Misconceptions and rewards of social media in the workplace.

1. Social Media@Workplace
November 16th, 2011 @ 6:30PM
Michael Magiera, Saurabh Sharma , Andy Kudwa and Rick Swilley,

2. What is social media (SM)?
∗…media for social interaction, using highly accessible and
scalable communication techniques.
∗…the use of web-based and mobile technologies to turn
communication into interactive dialogue.
BY MARCI PAINO

3. The Purpose of SM
Facebook
•Primarily used to connect with family and friends to share
photos and communicate.
Twitter
•A tool to quickly communicate a thought or feeling that
you want to share within your network.
Linked-In
•A professional social media outlet to network with co-
workers and related professional groups.

4. Objective of this
So you’re not Seminar
going to friend me?
1. Inform
 Advantages and Disadvantages of
Social Media
1. Persuade
2. Instruct
 Effective use in a professional
environment
1. Engage
 Interactive feedback on scenarios and
real life examples

5. Facebook Scenario 1
Facebook Photo
1.You are the co-worker who finds a provocative photo of
your boss on a “friends” Facebook page.
2.What would you do?
a) Inform your boss that the photo exists on Facebook
b) Talk about it with all your co-workers and not your boss
c) Say nothing
http://www.youtube.com/watch?v=A4lOWsjB

6. Twitter Scenario 2
http://www.youtube.com/watch?v=EoMkJ87uMB
Twitter Post
1.You have found out that you were not invited to an office gathering that
was organized through Twitter.
2.The problem: You are being excluded by co-workers from an informal
office gathering.
3.What would you do?
a) Confront the person that posted the message?
b) Create your own Twitter group within the office
c) Talk with HR and your boss about the potential volatile situation.

7. Linked-In Scenario 3
Linked-In
1.Your boss has requested that you be connected.
2.The problem: You are currently networking with other
employers and have your resume posted on your account.
3.What would you do?
a) Quickly remove your resume
b) Deny or ignore the request
c) Accept his request

8. Social media is a part of the workday
.
BY Fast Company EXPERT BLOGGER Adrian Ott
(11/11/2010)
GEN Y Top Management

9. How many users as of 2011?
Facebook
∗ 750 million active users
Twitter
∗ 200 million active accounts
LinkedIn
∗ 120 million registered users
Blogs
∗ 156 million public
Yahoo Groups
∗ 115 Group members, 10 million groups

10. Advantages
“Social media is becoming an indispensible part of the
marketing mix for many businesses and one of the best ways
to reach customers and clients.”
“Source”

11. Advantages
∗ Low cost
Social media makes it particularly useful to small businesses who often
find the costs associated with traditional media prohibitive.
∗ Unlimited access
Social media levels the playing field for businesses as it is accessible to
anyone, regardless of company size, turnover and contacts
∗ Simplicity
Social media channels are extremely simple to use, even for people with
basic IT experience; all that is required is a computer and an internet
connection.
∗ Measurability
Social media stats are immediately measurable, whereas traditional media
figures often need to be monitored over a long period of time.

12. Advantages
∗ Global reach
Social media platforms also allow you to tailor your content for
each market segment and give businesses the opportunity to get
their messages across more widely than ever before.
∗ Contact building
Social media channels offer unparalleled opportunities to interact
with customers and build relationships, largely due to their real-
time, interactive nature.
∗ Flexibility
Information can be updated, altered, supplemented, and
discussed in a way completely unknown to a printed
advertisement, a newspaper article or magazine feature.

13. Disadvantages
∗ Bad Branding
The wrong online brand strategy can doom a company, and put you
at a huge disadvantage.
∗ Commitment
“If as a company you can’t commit at least 6-8 hrs a week on Social
Media then don’t bother with it. Social Media is a living breathing
beast. If you feed the beast then the beast works for you, but you
need to feed it often.”
∗ Relevant content
“Let’s be honest. Blogs and Twitter feeds tend to take on the
persona of their authors and this is a bad, bad thing! Many Social
media marketers forget this and think that they are the blog or
feed. This will only end in a bad way. Social Media is a marketing
tool that needs serious content.”

14. Disadvantages
Not short term
“The honest truth is that Social Media Marketing is a long term strategy.
Seeing a return could take anywhere from a few months to a year before a
company sees the benefits of increased customer loyalty and sales.”
The risk of negative comments
“Any time a company opens itself up to open criticism there is the possibility
of negative comments about a product or service.”

15. Hiring for people on Social Media
September 28, 2011 By Shan Li, Los Angeles Times
"On any given week, we may see hundreds of new social media
jobs posted," said Kathy O'Reilly, director of social media
relations for job recruitment site Monster. The number of
social media-related jobs on Monster has surged 75% over the
last year, O'Reilly said. About 155 positions are available a
month, up from an average of 88 a month a year ago.”

16. Guiding Principles
Listen before you speak.
∗Before entering any conversation, understand the context.
∗ Who are you speaking to? Is there a good reason for you to join
the conversation?
∗ If your answer is yes, then follow these rules of engagement
Say who you are.
∗In responding to any work-related social media activities always
disclose your work relationship.

17. Guiding Principles
Show your personality.
∗Be conversational while remaining professional. If your
personal life is one that you (or your employer) don't want to
mix up with your work.
Respond to ideas not to people.
∗In the context of business, always argue over ideas not
personalities. Don't question motives but stay focused on
the merit of ideas.

18. Guiding Principles
Know your facts and cite your sources.
∗When making claims, always refer to your sources, using hyperlinks
when possible. Always give proper attribution (by linkbacks, public
mentions, re-tweets and so on).
Stay on the record.
∗Everything you say can (and likely will) be used in the court of public
opinion--forever. So assume you're "on the record."
If you respond to a problem, you own it.
∗If you become the point of contact for a customer or employee
complaint, stay with it until it is resolved.

19. In conclusion
“By nature, we are social creatures and these tools can foster
brainstorming, teamwork and innovation. ”
“…social (media) networking websites are not going to go away
— in fact, their usage will likely become even more widespread
over the next several years. By finding a way to harness
employees’ participation in these sites in a productive way,
organizations can enhance their ability to foster communication,
engagement, and collaboration.”
By Kelly Lackner

20. References
BLOG
Ott, A. How Social Media Has Changed the Workplace. NOV 11 2010,
FROM
http://www.fastcompany.com/1701850/how-social-media-has-changed-the-workplace-study
Paino, M. The Impact of Social Media in the Workplace. MAR 18 2011,
FROMhttp://blog.clomedia.com/2011/03/the-impact-of-social-media-in-the-workplace/
Salcido, M. Advantages of Using Social Media | Advantages of Media.
FROMhttp://www.organicseoconsultant.com/advantages-of-using-social-media/
Lurssen, A. Social Media in the Workplace: Legal Issues, Business Policies. NOV 4 2010,
FROM http://scoop.jdsupra.com/2010/11/articles/media-coverage/social-media-in-the-
workplace-legal-issues-business-policies/

21. References
ADVICE COLUMN
Mandrusiak, M. (2011, SEP). The Disadvantages to Social Media Marketing,
FROMhttp://automatedbuildings.com/news/sep11/columns/110826030404mandrusiak.html
NEWSLETTER
Baesel, Cordon T. (2011, Oct). Social Media and the Workplace: Virtual Worlds and Legal
Realities in 2011. Newsletter of Luce forward, p. 1-2
FROMhttp://www.jdsupra.com/post/documentViewer.aspx?fid=44f32ae9-70e0-4327-82f1-
12a383d01954
MAGAZINE ARTICLE
Ross, J. (2009, June 30). A Corporate Guide for Social Media. Forbes.
FROM http://www.forbes.com/2009/06/30/social-media-guidelines-intelligent-technology-
oreilly.html?partner=email

22. References
NEWSPAPER ARTICLE
Li, S. Employers are liking -and hiring -social media workers. (2011, SEP 28). Los
Angeles Times.
FROM http://www.latimes.com/la-fi-social-media-jobs-
20110929,0,1947452.story#.TsF-GLUBepY.email