1. INDIAN ONLINE VIDEO
PLATFORM MARKET
SIZE
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2. Worldwide OVP Market
Brightcove  Brightcove estimates the
worldwide OVP market potential
Forecast at $ 2.3 B in 2011 and will grow
5.8 to approximately to $ 5.8 B in
2015
2.3  Their assumptions are as
follows:
 Every organization with a
2011 2015 website is their potential
customer
World OVP Market ($ B)  They separated and segmented
the websites into several tiers
that have similar requirements
* Source: Brightcove

3. Indian Market Pointers

4. OVP Market in Training / E-Learning
Segment
 Top E-Learning companies like Educomp, the market leader in E-
Learning (K-12 format) have 2.9 Million registered users and over
16000 modules of content
 On an average such companies can yield a potential of upto INR
33 Lacs of revenue
 There are about total 110 and 14 public listed companies
Training/E-Learning
 Based on these assumptions, Indian Market size can be Indian video
estimated as follows: hosting and
 From public Listed Training/E-Learning Companies in India(14): INR 75 platform market
Lacs for E-Learning /
Training sector
 From all Indian Training/E-Learning companies in India (110): INR 5.9 is estimated to
Cr be INR 5.9 Cr
* Source: Educomp, Moneycontrol, trainingindustry.

5. OVP Market in Media
 The online video streaming market, which requires heavy storage
and bandwidth for mass viewing is still nascent but growing fast
in India
 For example, Eros international has set up its online premium
service for streaming movies in March 2012, with 2000 titles and
many more to come. This service is paid and comes at various
rates, mainly targeted to the NRI market
 Already the top 100 movies have an impressive 1 view per day since Indian video
last 2 months hosting and
 Using the above figures, we can estimate OVP market potential platform market
for Media and
for Media and Entertainment as below. Entertainment
 Indian Market sector is
 From public Listed Media & Entertainment Companies in India(69):
estimated to be
INR 33.5 Cr INR 33.5 Cr
* Source: Eros, Moneycontrol

6. OVP Market in SMB sector (Video based
promotions)
 According to Google, India is has about 8,000,000 SMBs in 2011
 Only 5% of them have a website putting the figure to SMBs having websites as
400,000. Google will be offering website hosting and domain registration services
free of cost to SMBs and plans to get another 500,000 online
 Facebook and Federation of Indian Chambers of Commerce and Industry (FICCI)
have partnered to provide SMBs with free advertising platform
 Since this is a nascent market with strong growth potential in near
future, we assume the current market of 400,000 enterprises with a
potential to scale to 900,000 in next 1 year. Indian video
 If we assume at least 10% of the online business will have at least 2 videos hosting and
online for promotion and under 2000 views per month, we can estimate the platform market
OVP market size for SMBs as follows for SMBs
 Market Size (video based
 Current (40,000): INR 96.2 Cr promotion) is
 Potential in one year(90,000): INR 216 Cr INR 96.2 Cr
* Source: timesofindia.com, economictimes.com, businesstod

7. Total Market
135.2
 The current total market is
101.6
estimated to be in
96.2 96.0
approximately 135 Cr. The
readily addressable market
segments can be SMBs and
Training/E-Learning (130 Cr)
33
 Assuming License fee is the
6
2.2 3.5
major source of margins, the
most profitable segment is
Training / E- Media and SMBs (Video Total SMBs(close to 100%
Learning Entertainment based
promotion) revenue from License fee)
followed by Training/E-
Market Size (INR Cr) Potential for License Revenue (Cr)
Learning (close to 36% from
license fee)

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