My 10-Minute 101 on Social Media and Government, delivered impromptu at the Government 2.0 Bootcamp in Knoxville, TN, on April 14, 2009.

1. April 14-15, 2009
Knoxville, Tennessee
By:
Andrew Krzmarzick,
Senior Project Coordinator
Graduate School, USDA

2. Veterans: 1920s-1940
Baby Boomers: 1940-1960
Generation X: 1960-1980
Millennials: 1980-2000
Web 2.0
Users?
Source: Washburn, E. Are You Ready for Generation X? Changing World View –
The Five Generations, Physician Executive. January-February 2000.

3. How about “Generation C” ?

4. “…an avalanche
of consumer generated
‘content’…”
Two drivers:
(1) Our creative urges
(2) Content-creating tools
Trendwatching.com, Feb 2004
-

5. Generation C
By Dan Pankraz

7. Source: Flickr – lyzadanger’s photostream

8. Someone of ANY age
who is actively using social media
and engages others on the Internet
with a quot;2.0quot; mindset:
creative, collaborative
and community-oriented.

9. Generations Explained
% of total adult % of internet-using
Generation Name* Birth Years, Ages in 2009
population population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%
Gen X Born 1965-1976, Ages 33-44 20% 23%
58%
Younger Boomers Born 1955-1964, Ages 45-54 20% 22%
Older Boomers Born 1946-1954, Ages 55-63 13% 13%
Silent Generation Born 1937-1945, Ages 64-72 9% 7%
G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total
internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by
Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069
(Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades
of Baby Boomers are different enough to merit being divided into distinct generational groups.

10. Imagine an Internet…

11. “Five thousand years ago,
the marketplace was the
hub of civilization,
a place to which traders
returned from remote lands
with exotic spices, silks,
monkeys, parrots, jewels –
and fabulous stories.
In many ways, the Internet more
resembles an ancient bazaar…”

12. “Webolution”
Reversal of
Industrial
Revolution?
50% of U.S.
Teleworking
by 2015?

13. Collaboration + Interaction = Web 2.0
“With the new, function-
rich infrastructure of
Web 2.0, government no
longer needs to work on
its own to provide public
value.”
-Anthony Williams
Co-Author, Wikinomics
New Paradigm is led by author and strategist Don Tapscott.
Launched Government 2.0: Wikinomics, Government & Democracy
research program to identify and analyze emerging opportunities to
harness new models of collaboration to transform the public sector.

14. 1. Why? Tie to mission, goals, objectives, needs, gaps.
2. Who? Champion, contributors, constituents.
3. What? Content is the key to success.
4. How? Decide which tools best meet goals.
5. When? Create a schedule to implement and evaluate.