN countries and developing strategies for Indian
      companies to access the same
      Assessment and Due Diligence of joint venture partner for a global power project investor
      Financial strategy and roadmap for a rights issue for a manufacturer of material handling
      equipment, such as cranes and forklifts.


Our Offices

 New York (HQ)                 New Delhi                        Mumbai                    Bangalore
 501 Fifth Avenue, Suite 302   Buildingo. 8, 2nd Floor, Twr A   Electric Mansion, FL 4,   Vayudooth Chambers,
 New York, NY 10017            DLF Cyber City, Phase-II         Appasaheb Marathe         Fl 2, Trinity Circle
 Tel: (646) 807-9290           Gurgaon 122002                   Marg, Prabhadevi          15-16 MG Road,
                                                                Mumbai 400 025            Bangalore 560 001
 Kolkata                       Chennai                          Pune                      Hyderabad
 FMC Fortuna, A-10, FL 3,      Karumuttu Centre, 5th Floor      5A, 5th Floor, Range      301, Concourse Fl 3
 234/3A AJC Bose Road          634 Anna Salai, Nandanam         Hills Road, Shivaji       No 7-1-58, Ameerpet
 Kolkata 700 020               Chennai 600 035                  Nagar, Pune 411 020       Hyderabad 500 016


For further information, please contact Robin Hughes at rhughes@virtusglobal.com.

     501 Fifth Avenue, Suite 302, New York, NY 10017 ● Tel: (646) 807-9290, Fax: (646) 395-1896
     November 2009                        www.virtusglobal.com                       Page 4 of 4

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Indian Composite and Reinforced Plastic Products Market - Opportunities for US Companies

  • 1. Indian Composite and Reinforced Plastic Products Market Opportunities for US Companies With a rapid growth in the manufacturing sector and heavy investments in infrastructure, the $1.2 billion Indian composite industry is expected to grow at a rate of around 25% in the next 4- 5 years. The key drivers of this growth will be transport, infrastructure, wind energy, and oil and gas industries in India. According to TIFAC, the total production of composites in India was about 75,000 tons in 2004-2005 and has risen to 110,000 tons in 2005-2006. The Indian composite industry has a strong manufacturing base with automated processes combined with robust design and development skills. Global companies like Dupont, DSM, Sabic, Georgia Pacific, Fibergrate, Saertex, Hepworth, Beluga Tanks, and Enercon have entered in the Indian market and have established a strong base for export as well as local demand. Several US companies are investing in newer technologies to improve productivity and quality to meet increasing demands of this growth market. Use of Composites in Industrial Applications in India (tons) 20,000 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 2006 2007 2008 2009 2010 Chemical Piping Cooling towers There are significant opportunities for US Companies in the following industry segments in India: Wind Energy: India has made significant progress in the wind power sector and the composite consumption has exceeded that of China and Japan. India is the fourth largest generator of wind power in the world and Indian company Suzlon Energy Ltd. has emerged as one of the leading suppliers of wind turbines in the global market. It is estimated that roughly 100,000 MW of power can be produced in India from only small wind turbines of 10-500 KW capacity. 501 Fifth Avenue, Suite 302, New York, NY 10017 ● Tel: (646) 807-9290, Fax: (646) 395-1896 November 2009 www.virtusglobal.com Page 1 of 4
  • 2. Chemical Equipment: The major use of composites in India began with the chemical industry because of excellent corrosion resistance of composites. Applications in this sector include chemical equipment, piping and fire fighting breathing apparatus. Composite pipes find applications in sea-water intakes and effluent discharge in desalination plants, as ducts in the chemical industry, as cross-country water transmission pipelines, sewer pipelines etc. Composites are also being used for fabricating cooling tower units where the composite materials resist the corrosive effects of moisture. Railways: Composites were identified as a potential material for application in the Indian Railways in the early 1980s for many passenger coach components such as louvre and glass shutters, window sills and frames, trays for battery boxes, ceilings, and flooring. The railways were working towards the complete elimination of timber and plywood in the coaches. The present consumption of composite materials by Indian Railways is estimated at about 8000 tons, with an annual growth rate of 20%. Indian composites market by market sector (in million tones). Sector 2006 2007 2008 2009 2010 Wind energy 15,790 20,270 25,960 33,200 42,460 Industrial 26,000 29,100 32,590 36,510 40,920 Railways 8,000 9,600 11,520 13,820 16,590 Automobile 20,690 22,670 24,900 26,300 28,100 Oil & Gas 1,500 1,600 1,700 1,800 1,900 Building and Construction 35,000 39,500 44,650 48,9200 55,400 Marine 1,000 1,400 1,800 2,300 3,000 Total 107,980 124,140 143,120 162,850 188,370 (Source: TIFAC report ‘Technology-linked Business Opportunities in Composites in India’.) Automotive: There is a tremendous potential for use of composites in the Indian automobile industry, especially for catering to the transportation needs of the growing middle-class population. There would be a good market for hoods, cabs, frames, and cargo containers that could be used as part of these locally-built vehicles. Other opportunities for the Indian composites industry include refrigerated freight containers, pressure vessels, fishing boats, walkways and piles for building foundations, and air intake manifolds. Composite materials are used in passenger cars, scooters and helmets. Oil and Gas: Potential applications for composites in the oil and gas sector in India are primarily in high-pressure pipes and pipe fittings in the next years. Current offshore structural applications of composites include low-pressure pipe, gratings, handrails, equipment covers or enclosures and ladders. Because of their low weight, corrosion resistance, improved life-cycle costs and enhanced safety, it is predicted that composite materials can capture 50% of this market in the oil and gas sector in the next 5-6 years. 501 Fifth Avenue, Suite 302, New York, NY 10017 ● Tel: (646) 807-9290, Fax: (646) 395-1896 November 2009 www.virtusglobal.com Page 2 of 4
  • 3. About Virtus Global Partners Virtus Global Partners, Inc. in association with ICRA Management Consulting, India offers advisory services to North American companies seeking India related growth and sourcing opportunities. Our mission is to enable our clients to transform their business by adding India as a key part of their global footprint. We advise our clients on India growth and sourcing strategy, partner search, strategic alliances, operational setup, and project and bid advisory. We also undertake strategic assessment studies to help our clients identify the best opportunities for investments in India. Our team possesses a deep understanding of the business environment both in the US and India and is well connected with companies, financial institutions, governmental agencies, and private equity firms in both markets. We have an established track record providing advisory services to a diversified client base across energy, manufacturing, and infrastructure. We also work with government agencies, financial institutions, and regulators. We are headquartered in New York with eight offices in India, including Mumbai, New Delhi, Bangalore, and Chennai. Our Services Structural Composite Machinery & Equipment Plastic Products Carbon Fiber India Strategy & Operation Setup Sales/ Channel Partner Search Roadmap & Support Management • Market , Demand & • Partner Identification • Business and Legal • Establishing Sales Competition Analysis & Due Diligence Entity Setup Processes • India Strategy & • Structuring & • Manufacturing Setup • Distribution Footprint Investment Roadmap Negotiating M&A, JV, and Support Analysis • Local Regulatory Sourcing or Licensing • Business Development • Sales Force Compliance Agreement Roadmap and Effectiveness • Product Positioning • Transaction Advisory Assistance • Structuring Solutions • Location Assessment • Technology/ IPR • Sourcing & Distribution to Address Payment • Sourcing Strategy Protection Roadmap and and Other Risks • Corporate Assistance • Credit Risk Assessment • Operational Setup & Support Restructuring • Regulatory Framework • Pricing/ Costing Model 501 Fifth Avenue, Suite 302, New York, NY 10017 ● Tel: (646) 807-9290, Fax: (646) 395-1896 November 2009 www.virtusglobal.com Page 3 of 4
  • 4. Our Representative Experience Below is a partial list of our engagements in the composites and manufacturing sector in India for our global clientele: Diversification and growth strategy in India for a leading plastic products manufacturer including identification of new business opportunities. As part of the ongoing mandate, we scanned over 20 sub-sectors to identify profitable opportunities with long-term growth potential based on relative attractiveness of the sector, industry dynamics, strategic fit with client’s business model Domestic and export market potential assessment of pre-coated sheets for a leading coatings company Evaluation of a copper cathode manufacturing project for a large manufacturing entity in India Viability study of a polyester manufacturing unit for a leading national bank in India Feasibility of establishing an engineering design centre for a global manufacturing company Market assessment for CNG engines for a large engine manufacturer Evaluation of options for corporate restructuring for a large engineering conglomerate Business planning for and valuation of a fabrication and foundry unit identified for acquisitions Valuation of an aluminium billet manufacturing unit for a multinational corporation Assessment of rehabilitation package for an engineering company Study of cash management system and investment policy for an aeronautical company Market feasibility for medical diagnostic centers in Eastern India Techno-economic feasibility study for a processed can manufacturer Study of automotive markets in the ASEAN countries and developing strategies for Indian companies to access the same Assessment and Due Diligence of joint venture partner for a global power project investor Financial strategy and roadmap for a rights issue for a manufacturer of material handling equipment, such as cranes and forklifts. Our Offices New York (HQ) New Delhi Mumbai Bangalore 501 Fifth Avenue, Suite 302 Buildingo. 8, 2nd Floor, Twr A Electric Mansion, FL 4, Vayudooth Chambers, New York, NY 10017 DLF Cyber City, Phase-II Appasaheb Marathe Fl 2, Trinity Circle Tel: (646) 807-9290 Gurgaon 122002 Marg, Prabhadevi 15-16 MG Road, Mumbai 400 025 Bangalore 560 001 Kolkata Chennai Pune Hyderabad FMC Fortuna, A-10, FL 3, Karumuttu Centre, 5th Floor 5A, 5th Floor, Range 301, Concourse Fl 3 234/3A AJC Bose Road 634 Anna Salai, Nandanam Hills Road, Shivaji No 7-1-58, Ameerpet Kolkata 700 020 Chennai 600 035 Nagar, Pune 411 020 Hyderabad 500 016 For further information, please contact Robin Hughes at rhughes@virtusglobal.com. 501 Fifth Avenue, Suite 302, New York, NY 10017 ● Tel: (646) 807-9290, Fax: (646) 395-1896 November 2009 www.virtusglobal.com Page 4 of 4